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FINANCIAL PORTFOLIO SELECTION: TRENDS AND CHALLENGES
Table of Contents
Introduction 3
Classes of Portfolios 3
Types of Portfolios 5
Research Question 11
Contribution 11
Conclusion 17
References 18
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FINANCIAL PORTFOLIO SELECTION: TRENDS AND CHALLENGES
Introduction
may comprise bonds, equities, currencies, cash and cash equivalents, and commodities.
while ensuring the preservation of cash or assets (Investment portfolio, 2022). Although there are
alternative possibilities, some persons and organizations manage their investment portfolios.
Many people decide to have their portfolios managed on their behalf by a financial adviser or
Asset classes are groups of assets that make up a portfolio. To preserve balance and
promote capital growth with minimal or managed risk, the financial adviser or investor has to
Classes of Portfolios
One of the classes of assets in stocks. A portfolio of investments often consists of stocks.
They refer to a division or part of a business. It denotes ownership of a portion of the corporation
by the stockholder. His ownership interest will vary in magnitude depending on how many
shares he has. Stocks are a form of income because, as a business produces profits, it distributes
a portion of those gains to its owners as dividends (Investment portfolio, 2022). Additionally,
depending on the firm's success, shares might be sold as they are purchased at a more excellent
price.
Another class of assets are bonds. Debt investments include bonds (Stobierski, 2022). An
investor who purchases bonds is making a loan to the bond issuer, which might be the
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FINANCIAL PORTFOLIO SELECTION: TRENDS AND CHALLENGES
government, a business, or an organization. The bond's terms specify its maturity date and the
interest rate that will be charged. A bond has a repayment period, which is the day on which the
original principal and accrued interest are to be repaid. Bonds provide less risk than stocks but
have fewer potential returns (Investment portfolio, 2022). Compared to stocks, bonds are often
considered less hazardous investment options. In other words, they stay the same value as often
as stock prices. As a result, bonds often do not provide the same potential for return (Stobierski,
2022).
Cash and cash equivalents and their counterparts are essentially identical to one another.
They are a part of a portfolio that includes cash, which can be both domestically and
internationally traded, and any other investment that can be quickly turned into cash, such as
certificates of deposit, money market funds, and short-term government bonds. While cash and
equivalents often provide little profit for a portfolio, they are essential. Cash availability covers
emergencies and enables investors to act quickly if an investment opportunity arises (Stobierski,
2022).
In some sense, portfolios themselves are funds. Individual investors contribute money to
funds, which subsequently make investments following their plan. For instance, a mutual fund
could invest in particular stocks, bonds, or other assets, possibly in a particular world area. An
purchasing all the individual assets in a portfolio, funds may be an excellent method to get
An investment portfolio may also contain alternative assets. They might be things like
oil, real estate, and gold that have the potential to increase in value over time (Investment
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FINANCIAL PORTFOLIO SELECTION: TRENDS AND CHALLENGES
portfolio, 2022). Alternative investments are sometimes less liquid than standard assets like
Types of Portfolios
Different types of portfolios exist depending on the investing techniques they employ. A
growth portfolio, also known as an aggressive portfolio, seeks to foster development by taking
bigger risks, such as investing in expanding sectors. Growth investment-focused portfolios often
have bigger potential returns but also higher potential risks. Instead of older, more established
businesses with proven track records, many growth investors choose to invest in younger
businesses that require funding and have space to expand (Gobler, 2022). Investing in new
companies with greater growth potential than larger, more established organizations is a common
practice in growth investing (Investment portfolio, 2022). Growth portfolio owners are prepared
to deal with short-term changes in the fundamental value of their investments if it increases the
likelihood of long-term financial gains. If investors wish to invest long-term or have a high-risk
concerned with getting consistent income from assets than focusing on prospective financial
gains (Investment portfolio, 2022). Investors search for investments that give consistent
dividends with complex risks to the underlying value that generate those dividends rather than
those that could produce the most long-term financial gain. If investors are risk-averse or have a
short- to medium-term investment horizon, this portfolio style is perfect for them (Gobler, 2022).
