Professional Documents
Culture Documents
De La Salle University
In partial fulfillment of
C35A
Group No. 7
Gelacio, Julian
Lomboy, Lei
Jacob, Athaiah
To be submitted on:
July 6, 2022
Submitted to:
A. Name of Partnership
“Saniata” is a word from Ilocano that translates to “jewel” or “precious stone”. Many
Filipinos are often enamored by the beauty and exoticness that foreign cultures often
have, so much that they will often forget the beauty of their own culture. At times, they
will even be ashamed that their culture does not appear to be as beautiful compared to
other cultures. However, what Saniata aims to show is that Filipino culture, like all others
around the world, is a very precious and valuable thing to have, much like a jewel.
As was previously mentioned, Saniata believes that Filipino culture is one of the most
precious “crown jewels” of the country, and should therefore be treasured and highly
valued. Jewels, especially diamonds, are often formed from several thousand years of
pressure. This represents the Filipino value of resilience and perseverance, as no matter
what the circumstances are, they will continue to remain strong even in the face of
hardship.
The contract will become effective immediately on August 20, 2022. This ensures
that all partners are given a sufficient time period to plan and strategize for the business.
This includes arranging the needed documents, deciding on the company structure, and
pooling together the investments. It will also ensure that the terms and conditions have
been mutually agreed upon by all partners. This will ensure that the business will
Profit
The business’s revenue will be drawn from the buying and selling of finished
products that have been created locally and sustainably. The items to be sold are
clothing, bags, masks, accessories, and metal straw sets that can be purchased through
People
Filipinos often patronize and have great appreciation for foreign cultures,
especially those of the West and of East Asia. However, they sometimes fail to notice
the beauty and goodness of their own culture, and sometimes negatively compare them
to the cultures they idolize. Local brands tend to have more difficulty in being able to
compete with foreign brands as their products are often perceived as being of lesser
quality. During the COVID-19 pandemic, many local brands were affected, with some
closing down as a result of losses or not having the proper resources to sustain
themselves. One of Saniata’s aims is to encourage support for local brands as well as
Planet
Protecting the planet and its natural resources is part of Saniata’s advocacy. To
fulfill this, the products sold will be made locally and through sustainable means. More
and more Filipinos are becoming interested in living more sustainably, and Saniata is
aiming to further push the demand for more sustainable products. The business’
activities can help in spreading information and ways on how one can live more
Place of Business
Saniata will make the products available for purchase both online and offline. The
official website can be used in order for customers to order items. Information and
photos of the products will be posted on the website so that the customers can have
complete information on the product they wish to purchase. The website will also show
essential information about the company, such as the owners, methods of contacting,
and its mission and vision. A space for an offline store will be located in Glorietta 4,
Ayala Center, and various pop-up stores will be established to introduce Saniata’s
invest individually through cash assets to ensure that the business operations and the
equipment needed for them are fully invested in. The table below shows both the cash
and non-cash investments that all the partners have made for the business. The 400,000
invested by Julian Gelacio will be used for furniture and fixtures, and the 800,000
invested by Lei Baron Lomboy will be used for purchasing a transport truck to purchase
all products from our local suppliers. The total cash investment by all partners is PHP
4,650,000, with the total non-cash investment being PHP 1,200,000. This results in a
These are the following rights and duties that each of the partners have agreed
to for the business. All partners are expected to follow and comply with these elements,
A. All partners equally the same amount of decision making and weight in their
C. Partners should provide honest information and provide accurate numbers in all
statements.
D. All partners are allowed access to the books that provide any information of the
business health.
E. The partners have equal votes in all decision making for the business
The partners have decided to distributing 20% interest on the original capital. The
monthly salaries for all 3 partners will amount to PHP 2,000,000. The remaining balance
of net profits and losses will be equally shared among all partners.
Partners have permission to withdraw assets and money under the following
○ Partner can withdraw cash from the business after 6 months into the
partners.
accurate representation of the business. The manner of keeping the books of accounts
are as follows:
1. The accounting manager must record and code all transactions into Microsoft
Excel
2. The books of accounts are to be kept at the main business location, alongside
5. The books of the business will be printed out and submitted to the Bureau of
Each of the partners have equal governing rights to the business’ operations, and
all will play a role in decision-making. If a new partner is to be admitted into the
business, all of the partners will have an equal vote on whether to admit the new partner
or not. If the new partner is allowed into the partnership, all partners will create and sign
a new contract. The partnership will be dissolved if one of the partners is confirmed to be
unable to comply with the terms and conditions of the contract. Another cause for the
decisions, the partners will seek advice from a consultant or a mediator. This can help in
giving a clearer understanding of the situation as well as what steps should be taken in
order to solve it. Each of the business partners should present their perspective in a
clear manner, as well as proper evidence in order to support said perspective. The
consultant or mediator will give out their verdict, and collect the fees from the business’s
capital.
