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Article history: Sustainability has long been recognised as a ubiquitous phenomenon underlying the functions and
performance of firms. Drawing on a natural-resource-based viewd of the firm (NRBV), this paper
examines the impact of technological, organisational and environmental (TOE) drivers on sustainable
Keywords: manufacturing practices (SMP), and the influence of these practices on competitive capabilities (i.e.,
Sustainable manufacturing quality, cost, delivery and flexibility). The model is empirically validated by means of the partial least
SMEs
squares approach to structural equation modelling (PLS-SEM) based on survey data from a spectrum of
Egypt
Egyptian small and medium enterprises (SMEs). The findings demonstrate that environmental pressures
Natural-resource-based view
TOE framework
from stakeholders, management support and the engagement of employees positively influences SMP. In
Competitive capabilities contrast to the existing literature, we find that technology infrastructure, technology competence, and
Operational performance environmental regulations do not significantly affect SMP. Interestingly, the relationship between SMP
and the competitive capabilities of Egyptian SMEs is positively significant. The paper proposes a number
of implications emphasising the role of institutional context in encouraging SMEs to engage in pro-
environmental behaviour and thereby shifting the attention of future research directions on SMP.
© 2017 Elsevier Ltd. All rights reserved.
https://doi.org/10.1016/j.jclepro.2017.12.053
0959-6526/© 2017 Elsevier Ltd. All rights reserved.
208 M. Aboelmaged / Journal of Cleaner Production 175 (2018) 207e221
Table 1
Prior research on SM and pertinent sustainability issues.
Prior research on SM
Rusinko (2007) Evaluation of SM USA Carpet Survey -Some SM practices are associated with competitive outcomes.
Seliger (2007) SMP ns ns Conceptual -Formation of ‘Rs’ strategies (e.g., reduction, remanufacturing,
recycling and reuse, etc.)
Phungrassami Eco-efficiency for Thailand Repairing metal Case study -Reducing pollution loads, cost of using raw materials, and amount
(2008) cleaner production plates LCA water and energy can be realized as a result of substantially.
Sangwan (2011)a, b Benefits of SM India Cross-section Survey -Identifying the quantitative and a literature survey
Despeisse et al. SMP ns ns Review -Sustainable practices include product design, supply chain,
(2012) production technology and waste avoidance activities.
Garetti et al. (2012) New trends in SM ns ns Conceptual -SM can be from a factory point of view as beginning of Life, middle of
life (during operations), and end of life (recycling logistics).
Ramayah et al. The extent of Malaysia SMEs Cross-section Survey -There is an encouraging level of green practices among the SMEs
(2012) implementing green -Green practices within manufacturing lifecycle significantly affect
practices manufacturing performance
Thomas et al. (2012) Qualitative UK Musical Case study -Reducing operating cost allows for achieving long-term economic.
characteristics for instruments -Sustainability and making it more robust to market changes
achieving SM
Trianni and Cagno Barriers to energy Italy SMEs Multiple -Understanding internal and external barriers to energy efficiency
(2012) efficiency cases impact future energy policies
-Developing a novel approach that includes all relevant barriers.
Var
zinskas et al. DSS for packaging Lithuania Paper mill Case study -The developed model is capable of identifying the preferable aseptic
(2012) recycling LCA packaging recycling options and their combinations
Wong et al. (2012) GM and environment China Manufacturing Survey -Process stewardship influences performance outcomes
firms -Technical knowledge competence enhances the performance of
green product innovation
Fatimah et al. (2013) Assessing SM through Indonesia Altern-ators Case study -Identifying improvement opportunities, including eco-efficiency,
re-manufacturing cleaner production and green technology to make existing remanu-
strategies factured products technically, economically, environmentally and
socially sustainable.
Heidrich and Tiwary Environmental UK Drainage products Case study -LCA requires a vast amount of data to evaluate environmental
(2013) assessment of GP LCA performance and expert elicitation. SMEs do not have the resources
and expertise to research all the issues associated with LCA
Sezen and Çankaya GM and innovation Turkey Cross-section Survey GM positively impact sustainable performance through enhancing
(2013) performance production efficiency and occupational safety, and minimizing
production cost.
Chen et al. (2014) Assessment tool for SM Sweden ns Case study -Presenting a holistic sustainability assessment tool for manufacturing
SMEs that provides decision support for improvements and enables a
cross-industry comparison
Chuang and Yang Evaluating SM Taiwan Resistors and Case study- -Proposing three-dimension assessment model for SM include green
(2014) performance inductor ANP design, green process and green packaging and 10 strategic subjects
and 74 assessment factors.
Deif (2011) A system model ns Wood Case study -Describing GM transformation process from starting, developing to
for GM sustaining improvements
Govindan et al. Drivers of GM India ns FBS -Compliance with regulations (e.g., ISO 14001) and maintaining GM
(2015) processes are key GM drivers
Mittal and Sangwan Prioritizing drivers ns ns Case study -Incentives, public pressure and legislations are top ranked drivers for
(2014) for GM FBS GM
Paul et al., 2014 GM practices ns ns Review -Sustainable energy, green operations and supply chain are the best
options for daily and industrial uses.
Roni et al., 2014 SM and firm ns ns Conceptual -Regulation, strategic leadership, resource availability and market
performance forces are related to firm performance
Singh et al. (2014) Assessing SM India Auto electrical Case study -Proposing a model for assessing SM in SMEs and selecting an
indicators in SMEs FBS appropriate strategy to reduce environmental impacts.
Tikul (2014) Assessing Thailand Ceramic tile Case study -Small plant is higher than medium plant in energy consumption
environmental impact -Medium plant should emphasize the accelerated transfer of
of SMEs environmental knowledge to its personnel
Wadhwa (2014) Synergies between lean, ns SMEs Conceptual -A broad sense of social responsibility and awareness of
EMS and SM environmental considerations at all levels in SMEs should be ensured.
Bi et al. (2015) Using industrial robots USA Cooling Case study -Reuse manufacturing resources could bring significant
to achieve SM products competitiveness to an SME
-Robots can be highly utilized in a manufacturing environment with
low or medium product volumes.
Dayaratne and Carbon footprint Sri Lanka SMEs Multiple -Identifying the factory specific amount of carbon footprint emission
Gunawardana, reduction Rubber Cases that match sustainable production in rubber factories.