An investor for value portfolios benefits from purchasing affordable assets by valuing
them. They are accommodating when the economy is struggling and many firms and investments
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FINANCIAL PORTFOLIO SELECTION: TRENDS AND CHALLENGES
have difficulty surviving. Investors then look for businesses that have the potential to make
money but are currently valued below what analysis would suggest is their fair market worth
(Investment portfolio, 2022). Value investing, in other words, focuses on locating deals in the
market. Investors with a value portfolio acquire stocks to keep them long-term with the objective
of long-term growth rather than concentrating on income-generating equities. This portfolio style
is perfect if investors have a medium tolerance for risk and a lengthy time horizon (Gobler,
2022).
Despite shifts in the larger market, a defensive stock offers comparatively low instability
in a sector or industry that tends to stay largely steady (Gobler, 2022). Defensive stocks, then, are
firms whose goods are consistently in demand, regardless of the status of the economy.
during a downturn in the market. As a result, risk and potential returns are frequently lower in
defensive strategies. In addition, these portfolios do better over the long term because they
Lastly, one of the choices that investors utilize the most frequently is a balanced
portfolio. This kind of portfolio's goal is to lower volatility. It mainly consists of income-
investor with a low to moderate tolerance for risk and a long-term time horizon should use this
portfolio.
Long-term financial planning is crucial for lifetime financial stability, but it is also quite
challenging for most investors. Earnings, savings, and investment decisions make up an
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FINANCIAL PORTFOLIO SELECTION: TRENDS AND CHALLENGES
investor's lifetime consumption and wealth. Therefore, investors must deal with portfolio issues
Retirement plan sponsors serve as both a gateway to the financial markets and a resource
for long-term planning for many investors. Plan sponsors must select, among other things, what
investment alternatives are available to participants, what advice is given to investors, and how
fundamental portfolio problem and knowledge of how investors make decisions are prerequisites
Traditional economic models presuppose that an investor has advanced analytical skills
and market knowledge. By implication, investors in these models select the best options and act
rationally. On how to define and address the issue that investors face, economists and even
seasoned investors may sometimes concur. However, ordinary investor has less attention and
time to dedicate to the issue than experts do, and they are less educated about it. It makes sense
that investors would use rules of thumb, show biases, or act in other irrational ways. This raises
difficulties for advisers and the typical investor, making ideal long-term financial planning
challenging.
How to help investors make the most significant financial decisions is a constant problem
for companies, financial advisors, and regulators. Financial advisers can increase investors'
lifetime financial stability by helping them make better decisions. On the other hand, investors
may be worse off if the advice is confusing or fails to consider their behavioral decision-making
processes. Understanding how investors absorb information and decide which investments to
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FINANCIAL PORTFOLIO SELECTION: TRENDS AND CHALLENGES
The goal of portfolio selection is to evaluate a group of securities out of the many options
that are accessible. It seeks to increase investors' returns on investments to the fullest. Investors
must choose between maximizing returns and minimizing risks, according to Markowitz (1952).
Investors have two options: either concentrate on risk minimization for a specified level of return
or maximize return for a degree of risk. Markowitz also computed investment return as the
projected value of securities' profits. Under Markowitz's definition, the risk is the deviation from
The study of behavioral Finance, which integrates psychology, economics, and other
social sciences to determine and comprehend why individuals make particular financial
decisions, can assist advisers in forging lasting bonds with their customers and creating
portfolios more suitable for their needs. Investors tend to make emotional, biased financial
judgments since they are human. Therefore, advisors may distinguish their services and
emotional elements that cause investors to exhibit behavioral biases (de St. Paer, 2021).
Supporters of behavioral Finance are adamant that additional research must be done and
selection. It is hard to question behavioral Finance's validity for those who think that psychology
in financial skills significantly influences the securities markets and investors' judgments.
