Regression

Notes
Output Created 13-MAR-2023 20:49:32
Comments
Input Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data 301
File
Missing Value Handling Definition of Missing User-defined missing values
are treated as missing.
Cases Used Statistics are based on cases
with no missing values for
any variable used.
Syntax REGRESSION
/MISSING LISTWISE
/STATISTICS COEFF OUTS
R ANOVA CHANGE ZPP
/CRITERIA=PIN(.05)
POUT(.10)
/NOORIGIN
/DEPENDENT
Future_Prefer
/METHOD=STEPWISE
Price Product1 Product2
Product3 Product4 Product5
Product6 Channel1 Channel2
Promotion1 Promotion2
Promotion3 Packaging
/RESIDUALS DURBIN.
Resources Processor Time 00:00:00.08
Elapsed Time 00:00:00.05
Memory Required 14272 bytes
 Additional Memory Required 0 bytes
for Residual Plots

Variables Entered/Removeda
Variables Variables
Model Entered Removed Method
1 Promotion1 . Stepwise
(Criteria:
Probability-of-F-
to-enter <= .050,
Probability-of-F-
to-remove
>= .100).
2 Price . Stepwise
(Criteria:
Probability-of-F-
to-enter <= .050,
Probability-of-F-
to-remove
>= .100).
3 Product4 . Stepwise
(Criteria:
Probability-of-F-
to-enter <= .050,
Probability-of-F-
to-remove
>= .100).
4 Product2 . Stepwise
(Criteria:
Probability-of-F-
to-enter <= .050,
Probability-of-F-
to-remove
>= .100).
5 . Promotion1 Stepwise
(Criteria:
Probability-of-F-
to-enter <= .050,
Probability-of-F-
to-remove
>= .100).
6 Promotion2 . Stepwise
(Criteria:
Probability-of-F-
to-enter <= .050,
Probability-of-F-
to-remove
>= .100).
7 Product3 . Stepwise
(Criteria:
Probability-of-F-
to-enter <= .050,
Probability-of-F-
to-remove
>= .100).
8 Product1 . Stepwise
(Criteria:
Probability-of-F-
to-enter <= .050,
Probability-of-F-
to-remove
>= .100).
9 Channel2 . Stepwise
(Criteria:
Probability-of-F-
to-enter <= .050,
Probability-of-F-
to-remove
>= .100).
10 Product6 . Stepwise
(Criteria:
Probability-of-F-
to-enter <= .050,
Probability-of-F-
to-remove
>= .100).
11 Product5 . Stepwise
(Criteria:
Probability-of-F-
to-enter <= .050,
Probability-of-F-
to-remove
>= .100).
12 Packaging . Stepwise
(Criteria:
Probability-of-F-
to-enter <= .050,
Probability-of-F-
to-remove
>= .100).

a. Dependent Variable: Future_Prefer

Model Summarym
Std. Error Change Statistics
Mod R Adjusted R of the R Square F
el R Square Square Estimate Change Change df1
1 .709 a
.503 .501 .354 .503 301.061 1
2 .806b .650 .648 .297 .148 125.266 1
3 .844 c
.713 .710 .270 .063 64.910 1
4 .945 d
.893 .891 .165 .180 494.348 1
5 .945 e
.893 .892 .165 .000 .064 1
6 .966f .932 .931 .131 .040 172.123 1
7 .969 g
.938 .937 .125 .006 28.515 1
8 .970 h
.942 .941 .122 .003 17.429 1
9 .972 i
.944 .942 .120 .002 11.077 1
10 .973j .946 .944 .118 .002 11.036 1
11 .973k .947 .946 .117 .001 6.915 1
12 .974l .948 .946 .116 .001 4.112 1

ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 37.685 1 37.685 301.061 .000b
Residual 37.302 298 .125
Total 74.987 299
2 Regression 48.751 2 24.375 275.934 .000c
Residual 26.236 297 .088
Total 74.987 299
3 Regression 53.469 3 17.823 245.178 .000d
Residual 21.518 296 .073
Total 74.987 299
4 Regression 66.945 4 16.736 613.951 .000e
Residual 8.042 295 .027
Total 74.987 299
5 Regression 66.943 3 22.314 821.177 .000f
Residual 8.043 296 .027
Total 74.987 299
6 Regression 69.907 4 17.477 1014.966 .000g
Residual 5.080 295 .017
Total 74.987 299
7 Regression 70.356 5 14.071 893.409 .000h
Residual 4.631 294 .016
Total 74.987 299
8 Regression 70.616 6 11.769 789.015 .000i
Residual 4.371 293 .015
Total 74.987 299
9 Regression 70.776 7 10.111 701.142 .000j
Residual 4.211 292 .014
Total 74.987 299
10 Regression 70.930 8 8.866 635.964 .000k
Residual 4.057 291 .014
Total 74.987 299
11 Regression 71.024 9 7.892 577.560 .000l
 Residual 3.962 290 .014
Total 74.987 299
12 Regression 71.080 10 7.108 525.794 .000m
Residual 3.907 289 .014
Total 74.987 299

a. Dependent Variable: Future_Prefer

b. Predictors: (Constant), Promotion1
c. Predictors: (Constant), Promotion1, Price
d. Predictors: (Constant), Promotion1, Price, Product4
e. Predictors: (Constant), Promotion1, Price, Product4, Product2
f. Predictors: (Constant), Price, Product4, Product2
g. Predictors: (Constant), Price, Product4, Product2, Promotion2
h. Predictors: (Constant), Price, Product4, Product2, Promotion2, Product3
i. Predictors: (Constant), Price, Product4, Product2, Promotion2, Product3, Product1
j. Predictors: (Constant), Price, Product4, Product2, Promotion2, Product3, Product1, Channel2
k. Predictors: (Constant), Price, Product4, Product2, Promotion2, Product3, Product1, Channel2,
Product6
l. Predictors: (Constant), Price, Product4, Product2, Promotion2, Product3, Product1, Channel2,
Product6, Product5
m. Predictors: (Constant), Price, Product4, Product2, Promotion2, Product3, Product1, Channel2,
Product6, Product5, Packaging

