Scribd Logo
Upload

Welcome to Scribd!

  • SEO Content Brief Template

    Uploaded by

    Zorana Z Jovanovich
    46 views2 pages
    The SEO content brief provides guidelines for drafting content targeted at a specific keyword to solve pain points of the target audience. It includes filling out fields for the writer, draft due date, target keyword, URL slug, post objective, target audience, specific points to cover, suggested headings, snippet opportunities, and notes. Checklist items are also provided to optimize the content for search engines by including the keyword in titles, headings, and meta descriptions in a natural way. Sections on content promotion to other platforms like Quora and Twitter are included as well. Potential title options and a sample meta description are given to be filled out.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The SEO content brief provides guidelines for drafting content targeted at a specific keyword to solve pain points of the target audience. It includes filling out fields for the writer, draft due date, target keyword, URL slug, post objective, target audience, specific points to cover, suggested headings, snippet opportunities, and notes. Checklist items are also provided to optimize the content for search engines by including the keyword in titles, headings, and meta descriptions in a natural way. Sections on content promotion to other platforms like Quora and Twitter are included as well. Potential title options and a sample meta description are given to be filled out.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    46 views2 pages

    SEO Content Brief Template

    Uploaded by

    Zorana Z Jovanovich
    The SEO content brief provides guidelines for drafting content targeted at a specific keyword to solve pain points of the target audience. It includes filling out fields for the writer, draft due date, target keyword, URL slug, post objective, target audience, specific points to cover, suggested headings, snippet opportunities, and notes. Checklist items are also provided to optimize the content for search engines by including the keyword in titles, headings, and meta descriptions in a natural way. Sections on content promotion to other platforms like Quora and Twitter are included as well. Potential title options and a sample meta description are given to be filled out.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    SEO Content Brief

    Writer

    Draft due

    Target keyword

    URL slug

    Search motivation +
    intent

    Post objective: What


    the reader should learn
    after reading

    Target audience: Who


    you’re writing for, what
    they already know, and
    a few key pain points

    Specific points to
    cover: How [YOUR
    BRAND] can solve these
    pain points, plus a few
    relevant features and
    benefits

    Topic/title

    Suggested H2s

    Snippet opportunities

    Link to these ●
    products/offers

    Link to these blog ●


    posts

    Content to beat ●

    Notes

    Omniscient Digital
    beomniscient.com
    SEO checklist

    ❏ Titles should be between 50-60 characters and include the keyword, towards the front of the
    title if possible and natural
    ❏ Meta descriptions should be between 150-160 characters and include the keyword
    ❏ Format your title as an H1 and any subtopics as H2s, then H3s, etc. Include the keyword in at
    least one H2
    ❏ Be sure your URL slug includes the keyword
    ❏ Don’t keyword stuff; naturally include the keyword 4-5 times

    Content promotion

    Quora (answer with 3-4 short paragraphs, each ending with a CTA to keep reading)
    ●
    ●
    ●

    Twitter (write out 3-4 tweets or 1 thread, ending with a CTA to keep reading)
    1.
    2.
    3.

    Title options:
    1.
    2.
    3.
    4.
    5.

    Meta description:

    Body:

    Omniscient Digital
    beomniscient.com

    You might also like