However, many academics and professionals still subscribe to the financial classic. They do not
think that the behavioral characteristics of people and how they affect financial decisions should
be studied separately (Parsian et al., 2015). However, the evolution of quantitative and
qualitative empirical research in this field demonstrates the significance of behavioral Finance,
particularly the capital market. By identifying the acceptable risk, restrictions, and objectives, the
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optimal asset values in line with the standard model mean-variance were established in the
standard portfolio selection procedure. Humans cannot carry out this process since they are
subject to behavioral biases. This research focused on the behavioral finance section of
behavioral economics since it is believed that financial players are psychologically influenced
and have relatively normal and self-controlling inclinations rather than being rational and self-
Making decisions is a skill for dealing with complicated situations. Selecting an option
from a range of potential alternatives is a cognitive process. One cannot just rely on their
resource while making a decision. The outcome might be a decision of action or a vision. Even if
making decisions without careful thought might be fair, they may not turn out well. By assessing
them, an investor's mental strategy mediates the various issues that arise at various stages.
Making decisions is the unique art of selecting one option from a range of accessible options. In
addition, it is a procedure that the alternatives adhere to after being carefully examined and
assessed. Investors who aim to succeed in a competitive business climate must keep up with a
variety of sectors in order to achieve their goals. It is crucial to realize that in the current fiercely
competitive global environment, investors must be able to maximize the returns on their
investments. Investors should also cultivate tenacity and a good outlook. Investors vary from one
level of education, sex, race, and age (Jahanzeb et al., 2012). Few believe in greater risk for
greater reward, which is often harmful, while others feel that excellent safety comes from more
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FINANCIAL PORTFOLIO SELECTION: TRENDS AND CHALLENGES
Therefore, choosing the specific region and subject of investment is the most challenging
element of the decision-making process. The ideal investment choice is given careful study.
Investors should take their tolerance for risk, rate of return, market circumstances, and other
restraints into account while building their investment portfolio (Jahanzeb et al., 2012). The
study of behavioral Finance demonstrates how various investors process information from the
market and respond to it. It is optional for all investors to act logically or to make objective
predictions using quantitative models. Because of this, behavioral Finance emphasizes how
investors' actions may cause a variety of market abnormalities. Due to its effects on how
investors perform, behavioral Finance has become an essential component of the decision-
making process. Investors may make smarter financial decisions and prevent repeating costly
errors in the future by using behavioral Finance. Risk has been classified into two major
categories by Ross et al. (2004). According to him, market movements of securities in an upward
or downward direction fall within the first group. The second category, in contrast, deals with
nonmarket risk, which is dependent on a company's fortune and that of the industry in question.
Prospect Theory (Tversky, 1974), which they demonstrated using several studies. According to
Tversky (1974), investors often strive to avoid taking risks while the market is up, but they could
decide to take risks when it is down. The subject of this analytical investigation is how to
eliminate or reduce cognitive and psychological biases in the procedure of making investment
decisions.
Research Question
Contribution
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FINANCIAL PORTFOLIO SELECTION: TRENDS AND CHALLENGES
processing capacity and low attentiveness. Additionally, there needs to be more disagreement on
how selection at risk is effectively conducted. Therefore, this study aims to define behavioral
Literature Review
Theoretical Background
Financial theories have examined asset selection and portfolio creation; however, most of
these theories were systematically discussed in the latter half of the 20th century. Markowitz
introduced the first stock portfolio theory in 1952 with the goals of lowering risk, assessing the
return on hazardous assets, and diversifying a portfolio. Positive financial theories such as the
capital market line of Tobin (1958), the capital asset pricing model of Sharpe (1964) and Lintner
(1965), the efficient market hypothesis by Fama (1970), and the options price modeling of Black
and Scholes (1973) were developed as a result of this theory's assumption that a market is in
equilibrium.
