A history of espresso in italy and in the world

This article outlines the history of the origins of espresso coffee in Italy, its incorporation into Italian
mass culture during the years of the economic boom, and the transfer of 'Italian style coffee' into
overseas markets during the 2013 and 2014. The second part of the chapter outlines the adaptation
and valorisation of 'Italian-style coffee' as part of the Speciality Coffee movement in the United States
in the 2012, the development of the coffee shop chain format, and the transfer of this back into
Europe, notably via the UK, with the ambiguities over authenticity and nationality that this generated.
The article concludes with a consideration of the impact of these developments on the Italian coffee
industry.

The "Coffee Doctors": The Language of Taste and the Rise of Rwanda's Specialty Bean Value

The emergence of Rwanda’s specialty coffee sector during the early twenty-first century has brought
high-end Rwandan coffee to the shelves of coffee retailers across the United States, Europe, and
Japan. While a variety of factors have influenced the rapid development of Rwanda’s specialty coffee
industry, one of the most significant has been the training of domestic coffee tasters. Known as
cuppers, these taste professionals act as a unique link in this global foodway and help enable
perception of locally based flavors through marketplace mechanisms. The Rwandan cupper is not
simply another middleman in a very long commodity chain. Rather, she or he plays a new role in
transforming a generic cash-crop commodity into locality-based luxury item. This new role highlights
the language and standards used to differentiate coffees in producing countries for international
niche markets.

The ‘Latte Revolution’? Regulation, Markets and Consumption in the Global Coffee Chain

Coffee is a truly global commodity and a major foreign exchange earner in many developing countries.
The global coffee chain has changed dramatically as a result of deregulation, new consumption
patterns, and evolving corporate strategies. From a balanced contest between producing and
consuming countries within the politics of international coffee agreements, power relations shifted to
the advantage of transnational corporations. A relatively stable institutional environment where
proportions of generated income were fairly distributed between producing and consuming countries
turned into one that is more informal, unstable, and unequal. Through the lenses of global commodity
chain analysis, this paper examines how these transformations affect developing countries and what
policy instruments are available to address the emerging imbalances.

Market Feasibility for New Brand Coffee House The Case Study of Thailand

This research aimed to study the market feasibility for new brand coffee house, the case study of
Thailand. This study is a mixed methods research combining quantitative research and the qualitative
research. Primary data 350 sets of questionnaires were distributed, and the high quality completed
questionnaires of 320 sets returned. Research samples are identified as customers' of Hi-end
department stores in Thailand. The sources of secondary data were critical selected from highly
reliable sources, both from public and private sectors. The results were used to classify the customer
group into two main groups, the younger than 25 and the older than 25 years old. Results of the
younger group are give priority to the dimension of coffee house and its services dimension more
than others, then branding dimension and the product dimension respectively. On the other hand,
the older group gives the difference result as they rate the important of the branding, coffee house
and its services, then the product respectively. Coffee consuming is not just the trend but it has
become part of people lifestyle. And the new cultures also created by the wise businessman. Coffee
was long produced and consumed in Thailand. But it is surprisingly the hi-end brand coffee houses in
Thai market are mostly imported brands. The café business possibility for Thai brand coffee house in
Thai market were discussed in the paper.

The Corona Virus 2019 or Covid-19 outbreak has caused a global panic that is fatal. Various sectors
have been affected. The coffee industry sector has also been affected by Covid-19. Losing customer
loyalty is a threat to coffee industry entrepreneurs. This study has the purpose of measuring
Customer Loyalty and a way to prevent the coffee shops from losing customers during the Covid-19
pandemic. This purpose is divided into two-stage. The first stage is to identify what factors affect
customer loyalty and the relationship before the pandemic. The second stage is to test these factors
during the Covid-19 pandemic in the context of the coffee shop business area. The second stage will
be done for future study purposes. To support the first stage, the author divided it into two steps.
First: summarize the factors that affect customer loyalty in the coffee shop business area. The second:
is to build a relationship of the factors that affected customer loyalty based on the summarized factor
in the first step. The results of this study show that customer satisfaction and trust have a direct effect
on customer loyalty. Moreover, these factors can be a suitable mediation for others factors
influencing loyalty. Besides that, service quality and price fairness can affected both mediation
factors. Moreover, every existing factor also has an important role because these factors influence
and support each other in creating Customer Loyalty.

The second stage is to test these factors during the Covid-19 pandemic in the context of the coffee
shop business area. The second stage will be done for future study purposes. To support the first
stage in this study, the author divided into two steps, namely, first: to summarize the factors
that affect customer loyalty in the coffee shop business area, second: is to build a relationship of the
factors that affected customer loyalty based on the summarize factor in the first step.

coffee shops, and restaurants must close. In a very short period of time, society in terms of coffee
consumption outside the home has decreased significantly because more and more countries, one of
which Indonesia, have adopted a Full or Partial Lockdown (ICO - International Coffee Organization,
2020). Based on data collected and studied by the ICO 2020, Covid-19 has a significant
impact on the global coffee sector (Figure 1). The existence of a pandemic and economic crisis felt by
the community has made people switch to the consumption of cheaper sachets. This is a concern for
Restaurant and coffee shop industry players, where the loss of customers significantly affects the
sustainability of a business during a pandemic.