NEWPOINTE CHURCH

WHO WE ARE.
WHAT WE DO.
DESIGN & BRAND GUIDE

Revised 12/12/22
INSPIRE PEOPLE
TO FOLLOW JESUS
 CONTENTS
04 Welcome 19 Color
06 Who We Are 22 Sub Brands
07 Story 27 Font
08 Next Steps 30 Photo & Video
10 Target Audience 31 Social Media
11 Voice 32 Extra Info
13 Logo 34 Takeaway Guide

Revised 12/12/22
NEWPOINTE CHURCH CONTENTS 3
DESIGN & BRAND GUIDE
 WE ARE A PART
OF SOMETHING
BIG.
We believe everyone spends forever somewhere. That’s a BIG deal!

As a church, we want to do our absolute best in making sure our content — whatever it might be — is clear,
concise, on brand, effective, and unified. And we believe this guide will help us do just that.

This guide is not a restricting set of rules to be blindly followed. It’s a tool designed to equip you in direction,
inspiration, and wisdom to champion the NewPointe brand in everything you create.

NEWPOINTE CHURCH WELCOME 4

DESIGN & BRAND GUIDE
WELCOME TO NEWPOINTE. THIS IS
WHO WE ARE
At our core, we have our mission and values.
These are aspects about ourselves as an
organization that we believe are foundational
in how we operate every single day.
NewPointe brings something different to the
table when it comes to church. We bring
“big church” to small towns. We engage
with “unchurched” people, which could be either
“dechurched” or “never churched.”*
All of this combined is our DNA. It’s who we
are and what sets us apart.
*For definitations, see “Extra Info” on page 32
NEWPOINTE CHURCH
DESIGN & BRAND GUIDE
Our mission is to inspire people to follow Jesus. Because of this,
our goal is to have 8 connected and caring campuses with an
average attendance of over 6,000 people by the end of 2025.
Our vision is to create irresistible environments. This is
accomplished through high-energy and welcoming volunteers,
modern and engaging worship, challenging and inspiring messages,
and modern facilities.
Success is achieved through life change, and that is measured
through next steps. Next Steps are our wins.
We are a multisite church. That means while still celebrating the
differences of each campus’s community, we strive to give a
standardized experience across NewPointe. We aim at having
a consistent experience because we’re one church in multiple
locations.
WHO WE ARE 6
 NEWPOINTE STORY
OUR HISTORY

NewPointe has a rich history of God displaying His faithfulness over and over again. Where we have been has greatly influenced
where we are going, and we want our staff to have an understanding of the past so we can lead well into the future.

1927
NewPointe started as Sugarcreek
Free Methodist Church. Earl and
Anna Hershberger, some of the
members that established the
church, came to know Jesus, left
their Amish lifestyle, and gave
their time and money to build
Sugarcreek Free Methodist out
of tent revivals in Sugarcreek, Ohio.
2006
1985
Dwight Mason, a 24-year-old
pastor, was assigned to
Sugarcreek Free Methodist
Church, and he has continued
to be the lead pastor ever
since.
The church relocated to
the current location in
Dover, Ohio, on State Route
39 and grew from 1,600 to
3,000 in attendance.
Sugarcreek Free Methodist
was renamed NewPointe
Community Church at the
time of the move.
2015
NewPointe launched the
2011 Wooster campus in the
spring and an Akron
NewPointe left the Free
campus in the fall.
Methodist denomination
The Akron campus
and became a non-
later merged with the
denominational church.
Canton campus.