2015
€ rster (2015)
Fo SM and enabling Germany Auto-motive Delphi -Drivers (cost reduction, customer demands, and legal requirements)
technologies method and hindrances (costs associated with large investments) for the
implementation of various technologies in automotive suppliers
Ghazilla et al. (2015) Drivers and barriers Malaysia ns Delphi -Improved company image, competitiveness and product quality are
for GM key drivers of GM.
-Weak organizational structure is the top critical barrier to GM
Zhou et al. (2015) Public Demonstration China Electric motor Case study -Demonstration projects face a different set of diffusion barriers in
Projects for GM testing GM technologies
-A new policy model may be needed in order to cope with GM
barriers.
M. Aboelmaged / Journal of Cleaner Production 175 (2018) 207e221 209
Table 1 (continued )
Ali and Suleiman Linking food production Malaysia Food Mixed - Halal food production can achieve sustainable production.
(2016) to sustainability - Not all halal standards demonstrated a connection with the
principles of sustainable production in SMEs
Khatri and Metri Using SWOT to explore India metal recycling Case study -Operational excellence and high resource utilization have emerged
(2016) SM AHP as the two most important factors for achieving SM.
Routroy and Kumar Green capability in India ns Case study -Technology applications are key antecedents for implementing GM
(2016) manufacturing -Technology infrastructure make manufacturing operations more
sustainable
Shankar et al. (2016) Analyzes the drivers ns ns Case study -Quality is the primary driver that leads to SM adoption.
of SM AHP
Singh et al. (2016a) Assessing SM indicators India Survey -Developing indicators for economic, environmental and social
aspects of respectively.
Singh et al. (2016b) Assessing SM indicators Malaysia SMEs Case study -Proposing an expert system for evaluating SM in SMEs.
FBS
Thanki et al. (2016) Impact of lean and green India ns Case study -TPM, Kaizen and 5 S are the most influential lean practices, while ISO
practices on performance AHP 14001, 3 R and DFE are leading green practices.
-Greenness is dictated by a reduction in noxious emissions and energy
consumption
Vinodh et al. (2016) Factors influencing SM India Automotive Survey -Top management commitment is a main force that shoves SMP in
Indian automotive companies.
Winroth et al. (2016) Assessing SM indicators Sweden Cross-section Mixed 27 proposed indicators were relevant and statistically significant
Yusoff et al. (2016) employee empowerment Malaysia MNCs. Survey -Employee empowerment influences SM performance
and SM
Chan et al. (2017) Mathematical problems ns ns Review -Production planning, inventory control and manufacturing network
in SM are key categories related to mathematical problems in SM
Mafini and Muposhi Impact of green supply South Africa Cross- section Survey -GM exert a positive effect on environmental collaboration.
(2017) and GM -Higher levels of environmental collaboration inspired higher levels of
SME financial performance.
Prior research on pertained sustainability issues
Abdel Wahaab Environmental impact Egypt ns Concep-tual -Laws activate environmental actions regarding standards of air
(2003) assessment emission, coastal zone management, land- and marine-based pollu-
tion, and disposal and treatment of hazardous waste in Egypt
Lefebvre et al. (2003) Impact of environmental USA SMEs Cross-section Survey -Environmental performance significantly impact product, process
performance in and organizational innovations.
Menguc and Ozanne Challenges of the green Australia Factories Survey -using NRBV
(2005) imperative -The higher order construct of environmental orientation is
significantly related to profit and market share
El-Zayat et al. (2006) Industry's response to Egypt Cross section Survey -Positive attitude toward the environment was not translated into a
environmental full compliance with environmental regulations. The response of firms
regulations was limited to adopting ‘end-of-pipe’ environmental measures.
Hefnawy (2006) Sustainable Development Egypt Cross-section Survey Egyptian SMEs used to show more tolerance in meeting stakeholders'
expectations due to their simple structure and a community-like
culture.
n-Correa et al. Environmental strategy
Arago Spain SMEs Auto- repair Survey -Environmental strategies and leadership are associated with shared
(2008) and performance vision, stakeholder management, and strategic proactivity
Bos-Brouwers (2009) Sustainable innovation Nether-lands SMEs rubber Conceptual -Sustainable innovation improves eco-efficiency and to -production
cost in SMEs
Rasi et al. (2010) Environmental initiatives Malaysia electric and Survey -Recycling activities, reduce wastes, discharges and emissions are the
in SMEs electronic top environmental strategies.
Clarke-Sather et al. Developing sustainability USA SMEs Case study -SMEs has a different perspective on sustainability than that of large
(2011) indicators Bags company
-SMEs cannot possess enough knowledge to create unbiased
sustainability measurement system. External expertise is needed.
Angeles (2012) Using TOE to analysis Canada Retailing Case study -TOE is an effective framework to examine sustainable packing in
Sustainable packaging Wal-Mart retailing sector
-systems analysis and design, and use of socio-technical approach are
vital for sustainable packing
Schoenherr (2012) Sustainable business Global Plants Survey -using RBV to confirm that environmental management has a
development significant impact on plant performance
Agan et al. (2013) Drivers of environmental Turkey SMEs Survey -Expected Benefits is the most significant driver.
processes Cross-section -ISO 14001 certification facilitates environmental processes
-Government regulations are not an effective way to deal with
environmental pollution and climate change
Bey et al. (2013) Drivers and barriers of EU ns Expert -Main barriers to environmental strategies are lack of knowledge and
environmental strategies opinion resources, while customer demands and competitiveness are the
main drivers
Zhu and Geng (2013) Drivers and barriers of China Plants Survey -Government should enact stricter regulations and strengthen their
extended supply chain enforcement level to influence supply chain practices.
practices - Mimetic and normative drivers motivate manufacturers to
implement sustainable purchasing.
Aboelmaged Predicting e-readiness at UAE Cross-section Survey -TOE is an effective framework to link drivers of innovation adoption
(2014a) firm-level -Technology dimension TOE involves technology infrastructure and
technology competence
Aboelmaged (2014b) Operations performance UAE Cross-section Survey -Organizational capabilities significantly impact operational
and knowledge capability performance
-Delineating 14 operational performance items that reflect cost,
quality, delivery and flexibility
(continued on next page)
210 M. Aboelmaged / Journal of Cleaner Production 175 (2018) 207e221
Table 1 (continued )
Angeles (2014) Using TOEs to analyze g Canada Sport ware Case study -TOE is proved to be helpful in understanding why and how firms
Nike's Green Initiative Nike pursue their sustainability initiatives.
