Adobe Analytics is not

enough.
More than 1,000 customers, including 23+
leading Fortune 100 companies, picked
Amplitude for product analytics.
They primarily use Adobe for web analytics.

Amplitude and Adobe Analytics Differentiation

Critical capabilities Amplitude Adobe

Monitor performance of digital marketing campaigns

Create segments/cohorts of users based upon behavioral events and attributes

View customer journeys across all digital touchpoints and devices

Track fallout within critical digital experience flows

Provide easy data collection that unifies data from multiple sources

Send segments/cohorts of users to experimentation and other marketing tools

Provide easy to use dashboards and collaboration features that help democratize data

Provide accurate user retention data showing how often users return or churn

View individual profiles that consolidates all user behavior at the user level

LEADING BRANDS USE AMPLITUDE

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