Tversky (1974) uncovered investors' irrational conduct and put out the financial behavior
theories in the eighteenth and ninetieth centuries. The maximization of anticipated utility and risk
aversion are the cornerstones of the prevailing paradigm in financial theory. Psychological
studies diverge from current financial theories in their descriptions of reasonable human beings,
despite recent empirical investigations of the actual world criticizing modern financial theories
and the notion of rational human beings. According to other financial studies, such as a scientific
examination of stock price behavior, there are differences between the realities and presumptions
of the efficient market. In order to better understand financial market behavior and the causes of
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various occurrences, financial academics use behavioral science to look at how traders behave in
the financial markets. The component of irrational human conduct has also been found to
influence economic behavior and other economic factors by developing the arbitrage limits and
cognitive limitations of rational financial theories for explaining the facts. The current study
examines the effects of behavioral bias and its elements on investment decisions.
More studies in psychology were learning that individuals typically act in strange ways
while making judgments where money is involved. Psychologists have discovered that people
frequently behave irrationally while making economic decisions. For example, investors may
make poor financial judgments due to cognitive mistakes and strong emotions. The Capital Asset
Pricing Model, the Efficient Market Hypothesis, and other conventional financial theories did an
excellent job of foretelling and explaining certain occurrences, according to Shiller's theoretical
and empirical data (2003). However, academics began to notice abnormalities and behaviors that
these conventional theories could not account for. The January Effect, a financial market
anomaly where prices of securities rise in January without fundamental reasons (Rozeff &
Kinney, 1976), and The Winner's Curse, were winning big in an auction tends to exceed the
intrinsic value of the item purchased, primarily due to incomplete information and emotions
leading bidders to overestimate the item's value, are two examples that are frequently used
account for irrational and illogical investor behavior (Parsian et al., 2015).
process. Some people regard the early proponents of behavioral Finance to be visionaries.
However, the discipline was validated by the 2002 Nobel Prize in Economics, given to
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FINANCIAL PORTFOLIO SELECTION: TRENDS AND CHALLENGES
experimental economist Vernon Smith and psychologist Daniel Kahneman. Smith used
investigated human judgment and decision-making in the face of ambiguity. The fact that
psychologists were given the Nobel Prize for the first time was influential in persuading
Empirical Background
until the early twentieth century. The 1930s and 1950s saw several significant events that served
as the foundation for behavioral economics. Tversky clarified the incidence causes, reasons, and
effects of human errors in economical dialectics and presented the Prospect theory by studying
In 2009, Fernandez et al. divided behavioral biases into cognitive biases and emotional
biases, both of which lead to illogical conduct in people. Loss aversion is an example of an
emotional bias dependent on vision and abrupt emotions, making it difficult to reform. Cognitive
biases like the availability of inaccuracy inherent in an argument's methodology and acquiring
knowledge that improves and reduces choice error. Shefrin and Statman (1994) demonstrated
that choosing a portfolio using the Prospect theory paradigm differs from choosing a portfolio
In their studies of the Prospect theory and its successor model, the Cumulative Prospect
theory, Tversky (1974) examined a novel idea in the financial behavior of investors. Investors do
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FINANCIAL PORTFOLIO SELECTION: TRENDS AND CHALLENGES
not base their judgments on the final worth of their assets; instead, they are focused on profit and
loss. Compared to being pleased with profit, people detest losing more.
Odin (1998) examined almost 10,000 investor trading accounts. His research revealed
that humans have a great propensity to recognize an advantageous payout. Additionally, Weber
and Camerer (1998) showed that consumers are more likely to sell shares that are more valuable
than their original purchase prices than those that are less valuable. Thaler and Johnson (1990)
offered a concept in which people grow more loss averse after experiencing a loss after
experiencing a profit over time. The influence of domestic money is what is meant by this.