The congregation The church was growing NewPointe went multisite NewPointe launched NewPointe launched
moved into their so much that they added an and launched both the the Coshocton campus. the Cambridge campus.
newly built building addition to the building. Millersburg and Canton
on Dover Road As a result, attendance campuses on the same
in Sugarcreek. day!
2013 2019
jumped from 600 to
1,200 almost immediately.
1976 2009

1996

NEWPOINTE CHURCH NEWPOINTE STORY 7

DESIGN & BRAND GUIDE
THESE ARE OUR

NEXT STEPS ATTEND DECIDE

Our Next Steps are how we measure life Attend in person or online Decide to follow Jesus and
on a regular basis. go public with your faith.
change, and therefore, how we measure
success at NewPointe. These Next Steps
are how someone grows in their faith and
moves through discipleship at NewPointe,
and then eventually goes on to help make
CONNECT SERVE
new disciples.
Connect with God and others Serve at NewPointe, in our
by joining a small group. local communities, and
We believe that no matter who you are or around the world.
what stage of life you're in, there is a Next
Step you can take. They can happen
organically in any order in a person's walk INVITE GIVE
with God, so we always ask, "What's your
Next Step?" Invite others who do not know Give to NewPointe and support
Jesus to attend with you. the mission of Jesus Christ.

NEWPOINTE CHURCH NEXT STEPS 8

DESIGN & BRAND GUIDE
EVERYONE SPENDS FOREVER SOMEWHERE
 35 year-old man

TARGET Income: $56,386

• This is based on
Married with a family

AUDIENCE
the average of the
median family
income in our
WHO WE CREATE FOR areas according
to the 2016-2020 Wants to enhance
Our audience is the driving force behind census the quality and
significance of his
what we do. It’s who we create for.
and his family's
Specifically knowing who our audience is lives
helps us create, brainstorm, write, and “MIKE MILLER”
speak to the individual we’re strategically
trying to reach. Asks, "Is this Culturally familiar with
it in life?" church, but is currently
unchurched
Keep this individual in mind as you create — Afraid that the (could be dechurched
excitement of life or never churched)*
who they are, what they hope for, what is in the past
they fear, what they’re excited about, what
they’re interested in. All of these aspects
So what do we offer him? We offer our target audience encouragement that God wants an
and more help us focus our efforts in the
exciting and purposeful life for him and his family. While our target audience feels stuck in
right direction and can eliminate sideways
the grind and mundane of the "have-tos" in life and wonders, "Is there any excitement left
energy that might miss the mark. in life?" We believe God is not a "have-to" God. Life with Him is an adventure and leads to
greater purpose and fulfillment. Through our worship experiences, Next Steps, NewPointe
Groups, Next Gen ministries, and digital media and messaging, we come alongside our target
audience on the journey to discovering the fulfilling life God has planned for him and his family.

*To dig more into our target audience, see “Extra Info” on page 32

NEWPOINTE CHURCH AUDIENCE 10

DESIGN & BRAND GUIDE
VOICE
HOW OUR AUDIENCE HEARS US
Our voice directly connects with how our
emotions are perceived through copy. This
is very important because copy can make or
break our connection with others. If not
written correctly, our tone can come off the
wrong way, people can get the wrong idea,
and harmful assumptions can be made that
can damage potential relationships with
others.
It’s very important to make sure the words
we say and type align with our values and
tone. We don’t want to derail someone
connecting with our message through a
misuse of tone. When in doubt, refer back
to these explanations for help.
NEWPOINTE CHURCH
DESIGN & BRAND GUIDE
Casual. When talking with us, it’s like talking with a friend over coffee.
We’re relaxed, authentic, and down-to-earth. There’s nothing fancy,
impressive, or intimidating about the words or phrases we use. We love
to shorthand wording. We say “NewPointe” or “NewPointe Church” when
referring to ourselves, unless on official statements or documentation.
This increases familiarity, impact, and emphasises our casual voice. Because
of this, we avoid traditionally “churchy” words. See examples below:
Traditionally “Churchy” NewPointe Verbiage
Sanctuary Auditorium
Congregation Attendees, NewPointe Family
Excited. We know that Jesus has the power to change people’s lives
and we aren’t afraid to show how excited we are about that! We’re happy
and energetic. We want our audience to feel pumped up after reading and
engaging with copy from NewPointe.
Personable. We love to have a good time and we want that for our
audience too. When people are engaging with our copy, we want
them to feel warm and light-hearted. We love a good laugh with
others (when appropriate).
VOICE 11
 The NewPointe icon logo is the preferred logo and the options listed

LOGO here should not be altered in use.

