FY2017 – FY2027

INDIA ONLINE NURSERY MARKET

FORECAST & OPPORTUNITIES

www.techsciresearch.com
MARKET INTELLIGENCE . CONSULTING
Scope of Report
Product of Interest (POI): Online Nursery

A place where young trees, shrubs, vines, etc, are propagated for the purpose of
transplanting; a plantation of young trees. The place where anything is fostered and
growth promoted.

Market Segmentation

TYPE
REGION Year Range
• Flowering Plants • North
• Shrubs • West
• Vegetable Seeds • South
Review Period
• Indoor Plants East
• FY2017 – FY2020
• Air Purifying Plants
• Others Base Year
v FY2021

END USER Estimated Year

• B2B
FY2022
• B2C
Forecast Period

FY2023 – FY2027

2
Table of Contents

S. No. Contents

1. Product Overview

2. Research Methodology

3. Impact of COVID-19 on India Online Nursery Market

4. Executive Summary

5. Voice of Customer

5.1. Brand Awareness

5.2. Factors Contributing to Switch Over to Online Nursery

5.3. Barriers to Adoption of Online Nursery

6. India Online Nursery Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

By Type (Flowering Plants, Shrubs, Vegetable Seeds, Indoor Plants, Air Purifying
6.2.1.
Plants, Others)

6.2.2. By End User (B2B v/s B2C)

6.2.3. By Region

6.2.4. By Company (FY2021)

6.3. Product Market Map

3
Table of Contents

S. No. Contents

7. North India Online Nursery Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Type

7.2.2. By End User

8. South India Online Nursery Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Type

8.2.2. By End User

9. East India Online Nursery Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Type

9.2.2. By End User

4
Table of Contents

S. No. Contents

10. West India Online Nursery Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Type

10.2.2. By End User

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

13. Competitive Landscape

13.1. Competition Outlook

13.2. Company Profiles

13.2.1. Company Details

13.2.2. Product Types & Services

13.2.3. Financials (As Reported)

13.2.4. Key Market Focus & Geographical Presence

5
Table of Contents

S. No. Contents

13.2.5. Recent Developments

13.2.6. Key Management Personnel

14. Strategic Recommendations

15. About Us & Disclaimer

6
RESEARCH
METHODOLOGY
Research Methodology

Market Formulating Developing List Data Data Data

Profiling Questionnaire of Respondents Collection Validation Analysis

In-depth secondary TechSci conducted Data obtained as a The data was scrutinized
research was conducted to In order to conduct List of industry
interviews with result of primary using MS-Excel, statistical
determine top players in industry experts’ players and industry
industry experts and and secondary tools and internal
the India online nursery interviews, TechSci specialists was
industry players for research was proprietary database to
market, overall market size formulated a detailed developed.
data collection and validated through obtain qualitative and
and segmental market size. discussion guide.
verification. rigorous quantitative insights about
triangulation. the India online nursery
market

Primary Research Desk Research Company Analysis

✓ Recent Developments ✓ Market Participants
Actionable ✓ Identifying Key Opinion
Data Data Filter Research & Business ✓ Market Changing ✓ Key Strengths
Insights Leaders
Collection & Analysis Intelligence Distribution Channel Aspects/Dynamics
✓ Questionnaire Design
✓ Government Policies
✓ In-depth Interviews
✓ Conclusion

Primary Research Secondary Paid End User

Research Industrys

✓ LinkedIn ✓ Company Websites ✓ Factiva

✓ TechSci Internal ✓ Company Annual ✓ Hoovers
Database Reports
✓ White Paper Study
✓ Financial Reports
✓ Investor
Presentations
✓ Regulatory Body
✓ Associations, etc.

8
Research Methodology

Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of India online nursery market. The team has analyzed the

outlook of various segments of this market, while considering the major influencing factors such as high internet penetration and the

proliferation of smart devices are increasing the accessibility of the consumers to explore the online sales channel. The study includes market

forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India online nursery

market.

Methodology Followed for Calculation of Market Size:

• Market Size By Value: Market size, in terms of value, for the year FY2021 was calculated based on information collected through exhaustive

secondary research and primary surveys, with various key opinion leaders/stakeholders, such as online nursery companies, channel partners,

market influencers & end users, industry experts, and other industry participants.

• The team interviewed more than 15 – 20 online nursery companies, 45 – 50 channel partners, 100 – 120 end users, and 15 – 20 industry

experts and other value chain stakeholders in India online nursery market to obtain the overall market size for FY2017-FY2021, which was

validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size

data during FY2017-FY2021.