- supplier performance could hasten supplier responsiveness to
sustainability requirements
Hernandez and Ona Green IT ns Outsourcing firm Case study Using TOE formwork to examine green IT adoption
(2014)
Lopes and de Environmental Brazil Furniture Case study -Economic factors determine the way in which the firms respond to
Azevedo (2014) requirements the environmental issues and how adequate their companies
according to laws and regulations.
Woo et al. (2014) Effects of environmental South Korea SMEs Survey -Using NRBV to delineate that environmental innovation can enhance
innovation on labor productivity.
productivity
Madsen and Ulhøi Environmental impact Denmark SMEs Longitudinal -Employees exercise great power over sustainable practices
(2015)
Singh et al. (2015) Impact of ISO 14001 on India Cross section Survey -ISO 14001 certification helped account for a 25% waste reduction in
waste minimization certified SMEs
Zafeirakopoulos and Environmental aspect Turkey Hand blender Case study -Firms need to focus first on energy consumption to
Genevois (2015) selection LCA have a general perspective about the environmental performance of
their product
Bhardwaj (2016) Role of green policy on India Cross section Survey -Using RBV and delineating that environmental policy and the green
GSCM human resource management are the main drivers of GSCM
De Stefano et al. NRBV of innovation ns Automotive Financial -Using NRBV to categorize technological innovations into product
(2016) challenges data stewardship and clean technology.
analysis - Clean technology innovations lead to significant reductions of CO2
emissions from vehicles.
Hwang et al., 2016 Green supply chain Taiwan Semiconductor Case study -Developing a decision framework and explore the causal
adoption relationships among the decision factors concerning green supply
chains adoption
Langwell and Heaton Human resource and USA SMEs Qualitative -Employees’ engagement is the most common activity in
(2016) sustainability interviews implementing sustainability. Training, incentives and recruitment are
underutilized.
Miemczyk et al. Execution of closed-loop EU Multiple Case study -using NRBV to explain the importance of new resources in
(2016) supply chains technology
- strategic resources help companies achieve successful SC designs
Schrettle et al. (2014) Impact of sustainability ns ns Conceptual -Developing a framework concerning the effect of strategic long-term
efforts on performance considerations on strategic decision
-firms' sustainability decisions are influenced by past performance,
firm size and current level of sustainability action.
Hamann et al. (2017) Motives for South Africa SMEs Wine Case Studies -Environmental stewardship and legitimacy-seeking motivate win-
Environmental eries' environmental responsiveness.
Responsiveness
Note: SM, sustainable manufacturing; SMP, sustainable manufacturing practices; GM, green manufacturing; GP, green production; AHP, Analytical Hierarchy Process; LCA, Life
Cycle Assessment; FBS, Fuzzy based system; DSS, Decision support system.
integrated perspective that combines sustainability issues. More- 1.1. Problem statement
over, an absence of relevant theoretical frameworks that lay the
foundation for such SM practices, drivers and outcome drivers is Despite recent SM research, there have been limited studies in
evident. In contrast, the review of pertinent sustainability research SMEs concerning the drivers, practices and impact on their
stream indicated that using RBV or its natural extension (NRBV) are competitive capabilities when using SM. In addition, the use of a
relevant theoretical frameworks for studying sustainability issues. relevant theoretical framework is lacking in most SM research.
Also, the technology-organisation-environment (TOE) framework Moreover, SM research has hardly been undertaken in Africa.
has been applied to group various sustainability factors and drivers. Realising the above-mentioned gap, the key objective of this study
Diverse research contexts including both large plants and SMEs are is to investigate the impact of technology, organisational and
also observed. Researchers articulated a need for further SM environmental (TOE) drivers on SMP as well as reviewing the ef-
research within the context of SMEs that link SME's adoption of fects of these practices on the competitive capabilities of a wide
SMP to performance benefits (Agan et al., 2013). range of Egyptian SMEs by using the PLS-SEM model.
Table 1 shows that case study using a single setting is a domi- The current understanding of SMP assumes that SMEs are a
nating method in SM research. There is insufficient room for other particularly pertinent context to study for many reasons. First, global
types of research methods, such as cross-sectional survey, that can industrialisation has given SMEs tremendous opportunities to adopt
capture the status of sustainability practices in various settings at a regulations concerning their environmental responsibilities and
specific point in time. Similarly, SM research has mainly focused on manufacturing standards that lead to less waste (Thanki et al., 2016).
the context of western and Asian countries, while other Second, sustainable development pressures such as increasing
geographical contexts (e.g., Africa) have received minor attention. energy prices, pollution rates and foreign currency crises urge SMEs
Geographical attention seems to be balanced in sustainability in developing countries to adopt manufacturing paradigms that
research in general. Although this review does not claim to be allow them to compete globally. This is particularly relevant as SMEs
inclusive, it provides reasonable insights into the current trends in are responsible for about 64% of industrial environmental impact
SM research compared to sustainability research in general. (Entr, 2004). Third, there is a great deal of ambiguity concerning
M. Aboelmaged / Journal of Cleaner Production 175 (2018) 207e221 211
SMEs’ knowledge of the best ways for sustainable improvement perspective, about 60% of Egyptian SMEs are owned and run by one
which is accompanied with a shortage of capital, personnel and individual (i.e., sole-proprietorship) where there is no legal
other resources (Chen et al., 2014). Fourth, prior research on the key distinction between the owner and the business (El-Said et al.,
drivers and operational outcomes of SM in SMEs in Egypt barely 2014).
exists. According to Ramayah et al. (2013), it is vital to validate the Accordingly, the enterprise's owner obtains all net profits and
link between implementing SMP and the corresponding perfor- has full responsibility for losses and debts which, in turn, limits
mance benefits in developing countries. Thus, we may assert that risks to all investors. Other main ownership forms of Egyptian SMEs
this study contributes to theory and practice of SM as well as SMEs include joint liability and partnership in commendam.