The said products also display aspects of Filipino culture as they are made by
local vendors. The business of Saniata will be primarily focused in the merchandising
sector. This will be done through showcasing and selling clothing, bags, accessories,
and other items online and offline. All of the items will be created locally and by local
Offline stores for Saniata will operate from 8AM to 7PM every Monday to Saturday. On
Sunday, the business hours will be from 11AM to 7PM. To ensure the health and safety
of both staff and customers, health protocols will be followed strictly as recommended by
the government. This means that temperatures will be checked and no one is allowed to
enter the store unless they are wearing a face mask and face shield. The number of
The items and the planned prices are dictated in the table below:
There will be no usage of plastic, as part of the advocacy of the business . Customers
can also turn in reusable and recyclable items (e.g. glass/plastic bottles, tetrapaks) to
A sustainable and ethical company that showcases and promotes the culture of the
Expressing pride in our culture through eco-friendly and sustainable products for the
- Allow for a wide range of customers that want to support or transition into
sustainable and cultural items that support local businesses and workers.
- To strive for providing local products with opportunities to reach the masses of
- Utilize all opportunities as a way to increase profits while still protecting the
- To practice CSR and provide employees with fair wages and treatment
v. Marketing Objectives
- To have a stronger online presence through our website as a way to benefit and
D. PEST Analysis
Political Economic
Technical Social
● The use of social media to promote ● More and more young Filipinos are
● Political
1. Corruption in the Philippines - The Philippines was ranked 117th out of 180
(2021). Daily and civic life has been affected as a result of this rampant issue.
persist.
both nationally and internationally. Since there are no known plans for the
● Economic
1. Government services - The Magna Carta for Micro, Small, and Medium
small local businesses in the country. Since Saniata wishes to help in improving
the Filipino economy by openly displaying Filipino culture, this can help in
2. Pandemic’s effects - The Philippines was one of the many countries that was
affected by the pandemic. The country’s GDP growth contracted by 9.5% in 2020
(Laforga, 2021). The robust support from the government has helped, but many
people ended up losing their jobs and livelihoods. This can result in less
● Technical
1. Social media - Promoting one’s business has become much easier and cheaper
with the rise of social media. With millions of daily users every single day,
Saniata can use this as an advantage to promote its products and advocacies to
a wider audience.
● Social
Filipinos have shown interest in buying more sustainable products. Since there is
a great demand for them to be sold in the country, Saniata can help fill that
2. Higher preference for foreign brands - Kantar Worldpanel showed that the top
50 local brands only received 28% in shares, compared to 72% for global brands
(Rivas, 2018). Despite this, many Filipinos have shown interest in supporting
local brands. If Saniata is able to establish a good reputation for its products,
E. SWOT Analysis
STRENGTHS WEAKNESSES
● Products are made locally ● Inexperience of partners
● Product Variety ● Inexposure in the market
● Products are sustainable
● Affordable
● Available on social media
platforms
OPPORTUNITIES THREATS
and effective throughout the organization. They will organize, store, and monitor the
distribution of goods and ensure that items will be delivered on time to their destinations.
The logistics staff will be involved in the transportation cycle, handling approaching
shipments and getting the needed materials. Forklifts, casts, and sorters will be used in
fulfilling their responsibilities. Courier services such as Lalamove and LBC will be used in
● Finance Manager
The Finance manager will be responsible for ensuring the company’s financial
health and make recommendations for improving the business. The accountant will keep
records of the business transactions on revenues and expenses, they will also prepare
financial statements on the company’s business transactions. The treasurer will maintain
and improve the company's financial standing by guiding with financial policies,
assessing risks, and determining funding opportunities, they will also be providing
The human resources manager leads and directs the functions of the human
salaries, benefits, leave, and enforcing the company’s policies. They are also in charge
of overseeing the daily workflow of the environment, providing constructive and timely
The marketing manager will oversee and manage marketing campaigns to raise
awareness of and generate demand for the company’s products. This includes
designing, managing, and evaluating marketing campaigns. They ensure that the
and maintain old ones. The marketing department is also responsible for conducting
market research every 4 months and assist in creating marketing campaigns for the
business.
