thank-you email templates & examples for ecommerce

whether that’s a market trader, a luxurious boutique, or an online store. By showing gratitude, we
build relationships and strengthen the connection.

In online business, in most cases, merchants use thank-you email templates and set them up to go
out automatically. These automated thank-you messages get sent immediately after the purchase is
completed.

But we suggest sending more gratitude messages, especially knowing that ones emails triggered by
customer behavior get significantly better open rates and overall engagement.

This is the main reason why thank-you emails are some of the best email marketing examples.

In this article, we will explore the best cases to send business thank-you emails, what to say, how to
say it, and other best practices. So let’s jump in.

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What is an automated thank-you email?

An automated thank-you email is an email message sent to a customer based on some trigger—
usually for new signups for a newsletter and newly completed purchases.

However, there are more occasions to say “thank you” to your customers and to use this email for
promotional purposes as well.

In this article, you will see that thank-you messages often overlap with other transactional
automated messages that businesses send. And that’s fine.

With a short thank-you note, you can tune your systemic transactional emails so they would be
meaningful, beautifully designed and create additional value to your brand.

Drive more sales with pre-built and automated thank-you emails (so you don’t have to build them
from scratch). Start using Omnisend for free!

The main benefits of setting up a thank-you email

A thank-you email doesn’t only show that you’re polite. There are more benefits to this kind of
message.

For example:

1. A thank-you email helps you establish two-way communication with your customer. They
show interest in your company, and you react to that by showing gratitude.

2. It helps establish business credibility and trust. Automated messages are always relevant
and are sent when the customer expects them. That’s important.
 3. Sending a thank-you note is a perfect chance to remind your customers of your beliefs and
how much you value their presence.

4. Also, you may include coupons and gifts and incentivize your customers to come back for
more products next time.

5. A thank-you email is a perfect chance to invite your customers to follow you on social
media, introduce a loyalty program, or write a review.

6 thank you for your purchase email templates

Although the purpose of the thank-you message is an appreciation for the customer, it’s best to not
waste their time with long emails.

Don’t get me wrong, I’m not saying that longer messages are bad, but for electronic formats, they
aren’t the best practice. If you’re thinking of sending more extended thank-you notes, consider
printing them and adding to the product packaging. This small surprise might work as an added value
to customer experience.

Back to emails—the copy should be concise, getting straight to the point as quickly as possible.

You should also consider whether you only say “thank you” in your message or if you’ll add
some call-to-action, like “leave a review,” “follow us on social media,” etc.

According to your email content, pick the best email layout and don’t forget to include your logo.

Template #1 – Thank you and social proof

You can send this email to customers on the day their package is delivered.

[branded image or collage of happy customers’ photos featured on social media]

Thank you for choosing us!

We appreciate your trust and want to get to know you better.

As soon as you get your package, tag us in your photos and we’ll highlight them in our stories.

Let’s create some beautiful moments together!

[CTA – big social icons]

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Template #2 – Thank you for your order

You can use this email to replace the standard confirmation order or receipt email.

[branded image or typographic image with “Thank you” ]

Dear [Customer name],

Thank you for your order.

We truly value our loyal customers. Thanks for making us who we are!

As a token of our appreciation, here’s a 15% off coupon for your next purchase.

[discount code block with CTA]

Here’s what you ordered this time:

[table with products ordered]

Template #3 – Thank you and review

You can send this email out to customers on the day after their package was delivered.

Dear [Customer name],

Thanks for shopping with us!

Your feedback is important to us. Would you mind writing a short review of your last purchase?

[table of products purchased with CTA to review page]

Thank you once again,

The [brand name] team

Template #4 – Thank you and review

Send this email out to a segment you’ve created of all the customers that have recently bought more
than two products.

Hey  [Customer name],

You recently purchased some of our products. Thanks a lot!

We’d like to know how you like them. Did you have a chance to try them all?

[CTA to review products]

[table of recently purchased products]

Thanks again, and we look forward to hearing your feedback.

Template #5 – Thank you and simple order confirmation

This order confirmation email should be sent out immediately after the customer has made the
purchase.

Hi [customer name],

Thanks for your order!

[Order number]
[Order Date]
[Estimated time of delivery]

[Table of items purchased]

[Delivery details]
Thanks,
The [brand name] team

Template #6 – Thank you and longer order confirmation

Similar to above, this order confirmation email should be sent out immediately after the customer
has made the purchase.

Thank you for visiting us!

We hope you love your new [product], which will arrive on [estimated delivery time].

[table of purchased products]

If you have any questions, concerns, or want to share your thoughts, email us at  [your email].

Need to make a return? Check out how to do it quickly: [link to return policy]

[Your brand name]

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A list of subject line ideas for your thank-you email

A subject line of thank-you email depends on the occasion of that particular email.

However, it should be straight to the point, so the customer would understand the purpose of the
email and open it. Let’s see some of the examples:

 Thanks for your order

 Thank you for making it official

 Your subscription is confirmed

 Thank you for your payment

 It’s time to say thanks!