Coefficientsa
Unstandardized Standardized
Coefficients Coefficients Correlations
Zero-
Model B Std. Error Beta t Sig. order Partial Part
1 (Constant) 6.949 .143 48.598 .000
Promotion1 -.716 .041 -.709 -17.351 .000 -.709 -.709 -.709
2 (Constant) 7.719 .138 55.761 .000
Promotion1 -.590 .036 -.584 -16.197 .000 -.709 -.685 -.556
Price -.293 .026 -.404 -11.192 .000 -.584 -.545 -.384
3 (Constant) 8.317 .146 57.010 .000
Promotion1 -.489 .035 -.484 -13.835 .000 -.709 -.627 -.431
Price -.353 .025 -.486 -14.175 .000 -.584 -.636 -.441
Product4 -.165 .020 -.273 -8.057 .000 -.314 -.424 -.251
4 (Constant) 10.971 .149 73.585 .000
 Promotion1 .008 .031 .008 .253 .801 -.709 .015 .005
Price -.253 .016 -.348 -15.903 .000 -.584 -.679 -.303
Product4 -.473 .019 -.783 -25.313 .000 -.314 -.827 -.483
Product2 -.922 .041 -.795 -22.234 .000 -.564 -.791 -.424
5 (Constant) 10.955 .135 81.416 .000
Price -.253 .016 -.348 -15.936 .000 -.584 -.680 -.303
Product4 -.470 .013 -.778 -35.168 .000 -.314 -.898 -.669
Product2 -.914 .029 -.788 -31.748 .000 -.564 -.879 -.604
6 (Constant) 10.914 .107 101.851 .000
Price -.236 .013 -.325 -18.599 .000 -.584 -.735 -.282
Product4 -.523 .011 -.866 -45.956 .000 -.314 -.937 -.696
Product2 -1.039 .025 -.896 -41.864 .000 -.564 -.925 -.634
Promotion2 .195 .015 .219 13.120 .000 -.162 .607 .199
7 (Constant) 11.263 .122 92.655 .000
Price -.220 .012 -.303 -17.659 .000 -.584 -.717 -.256
Product4 -.481 .013 -.796 -35.803 .000 -.314 -.902 -.519
Product2 -1.034 .024 -.891 -43.491 .000 -.564 -.930 -.630
Promotion2 .183 .014 .206 12.693 .000 -.162 .595 .184
Product3 -.148 .028 -.102 -5.340 .000 -.403 -.297 -.077
8 (Constant) 11.545 .136 84.792 .000
Price -.202 .013 -.278 -15.642 .000 -.584 -.675 -.221
Product4 -.486 .013 -.804 -37.013 .000 -.314 -.908 -.522
Product2 -1.067 .024 -.920 -43.608 .000 -.564 -.931 -.615
Promotion2 .217 .016 .245 13.354 .000 -.162 .615 .188
Product3 -.129 .027 -.089 -4.729 .000 -.403 -.266 -.067
Product1 -.102 .024 -.074 -4.175 .000 -.150 -.237 -.059
9 (Constant) 11.487 .135 85.109 .000
Price -.190 .013 -.262 -14.451 .000 -.584 -.646 -.200
Product4 -.511 .015 -.845 -34.310 .000 -.314 -.895 -.476
Product2 -1.088 .025 -.938 -43.757 .000 -.564 -.931 -.607
Promotion2 .188 .018 .212 10.379 .000 -.162 .519 .144
Product3 -.125 .027 -.086 -4.635 .000 -.403 -.262 -.064
Product1 -.095 .024 -.069 -3.956 .000 -.150 -.226 -.055
Channel2 .073 .022 .071 3.328 .001 -.207 .191 .046
10 (Constant) 11.439 .134 85.669 .000
Price -.186 .013 -.257 -14.339 .000 -.584 -.643 -.196
Product4 -.506 .015 -.836 -34.379 .000 -.314 -.896 -.469
Product2 -1.084 .024 -.935 -44.315 .000 -.564 -.933 -.604
 Promotion2 .197 .018 .221 10.909 .000 -.162 .539 .149
Product3 -.122 .026 -.084 -4.611 .000 -.403 -.261 -.063
Product1 -.080 .024 -.058 -3.333 .001 -.150 -.192 -.045
Channel2 .079 .022 .078 3.684 .000 -.207 .211 .050
Product6 -.031 .009 -.052 -3.322 .001 -.281 -.191 -.045
11 (Constant) 11.450 .132 86.575 .000
Price -.194 .013 -.267 -14.705 .000 -.584 -.654 -.198
Product4 -.495 .015 -.818 -32.669 .000 -.314 -.887 -.441
Product2 -1.074 .025 -.926 -43.765 .000 -.564 -.932 -.591
Promotion2 .173 .020 .195 8.640 .000 -.162 .452 .117
Product3 -.120 .026 -.083 -4.599 .000 -.403 -.261 -.062
Product1 -.096 .025 -.069 -3.903 .000 -.150 -.223 -.053
Channel2 .057 .023 .056 2.505 .013 -.207 .146 .034
Product6 -.038 .010 -.064 -3.941 .000 -.281 -.225 -.053
Product5 .048 .018 .061 2.630 .009 -.124 .153 .035
12 (Constant) 11.487 .133 86.489 .000
Price -.190 .013 -.262 -14.301 .000 -.584 -.644 -.192
Product4 -.506 .016 -.837 -31.508 .000 -.314 -.880 -.423
Product2 -1.099 .027 -.947 -40.268 .000 -.564 -.921 -.541
Promotion2 .167 .020 .188 8.282 .000 -.162 .438 .111
Product3 -.123 .026 -.085 -4.722 .000 -.403 -.268 -.063
Product1 -.088 .025 -.064 -3.563 .000 -.150 -.205 -.048
Channel2 .049 .023 .048 2.121 .035 -.207 .124 .028
Product6 -.040 .010 -.066 -4.107 .000 -.281 -.235 -.055
Product5 .050 .018 .063 2.719 .007 -.124 .158 .037
Packaging .035 .017 .040 2.028 .043 -.432 .118 .027