research. Realising the important role played by SMEs in developing and
supporting the Egyptian economy, the sustainable development of
1.2. Research objectives SMEs should be a vital part of Egypt's sustainability strategy for
2030 (MOIC, 2015), where sustainable manufacturing is considered
The following objectives guided this study: as a high priority in promoting energy efficiency, waste manage-
ment, water saving, renewable energy, sustainable storage prac-
a). To identify the landscape of SMEs and their sustainability tices, and sustainable innovation (MOE, 2016). Although Egypt is
efforts in the context of Egypt not among the largest global contributors to greenhouse gas (GHG)
b). To relate SM drivers within the TOE framework to SMP emissions, yet it is among the highest in Africa with 2.6 metric
practices tonnes CO2 of which industrial operations are responsible for 29%
c) To relate SMP to competitive capabilities in 2005 and are expected to be elevated to 36% by 2030 (IMCe
d). To test the above-mentioned relationships using the PLS- McKinsey, 2010). Historically, the environmental policy of the
SEM model. Egyptian government seeks to achieve environmental protection
through the establishment of proper frameworks at the national
In the remainder of this paper, we start by briefly describing the and regional levels. For instance, the Egyptian Environmental
landscape of Egyptian SMEs and their sustainability efforts and Affairs Agency (EEAA) was established in 1982 to be responsible for
depicting the natural-resource-based view of the firm (NRBV) as a applying environmental measures and controlling pollution. This is
theoretical foundation. We then develop the research hypotheses followed by the ratification of law 4/1994 and its executive clarifi-
within the TOE framework and review previous literature in section cation no. 338/1995. This law made the EEAA in charge of activating
three. The research methodology is presented in section four, while environmental actions regarding standards of air emission, coastal
data analysis and results are shown in section five. Reflections on zone management, land- and marine-based pollution, and disposal
the research findings are discussed in section six. Building on these and treatment of hazardous waste (Abdel Wahaab, 2003). The
reflections, we conclude by highlighting a number of implications period 1999e2000 witnessed another environmental initiative that
for managers and policy makers in section seven. Finally, the was adopted by the Ministry of State for Environmental Affairs
limitations of the current research and future research directions (MSEA) to introduce cleaner technological practices and reduce
are presented. pollution loads in five new industrial cities through various
mechanisms involving funding and transfer of environmentally
2. Theoretical background sound technologies (EST), increasing awareness and the pressure of
media and NGOs, in-house training and development, and coordi-
Before delineating the main research hypotheses, the theoretical nating efforts with other governmental and private institutions
backdrop of this study is unveiled. It begins by establishing the (Mobarak, 2001). In 2007, Article 59 was added to the 1971
landscape of SMEs and sustainability in the context of Egypt. This is constitution revealing that “safeguarding the environment is a
followed by the introduction of the natural-resource-based view of national duty”.
the firm (NRBV) as a guiding theory emphasising the impact of Afterwards, further articles have been added to the 2012
firm's resources and capabilities on competitive advantage. constitution, following the outbreak of the Arab spring uprising,
concerning the right to have a healthy and undamaged environ-
2.1. The landscape of SMEs and sustainability efforts in Egypt ment as well as enforcing the state's commitment to protect natural
resources and safeguard the nation from pollution in everyday life.
According to a report by the Union of Arab Banks (UAB), Egypt is Finally, the 2014 constitution recognised the citizens' right to a
considered as one of the largest countries in the Middle East and healthy environment and broadened the state's commitment to
Africa with working SMEs in terms of their density and number support research related to water security (article 44), renewable
(Samir, 2015). Law No. 141/2004, as well as the Egyptian Central energy sources (article 32), and to protect natural resources in a
Agency for Public Mobilization and Statistics (CAPMAS), defined way that fulfils sustainable development and ensures the rights of
SMEs as any enterprises having less than 50 employees (small) or future generations (article 46). However, five years after the Arab
between 51 and 99 employees (medium) (MOPIC, 2012). There are spring in 2011, Egypt's environmental performance has yet to
approximately 2.46 million SMEs operating in the trade, services, recover since most of the regulations and plans have remained at a
manufacturing, and construction sectors in Egypt that comprise standstill.
more than 95% of the private sector and contribute about 80% of the
GDP of the country (CAPMAS, 2013). They also accommodate over 2.2. Natural-resource-based view of the firm (NRBV)
6.3 million workers that account for approximately 70% of the
labour force (Samir, 2015). Trading appears to be the most impor- The natural-resource-based view of the firm (NRBV) (Hart, 1995)
tant sector among small enterprises as it accounts for 57%, whereas is an extension of the resource-based view of the firm (RBV)
transformational industries represent 16% of the activities, and (Wernerfelt, 1989) that emphasises the role of the firm's resources
other activities represent 27%. This composition varies if we look at and capabilities in establishing its competitive advantage. NRBV
medium enterprises, where transformational industries account for research has asserted that the firm's interaction with its natural
27% of the activities of SMEs, trading represents 22%, and other environment through sustainable development, pollution preven-
activities comprise 51% (CAPMAS, 2013). From the ownership tion and product stewardship is a source of competitive advantage
212 M. Aboelmaged / Journal of Cleaner Production 175 (2018) 207e221
(Hart, 1995). Thus, firms should focus on resources and capabilities framework is an apt choice due to its generic nature and applica-
that facilitate this interaction. For example, removing pollutants bility across a wide variety of contexts. The framework is also
and preventing waste will decrease cost and enhance efficiency appropriate as the theoretical foundation for diagnosing sustain-
throughout the entire value chain of the firm. In addition, the NRBV able initiatives and practices (Angeles, 2012, 2014). The following
appreciates pressures from stakeholders that reflect the “environ- section will elaborate on the technological, organisational and
ment voice” which can be successfully combined with the firms' environmental drivers of SMP and develop research hypotheses.
functions and processes to achieve sustainable development.