OUR VISUAL IDENTIFIER

Our logo is the first thing people will see
and instantly connect to our brand. It’s
a way of saying “NewPointe” without
spelling it out. It automatically affiliates
and ties to NewPointe and is a product
we as a collective organization are
putting into the public or within our walls. OUTLINED ICON WHITE ICON BLACK ICON

Because it’s our most obvious and clear

visual identifier, it’s even more important
to make sure we use it as clearly as The NewPointe banner logo shown below is to only be used in

we can to eliminate any confusion or off- professional instances such as envelopes, offer letters, press releases,

brand association. and any other internal or external messaging that deems it appropriate.

NEWPOINTE CHURCH LOGO 13

DESIGN & BRAND GUIDE
LOGO
OUR VISUAL IDENTIFIER

Spacing is important in making sure our

logo is readable and clear. When pressed
up against other text, images, borders, etc.,
X X
the logo’s visual effectiveness is diminished
and is no longer in line with the quality
we want to deliver to our audience.

When placing the logo on documents,

graphics, or whatever awesome thing
you’re making, make sure to allow about
one icon’s worth of size around the logo.

X X

NEWPOINTE CHURCH LOGO 14

DESIGN & BRAND GUIDE
“
A SAFE
PLACE TO
“
HEAR A
DANGEROUS
MESSAGE
LOGO DON’T STRETCH
OUR VISUAL IDENTIFIER

Keeping our logo in its original form

is best in making sure we are
effectively communicating our brand
with our audience. Watch out for these
errors while you create.

All logos should follow the guide for DON’T ROTATE

standardization unless intentionally
designed and approved.

DON’T CHANGE
TO COLORS NOT
IN MAIN OR SUB
BRAND COLOR
PALETTE

NEWPOINTE CHURCH LOGO 16

DESIGN & BRAND GUIDE
LOGO
OUR VISUAL IDENTIFIER
Alongside our main brand icon logo,
our sub brands also have distinct logos
that help connect their content with the
overall NewPointe brand.
SUB BRAND COLOR LOGO EXAMPLE
The sub brand logos contain the
NewPointe icon, a line, and the name
of the sub brand the logo is representing.

The following logos for each sub brand

should be used in all black, all white,
or the color of the sub brand itself.
Following the same rules as the main
icon logo, these logos should not be
altered in use to keep brand recognition
and quality high. SUB BRAND BLACK LOGO EXAMPLE

NEWPOINTE CHURCH LOGO 17

DESIGN & BRAND GUIDE
COLOR
MAIN BRAND COLOR PALETTE

Our color palette is one of our

strongest visual identifiers. These colors
are strong, bold, and help us stand out
and define our brand without using
fonts or logos.
NEWPOINTE GREEN BLACK
HEX #72B840 HEX #000000
Our goal is to have our physical
environments and digital designs reflect
these colors in ways that continue to
impact our audience’s experience with
NewPointe — whether in person or
online.

GAUNTLET GREY WATERMARK

HEX #78736E HEX #EBEBEB

NEWPOINTE CHURCH COLOR 19

DESIGN & BRAND GUIDE
COLOR
SUB BRAND COLOR PALETTE

NewPointe is made up of several

sub brands. These sub brands are
integral in accomplishing the mission,
vision, and goals of NewPointe.

The color palette listed here will help NEWPOINTE ADULTS NEWPOINTE STUDENTS
strengthen their visual presence to our HEX # A91F24 HEX #246EB7
audience inside our buildings and out in
the world.