a. Dependent Variable: Future_Prefer

Excluded Variablesa
Collinearity
Partial Statistics
Model Beta In t Sig. Correlation Tolerance
1 Price -.404b -11.192 .000 -.545 .905
Product1 -.006 b
-.146 .884 -.008 .959
Product2 -.282 b
-6.367 .000 -.347 .753
Product3 -.230 b
-5.712 .000 -.315 .929
 Product4 -.130b -3.111 .002 -.178 .925
Product5 .264b 6.035 .000 .331 .782
Product6 .139 b
2.915 .004 .167 .713
Channel1 -.286 b
-5.248 .000 -.291 .518
Channel2 .122 b
2.717 .007 .156 .814
Promotion2 .194b 4.373 .000 .246 .800
Promotion3 .109 b
2.296 .022 .132 .734
Packaging -.075 b
-1.558 .120 -.090 .716
2 Product1 .063 c
1.771 .078 .102 .931
Product2 -.124c -2.905 .004 -.166 .632
Product3 -.223 c
-6.724 .000 -.364 .928
Product4 -.273 c
-8.057 .000 -.424 .843
Product5 .282 c
8.009 .000 .422 .781
Product6 .122c 3.045 .003 .174 .712
Channel1 -.318 c
-7.191 .000 -.386 .516
Channel2 -.054 c
-1.297 .196 -.075 .689
Promotion2 .155 c
4.127 .000 .233 .793
Promotion3 .058c 1.452 .147 .084 .725
Packaging -.195 c
-4.842 .000 -.271 .675
3 Product1 .133 d
4.120 .000 .233 .876
Product2 -.795 d
-22.234 .000 -.791 .284
Product3 -.105d -2.638 .009 -.152 .596
Product5 .273 d
8.639 .000 .449 .780
Product6 .170 d
4.720 .000 .265 .696
Channel1 -.254 d
-6.050 .000 -.332 .492
Channel2 .081d 1.978 .049 .114 .578
Promotion2 .164 d
4.866 .000 .273 .792
Promotion3 .054 d
1.487 .138 .086 .725
Packaging -.132 d
-3.464 .001 -.198 .640
4 Product1 .039e 1.881 .061 .109 .837
Product3 -.141 e
-6.031 .000 -.332 .593
Product5 .195 e
10.419 .000 .519 .757
Product6 .013 e
.542 .588 .032 .628
Channel1 .088e 2.790 .006 .161 .356
Channel2 .203 e
8.913 .000 .461 .554
Promotion2 .230 e
13.534 .000 .620 .779
Promotion3 .210 e
10.562 .000 .524 .668
Packaging .111e 4.342 .000 .245 .526
5 Product1 .039f 1.898 .059 .110 .868
Product3 -.140f -6.002 .000 -.330 .596
Product5 .164 f
9.352 .000 .478 .916
Product6 .012 f
.594 .553 .035 .872
Channel1 .086 f
2.782 .006 .160 .374
Channel2 .197f 8.789 .000 .456 .575
Promotion2 .219 f
13.120 .000 .607 .820
Promotion3 .203 f
10.358 .000 .516 .697
Packaging .110 f
4.351 .000 .246 .533
Promotion1 .008f .253 .801 .015 .383
6 Product1 -.087 g
-4.844 .000 -.272 .659
Product3 -.102 g
-5.340 .000 -.297 .581
Product5 .033 g
1.451 .148 .084 .454
Product6 -.062g -3.692 .000 -.211 .784
Channel1 -.011 g
-.421 .674 -.025 .342
Channel2 .086 g
3.763 .000 .214 .426
Promotion3 .083 g
3.564 .000 .204 .405
Packaging .055g 2.594 .010 .150 .508
Promotion1 -.068 g
-2.723 .007 -.157 .364
7 Product1 -.074 h
-4.175 .000 -.237 .641
Product5 .034 h
1.566 .119 .091 .454
Product6 -.057h -3.561 .000 -.204 .782
Channel1 .006 h
.228 .819 .013 .337
Channel2 .078 h
3.580 .000 .205 .424
Promotion3 .060 h
2.620 .009 .151 .387
Packaging .056h 2.807 .005 .162 .508
Promotion1 -.054 h
-2.251 .025 -.130 .359
8 Product5 .058 i
2.699 .007 .156 .428
Product6 -.047 i
-2.925 .004 -.169 .757
Channel1 .015i .624 .533 .037 .334
Channel2 .071 i
3.328 .001 .191 .421
Promotion3 .071 i
3.144 .002 .181 .383
Packaging .044 i
2.184 .030 .127 .493
Promotion1 -.047i -1.990 .048 -.116 .357
9 Product5 .036 j
1.587 .114 .093 .368
Product6 -.052 j
-3.322 .001 -.191 .750
Channel1 .007 j
.273 .785 .016 .330
Promotion3 .050j 2.117 .035 .123 .335
 Packaging .033j 1.636 .103 .095 .477
Promotion1 -.056j -2.400 .017 -.139 .353
10 Product5 .061 k
2.630 .009 .153 .341
Channel1 .005 k
.223 .824 .013 .330
Promotion3 .053 k
2.265 .024 .132 .334
Packaging .038k 1.904 .058 .111 .475
Promotion1 -.024 k
-.932 .352 -.055 .271
11 Channel1 -.005 l
-.213 .831 -.013 .321
Promotion3 .043 l
1.817 .070 .106 .322
Packaging .040l 2.028 .043 .118 .474
Promotion1 -.046 l
-1.720 .087 -.101 .251
12 Channel1 -.006 m
-.260 .795 -.015 .320
Promotion3 .040 m
1.682 .094 .099 .321
Promotion1 -.049m -1.825 .069 -.107 .250