NRBV has attracted the attention of researchers in various dis- 3.2. Technology drivers of SMP
ciplines. For instance, based on NRBV, Menguc and Ozanne (2005)
found a positive impact on the natural environmental orientation of Advanced technology has a vital impact on sustainable initia-
the firm on profit and market share in Australian manufacturing tives from different perspectives. Aboelmaged (2014a) divided the
firms. Fraj et al. (2013) used NRBV to analyse the influence of green technology dimension in the TOE into two factors involving
marketing strategies on B2B performance. They confirmed the technology infrastructure and technology competence. Technol-
significant impact of managers on designing and developing green ogy infrastructure is concerned with information and communi-
marketing strategies through the integration of environmental cation (ICT) platforms, hardware, software, networking, and smart
values into the organisational culture. Recently, De Stefano et al. devices, while technology competence, on the other hand, reflects
(2016) applied NRBV as a basis to categorise technological the knowledge, expertise and skills required to effectively utilise
innovations and validate their impact on reducing vehicles’ CO2 the components of technology infrastructure. Routroy and Kumar
emissions. Similarly, Miemczyk et al. (2016) used NRBV to explain (2016) contended that technology applications are key anteced-
the vital role of technology and knowledge to address successful ents for implementing green practices in manufacturing organi-
changes in the strategic supply chain. NRBV has also been applied in sations. Technology infrastructure can also make manufacturing
the SME context. Arago n-Correa et al. (2008) found that Spanish operations such as material movement in the production line,
SMEs demonstrated organisational capabilities (i.e., strategic pro- power transmission, water management and waste control more
activity, stakeholder management and shared vision) that are sustainable through reducing the consumption of energy and
associated with environmental leadership, pollution prevention cost of operations as well as increasing the throughput ratio.
and regulatory compliance which, in turn, lead to enhanced Chuang and Yang (2014) indicated that green design, green
financial performance. Likewise, Aragon-Correa and Matias-Reche manufacturing processes, and green packaging are a result of
(2010) drew on NRBV to define the advantages and disadvantages advanced applications and innovation. ICT, for example, is capable
of SMEs while facing the environmental challenges at micro and of improving operations' safety and traceability. Smart devices, on
macro levels. Recently, Woo et al. (2014) used NRBV to examine the the other hand, allow for better use of energy in buildings,
effect of environmental innovation on labour productivity in transportation, machine operations, the performance of appli-
Korean SME manufacturers. They showed that environmental ances and logistics. With regard to technology competence,
innovation can be used as a green business strategy in SMEs to Ifinedo (2011) assumed that when technology competence con-
enhance labour productivity. cerning specific innovative practices is high, firms are more
inclined to effectively implement these practices. This can also be
3. Research hypotheses applied to SMP when technical knowledge and expertise related
to sustainable technologies are high. For example, promoting
The research hypotheses are organised into four groups. Six technical knowledge and skills concerning pollution, waste pre-
hypotheses related to the impact of SM drivers according to the TOE vention, and the value of green technology are essential drivers of
framework are firstly delineated in three groups, while the final firm's sustainable practices (Bhardwaj, 2016). Technical knowl-
group covers four hypotheses concerning the impact of SMP on edge competence also contributes in enhancing the performance
competitive capabilities. The following section introduces the TOE of green product innovations in manufacturing firms (Wong et al.,
framework. 2012). As a result, the following hypotheses are established:
3.1. Technology, organisation, and environmental (TOE) framework H1a. Technology infrastructure positively impact SMP.
H1b. Technology competence positively impact SMP.
The TOE framework has been developed by DePietro et al.
(1990) to reflect three contexts through which a firm implements
innovative practices. The technological context reflects technical 3.3. Environmental drivers of SMP
infrastructure, processes and capabilities that influence the
implementation of innovative practices, while the organisational Environmental regulations have emerged as a key driver of
context involves resources and interactions concerned with the sustainable practices in many contexts. Regulations guide sustain-
new innovation. The environmental context reflects external ability policies and processes in organisations and offer guidelines
aspects such as competition, stakeholder pressures and the regu- that shape sustainable behaviours and actions. Section 2 of this
latory environment that influence the new innovation. According to paper shows that Egypt's environmental regulations have been
the TOE, a firm can effectively implement innovative practices gradually underpinned by laws, executive orders and ministerial
when the right balance of internal and external drivers can be decrees for the protection and development of many aspects of the
established. One of the key advantages of the TOE framework is its local environment. Government regulations impose direct pressure
flexible nature to reflect a taxonomy of factors that stimulate or over organisations and reflect local and international concerns
hinder the implementation of various types of innovations regarding clean production, resource utilisation and social
(Aboelmaged, 2014a). However, studies that have used the TOE responsibilities. In this regard, it is not surprising that sustainability
framework in sustainability research is scarce. Current examples research initially recognised the significant influence of govern-
involve the green supply chain (Hwang et al., 2016) and green IT mental regulations on sustainable manufacturing. Roni et al. (2014)
initiatives (Hernandez and Ona, 2014). Based on the preceding considered that legislation and incentives imposed by the local
argument, identifying the key drivers of SMP using the TOE government have forced Malaysian manufacturers to consider SMP
M. Aboelmaged / Journal of Cleaner Production 175 (2018) 207e221 213
as of high priority. Using the analytical hierarchy process (AHP), sustainable efforts at various organisational levels. Thus, the
Shankar et al. (2016) and Mittal and Sangwan (2014) analysed former argument may lead to the following hypotheses:
common drivers of green manufacturing in Indian and Malaysian
H3a. Management support positively impact SMP.
organisations. They indicated that current and imminent legislation
are one of the top factors that lead to efficient resource utilisation H3b. Employees' engagement positively impact SMP.
