Business Ethics semester 1/2022-2023

Case presentation guidelines

Each group will be assigned a case study to do the presentations. Please select it from
the list below.

1. Case 1.2 The man who shocked the world (page 18-19)
2. Case 2.1 Marriott: wi-fi as a service or revenue stream? (page 39-40)
3. Case 2.3 Teaching or selling? Drugmakers worried about conflicts of interest
modify their approach to sponsorship of continuing education (page 42)
4. Case 3.2 A loss of privacy (page 65-66)
5. Case 3.3 Johnson & Johnson and the Tylenol poisonings (page 66-67)
6. Case 4.1 Sustainable capitalism (page 86-87)
7. Case 4.2 Corporate social irresponsibility (page 87-89)
8. Case 5.1 Tesco’s vanishing profits (page 108-109)
9. Case 6.3 “off-label” marketing (page 138-139)
10. Case 7.2 Olympus: paying a price for doing what’s right? (page 156-158)
11. Case 7.3 The Olivieri case (page 158-159)
12. Case 8.1 Instagram: the dangers in changing your terms of service (page 178-179)
13. Case 9.1 Toms shoes: ethically global? (page 201- 202)
14. Case 9.2 Suicides at Foxconn (page 202- 203)
15. Case 10.1 Mott’s: Sour apples (page 219- 220)
16. Case 10.2 The failed transformation of BP (page 220- 221)

Presentation guidelines:

 Slide 1: presenting the topic, group number, students’ names and ID

 Slide 2: Outline of presentation
 Slide 3 to slide 14: presenting the contents of case analysis. It should be breaking
into 2 parts: first part is about case summary; second part is providing your
justifications/answering the questions (please using theories lens from the
textbook and/or academic references to underpin your answers/arguments)
 Slide 15: references/ appendix (if any)

Submission:

Each group MUST submit via Blackboard (platform will be provided) 2 files:
 Presentation slides (ppt file) (max. 15 slides). This file should be named as:
Busethics_presentation_group. For example: Busethics_presentation_group1
 Presentation notes (doc file) (max. 2 pages). This file should be named as:
Busethics_note_group. For example: Busethics_note_group1
Submission deadline: Week 15 (TBC)

Marking criteria

Plagiarism is not accepted. Please check it before submitting your files.

Presentation slides (0 – 60 points): professional designed slides (0- 5); case summary (0 –
15); theories justification/answering the questions (0- 35), presenting content of the
topic logically and clearly (0- 5);
Notes (0 – 40 points): logical structure (0 - 5); explaining in details of each slide (0 - 20);
writing skills (0 - 10); reference list (0 - 5).