a. Dependent Variable: Future_Prefer

b. Predictors in the Model: (Constant), Promotion1
c. Predictors in the Model: (Constant), Promotion1, Price
d. Predictors in the Model: (Constant), Promotion1, Price, Product4
e. Predictors in the Model: (Constant), Promotion1, Price, Product4, Product2
f. Predictors in the Model: (Constant), Price, Product4, Product2
g. Predictors in the Model: (Constant), Price, Product4, Product2, Promotion2
h. Predictors in the Model: (Constant), Price, Product4, Product2, Promotion2, Product3
i. Predictors in the Model: (Constant), Price, Product4, Product2, Promotion2, Product3, Product1
j. Predictors in the Model: (Constant), Price, Product4, Product2, Promotion2, Product3, Product1,
Channel2
k. Predictors in the Model: (Constant), Price, Product4, Product2, Promotion2, Product3, Product1,
Channel2, Product6
l. Predictors in the Model: (Constant), Price, Product4, Product2, Promotion2, Product3, Product1,
Channel2, Product6, Product5
m. Predictors in the Model: (Constant), Price, Product4, Product2, Promotion2, Product3, Product1,
Channel2, Product6, Product5, Packaging

Residuals Statisticsa
Minimum Maximum Mean Std. Deviation N
Predicted Value 3.96 5.50 4.49 .488 300
Residual -1.304 .292 .000 .114 300
Std. Predicted Value -1.095 2.072 .000 1.000 300
Std. Residual -11.214 2.511 .000 .983 300

a. Dependent Variable: Future_Prefer