Professional Documents
Culture Documents
A Modern-Day Perspective
By: Elad Israeli, Co-Founder, SiSense
http://www.sisense.com
Business Intelligence (Analytics)
A set of theories,
methodologies,
processes,
architectures, and
technologies that
transform raw data
into meaningful and
useful information for
business purposes.
WWW.SISENSE.COM
This is a Report (= a query)
WWW.SISENSE.COM
This is a Dashboard (= several queries)
WWW.SISENSE.COM
…and BI/Analytics is:
The ability to create a new report, dashboard or just
get a new analytic question answered in real-time, or
at least in-time.
WWW.SISENSE.COM
What is Big Data?
A collection of data sets so large and complex
that it becomes difficult to process using on-
hand database management tools or traditional
data processing applications
WWW.SISENSE.COM
Approaches to The Challenge
1. Project-Specific:
– The development of a specific dashboard/report
– An isolated initiative, with no forward-looking
implications from the prospect’s perspective
2. Solution-Oriented:
– The development of a specific dashboard/report,
with future ones (known or unknown) in mind
WWW.SISENSE.COM
E.K.G: Solution-Oriented vs. Project- Specific
BI/Analytics (Solution-Oriented)
Time
New Report New Report
Time
New Report New Report New Report
WWW.SISENSE.COM
BI/Analytics E.K.G
New Report = Answer To New Question = New Insight
Time
New Report New Report
The rate at which new reports are introduced into critical processes should
increase over-time, due to:
WWW.SISENSE.COM
How Raw Data Becomes Insight
BI/Analytics/Visualization
WWW.SISENSE.COM
Data Warehouse
• Clean and accurate data
recognized as the only
real business ‘truth’
• A central repository of
data which is created by
integrating data from
one or more disparate
sources
WWW.SISENSE.COM
Existing Data Landscapes
With an existing Data Warehouse Without an existing Data Warehouse
• The data is in its detailed form (raw data) • The data is in its detailed form (raw data)
• The data clean (was already processed) • The data is located in multiple places
• The data is usually only directly accessible to IT • The data may be dirty (i.e. entry-errors)
• The data is centralized (single version) • The data is accessible to whoever owns
the application/database
Data Marts • The data is not centralized
or OLAP Cubes (optional)
DW
Operational DB Operational DB
ETL Application DB Application DB
Files Files
Owner: Owner:
IT IT or Business
WWW.SISENSE.COM
Traditional BI/Analytics
Architectures
(Old-School)
WWW.SISENSE.COM
Traditional BI/Analytics Architectures
Centralized / Data Warehouse Non-Centralized / No DW
End-Users (Business) End-Users (Business)
Summarized Detailed
Data Marts De-centralized Dirty
or OLAP Clean Unstructured
Cubes Structured
DW
Detailed Detailed
Dirty Dirty
Unstructured Unstructured
Owner: Owner:
IT IT or Business
WWW.SISENSE.COM
Traditional Architectures - Comparison
Centralized / DW Non-Centralized / No DW
Approach Solution-oriented Project-specific
Data Quality & Accuracy Higher Lower
Scalability Higher Lower
Single Version of the Truth Yes No
Initial Investment Higher Lower
Level of Detail Summarized Granular
Owner IT IT or Business (optional)
Implementation Time Longer Shorter
Technical Complexity Higher Lower
Advantage / Disadvantage
WWW.SISENSE.COM
Modern-Day BI/Analytics
Architectures
WWW.SISENSE.COM
Modern-Day BI/Analytics - Focus
• Self-Service
– Empower business users of varying skill-levels
– Keep IT in control, without becoming a bottleneck
• Agility
– Fast turnaround for new requirements
• Scalability
– Handle large, or rapidly growing volumes of data
– Handle fast, unpredictable usage patterns and adoption
WWW.SISENSE.COM
Modern BI/Analytics – How?
• Full-Coverage Solution
– Provide all functionality required, from data
management, ETL and end-user analytics
Detailed Summarized
Centralized Marts De-centralized
ElastiCube
Clean or OLAP Clean
Structured Cubes Structured
DW DW
Detailed
Dirty
Unstructured
Owner: Owner:
IT IT
WWW.SISENSE.COM
Modern vs. Traditional (DW)
Centralized / DW SiSense Architecture
Approach Solution-oriented Solution-oriented
Data Quality & Accuracy High High
Scalability High High
Single Version of the Truth Yes Yes
Initial Investment Higher Lower
Level of Detail Summarized Granular
Owner IT IT or Business (optional)
Implementation Time Longer Shorter
Technical Complexity Higher Lower
Advantage / Disadvantage
WWW.SISENSE.COM
Architecture: Without a Data Warehouse
Modern Traditional
End-Users (Business) End-Users (Business)
Detailed Detailed
Centralized Non-Centralized
ElastiCube Clean Dirty
Structured Unstructured
Detailed
Detailed
Dirty
Dirty
Unstructured
Unstructured
Owner: Owner:
IT or Business IT or Business
WWW.SISENSE.COM
Modern vs. Traditional (No DW)
Non-Centralized / No DW Modern Architecture
Approach Project-oriented Solution-oriented
Data Quality & Accuracy Lower Higher
Scalability Lower Higher
Single Version of the Truth No Yes
Initial Investment Lower Lower
Level of Detail Granular Granular
Owner IT or Business (optional) IT or Business (optional)
Implementation Time Short Short
Technical Complexity Lower Lower
Advantage / Disadvantage
WWW.SISENSE.COM
You Can Get Modern
BI/Analytics Today!
Schedule Your Free Demo Now!
http://pages.sisense.com/demo-request.html
WWW.SISENSE.COM