ARMOR SPORTS NEWPOINTE KIDS/NEXT GEN

HEX #C7212A HEX #F29927

NEWPOINTE CHURCH COLOR 20

DESIGN & BRAND GUIDE
NEWPOINTE
KIDS
NEWPOINTE SUB BRAND

NewPointe Kids is an extension of our

target audience's family. As you think
about and create for NewPointe Kids,
imagine what our target audience would
want for his child from birth through grade
5. Because of this, a large focus of our
ministry is to encourage and partner with
parents as the spiritual leaders of their
family.

We believe he would want church to be

fun and we truly believe it is! In our
NewPointe Kids environments, we use
large group stories, fun activities, and
active worship to inspire kids to follow
Jesus. We believe this happens best
through relational ministry as kids
connect with their Small Group Leaders
and fellow peers. We want to have a
great time while building a foundation
of faith.
The logo for this brand is the NewPointe icon logo, vertical bar, and
“KIDS” text. This logo’s color can be black, white, or NewPointe Kids
orange.
In most applications, place this logo centered at the bottom of digital
or print content when branding (if the logo itself isn’t the subject of
the design).
When writing, we refer to the grade range in NewPointe Kids as
“Grade 5” instead of “5th Grade.”

NEWPOINTE CHURCH NEWPOINTE KIDS 22

DESIGN & BRAND GUIDE
NEWPOINTE
STUDENTS
NEWPOINTE SUB BRAND

NewPointe Students is an extension of

our target audience's family. As you think
about and create for NewPointe Students,
imagine what our target audience would
want for his child in middle school and high
school (grades 6-12). Because of this, a
large focus of our ministry is to encourage
and partner with parents as the spiritual
leaders of their family.

In NewPointe Students, we're committed

to creating relational and relevant
experiences for students to develop a faith
The logo for this brand is the NewPointe icon logo, vertical bar, and
of their own by walking alongside trusted
“STUDENTS” text. This logo’s color can be black, white, or NewPointe
adults. We want our students to be exposed
Students blue.
to faith conversations that help them learn
how to live out their faith in real ways. We In most applications, place this logo centered at the bottom of digital
strive to inspire students to follow Jesus or print content when branding (if the logo itself isn’t the subject of
and to help them discover through serving the design).
how God has created them for a life that's
bigger than their own. When writing, we refer to the grade range in NewPointe Students as
“Grade 9” instead of “9th Grade.”

NEWPOINTE CHURCH NEWPOINTE STUDENTS 23

DESIGN & BRAND GUIDE
NEWPOINTE
ADULTS
NEWPOINTE SUB BRAND
We serve the needs of our target audience
in two main avenues: Groups and Care.
Connection is a big part of Next Steps.

Groups are one of the best ways for our

audience to connect with others. When
they join a group, they spend time praying,
learning about God, and serving others.
Knowing others more personally helps us
as people thrive because doing life alone is
deadly.
The logo for this brand is the NewPointe icon logo, vertical bar, and
“GROUPS” or “CARE” text. This logo’s color can be black, white, or
NewPointe Care programs are designed
NewPointe Adults red.
to serve emotional, spiritual, and physical
needs of those who find themselves in
In most applications, place this logo centered at the bottom of digital
difficult situations. We offer many support
or print content when branding (if the logo itself isn’t the subject of
opportunities including GriefShare,
the design).
DivorceCare, mentoring, as well as pre-
marital mentoring.

NEWPOINTE CHURCH NEWPOINTE ADULTS 24

DESIGN & BRAND GUIDE
ARMOR
SPORTS
NEWPOINTE SUB BRAND

Armor Sports is a premier youth sports

experience focused on developing
character and integrity on and off the
field. At Armor Sports, we utilize a More
Than A Game (MTAG) curriculum that

C
emphasizes life-skill development. We
want to partner with families to further
develop the character and integrity of
their children based on Christian values.

While Armor Sports is a ministry of

NewPointe, we invite anyone in the
community to participate. The three
pillars of Armor Sports are Character,
Competition, and Community.
C
ARMOR SPORTS COLOR LOGO
In most applications, place this logo centered at the bottom of digital
or print content when branding (if the logo itself isn’t the subject of
the design).

