THE COPPERBELT UNIVERSITY

SCHOOL OF BUSINESS

NAME :WALUSUNGU MWAGOMBA SITALI

SIN : 19145212
PROGRAM : BAC 4
COURSE : STRATEGIC MANAGEMENT
LECTURER : DR MWIYA
TASK : ASSIGNMENT 2
DUE DATE : 22ND JANUARY, 2023
The 5ps of strategy
The Canadian management scientist Henry Mintzberg developed the 5Ps of strategy model to
help organizations develop their visions. They are outlined below;
PLAN
It is always better for the organizations to have a plan of action much in advance to be prepared
for any unforeseen internal and external situations. And a well-planned strategy is a plan to deal
with such situations. A plan needs to be made with a long-term and a futuristic approach in mind
with its execution and development followed up in a detailed and intricate manner.
The business goals and objectives can be attained with a good plan plus it enables the
management and the key employees of the company with a clear vision and mission in hand.
PLOY
The facet of ploy is one of the strategic positions to beat the competition in the market and gain
the advantage. In this scenario, the organizations can come up with something very outlandish
and unexpected and surprise the market environment that also creates the waves of the ruckus
within the minds of the competitors.
It can be a well-placed promotional tool or a feature in the product or service that is sure to
outsmart and beat the competitors as a ploy.
PATTERN
Where making a plan is about the intended strategy, patterns are about strategies that have been
implemented before. On the one hand, there are strategies that achieved their intended results.
On the other hand, there are strategies that still have to be worked out in more detail.
The earlier patterns that have worked wonders for the organization before are an integral part of
developing the new strategy. The regular pattern that has been quite successful in nature is used
in the decision-making flow and process. The strengths of such patterns are included in the future
strategies as intentionally or unintentionally, there is a consistent positive behavior of employees
and internal teams is displayed towards these patterns and are well accepted without any
prejudice and issues.
POSITION
This is about the organization’s position in the market, the interaction between the internal and
external context. It is important to consider carefully in advance how the organization wants to
position itself.

PERSPECTIVE
Strategy is about more than the chosen position; it is also about the larger perspective.
The organization formulates the strategy by dwelling on the crucial and important details such as
how does the target audience think about the organization? How do employees of the company
perceive the management and the brand as a whole? What is the perspective of investors and
other stakeholders of the organization? The culmination and thought patterns of these individual
perspectives work as the valuable source of information for the company and help it to make a
strategic choice.