UNIVERSITY OF SAINT ANTHONY

(DR. SANTIAGO G. ORTEGA MEMORIAL)

CITY OF IRIGA

PRELIM EXAM
BSHM 2A
THC 2

NAME: ________________________________________ DATE: ______________

YEAR AND SECTION: ____________________________ SCORE: _____________

READ THE STATEMENT CAREFULLY. SRICTLY NO ERASURE.

TEST I: TRUE OR FALSE. Analyze the following statement.

_________________1. Exhibition includes trade shows where an organization can promote its products and services to the public.
_________________2. Meetings are normally done by organizations whose purpose is to gather individuals in a big event.
_________________3. Student’s national convention is an example of an event under the exhibition mice component.
_________________4. Incentive travels refer to those given to employees as a reward for an excellent performance during company
meetings.
_________________5. Meetings are normally held in locations where participants are grouped to address something related to the
organization.
_________________6. Meetings held in a function room is an example of incentive travel given to employees.
_________________7. The Philippine International Convention Center is another venue for company meetings.
_________________8. Product presentation can be categorized as under the convention component of MICE.
_________________9. The World Trade Center Manila can be used as venue for exhibition.
________________10. Exhibitions include trade shows where an organization can promote its products and services to the public.
________________11. During kadayawan Festival people wear smiling face mask, colorful costumes, and unique accessories, as they
parade and dance on the streets of the city.
________________12. Maskara Festival is an annual festival in Davao whwre the people celebrate in goodness of life.
________________13. Visitors can witness the dancers with paint on their bodies in patterns that look like armor to represent past
warriors during pintados-kasadyaan festival.
________________14. Pahiyas festival is celebrated in tacloban to commemorate their patron saint.
________________15. Normally falling in between March and April, flower festival in Baguio City is a week-long event to honor Jesus
Christ’s death on the cross.
________________16. Sinulog is the biggest celebration in Cebu in honor of the holy child, Sto Niňo de Cebu.
________________17. Ati-atihan festival is a week-long celebration consisting of multiple events happening in various parts of Bacolod
City.
________________18. Baguio flower festival is an annual month-long festival commonly known as Panagbenga, a term that means
blooming season.
________________19. Dinagyang festival is one of the largest festival in the country that traces the history of devotion to the holy
child Jesus.
________________20. Taytay Hamaka festival is a seven day and one of the most awaited events for the residents of Taytay.

TEST II: ESSAY. 10 pts each

1. What is MICE industry?

2. What is the importance of MICE industry?
3. Who are the key players in the MICE industry and what are their role?