and clean production in manufacturing organisations. This notion is
also supported by Govindan et al. (2015) who drew on a fuzzy 3.5. Impact of SMP on competitive capabilities
multi-criteria approach to revisit the link between compliance with
regulations (e.g., ISO 14001) and maintaining green manufacturing Competitive capabilities reflect the power of generating supe-
processes. With regard to the sustainable supply chain, Zhu and rior value for consumers that outperform competitors. It usually
Geng (2013) contemplated regulations as coercive pressures that covers dimensions of competitiveness such as quality, cost, effi-
have the potential to force the implementation of supply chain ciency, delivery, flexibility, innovation, productivity, etc. For the
practices in Chinese factories. purpose of our study, we focus only on quality, cost, delivery and
Researchers have also highlighted the contribution of environ- flexibility as the most acceptable measures of competitive capa-
mental pressures that are brought about by the power of customers, bilities in operations research (Schoenherr, 2012). A firm can enjoy
media, competitors, suppliers, investors, and non-governmental these capabilities by affording a product or service that meets
organisations, etc. that affect an organisation's decisions to imple- customer's expectations, is offered at a low cost, responds to
ment sustainability initiatives. For instance, Schrettle et al. (2014) circumstances and customer's desires and is delivered fast. In their
considered environmental pressures as exogenous factors that in- seminal article, Porter and van der Linde (1995) argued that green
fluence an organisations' sustainability practices besides local and practices are highly associated with competitiveness. Green prac-
international environmental regulations. Mittal and Sangwan (2014) tices can lead to vast savings in all types of resources, less down-
revealed that environmental pressures are ranked second by experts time, better utilisation of by-products, safer workplace conditions,
in terms of their influence on sustainable manufacturing. Customer's reductions in operations and product handling costs, higher prod-
environmental concerns, for example, drive firms to make their uct quality, and higher product resale and scrap value (Porter and
products and services green sensitive since customers usually prefer van der Linde, 1995). As a result, these enhancements in products
products that are environmentally friendly (Roni et al., 2014). Simi- and processes can also increase the flexibility of manufacturing
larly, pressure from non-governmental and voluntary organisations operations and speed up product and service delivery to customers
supported by public media can play a crucial part in influencing (Bhardwaj, 2016). Hence, sustainable manufacturing can yield
sustainable practices in organisations in general, and in developing valuable products with a high sustainable impact through the
countries in particular (Schrader et al., 2013). These pressures can efficient use of resources (e.g., energy, raw materials, and labour)
also be extended to drive strategic green initiatives in organisations. (Mittal and Sangwan, 2014).
Accordingly, the following hypotheses can be delineated: In total, SMP can minimise the cost of production and add value
H2a. Environmental pressures positively impact SMP. to the final product with less environmental and social impact (Paul
et al., 2014). Besides, SMP can improve production processes
H2b. Environmental regulations positively impact SMP. leading to quality products that satisfy customers' expectations and
help grow an enterprise's market share (Deif, 2011). Ramayah et al.
(2013) examined the impact of SMP in 544 Malaysian SMEs and
3.4. Organisational drivers for SM indicated that practices such as reducing solid waste have a positive
effect on competitive performance. In their study of 53 companies
Although we have offered insights into the role of the tech- from varied sectors in Turkey, Sezen and Çankaya (2013) inferred
nological and environmental drivers in influencing SMP, organ- that green manufacturing applications positively impact operations
isational drivers highlighted by top management support and performance through enhancing production efficiency and occu-
employees' engagement in sustainability initiatives provide the pational safety, and minimising production cost. The effects of SMP
bond that ensures the effectiveness of SMP. Using survey data and are incremental and can boost competitive advantages and profit in
case studies from wine producing SMEs in South Africa, Hamann the long term (Agan et al., 2013). Based on the above discussion, we
et al. (2017) demonstrated that managers' environmental can hypothesise that SMP has a positive impact on competitive
responsibility is a vital driver for wineries' environmental prac- capabilities as follows:
tices. Vinodh et al. (2016) identified the mutual relationship as
among the most influential factors that drive the implementation H4a. SMP have a positive impact on product cost.
of a lean sustainable manufacturing system. Their study revealed H4b. SMP have a positive impact on product quality.
that top management commitment is the main force that pushes
SMP in Indian automotive companies. Bhardwaj (2016) used H4c. SMP have a positive impact on product delivery.
resource-based theory and value chain analysis to develop a H4d. SMP have a positive impact on production flexibility.
sustainability strategy model in Indian organisations. His findings Fig. 1 illustrates the proposed research model and hypotheses
suggested that management support is a key success for executing based on the former discussion.
sustainable strategies in Indian organisations. In summary, top
managers can stimulate their employees, spread a positive atti-
tude and provide financial support for employing sustainable 3.6. Research methodology
initiatives (Agan et al., 2013). In the same vein, employees'
engagement in rethinking traditional manufacturing operations The research methodology is conducted in three phases. The
and their impact on the environment could enhance sustainable cross-sectional survey instrument was firstly designed and vali-
practices by establishing a culture of shared responsibility, control dated based on prior research. Then, the instrument was sent to a
and goal internalisation concerning sustainability (Yusoff et al., stratified random sample of managers in a wide spectrum of SMEs.
2016). Employees’ engagement can also drive sustainable Finally, the responses were validated by relevant statistical tests to
manufacturing when they affect decisions and champion ensure their adequacy for further analysis.
214 M. Aboelmaged / Journal of Cleaner Production 175 (2018) 207e221
Fig. 1. Research model. Note: TI, technology infrastructure; TC, technology competence; EP, environmental pressures; ER, environmental regulations; SMP, sustainable
manufacturing practices; MS, management support; EE, employees' engagement; OPC, cost; OPQ, quality; OPD, delivery, OPF, flexibility.
3.7. Instrument development and validity suggested minor modifications concerning clarity and the length of
the items. The survey is finally translated from English to Arabic
The survey entails multiple reflective items that are measured and then a reverse independent translation from Arabic to English
using the Likert scale, ranging from 1 “strongly disagree” to 5 is applied. Consequently, minor wording modifications are applied
“strongly agree”. Operationalisation of these items is derived from to ensure consistency.
