Professional Documents
Culture Documents
Information Literacy-
GRADE 12
Quarter 2 – Module 1:
Opportunities and Challenges
in
Media and Information
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Lesson Opportunities and
Challenges in Media and
10 Information
Media and other information providers play a central role in information and
communication processes. Nowadays, media become the common outlet of
selfexpression and creativity. Its huge influence spreads speedily across the globe.
The connection between technological advances and people’s connectivity created a
huge impact on the lives of today’s generation. This module covers all the
abovementioned concepts.
What’s In
Media provide us with a variety of information however, harmful online effects are
also rampant. Activities such as pornography, defamation, infringement, bullying,
identity theft, profile manipulation, and all others are some of the harmful acts that
can affect a peaceful living.
Positive and negative impacts are both products of media and information.
To learn more about the topic, let’s take a look at the activity.
What’s New
Activity 1
Analyze the illustration below and answer the questions that follow.
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Image Source: https://www.toonpool.com/cartoons/truth%20and%20media_57496
Guide Questions:
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2. Is the situation about media depicted in the cartoon true in the Philippines? Why
or why not?
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3. Does the cartoon show a challenge or an opportunity for media and information?
Why?
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What is It
POWER OF MEDIA TO AFFECT CHANGE
March 2016, TCC Group published an article by Charles Gaspar, entitled “How media
Affects Social Change” which reports the following:
“Media and more importantly its ability to reach the public and provide commentary
has been present ever since the existence of a town crier. The tradition of oration has
evolved to broadsheet, books, radio, television, and now to the digital age.” In April
2016, the World Economic Forum published an article titled 6 ways social media is
changing the world that discussed six observations and predictions for the way social
media is changing the world from experts from the Global Agenda Council.
1. Across industries, social media is going from a “nice to have” to an essential
component of any business strategy.
2. Social media platforms may be the banks of the future.
3. Social media is shaking up healthcare and public health.
4. Social media is changing how we govern and are governed.
5. Social media is helping us better respond to disaster.
6. Social media is helping us tackle some of the world’s biggest challenges, from
human rights violations to climate change.
Another article from TECH MAISH.com by Bilal Ahmad updated in March 2016
published an article titled “10 Advantages and Disadvantages of Social Media for
Society” enumerated the following:
Advantages: Disadvantages:
Connectivity Cyberbullying
Educate Hacking
Help Addiction
Information and updates Fraud and Scams
Promotion Security Issues
Noble cause Ruin Reputation
Awareness Cheating and Relationship Issues
Helps Gov’t and agencies fight crime Health Issues
Improves business reputation Social Media causes death
Helps in building communities Glamorizes Drugs and Alcohol
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Infringement of human It’s hard to verify the age on the
rights/defamation. Money internet and since anyone can
theft/phishing. access the internet including
Commercial fraud, underage. Thus they are easily
Bullying, Copyright exposed to inappropriate contents
Infringement and identity for underage like sexual implicit
and violent contents.
theft.
Lack of Verification
Because of the
media, new
Privacy
information
It seems as though
privacy is something that spreads faster than Illegal Content
is very easily broken into ever, so fast that “fa Some media are used to distribute
when referring to the checker” can’t keep illegal contents: Illegal images of
media and its audiences. Also because anyoct child sexual abuse, content
can access the up. promoting hate based on race,
It is very difficult for internet, some ne
individuals to keep their information are not
information private, reliable.
content instructing or promoting
which is why this is such religion or sexual preference,
a important ethical crime, violence, content that
issues. advocates unsafe behaviour like
extreme dieting or drug taking.
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Study the illustration below on the opportunities and challenges of media in society.
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“The spread of new freedoms and extent of frontiers of freedom that the public
authorities have often attempted to control; religious, freedoms, gender, ethnicity and
sexual freedoms based on social and cultural identities.
1. Economy
Economic actors need accurate and timely information to allocate resources
efficiently, investors and other groups increasing value and demand a
governancemonitoring role from the media. A free and independent press can provide
information and monitoring to the economic policy development process leading to
more effective economic policies. It can also reduce political risk and increase good
governance- conditions that are important for robust economic development.
Media improves the efficiency of the economy by providing actors more and better
information with which make decisions and improving stability.
- Media sector development can reduce political risk, increasing stability for
higherrisk countries.
2. Education
In Sites Using Video
As we know from the recent ubiquity of online digital video, the video has become a
compelling tool for educational representation. students use it in their projects:
teachers and pre-service teachers use it to study pedagogy; and researchers use it for
capturing and examining how learning happens, as they unfold.
3. Social
In today's world, media becomes as essential as our daily needs. Media of today is
playing an outstanding role in creating and shaping of public opinion and
strengthening of society. Media is the sword arm of democracy. Media acts as
watchdog to protect public interest against malpractice and create public awareness.
4. Political
The political landscape has changed quite a bit in the last couple of decades. The
internet has played a large role in this transformation. Social media, in particular, is
now a serious factor in political campaigns and in the way people think about issues.
