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Semester Subject With Effect From No. of Weeks No. of Classes : N.RAMA CHANDRA MURTHY : Master of computer Applications : Master of computer Applications : MCA 2rd Year 5th Semester :E-COMMERCE : 13 06 2011 : 16 : 68
S. No 1.
TEXT BOOKS Book Title Author & Publisher Frontiers of Electronic Commerce Kalakata, Whinston, PEA,2006
Code T1
S. No 1. 2. 3.
REFERENCE BOOKS Book Title Author & Publisher E-Commerce Fundamentals and Hendry Chan, Raymond Applications Lee,Dillon,Chang, John Wiley. E-Commerce,AManagerial Turban E, Lee J , King ,Chung Perspective, H.M.,PEA,2001. E-Commerce An Indian 3/e, P.T. Joseph, PHI,2009. Perspective ,
Code R1 R2
Unit 1:
Topic
Electronic Commerce E-commerce frame work Anatomy of E-Commerce applications E-Commerce Consumer applications E-Commerce organization applications
Book Reference T1 T1 T1 T1 T1
No. of Periods 1 1 1 2 2 13
Book Reference T1 T1
No. of Periods 2 1 8
Book Reference T1 T1 T1 T1
No. of Periods 2 1 1 1 1 10
Book Reference T1
No. of Periods 1
4.2 4.3
T1 T1
1 1
Book Reference T2 T2 T2
No. of Periods 2 2 1 12
Total Unit 6: Item No 6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 Topic
Corporate Digital Library - Document Library digital Document types corporate Data Warehouses Advertising and Marketing Information based marketing Advertising on Internet on-line marketing process market research
Book Reference T1 T1 T1 T1 T1
No. of Periods 1 1 1 1 1 2
Consumer Search and Resource Discovery Information search and Retrieval Commerce Catalogues Information Filtering
Total
No. of Periods 1 1 2 3 8
Book Reference T2 T2 T2 T2
Total
No. of Periods 1 1 2 1 9
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