9
Research Methodology

• Respondents were asked about the current and future market growth rates, market shares by type, by end user, by region and by company.

Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various

segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further

triangulated from other stakeholders.

Methodology Followed for Calculation of Market Shares:

Market shares by type, by end user, by region and by company were calculated based on the responses received through primary surveys with

industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of online

nursery market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after

eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in

SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India online

nursery market, TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis

10
Research Methodology

TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also
used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be
noted that the figures compiled are only for the organized market including market share data.

Partial List of Companies Interviewed Key Secondary Sources

▪ Sunder Nursery ▪ World Bank

▪ Ugaao ▪ TechSci Research Proprietary Database & Knowledge

▪ Mera Maali Repository

▪ NurseryLive ▪ Company Annual Reports

▪ myBageecha ▪ Industry Magazines

▪ Nurturing Green ▪ Industry Reports

▪ News Dailies

▪ Credible Paid Databases

11
Impact of COVID-19 on India Online
Nursery Market
Impact of COVID-19 on India Online Nursery Market

• Xxx

1 xxx
• Xxx

• Xxx

• Xxx

2 xxx

• Xxx

• Xxx

• Xxx

3 xxx

• Xxx

Source: XXXXX
• xxx Note: These are dummy figures; please purchase our report for actual data
© TechSci Research 13
Impact of COVID-19 on India Online Nursery Market

• Xxx

4 xxx
• Xxx

• Xxx

• Xxx

5 xxx

• Xxx

• Xxx

• Xxx

6 xxx

• Xxx

Source: XXXXX
• xxx Note: These are dummy figures; please purchase our report for actual data
© TechSci Research 14
Executive Summary
Executive Summary

1. India Online Nursery Market to Grow at a CAGR of XX% during FY2021-FY2027

India Online Nursery Market Size, By Value, FY2021 & FY2027F (USD Millions)

XX USD
Millions
FY2027F
XX% CAGR Market Growth Drivers

XX USD Millions XXX YYY

FY2021

2. XXX Region to Dominate India Online Nursery Market through FY2027

XXX Region Regional Growth Drivers:

Rest of India

XXX region dominated the market in

FY2021 XX% FY2021
XX% FY2021 and is anticipated to XXXXXXXX
during the next five years.

FY2027F
XX% FY2027F
XX%

End User Industry: Secondary Research, Expert Interviews, and TechSci Research
Analysis
Note: These are dummy figures; please purchase our report for actual data
16
Executive Summary

3. Company A Dominates India Online Nursery Market

India Online Nursery Market, By Share, By Company, By Value, FY2021

20%
Company A
Market Leader’s Best Practices
Company B
50% FY2021
15% Company C XXX YYY

Company D
10%
Others
5%

4. End User A Holds Largest Share in India Online Nursery Market

India Online Nursery Market Share, By End User, By Value, FY2021

End User A’s Growth Drivers:

B2B
FY2021
50% 50% XXX YYY

B2C

End User Industry: Secondary Research, Expert Interviews, and TechSci Research
Analysis
Note: These are dummy figures; please purchase our report for actual data
17
INDIA ONLINE
NURSERY
MARKET
OUTLOOK
India Online Nursery
Market Size, By Value

Figure XX: India Online Nursery Market Size, By Value (USD Millions), FY2017–FY2027F

15.00
14.00
13.00
12.00
11.00
10.00
9.00
8.00
7.00
6.00
5.00

FY2017 FY2021 FY2022E FY2027F

CAGR By Value CAGR By Value

XX% YY%

India online nursery market is anticipated to grow at YY% during the forecast period, owing to the factors:

▪ XXX
▪ XXX
▪ XXX

End User Industry: Secondary Research, Expert Interviews, and TechSci Research Analysis
Note: These are dummy figures; please purchase our report for actual data

19
India Online Nursery
Market Share, By Type

Figure XX: India Online Nursery Market Share, By Type, By Value, FY2017–FY2027F

Flowering Plants Shrubs Vegetable Seeds Indoor Plants Air Purifying Plants Others

FY2027F 20% 20% 20% 20% 10% 10%

FY2026F 20% 20% 20% 20% 10% 10%

FY2025F 20% 20% 20% 20% 10% 10%

FY2024F 20% 20% 20% 20% 10% 10%

FY2023F 20% 20% 20% 20% 10% 10%

FY2022E 20% 20% 20% 20% 10% 10%

FY2021 20% 20% 20% 20% 10% 10%

FY2020 20% 20% 20% 20% 10% 10%

FY2019 20% 20% 20% 20% 10% 10%

FY2018 20% 20% 20% 20% 10% 10%

FY2017 20% 20% 20% 20% 10% 10%

XXX type dominated the market in FY2021. However, YYY is anticipated to gain maximum traction during the forecast period due to:

▪ XXX
▪ XXX
▪ XXX

End User Industry: Secondary Research, Expert Interviews, and TechSci Research Analysis
Note: These are dummy figures; please purchase our report for actual data

20
India Online Nursery
Market Share, By End User

Figure XX: India Online Nursery Market Share, By End User, By Value, FY2017–FY2027F

B2C
50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%

B2B 50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%

FY2017 FY2018 FY2019 FY2020 FY2021 FY2022E FY2023F FY2024F FY2025F FY2026F FY2027F

XXX end user dominated the market in FY2021. However, YYY is anticipated to gain maximum traction during the forecast period due to:

▪ XXX
▪ XXX
▪ XXX

End User Industry: Secondary Research, Expert Interviews, and TechSci Research Analysis
Note: These are dummy figures; please purchase our report for actual data

21
India Online Nursery
Market Share, By Region

Figure XX: India Online Nursery Market Share, By Region, By Value, FY2017–FY2027F

North South East West

FY2027F 25% 25% 25% 25%

FY2026F 25% 25% 25% 25%

FY2025F 25% 25% 25% 25%

FY2024F 25% 25% 25% 25%

FY2023F 25% 25% 25% 25%

FY2022E 25% 25% 25% 25%

FY2021 25% 25% 25% 25%

FY2020 25% 25% 25% 25%

FY2019 25% 25% 25% 25%

FY2018 25% 25% 25% 25%

FY2017 25% 25% 25% 25%

XXX region dominated the market in FY2021. However, YYY is anticipated to gain maximum traction during the forecast period due to:

▪ XXX
▪ XXX
▪ XXX

End User Industry: Secondary Research, Expert Interviews, and TechSci Research Analysis
Note: These are dummy figures; please purchase our report for actual data

22
India Online Nursery
Market Share, By Company

Figure XX: India Online Nursery Market Share, By Company, By Value, FY2021

35%

100%

25%

20%

15%

5%

Total Company 1 Company 2 Company 3 Company 4 Company 5

Top 5 companies' alone control XXX% in India online nursery market with XX+
players accounting for a total market share of XXX%

End User Industry: Secondary Research, Expert Interviews, and TechSci Research Analysis
Note: These are dummy figures; please purchase our report for actual data

23
India Online Nursery
Product Market Map

Figure XX: Product Market Map based on Market Size (USD Million) & Growth Rate (%)
16.00%

Market Size @
USD XXX Mn
(High Growth-Low
Growing Market

Market Size)

(High Growth-High
Ideal Market
Market Size)
12.00%
CAGR (FY2022E-FY2027F)

Region 4

Region 3
8.00%

Overall Market
Growth @ XX%
Region 2
Region 1

(Low Growth-High
4.00%

Market Size)

Big Market
(Low Growth-Low
Common Market

Market Size)

0.00%

0.00 4,000.00 8,000.00 12,000.00 16,000.00 20,000.00

Market Size (USD Million)

End User Industry: Secondary Research, Expert Interviews, and TechSci Research Analysis
Note: These are dummy figures; please purchase our report for actual data

24
NORTH INDIA
ONLINE NURSERY
MARKET
OUTLOOK
North India Online Nursery
Market Size, By Value

Figure XX: North India Online Nursery Market Size, By Value (USD Millions), FY2017–FY2027F

15.00
14.00
13.00
12.00
11.00
10.00
9.00
8.00
7.00
6.00
5.00

FY2017 FY2021 FY2022E FY2027F

CAGR By Value CAGR By Value

XX% YY%

North India online nursery market is anticipated to grow at YY% during the forecast period, owing to the
factors:

▪ XXX
▪ XXX
▪ XXX

End User Industry: Secondary Research, Expert Interviews, and TechSci Research Analysis
Note: These are dummy figures; please purchase our report for actual data

26
North India Online Nursery
Market Share, By Type

Figure XX: North India Online Nursery Market Share, By Type, By Value, FY2017–FY2027F

Flowering Plants Shrubs Vegetable Seeds Indoor Plants Air Purifying Plants Others