NEWPOINTE CHURCH ARMOR SPORTS 25

DESIGN & BRAND GUIDE
CONNECT WITH GOD
CONNECT WITH OTHERS

CONNECT
CONNECT OTHERS TO GOD

CONNECT
 FONT DISPLAY FONT
OUR TYPEFACE — Pragmatica Extended Black
Our fonts set us apart and make the NewPointe — Use in titles, page headings, lyric slides, and sparingly to grab
brand stand out. When our audience sees this text,
attention
whether inside our buildings or out in the world,
we want them to be recognizable and connect the
— Use in all caps
viewer back to NewPointe.

When we use these fonts how they’re intended,

we accomplish exactly that. NewPointe’s brand
HEADER FONT

T
becomes instantly recognizable from text alone.
— Proxima Nova Bold
We most commonly use Black, Bold, and Regular
— Use in section headings to section off paragraphs
font weights. Light and Medium weights should be
used in special instances. Remember: simple, clean, — Use in all caps
and clear is always best.

T
In an effort to connect with our target audience
through design, we limit the use of other styled
fonts, like script fonts.
Body Font
— Proxima Nova Regular
— Use in body text and paragraphs
— Use title case

NEWPOINTE CHURCH FONT 27

DESIGN & BRAND GUIDE
FONT
OUR TYPEFACE
Having a system of “dos” and “don’ts”
for our fonts helps us to keep our
messaging clean, clear, and unified.
Follow these tips to stay on brand as
you write and create!
NEWPOINTE CHURCH
DESIGN & BRAND GUIDE
DO
— Write times as “6 PM” or “8:30 AM”
— Write dates as “June 11”
— Write phone numbers as “330.407.3424”
— Keep headlines aligned with each other (either centered or left-
justified)
— Keep body paragraphs aligned (either centered or left-justified)
— Hide long URLs behind hyperlinks or a NewPointe landing
page URL (ex: newpointe.org/events or newpointe.org/kids, leaving
off “www.” and “https://”)
DON’T
— Don’t use fonts outside of the font family provided (this keeps
content on-brand and unified)
— Don’t use more than 3 typefaces together in one document (this
keeps content looking clear and organized)
FONT 28
PHOTO The color tones we aim for are warm-toned, bright, and airy. Avoid khaki
& VIDEO or brown unless a project is purposefully styled that way. Photos shot of the
LOOK & FEEL stage are naturally more dark and moody but should still be toned and
edited consistently to match the overall look of the brand.
Photography and videography are a huge
part of how we share experiences, tell
Our style for video is more cinematic rather than standard. Live
stories, and visually impact our target
Experiences are shot in 60FPS and all other content is shot in 24FPS.
audience.

Our expectations with photography are to be shot with purpose,

Staying on brand with photo and video is
highlighting our target audience, families, and excitement. When
another important task that helps carry
possible, capture the front of people. We love to see smiling, happy,
the NewPointe brand visually across all
expressive faces and we love to capture people enjoying and actively
platforms and in all elements. Keep these
participating in whatever is going on (worship, classes, kids
expectations in mind as you take pictures
environment, etc.).
and video.

Whether through video or photography, we want to capture moments

that connect with our target audience and show them what they can
expect, impact how they feel, and help them to feel connected to
something bigger than themselves.