previous literature which lends high validity to the results (see
Table 2). Items representing SMP are adapted from Despeisse et al. 3.8. Data collection
(2012) and Rusinko (2007). The items reflect the use of energy,
water and materials as well as reducing emissions and the waste of The frame of the SMEs population is originated from datasets of
water and solids. Competitive capabilities are assessed by 14 items the Central Agency for Public Mobilization and Statistics (CAPMAS)
that reflect the cost (OPC), quality (OPQ), delivery (OPD) and and the Egyptian Cabinet Information and Decision Support Center
flexibility (OPF) dimensions. The items are adapted from (IDSC). The sample is drawn from SMEs in Greater Cairo (Cairo and
Aboelmaged (2014b). Environmental regulations (ER) are pre- Giza) and Alexandria that account together for about 38.1% of the
sented as two items that reflect the level of national and regional 6.3 million employees in Egyptian SMEs (CAPMAS, 2013) and
regulations regarding waste, emissions, cleaner production, etc., ensures a variety of manufacturing activities. These governorates
while the environmental pressures (EP) items include pressures are also occupied with many industrial zones and manufacturing
from customers, media and competitors. Items of both variables are activities. 300 SMEs were selected by means of stratified random
adapted from Zhu and Geng (2013). Technology infrastructure (TI) sampling to reflect various sizes and manufacturing areas including
is assessed by three items adapted from Aboelmaged (2014a) to furniture, food and beverages, textiles, wearing apparel and leather,
manifest using information, communication, networking, smart wood and upholstering, rubber and plastics, paper and printing,
devices and manufacturing technology. Items measuring technol- chemicals and allied products, basic pharmaceutical products, basic
ogy competence (TC) are adapted from Shankar et al. (2016). The metal products, electronics and optics, building materials and
items represent technology skills, training and resources. Man- refractories, basic trailers, machinery and repairs. In addition, the
agement support (MS) is evaluated using two items concerning top selected SMEs are screened and revised based on their accessibility
managers' commitment to reduce waste, save energy and take using active contact data (e.g., phone, email, websites, social
necessary decisions to foster sustainability. The items are adapted media). 600 self-administering questionnaires with cover letters,
from Agan et al. (2013) and Roni et al. (2014). Employees' control that assure confidentiality and aggregation of data, were distrib-
over their work and responsibility for protecting the environment uted to owners and top managers in manufacturing and operations
are used to delineate the employees’ engagement (EE) variable. The positions using personal contact (phone calls and face-to-face),
items are adapted from Yusoff et al. (2016). The second part of the email and even social media to ensure an acceptable response
questionnaire is designed to collect demographic information. rate. Follow-up phone calls and email rounds were conducted every
Content validity is further assessed following the guidelines of two weeks to maximise the response rate. Of 279 returned ques-
Cooper and Schindler (2014). A panel of 3 operations management tionnaires, 238 are completed and ready for further analysis,
professors and 12 MBA students assessed the survey. They yielding an acceptable response rate of 39.66% (Hair, 2014). To
M. Aboelmaged / Journal of Cleaner Production 175 (2018) 207e221 215
Table 2 Table 3
Research constructs. Sample profile.
ensure the adequacy of the responses, preliminary t-tests were 3.11. The measurement model
conducted following Armstrong and Overton's (1977) and Lohr's
(2010) extrapolation procedures for non-response bias. The inde- Hair (2017) indicated that PLS-SEM was originally designed
pendent sample t-test between late and early returned responses is for prediction purposes so that it is preferred over covariance-
found to be insignificant (p ¼ 0.21, 0.26 and 0.15, respectively). based SEM software (e.g., AMOS). PLS-SEM is also less sensitive
Additionally, a truncated version of the questionnaire is randomly to sample size so that multivariate normal sample data is not
sent again to 200 non-respondent managers via email, and were strictly necessary (Henseler and Sarstedt, 2013). Moreover, the
followed-up on a weekly basis to secure a comparative non- results of the kurtosis and skewness values of the measurement
response sample. The t-test between the earliest 30 complete model are between ±1 which indicate no violation of normality
responses from non-respondents and the original respondents' assumptions of the sample data. The quality of the measurement
answers concedes an insignificant difference (p ¼ 0.26, 0.12 and model is also evaluated by various measures. The standardised
0.18, respectively). Accordingly, non-response bias cannot be outer factor loading for constructed items in Table 4 are
considered as a critical issue. considered highly satisfactory as they exceed the threshold value
of 0.70 (p < 0.001), except for two constructs that are considered
adequate as they exceed the acceptable threshold value of 0.60
3.9. Respondents’ profile (Hair 2017).
Table 5 shows that the values of Cronbach's alpha, composite
Table 3 shows that the majority of respondents are owners, reliability (CR) and rho_A are greater than 0.709 which indicates
CEOs or general managers (59.2%) who are male (89.07%) with over the acceptable internal reliability of all variables (Straub et al.,
216 M. Aboelmaged / Journal of Cleaner Production 175 (2018) 207e221
Table 4
Standardized factor loading.
Table 5
Reliability and validity measures.
Notes: EE, employees' engagement; EP, environmental pressures; ER, environmental regulations; MS, management support; OPC, cost; OPD, delivery, OPF, flexibility; OPQ,
quality; SM, sustainable manufacturing; TC, technology competence; TI, technology infrastructure. The square roots of the AVE are shown as italic values along the diagonal
line.
Table 6
2004). In addition, the minimum average variance extracted (AVE)
Heterotrait-monotrait ratio (HTMT).
value (0.560) surpasses the required cut-off value of 0.5 (Henseler
et al., 2016), which reveals an adequate convergent validity level. EE EP ER MS OPC OPD OPF OPQ SM TC
Additionally, we follow the Fornell and Larcker (1981) criterion to EE
assess discriminant validity. The square root of the AVE (italic di- EP 0.38
agonal elements), as shown in Table 5, are higher than the inter- ER 0.25 0.45
MS 0.25 0.16 0.11
construct correlations. Henseler et al. (2015) devised another OPC 0.54 0.55 0.21 0.28
measure of discriminant validity using Monte Carlo simulation (i.e., OPD 0.63 0.62 0.06 0.19 0.68
Hetrotrait Monotrait correlations) (HTMT) with a threshold value OPF 0.52 0.47 0.09 0.31 0.50 0.79
less than 0.90. Table 6 shows that 0.88 is the greatest HTMT cor- OPQ 0.70 0.73 0.11 0.23 0.80 0.88 0.71
SM 0.76 0.60 0.08 0.40 0.67 0.80 0.67 0.88
relation ratio which establishes an acceptable discriminant validity
TC 0.09 0.10 0.09 0.15 0.14 0.13 0.13 0.11 0.17
level and reflects a satisfactory quality level of the measurement TI 0.09 0.12 0.11 0.32 0.17 0.06 0.10 0.12 0.13 0.23
M. Aboelmaged / Journal of Cleaner Production 175 (2018) 207e221 217
Fig. 2. Structural model with path coefficients (b) and adjusted R2 values Note: TI, technology infrastructure; TC, technology competence; EP, environmental pressures; ER,
environmental regulations; MS, management support; EE, employee engagement; SMP, sustainable manufacturing practices; OPC, cost; OPQ, quality; OPD, delivery, OPF, flexibility.