FY2027F 20% 20% 20% 20% 10% 10%

FY2026F 20% 20% 20% 20% 10% 10%

FY2025F 20% 20% 20% 20% 10% 10%

FY2024F 20% 20% 20% 20% 10% 10%

FY2023F 20% 20% 20% 20% 10% 10%

FY2022E 20% 20% 20% 20% 10% 10%

FY2021 20% 20% 20% 20% 10% 10%

FY2020 20% 20% 20% 20% 10% 10%

FY2019 20% 20% 20% 20% 10% 10%

FY2018 20% 20% 20% 20% 10% 10%

FY2017 20% 20% 20% 20% 10% 10%

XXX type dominated the market in FY2021. However, YYY is anticipated to gain maximum traction during the forecast period due to:

▪ XXX
▪ XXX
▪ XXX

End User Industry: Secondary Research, Expert Interviews, and TechSci Research Analysis
Note: These are dummy figures; please purchase our report for actual data

27
North India Online Nursery
Market Share, By End User

Figure XX: North India Online Nursery Market Share, By End User, By Value, FY2017–FY2027F

B2C
50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%

B2B 50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%

FY2017 FY2018 FY2019 FY2020 FY2021 FY2022E FY2023F FY2024F FY2025F FY2026F FY2027F

XXX end user dominated the market in FY2021. However, YYY is anticipated to gain maximum traction during the forecast period due to:

▪ XXX
▪ XXX
▪ XXX

End User Industry: Secondary Research, Expert Interviews, and TechSci Research Analysis
Note: These are dummy figures; please purchase our report for actual data

28
Market Dynamics
Market Drivers

• XX

• XX

1 XX • XX

• XX

• XX

• XX

• XX

• XX

• XX
XX
2
• XX

• XX

• XX

• XX

• XX

• XX
XX
3 • XX

• XX

© TechSci Research 30
Market Drivers

• XX

• XX

4 XX • XX

• XX

• XX

• XX

• XX

• XX

• XX
XX
5
• XX

• XX

• XX

• XX

• XX

• XX
XX
6 • XX

• XX

• XX

© TechSci Research 31
Market Challenges

• XX

• XX

• XX

• XX

• XX

• XX

• XX

• XX

• XX

• XX

• XX

• XX

• XX

• XX

• XX

© TechSci Research 32
Market Trends and Developments
Market Trends and Developments

XX
XX
XX
XX
1
XX
XX
XX
XX

XX
XX
XX
XX

2 XX
XX
XX
XX
XX

XX
XX
XX
3 XX
XX
XX
XX

© TechSci Research 34
Market Trends and Developments

XX
XX
XX
XX
4
XX
XX
XX
XX

XX

XX
XX
XX
5 XX
XX
XX
XX

XX
XX
XX
6 XX
XX
XX
XX

© TechSci Research 35
COMPETITIVE
LANDSCAPE
Competitor Profile
Mera Maali

COMPANY DESCRIPTION PRODUCT PORTFOLIO

Product Portfolio:
Business Overview:
• XXXX
• Mera Maali provides professional gardening services at your • XXXX
• XXXX
doorstep. Be it beautifying balcony space, terrace farming,

residence or society garden Product Availability (w.r.t. Product of Interest):

• XXXX
• XXXX
• XXXX
• Year of Incorporation: 19XX

Key Industries Served (w.r.t. Product of Interest):

• Total Number of Employees (2021): XXXX
• XXXX
• XXXX
• XXXX

Key Competitors:
• XXXX
• XXXX
• XXXX
• XXXX

37
Competitor Profile
Mera Maali

RECENT DEVELOPMENTS GROWTH STRATEGIES

▪ XXXX ▪ XXXX

▪ XXXX
▪ XXXX

▪ XXXX
▪ XXXX
▪ XXXX

▪ XXXX
▪ --Product Launches & Innovations
▪ --Expansion Plans
▪ --Partnerships

KEY MANAGEMENT PERSONNEL COMPANY HEADQUARTERS LOCATION COMPANY CONTACT ADDRESS

XXX Noida G 29, Sector 63, Noida – 201301

Chairman
Phone: +91 9650041500
XXXXX
XXXX

38
TechSci Research- Awards & Recognition

Organic India Excellence Business-to-Business Quality Management

Best Application of Research Award at World Best Application of
Awards by ASSOCHAM Research Award at Brand System by ISO (2018) Research Award at
Marketing Congress by ABP News ( 2018 ) Excellence Awards by
India (2018) World Marketing
ABP News (2018) Congress by ABP
News ( 2017 )

Best Market Research & Leadership Award from Leadership Award from
Award for Best Place to Recognition from Silicon Recognition & World Marketing World Marketing
India Magazine Appreciation from Management Consulting
Work in Research at Service by Wafisilpa Congress Congress
World Marketing WQIA
Entertainments
Congress by ABP News
(2017)
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