Basic Definitions for Amazon FBA

 BSR
The Amazon Best Sellers ranking metric is based on sales amount and is
updated regularly to reflect recent and historical sales of every item sold on
Amazon.

What does BSR stand for?

BSR, or “Best Sellers Rank” is sometimes called “sales rank” and is the score
that is assigned to products based on historical sales data. The Amazon
algorithm automatically calculates this ranking by using the number of recent
sales and historical sales data relative to other products in the same category.
The BSR for products updates hourly.

 CPR Giveaways
Helium 10’s proven calculation for how many products you would need to give
away for free or discounted on Amazon over an eight (8) day period to rank
your product with that keyword in your title on Amazon’s page one for that
specific search phrase or term. The number is calculated and included as part
of your Magnet search results as well.

For example, if the CPR of a product is 140, it means that we have to

sale/Giveaway 140 units of that product in 8 days in order to rank on first
page. We always search those keywords, whose CPR is low and Search Volume
and other stats are reasonably good.

 FBA
A service offered by Amazon which allows third party sellers to store their
products in Amazon’s fulfillment centers. When a sale is made on Amazon,
Amazon will pick, pack, ship, and handle customer service on behalf of the
third party seller.
 FBM
FBM sellers store, pick, pack, ship and provide their own customer service for
buyers who purchase their product online at an Amazon store…and lower
Amazon fees.

 FC (Fulfillment Center)
A fulfillment center is a large warehouse where products are stored, prepped,
and shipped on behalf of Amazon and its third party sellers.

 FNSKU (Fulfillment Network Stock Keeping Unit)

A 10-character string that Amazon uses to identify products unique to a seller
shipping and storing their items in Amazon’s warehouses, also known as (aka)
fulfillment centers.

 Giveaway Promo
An Amazon promotion template which allows you to offer your products for
free to generate buzz or build a social media following.

 Gross Profit
Gross profit is the profit a company makes after deducting the costs
associated with making and selling its products, or the costs associated with
providing its services.

 GTIN (Global Trade Item Number)

GTINs are identifiers that are used to look up product information.

 Gated Category
A division of restricted products locked to sellers without prior approval from
Amazon.
 Landed Cost
This is the cost of a single item (cost per unit) plus freight and customs
charges.

 LQS (Listing Quality Score)

A metric generated by the Jungle Scout software that takes into account the
length and keyword richness of a listing’s title, its bullet point and description,
as well as the number of pictures and resolution of the photos. This helps you
find products whose listings can be optimized — though it’s also important to
know how to optimize those Amazon product listings for high conversions.

 Lightning Deals
A time-bound, promotional offer where a product is featured for several hours
on the Amazon Deals page.

 MOQ (Minimum Order Quantity)

The lowest possible order volume allowed by a manufacturer for a particular
product.

 PPC (Pay-per-click)
Also known as cost-per-click (CPC), this is a type of promotion that charges the
seller of the product each time one of their ads is clicked. It’s so important
that finding a free comprehensive, step-by-step guide to Amazon PPC
optimization is easy.

 Q1
The first quarter of the financial year – January to March

 Q2
The second quarter of the financial year – April to June

 Q3
 The third quarter of the financial year – July to September

 Q4
The fourth quarter of the financial year – October to December

 Referral Fee
A percentage based cost for selling products on Amazon.com.

 Revenue
Income derived from the sale of goods or services, OR in the Jungle Scout
apps, a 30-day revenue estimate calculated by multiplying the estimated 30-
day sales by the product’s listed price. The best way to boost revenue is by
pinpointing profitable products.

 ROI (Return on Investment)

This is the loss or gain an investment generates relative to the amount of
money invested. The typical ROI formula is:
ROI = (Gain from investment – Cost of investment) / Cost of investment

 SKU (Stock Keeping Unit)

These are machine-readable codes used to identify a specific product, and
vary from company to company. It’s used for inventory purposes.

 Sponsored Ad
A pay-per-click advertising solution that enables you to promote the products
you sell with keyword-targeted ads (manual or automatic) that appear in
highly visible placements on Amazon.com.

 Storefront
 A service from Amazon that allows vendors and sellers to create their own
brand stores on Amazon.com and provide their customers with an immersive
virtual shopping experience. An effective storefront can help you scale your
Amazon business.

 Third-Party Sellers (3P)

Term used to describe merchants unrelated to the “owners” of an e-
commerce platform. For example, on Amazon 3P sellers are those who sell
FBA or FBM.

 UPC (Universal Product Code)

A UPC is a machine-readable code used to identify a specific product and they
are identical from company to company. It is used to track basic information
about the item.

 Unverified Reviews
When an Amazon.com user leaves a product review without first purchasing
the respective product, it is considered an “unverified review”. Unverified
reviews carry less weight when Amazon averages a given product’s reviews,
that’s why sellers need to know how to get product reviews without
incentivization.

 VPN (Virtual Private Network)

An encryption technology that allows information to be sent safely across a
less secure connection.

 Verified Reviews
When an Amazon.com user leaves a product review after purchasing the
respective product, it is considered a “verified review.” Verified reviews carry
more weight when Amazon averages a given product’s reviews. And you want
reviews that “WOW” Amazon customers.

 WS (Wholesale)
 The process of selling products — in large quantities and at low prices — to
others who then resell them either in brick and mortar stores or online, on
sites like Amazon and eBay.

 WL (White Label)
White label and private label are usually used interchangeably, but white
labelling is slightly different. White labelling means a company removes their
logo/brand on one of their products and agrees to put the brand/logo of
another company on that item.