and flexibility as dimensions of competitive capabilities. An anal- 2016). For SMEs, employees' engagement and top management
ysis of survey data from 238 respondents yielded important results support are vital for the effective implementation of sustainable
that provide support for the influence of the organisational drivers programs (Langwell and Heaton, 2016). In developed countries,
and environmental pressures on SMP. In contrast, the results show SMEs' employees exercise great power over sustainable practices as
no support for the effect of technology drivers on SMP, while the a result of local authorities' adoption of a dialogue-based rather
influence of environmental drivers is partially maintained. With than a control-based approach concerning sustainable programs at
regard to the consequences of SMP, the findings demonstrate a work, as in the case of adopting environmental health and safety
positively significant impact on competitive capabilities of SMEs. schemes in Denmark (Madsen and Ulhøi, 2015). However, this
These findings, while partially supporting our hypotheses, provide impact within a developing country context may have an alternate
intriguing insights, especially when compared to the results of prior interpretation. Egyptian SMEs are mainly owned and run as sole-
research. proprietorships where there is no legal distinction between the
First, as for the effect of technology drivers on SMP, our result owner and the business. Accordingly, managers are likely to influ-
did not confirm their significance in influencing SMP. This is ence the enterprise’ ethos and the implementation of sustainable
inconsistent with previous research (e.g., Routroy and Kumar, practices as a result. Likewise, the limited number of employees,
2016) which perceived that technology infrastructure and com- smaller and flatter organisational hierarchies, and an informal
petencies tend to have no influence on SMP. A potential expla- working culture allow for effective knowledge transfer among all
nation is the lack of technical capacity of SMEs, particularly in members and upsurge their engagement to make swift decisions
developing countries, to recognise, evaluate and take advantage of concerning sustainability programs. Though Egyptian SMEs lack
opportunities associated with sustainability. Hefnawy (2006) financial and technological capabilities, their managers and
argued that a large segment of Egyptian SMEs depend on tradi- employees tend to recognise and influence SMP to a great extent.
tional manufacturing tools and methods that were inherited from Fourth, the findings are similarly in line with our hypotheses on
previous generations and gradually developed over the long-run. the influence of SMP on competitive capabilities. The findings
He further concluded that associations between Egyptian SMEs confirm past research on the impact of sustainable practices on
and technology vendors are immature owing to SMEs’ poor cost, quality, flexibility and delivery (e.g., Schoenherr, 2012).
capacity (Hefnawy, 2006). Also, limited access to financial Though there are various constraints facing SMEs in developing
resources, following the outbreak of the Arab spring in 2011, may countries, SMP tends to be valuable in promoting competitive
have negatively affected the allocation of technical resources performance, which in turn, can reduce the effect of these con-
toward SMP. straints over the long term. This is in line with Schoenherr (2012)
Second, our result suggests that while environmental pressures who confirmed that the impact of environmental initiatives on
from customers, competitors and media significantly influence SMP quality, cost, flexibility and delivery is greater in enterprises located
in Egyptian SMEs, environmental regulations do not. This result in developing countries when compared to enterprises located in
contradicts prior research that patronises the role of environmental industrialised countries. This is also in line with the NRBV (Hart,
laws and rules in influencing SMP (e.g., Shankar et al., 2016). A 1995) that strongly bonds environmental initiatives in product
plausible interpretation of this finding is the weak enforcement of design, production processes, packaging, quality control, delivery,
environmental laws in Egypt. For example, Ramadan and Nadim sourcing, etc. to competitive advantages, which can be facilitated by
(2004) argued that environmental laws concerning hazardous the flexible nature and structure of SMEs.
waste were halted, not only due to the lack of necessary funds being
allocated but more importantly because of the lack of an institu- 5. Conclusions
tional framework to enforce these laws at higher levels of authority,
as a top priority. In addition, there is a lack of technical capacity Understanding the drivers and outcomes of sustainable prac-
within the higher environmental authority in Egypt to monitor and tices is an essential quest at the heart of sustainability research. In
coordinate environmental legislations (Mobarak, 2001). “It seems contrast to previous studies, this paper is an early attempt to
that the environmental regulation enforcement authorities did not examine SMP in the Egyptian context. The study also contributes to
wish to be ‘tough’ on the industries in this regard for justifiable the existing body of sustainable manufacturing literature by
social and economic reasons” (El-Zayat et al., 2006: p. 213). In the expanding our knowledge about key drivers of SMP in SMEs and
same vein, previous research also found environmental regulations introducing the TOE framework to delineate the tenets of these
hardly play any role in regulating SMEs such as Hamann et al. drivers. Another significance of this study is linking SMP to
(2017) study on wine producing SMEs in South Africa. competitive capabilities. This link has been barely established in
With regard to the impact of stakeholder's environmental previous sustainable manufacturing research. Drawing upon the
pressures on SMP, the finding is in harmony with other researchers NRBV, as an underlying principle, and synthesised with previous
(e.g., Schrettle et al., 2011) who emphasised the significant impact research, we proposed a research model that posits the impact of
of customers, suppliers, media and other stakeholders on imple- six drivers (i.e., technology infrastructure, technology competence,
menting SMP. One may argue that many SMEs are subcontractors to environmental pressures, environmental regulations, management
large firms, so they are not under direct stakeholder pressures to support and employees’ engagement) on SMP, and the impact of
adopt SMP. A contrary interpretation of this argument contem- these practices on four competitive capabilities (i.e., cost, quality,
plates the nature of Egyptian SMEs where their locations are delivery and flexibility).
scattered across Egyptian governorates, they comprise more than The model is empirically validated by means of the PLS-SEM
95% of the private sector and contribute about 80% of the Egyptian method using data from 238 owners and managers from a wide
GDP. These features show that they are actually accountable for a spectrum of Egyptian SMEs. This study demonstrates that envi-
notable environmental impact that attracts the attention of various ronmental pressures, management support and employees'
stakeholders. Additionally, Egyptian SMEs used to show more engagement predicts SMP in Egyptian SMEs. In contrast to existing
tolerance in meeting stakeholders' expectations due to their simple literature, this study establishes that technology infrastructure,
structure and a community-like culture (Hefnawy, 2006). technology competence, and environmental regulations do not
Third, the results confirm prior research concerning the signif- significantly influence SMP. Interestingly, the relationship between
icant impact of organisational drivers on SMP (e.g., Vinodh et al., SMP and competitive capabilities of Egyptian SMEs is positively
M. Aboelmaged / Journal of Cleaner Production 175 (2018) 207e221 219
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