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Alexyz's Flower Shop
BUSINESS PLAN OUTLINE
1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company History
2.2 Company Locations and
Facilities
3.0 Products and Services
3.1 Product and Service Description
3.2 Technology
3.3 Future Products and Services
4.0 Market Analysis Summary
4.1 Market Segmentation
4.2 Target Market Segment Strategy
4.2.1 Market Needs
4.2.2 Market Trends
4.2.3 Market Growth
4.3 Main Competitors
5.0 Strategy and Implementation
Summary
5.1 Value Proposition
5.2 Competitive Edge
5.3 Marketing Strategy
5.4 Pricing Strategy
5.5 Promotion Strategy
5.6 Sales Strategy
6.0 Web Plan Summary
6.1 Website Marketing Strategy
6.2 Development Requirements
7.0 Management Summary
7.1 Organizational Structure
7.2 Management Team
8.0 Appendix
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Business Plan - Alexyz's Flower Shop
Home Contact Us Gallery Services Business Plan About Us
1.0 Executive Summary
       Flowers are mostly used as gifts to people; it creates a simple smile to anyone who receives it. Flowers are
needed to be taken care of in order to blossom beautifully.
       Alexyz's Flower Shop provides that kind of purpose by staying in the business industry for almost 3 years with
its main branch in Quezon City, Philippines and specializes in flower arrangements for birthdays, debuts, and other
occasions. Our shop intends to provide quality service to customers. The flowers can also be arranged according to
the clients’ chosen design. We also provide special discounts and offers to loyal customers and more.
       Alexyz's Flower shop aims to achieve its goals through creating a good relationship between our clients and a
good place for the business.
       Our clients are mostly those who are involved in intimate relationships.
1.1. Objectives
-          To provide a nice arrangements of flowers for any occasions ordered by the clients.
-          To establish good relationship between our clients.
-          To ensure the quality of our products.
1.2. Mission
We commit ourselves to:
-          Serve others equally
-          Exercise proper communication skills
-          Respect the dignity of each clients
-          Work for justice and promote honesty at all times
1.3. Keys to Success
-          Introduce the product to the clients through different ways of marketing.
-          Hiring responsible employees who can respond efficiently to the given task at hand.
-          Providing products with high quality.
-          Developing good relationship between employees and employers as well as clients and agents.
2.0 Company Summary
                Alexyz's Flower shop is a sole proprietorship which started in the year 2010, the shop started as a mini
flower shop near the owner’s house and expanded to a bigger one, the timeline below shows the shops’ progress
through since it was established.
2.1 Company History
2010 – Started as a mini shop near the owner’s house
2011- Customers grew larger and additional space is needed.
March 2012 – A two-story building was constructed at 50 Beverly Hills, Quezon City.
2013 – The business continues to provide quality products to customers.
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2.2   Company Locations and Facilities

       Alexyz's Flower Shop is located at 50 Beverly Hills, Quezon City, Philippines. It is a two-storey building well-
planned and designed for the customers. A lobby was made for the customers to sit and relax while either choosing
designs in the brochure or waiting for their orders. A small office serves to manage marketing functions and
sales/order processing. The second floor was designed to place the refrigerators used for maintaining the freshness
of the flowers. 
       Designated employees are assigned to handle the distribution. Orders are sent to the specific person, address
and date punctually. Delivery charges are charged to the customers.

3.0 Products and Services

        Alexyz's Flower Shop provides desired flower arrangements and offers great deals for clients. Our services
include:

a.       Discounts
b.      Arrangements
c.       Consultations
d.      Online Shop

Detailed descriptions these points are found in the section below.

3.1 Products and Service Description

        Alexyz's Flower Shop provides flowers according to the clients taste and chosen designs and arrangements.
Our flowers are well taken care of with proper ventilation and medicines needed for it to stay long.
       Our services include:

a.       Discounts (for loyal clients and orders exceeding three)

b.      Arrangements (Free during special occasions)
c.       Consultations (Free)
d.      Online Shop (open 24 hours)

3.2 Technology

       Technology is, of course, vital to the success of Flower Shop. It is imperative that the owner stay up-to-date on
the latest technological developments in the business industry. In addition, it is important to know the
possible equipment/s that can be used for the business.

3.3 Future Products and Services

       Alexyz's Flower Shop plans to venture into lawn and landscaping services to any establishments as well as
provide medicines for plants to avoid pests and any harmful insects to the flowers.

4.0 Market Analysis Summary

       The agricultural goods in the market cost billions due to the basic consumption of any individual in this country
are rice which came from the agriculture. Flower shops belonged to perfect competition and due to this, great market
competition arises and matters of services are only differentiated for the customers to choose yours instead of the
competitors. The targeted customers are individuals who are involved into intimate relationships.

4.1 Market Segmentation

       The market is divided into groups according to the consumers’ behavior towards the products. Things to
consider are occasions, the benefits consumers’ get from it, and their attitude towards the product. The shop
belonged to the group of occasions which is also sub-divided into regular and special.

4.2 Target Market Segment Strategy

        Our specific target market is lovable partners and gift-givers. This segment can be reach through print-ads and
radio commercials.
       We plan on developing the shop through online marketing.
       Surveys show that the average age is 24 years old breaking down to 32% women and 68% men.