 Happy Anniversary [Customer Name]??

 Thank you for your recent purchase

 Your closet thanks you

 [Your brand name] Order confirmation

 Thank you for being a friend

 Gratitude Letter & 20-40% Sales (Now-Cyber Monday)

For general subject line rules and best practices, check out this article:  The Best Email Subject Lines:
The Ultimate Guide + 515 Examples

15 examples to inspire your thank-you email template

Let’s look at a few different thank you email examples you can adapt and use for your own business.
“Thank you for subscribing” email templates

This one is also known as a welcome email and is one of the most popular and vital thank-you
emails. It should be sent automatically to every new newsletter subscriber, or community member.

Take a look at the examples below:

#1. Avenue 32
Together with a welcome message, Avenue 32 introduces the main benefits of belonging to the
community, including the ability to browse curated collections and stay on top of important fashion
news.

It also includes images featuring the quality of high fashion you can expect from the brand.
This newsletter template works like a confirmation that you’ve made the right decision when
subscribing to the newsletter.

#2. Alastin
This welcome email from the Alastin brand is another example of an excellent “thank you for
subscribing” email template. The design is simple, and the copy is written to make you feel like
you’ve just been made part of something exclusive.

It then gives you plenty of opportunities to interact with the brand, including visiting a collection of
their bestsellers and learning more through their skincare blog.

#3 CBDfx

And here we have a straightforward email sent by CBDfx. Rather than a long welcome email that
talks about the benefits of being part of a community, it’s a short thank-you note that focuses on
getting conversions right away.

Although it still does explain the benefits of subscribing (being among the first to discover exclusive
deals, new products, and exciting events), the highlight of this “thank you for subscribing” email
template is the discount code and call-to-action to “Shop Now.”
“Thank you for your order” email templates

This email is also known as an order confirmation email and is sent immediately after the purchase is
completed.

Often, ecommerce brands send a receipt and short note that the purchase has been completed.
Others include a list of products purchased.

These emails are really fine. However, you can fine-tune it by adding a thank-you note and making it
more enthralling.

See these examples of “Thank you for your purchase” emails sent by big brands.

#4 Glossier
This email by Glossier is a good example of a “thank you for your order” template because it has the
recognizable logo and a short note of thanks right at the top. Then, it breaks down what you’ve just
purchased.

Using thumbnails instead of just product names makes it easier for customers to recognize the items
and determine right away if they got everything right. This will lead to fewer issues later on.

#5 Zalando

This “thank you for your purchase” note by fashion and footwear brand Zalando is an excellent email
template example because it combines the elements of a typical thank-you note with that of a good
order confirmation email.
It has all the details that the customer can review immediately and also manages expectations by
showing the expected delivery dates. It also lets the customer know that they should expect a
delivery confirmation email.

#6 Asos
Instead of a “thank you for shopping” email, British fashion retailer Asos focuses on the critical parts
of order confirmation. Although it could benefit from adding a thank-you note at the top, the rest of
the email template is done very well and is consistent with the branding of their ecommerce site,
particularly in how the logo appears in the header.

Something unique about this template is that it includes a simple way to cancel an order. While most
retailers won’t encourage that, Asos includes this function to ensure customer satisfaction at every
fulfilled order and ultimately improves customer loyalty.

Thank you for being our customer

Not all thank-you notes thank you for purchasing. You should also take the opportunity to show your
gratitude towards customers that have supported your brand along the way, even if they haven’t
made a recent purchase. Who knows? This message might actually be what prompts them to shop at
your retail store again.

Here are a few inspiring examples:

#7 Nordstrom

This email example from Nordstrom is different from the rest on this list because it’s an email
campaign, not an automated email triggered by customer behavior.

However, this email is an excellent example of how you can include a thank-you note in your holiday
email campaign.
Be it Christmas, Thanksgiving Day, International Women’s Day, or an anniversary, a short thank-you
message may become a great occasion to interact with your audience and show your attention.

#8 Sports Direct
Rather than a “thank you for your purchase” note, this email from Sports Direct seeks to re-engage
inactive customers. It offers a reminder that the recipient is still part of the exclusive “squad” despite
not having completed an order recently.

Then, it cleverly shows personalized product recommendations meant to capture their interest and,
hopefully, click through to the ecommerce store.

#9 Crocs

This automated email by Crocs is the ultimate thank-you email template to show appreciation for
customer loyalty. It is triggered exactly one year after an individual has subscribed to the company’s
newsletter. As a genuine demonstration of gratitude (as well as an incentive to complete a new
purchase), Crocs automatically sends out discount codes for anniversaries.

Thank you for your feedback

Whether it’s about your packaging, your website, or your overall service, feedback might sometimes
be difficult to hear. However, it is critical to the growth of your company and your ability to provide
the best customer experience possible.

After a customer reaches out to your support team, you can send them a follow-up email asking for
an NPS score or other kind of feedback.