Investors who start their day with gains are hesitant to take afternoon risks, according to Weber
As a result, they avoided a potential loss and kept their prior profit. According to Shefrin
and Statman’s tendency phenomenon hypothesis (Shefrin & Statman, 1994), people hold onto
losing investments for a long time while quickly selling winning ones. The term fear of regret
describes this conduct. They demonstrated that people become less risk-averse after experiencing
a period of loss, and after experiencing success, they become more risk-averse. Asymmetrical
A behavioral finance-based investment portfolio with levels of the pyramid was described by
Shefrin and Statman (1994). They asserted that by taking the investor's goal and the covariance
that exists between the levels into account, the choice of assets based on a structure of financial
behavior may be compared to pyramid layers. By taking into account the relationship between
risky and less risky assets, domestic bias, anticipated growth, and investor income, they could
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FINANCIAL PORTFOLIO SELECTION: TRENDS AND CHALLENGES
In their study Prospect Theory, Mental Accounting, and Momentum, Grinblatt, and Han (2001)
considered investors' propensity to hold onto shares while their prices are falling. They realized
that this behavior is impacted by the perspective theory and mental accounting, which results in a
reduced response to news that a discrepancy between a stock's intrinsic worth and market value
has formed. Instead, the slow and haphazard growth of the intrinsic value and updating of the
reference point led to the convergence of these prices. As a result, expected equilibrium prices,
In a study entitled " Bounded rationality as a source of loss aversion and optimism: A study of
psychological adaptation under incomplete information,” Yao and Li (2013) began investigating
decisions with insufficient information. They concentrated on whether loss aversion and future
profit optimism may result from constrained rationality. They began developing a model while
considering the psychological impact of this incident. They discovered that loss aversion
becomes compatible with optimism when the data are insufficient and that the evolution of these
De Giorgi and Post initiated research on loss aversion when the reference point is a random
variable dependent on the mood or circumstance (2011) in their article titled "Loss Aversion
with Respect to the Reference Point depending on Situation." For instance, it defines a portfolio
manager who is assessed using a hazard indication rather than a fixed return. Expectations in this
framework are likewise influenced by the reference point, either adversely or positively.
Additionally, this structure avoids conventional aversion since there is no outcome, particularly
when the reference point and expectations are the same. They concluded that the point of
reference comprises an external, significant, and constant element. Additionally, they provided a
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FINANCIAL PORTFOLIO SELECTION: TRENDS AND CHALLENGES
model, in which costs are implemented towards an external reference point using Investment of
America data. They claim that this model can describe the diversification of bonds and stocks in
a wide range of assessment criteria, even though it goes beyond the historical background of
Five studies were used to demonstrate this in Ert and Erev's (2013) paper, "On the descriptive
value of loss aversion in decisions under risk: Six clarifications." The findings demonstrate that a
pattern indicating loss aversion can only arise under specific circumstances. However, the short-
term experiments do not use this paradigm. Additionally, it did not appear in any of the ten main
long-term tests. Long-term tests have not revealed this trend. However, the tiny sample size
shows that under these conditions, betting in the small size sample (Pasian et al., 2015).
Conclusion
Because people are complex beings, behavioral Finance investigates how emotional, cognitive,
and psychological aspects affect portfolio selection. The elements from cognitive psychology,
sociology, and financial economics are combined into behavioral Finance, a branch of
Numerous studies have demonstrated that people make entirely illogical decisions; thus, the
behavior are being highlighted more. The discrepancy between expected and actual investor
behavior can be explained in part by behavioral Finance. Advisors will need to concentrate on
behavioral wealth management components and have a more profound knowledge of how biases
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FINANCIAL PORTFOLIO SELECTION: TRENDS AND CHALLENGES
might affect clients' investing decisions in the face of increased market volatility. Integrating
behavioral Finance into portfolio selection is essential for improving client satisfaction,
developing client connections, keeping clients, and producing better results. While behavioral
Finance does not assert that every investor would experience a similar illusion, it does guide how
to prevent illusions that might affect decision-making, particularly when making investments.
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