Milk Tea Shop Business Plan

Table Of Contents:
A. Executive Summary
B. Company Description
C. Market & Competitive Analysis
D. Organization and Management
E. Marketing Plans and Sales Strategy
F. Funding Request
G. Financial Projections
H. Conclusion

A. Executive Summary:

 Our milk tea shop, "Yummy-Tea," is a start-up business aimed at offering high-quality,
refreshing, and delicious milk tea to customers in a relaxed and welcoming atmosphere.
 We plan to establish Tea Bliss in a prime location in the city, where there is high foot
traffic and proximity to our target market.
 Our business will be managed by a team of experienced and dedicated professionals
who will ensure the smooth and successful operation of the business.

B. Company Description:

 Yummy-Tea is a new start-up milk tea shop that will serve high-quality milk tea and
other refreshments to customers.
 Our primary objective is to offer our customers a delightful experience through our
premium quality milk tea and exceptional customer service.
 We will differentiate ourselves from other milk tea shops by offering a unique and
customizable milk tea experience.
 Our goal is to create an inviting and cozy atmosphere that will make our customers feel
relaxed and comfortable while enjoying our products.
C. Market & Competitive Analysis:
 The demand for milk tea has grown in recent years, and there is a significant
opportunity for a new milk tea shop in the city. Our primary target market is students,
young professionals, and families. We plan to differentiate ourselves by offering
customizable options to meet our customers' preferences.
 Tea Bliss aims to provide high-quality milk tea at a reasonable price point, making it an
affordable luxury for all customers. We have identified several competitors in the
market, but we believe our unique selling proposition and exceptional customer service
will give us a competitive advantage.

D. Organization and Management:

 Our management team comprises experienced professionals with a proven track record
in the food and beverage industry.
 Our team consists of a general manager, an operations manager, a marketing manager,
and a head chef.
 Our staff will be carefully selected based on their experience, skills, and passion for
customer service.
 We plan to create a positive and collaborative work culture that fosters employee
growth and development.

E. Marketing Plans and Sales Strategy:

 Our marketing strategy will focus on establishing a strong online presence through
social media, influencer marketing, and a website. We plan to offer loyalty programs,
promotions, and discounts to encourage customer retention and word-of-mouth
referrals. We also plan to engage with the local community through sponsorships,
charity events, and collaborations with other businesses.
 Our sales strategy will focus on delivering exceptional customer service, product quality,
and a memorable in-store experience that will keep customers coming back.
F. Funding Request:
 We are seeking a total funding of ₱250,000 to cover the initial start-up costs, including
equipment, inventory, marketing, and rent for the first six months.
 We plan to use our funding to invest in the best quality ingredients and equipment to
ensure the highest product quality.
 We believe that this initial investment will help us establish a solid foundation for our
business, enabling us to grow and expand in the future.

G. Financial Projections:
 Based on our market research and financial projections, we expect to achieve break-
even in the first year and generate a profit in the second year.
 We anticipate a monthly revenue of ₱30,000 in the first year and ₱45,000 in the second
year, with a net profit margin of 10%. We project that our sales will continue to grow,
reaching a monthly revenue of ₱60,000 in the third year, with a net profit margin of
12%. We believe our financial projections are realistic and attainable with proper
execution of our marketing and sales strategies.

H._Conclusion
 Yummy-Tea is an exciting new milk tea shop that offers a unique and customizable milk
tea experience to customers.
 We are confident that our focus on exceptional customer service, quality products, and
an inviting atmosphere will attract a loyal customer base and set us apart from our
competitors. Our experienced management team, well-crafted marketing