Candidates and their supporters constantly post their views on Facebook and Twitter.
Each party has its own pages, from which it broadcasts propaganda and requests for
donations. Let’s look at some of the leading ways that social media influences politics
today.
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had to wait for the next newspaper or TV news show to get the latest information,
online news is a 24/7 phenomenon.
Social media has taken this a step further. While you can access news on many
websites at any hour, most people spend more time on sites such as Facebook and
Twitter than they do on serious news or political websites. This means that you get
all of the latest trending news stories and opinions shared by your friends whenever
you log on.
As with other types of political news, the internet has greatly increased the number
of poll result as we see each day. Social media has accelerated this even more. Not
only do social media sites report the results of polls, you can actually participate in
Facebook polls.
Polls results have a big influence on elections. This is true even if they are flawed. A
poll can be a self-fulfilling prophecy. For example, if people think one candidate is far
ahead in the race, they might conclude there’s no point in voting for the underdog.
When people are posting the latest poll results on social media throughout the day,
there’s a great deal of pressure on candidates to pull ahead of their opponents.
CHALLENGES
It is something new and difficult which requires great effort and determination. It
includes Illegal Content, Cybercrime, Copyright, Infringement, Identity Theft.
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1. Illegal Content
It’s any type of content that could be damaging to young people, including:real or
simulated violence sexually explicit content illegal images of child sexual abuse
content promoting hate based on race, religion or sexual preference content
instructing or promoting crime or violence content promoting violent extremism
content that advocates unsafe behavior like extreme dieting or drug taking the use of
a computer as an instrument to further illegal ends.
2. Cybercrime
Criminal activity or a crime that involves the Internet, a computer system or a
computer technology.
3. Copyright Infringement
It is the use of works protected by copyright law without permission, infringing certain
exclusive rights granted to the copyright holder, such as the right to reproduce,
distribute, display or perform the protected work, or to make derivative works.
4. Identity Theft
It is the deliberate use of someone else's identity, usually as a method to gain a
financial advantage or obtain credit and other benefits in the other person's name,
and perhaps to the other person's disadvantage or loss.
POWER
'Media power' means here the concentration of symbolic power in media institutions,
particularly those of television, radio and the press (the common-sense definition of
'the media'), although the long-term impact of new media on media power is
considered.
1. Business Strategy
It’s a trend that is already spreading to businesses beyond the newsroom, whether it
be because of digital marketing or new customer service communication channels.
Looking back on the opportunities and power of media presented above, we can
conclude that technology becomes a very powerful in almost all aspect of human
living and society. However, challenges in regards with its use are also lurking in
every corner. With these, responsible use media should always be taken into
consideration.
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What’s More
Read and discuss each question below.
Guide Questions:
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2. As a student, what do you consider is the biggest challenge and ,on the other hand,
the best opportunity offered to you by the new media?
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Activity 2: Make a concept map on the implication of media in the following
sectors:
Education
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Implication of
Politics Media in the Politics
society
_______________________ ______________________
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Economy
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What I Can Do
Complete the sentences below by providing the advantages and disadvantages of
media and information in the given contexts.
2. Cyber libel
3. Human Trafficking
Assessment
Instruction. Read each statement below and identify the opportunities, challenges,
and power of media described in each number. Choose your answer from the pool of
words inside the box. Write your answer in your activity notebook.
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__________________1. Learners, teachers and researchers make meaning of events
from both individual and multiple points of viewing.
__________________5. Social media has been responsible for relevant changes in both
personal and community health.
__________________6. It’s any type of content that could be damaging to young People.
Additional Activities
Write a short essay on “The Power of Media and Information, and the Responsibility
of the Users.” Do it in your activity notebook.
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References
Ahmad, B. (2016). TECHMAISH.com. 10 Advantages and Disadvantages of
Social Media for Society. Retrieved from
https://www.techmaish.com/advantages-and-disadvantages-of-socialmedia-for-
society/
Commission on higher Education, 2016. Teaching Guide for Senior High School
MEDIA AND INFORMATION LITERACY CORE SUBJECT.
Guzman, A. (2016). World Economic Forum. 6 Ways Social Media is Changing the
World. Retrieved from
https://www.weforum.org/agenda/2016/04/6-ways-social-media-ischanging-the-
world/ http://unesco.mil-for-teachers.unaoc.org/modules/module-7/unit-2/
Media and Information Literacy Curriculum Guide by DepEd
Flores, A. (2018). Opportunities, Challenges and Power of Media. Retrieved from
https://prezi.com/p/5h35qdwoa2iq/opportunities-challenges-andpower-of-media-
and-information/
Ping, A. (2017). Opportunities and Challenges in Media and Information
[PowerPoint slides]. Retrieved from
https://www.slideshare.net/mobile/arnielping/8-media-and-information literacy-
mil-opportunities-challenges-and-power-of-media-and-information
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