Fashion blogging is a multibillion dollar industry that has considerable impact on

the way ordinary people dress and present themselves and relies heavily on
media and advertising to communicate the producer’s preferences and goals and
influence public perception. The blogging space will have an immerse influence on
the fashion industry, this is because the number of fashion blogs keep on growing.
The blogosphere has opened up many doors for the fashion industry .Fashion
blogs are able to be updated more frequently, keeping up to date with the new
and upcoming fashion trends.
Fashion blogging is rapidly becoming a highly profitable new media business.
Many big media organizations have started fashion blogs and the best fashion
bloggers are now also being offered mainstream media positions. Fashion blogs
have provide a space for advertisement for the designers. It has offered a space
for the influencers to market themselves.
Fashion blogging has fueled the desire for Kenyan urban designers to offer their
services in a convenient way as they get to be recognized fast. For many people,
blogging has developed into a rewarding career Kenyan bloggers have excelled in
hot fields like politics, Christianity, education, lifestyle and more.
The majority of political bloggers in Kenya are powerful individuals who assist
millions of people in making political decisions. Some of the well-known political
bloggers in Kenya include; Robert Alai Onyango,Cyprian Nyakundi.Blogs about
lifestyle often cover topics like:fashion,food,home
décor,hobbies,motherhood,family,travel,selfcare and physical fitness. Among the
well-known lifestyle bloggers in Kenya are: Nancie Mwai, Sharon Mundia and
Lucia Musau.