NEWPOINTE CHURCH PHOTO & VIDEO 30

DESIGN & BRAND GUIDE
 Social media is a window into our church community. When we embrace
SOCIAL posting content that is fun, personable, exciting, encouraging, and delivers

MEDIA expectations, we connect deeper with our audience maybe even before
they walk through our doors for the first time.
OUR GLOBAL “LOBBY”
We want our content to be so engaging, exciting, and interesting that
Our social media platforms are where
others want to follow along and share us with their own community.
people get their first impressions of
We want to be intential about showing representation of all campuses
NewPointe, our brand, environments, and
in what we post. We strive to be authentic and real. We want to highlight
experiences. We help set expectations here.
day-to-day moments, fun behind-the-scenes content, and informative yet
engaging insights of campuses.
Social media is where we connect with our
community and new visitors, outside of the
Our purpose and goal on social media is to be less informational and
church walls, all week long. It gives us access
more inspirational (inspire people to follow Jesus). We want to provide
to talk with, pray over, encourage, and love
directions to get information but not actually provide lengthy details in
on people that a typical Sunday morning might
our posts or on our images.
not always give us the opportunity to do.

We also recognize the weight and influence culture has in social media
and we are intentional about keeping up with trending designs. We also
use social media trends to our advantage to connect and engage with our
audience by posting the type of content they’re used to engaging with.

NEWPOINTE CHURCH SOCIAL MEDIA 31

DESIGN & BRAND GUIDE
 TARGET AUDIENCE

EXTRA Why the unchurched, 35-year old male with children?

INFO
“If the father is first to come to Christ, there is a 93 percent probability everyone else in the
household will follow. Yet, out of the 94 million men in the U.S., 68 million don’t attend any
church, although 85 percent of those say they did grow up with some sort of church
DIG DEEPER & LEARN MORE background.” (Focus on the Family Publishing, “Promise Keepers at Work.”: baptistpress.com/resource-library/news/want-your-church-to-grow-then-bring-in-the-men/)

Why an income of $56,386?

Curious on what informed our decisions about
our target audience? Want to know more
about what it means to be “dechurched?”
Read the following articles to learn more.
According to the 2016-2020 US Census, the median houshold income in the state of Ohio
was $58,116. (census.gov/quickfacts/fact/table/OH/PST045221)
2020 Median Family Income By City:
• Dover - $72,292
• Wooster - $65,625
• Coshocton - $59,462
• New Philadelphia - $55,531
• Canton - $42,849
• Cambridge - $42,558
• No data was provided for Millersburg
(cleveland.com/data/2022/03/see-where-every-ohio-city-ranks-for-median-family-income-in-new-census-estimates-released-thursday-census-snapshot.html)

How did we find his hopes and fears?

“Why year 35 is officially the most miserable age for men,” Joe O’Shea:
(independent.ie/lifestyle/why-35-is-officially-the-most-miserable-age-for-men--26702178.html)

“Understanding the Quarter-Life Crisis,” Bradley University:

(onlinedegrees.bradley.edu/blog/understanding-the-quarter-life-crisis/)

“The 30-Something Life Crisis,” Rachel Friedman:

(vox.com/first-person/2020/1/23/21077392/crisis-thirtysomething-in-my-30s)

Unchurched:
• “Dechurched: Formerly attended church but have not attended in the past six months”(barna.com/glossary)
“The dechurched have deserted the church of their youth. The prefix “de” can mean
removal, separation, and reversal. They have left for many reasons. Some have been hurt by
things leaders have done and said. Others have had a so called Christian sin against them.
Still others were never hurt by a particular person but experienced an entire
sub-culture that was toxic to the soul.” (cityofrefugetn.org/the-de-churched)
• “Never churched: Have never attended a church service” (barna.com/glossary)

NEWPOINTE CHURCH EXTRA INFO 32

DESIGN & BRAND GUIDE
TAKEAWAY GUIDE
KEY ELEMENTS FROM THE DESIGN & BRAND GUIDE

DISPLAY LOGO
FONT

PRAGMATICA EXTENDED BLACK

HEADER
PROXIMA NOVA BOLD

Body
Proxima Nova Regular
COLOR

NEWPOINTE GREEN HEX# 72B840

BLACK HEX# 000000

GAUNTLET GREY HEX# 78736E

WATERMARK HEX# EBEBEB

NEWPOINTE CHURCH TAKEAWAY GUIDE 34

DESIGN & BRAND GUIDE