4.2.1 Market Needs

We recognize the need for materials for the growing economy.

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a.      We promote proper care for plants by providing medicines needed for its’ survival. A major corporation is willing
to provide a financial assistance for our upcoming lawn and landscape services.
b.      Soon we shall offer free seminars for proper protection and care for plants.

       We have learned the most frequently chosen design by interviewing the clients.

4.2.2 Market Trends                                                                                                                          

       We will distinguish ourselves by marketing products not available to others. It is emphasize to sell products with
great quality but affordable prices.
       Occasions greatly influenced the choice of buyers to buy the products. We have arrangements for all occasions.
       Our marketing is highly directed to individuals involved in intimate relationships because most of our buyers are
men who are involved into that. 
       There is one more way the flower shop business will grow, and that is through establishing partnerships with
any event organizer where we shall provide the flowers for the events and arranged it according to the clients’
choice. This partnership paves a way for the business to grow and the growth potential for this business is high. The
market trends’ will continuously increase.

4.2.3 Market Growth

        The price of flowers goes high due to the demand especially during special occasions. The market had a
steady growth throughout the country with over 1.4 million in 2000 to over 2.3 million in 2012.
        By April, it is estimated to be over 3.2 million. More and more people are discovering the beauty of the services
and quality of our business.

4.3 Main Competitors

         Blooms flower shop is forming its own market. While there are a few flower shop that do make sales and
profits, ours is the only one that is truly arranged by best florist in the country. Our competitors’ arrangements are
only limit and are not practical.
        We need the capital to protect our business through providing technology and creating more effective methods
of marketing.

5.0 Strategy and Implementation Summary

         Our involvement in flower arrangement goes back from our vocational courses and experiences in taking care
of crops. We have the reputation and skill that has gained respect from other florist all over country. Close contact
with the public paved the way for knowing the feedback/s from customers and people about our services and ideas
and how we designed for them.

5.1 Value Proposition

        At flower shop our emphasis is on quality at a fair price. Our pricing is determined by the cost of production and
customer demand.

5.2 Competitive Edge

        Our product is far better than those of our competitors because we provide the best flowers we have. And what
gives our product an edge among its competition is that it is prepared and arranged by one of the best florist present
in the vicinity. Our florists have studied different styles and techniques on how to provide our customers satisfying
outputs that meets the customers’ demands.

5.3 Marketing Strategy

        The key to our marketing strategy is focusing on the specific occasion whether it is regular or special. We can
cover about 70% of the flower shop market since we provide more product services and discount to the clients.
        We are also in the process of buying medicines and equipment/s we could use for the shop.

5.4 Pricing Strategy

        Alexyz's  Flower Shop imposed prices affordable for the customers and other arrangements are also available
that are based on the clients’ budget line. We base our arrangements and prices to the customers’ capacity to buy.
       Simple bouquets range from 500-1000 pesos. Big bouquets range from 2000-3000. Most often the prices vary
to the chosen flowers by the clients.

5.5 Promotion Strategy

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        Our goal is to gain enough visibility to expand our shop to other regions and generate inquiries from investors.
We also plan to promote the shop through commercials in a form of testimonials.

5.6 Sales Strategy

        Our products are sold through our shop located in Quezon City, as well as through online shopping. We also
accept calls for deliveries in any particular places around Metro Manila. Through these methods we earn a lot of
money and increase our sales.
        Visibility is also important because with that we can be exposed to the people, we are also targeting television
commercials to advertise our shop.

6.0 Web Plan Summary

        Alexyz's  Flower Shop sees its website as a dynamic marketing tool for sales and direct e-mail marketing. The
goal will be to create a useful website that will provide information about new product lines, arrangements and plans
for the shop. The website will also communicate company news to create and maintain positive public relations with
the online community.

6.1 Website Marketing Strategy

       A two-way link between our website and our product suppliers is maintained. In addition to making the site as
sales tool, the shop creates news bulletin to coordinate with other sites and easier access to the clients.
       We will also maintain a two-way link between event organizers in order to attract more customers through our
lawn and landscaping services.

6.2 Development Requirements

        The website’s initial design was made by Ronna C. Aguado, a master in web designing and Kokiya Marie V.
Dapitanon, master in graphics design. They both work together to create an effective website for the business as
well as create a logo to be used by the business.

7.0 Management Summary

        Our group has unique talents and capabilities that complement to each other well and create an effective
business. We also developed partnerships and loyalty which maintains the confidential points hidden to the public
eye.

7.1 Organizational Structure

       Alexyz's Flower Shop is organized in three main functional areas: sales, design and administrative. We all have
our assigned jobs but can and will help each other in other areas whenever necessary.
      The owner continues to check the development and plans for the business. She cooperates on product
development and suggestion that would help the business become better. Flower Shop is expected to have a steady
growth in salary as it becomes successful.

7.2 Management Team

       Yza M. Masinadiong, owner of the Alexyz’s Flower Shop is the soul and the mind of the business. She is the
main source of strength of each employee despite of being tired due to consecutive orders because she shows that
she is worthy to be respected and helps in  making the business grow bigger.

8.0 Appendix

8.1 Weebly

8.2 Blog

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