A. Target Market
Despite the constant glorification of foreign cultures in the Philippines, there are
still many young Filipinos who wish to learn more about their culture and heritage.
Saniata’s aim to spread the beauty in Filipino culture can help preserve it for future
generations to see. Many Filipino shoppers have become more and more interested in
buying sustainable products, and Saniata can help encourage that demand as well as
B. Location Strategies
Courtyard Dr, Makati, 1200 Metro Manila. Glorietta 4 is a good place to set up a store
because the mall offers easy to access stores and has affordable workspace for rent.
mall and public transportations is set near public spaces such as malls and offices.
Glorietta 4’s location is ideal for stores since it is inside of a shopping mall and easily
accessible to customers.
C. Promotion Strategies
and many small enterprises can gain traction much more easily. Thus, Saniata
will have a mostly web-based promotion campaign. Social media has a wide
range of saturation based on age, with Millennials leading with 90.4%, Gen X
I. Facebook
larger audience for Saniata to showcase and market products that people
would be interested in. This can also be used to spread information about
Saniata’s advocacies and aims. To do this, the partners will dedicate PHP
II. Twitter
2022). The social media app is one of the most used in the world. This
more accessible way. Aside from posting information about the company
and its products, Saniata will also use Twitter in order to further promote
III. YouTube
community posts will be made. This can help in promoting products and
influencers and YouTubers who can use their platform to promote their
products.
IV. Instagram
platforms, with 31.7% of its users being around the ages of 25-34, and
30.2% of the users are from ages 18-24. What is especially interesting
content to other users, and allows you to interact with them through Q&As
and Instagram stories. Some of the content that will be posted on the
Filipino culture, information about products and when they will officially
making it one of the most popular social media platforms. Instagram also
other users. Q&As will also be used to interact with the business’
V. TikTok
TikTok is the most recent of all the other social media platforms,
awareness on issues in the Philippines, and posting facts and info about
b. Traditional advertisements
in order to reach a wider audience. Since Saniata is still very new to the market,
traditional advertising can be used as a leverage for the company to gain more
exposure.
c. Public relations
Press conferences, Q&As, as well as interviews will be used to promote
the business. Reporters and journalists can publish articles and reports about the
business, which will help it gain a wider audience and interest from the general
public. This can help Saniata in talking about its mission, vision, goals,
advocacies, and operations. A 2017 study (Sheena, Sudha) showed that blogs,
can further expose itself to more people, who may be convinced to buy our
products.
ANNUAL REVENUE
First year (2023) Second Year (2024) Third Year (2025) Total
A. Design of Goods
as sustainable living, the design of our goods will display the art and crafts of the
Philippines. The products will all have Filipino-inspired designs and patterns, made from
reusable materials. According to Mulder (2012), cultural imperialism has deeply affected
Filipinos throughout generations, leading them to appreciate foreign cultures more than
their own, leading to the people lacking a sense of nationhood. Through the use of
promoting the arts, such as fashion, Filipinos can learn to appreciate their own culture
B. Quality Management
Saniata greatly values its customers, since the company and the brand would not
be able to survive without them. To ensure that our products remain high-quality for
purchase, the business will constantly keep in contact with suppliers, as well as check
for any possible manufacturing issues. All products to be sold will be alsmunder strict
inspection in case of any damages or defects. Health protocols will be strictly followed as
checked for any signs of illness. Face masks should be worn at all times and social
C. Process Strategy
There will be two process strategies put into place, according to whether the
buyer purchases online or offline. These strategies will allow for customers to connect
with the business and have easier access to purchase anda access products.
ONLINE
Before Purchase
1. People see Saniata’s posts on social media and locate the company’s
official webpage found on the internet
2. They scroll around searching through the variety of products we have
available on our website that can be shipped directly to their address
nationwide
During Purchase
1. Search through the specific products the customer wants and read the
description and given price for each product
2. Insert all information related to the delivery and customer name,
including their mode of payment
After Purchase
1. Wait for the product to be delivered based on the given time
2. Share and comment on our social media pages
3. Enjoy the product
OFFLINE
Before Purchase
1. Find advertisements located around the Metro Manila and search into
what the company is about
2. Find Saniata’s store on google, and proceed to the physical location
3. Search around and see the physical products on-hand in the store
During Purchase
1. Inquire and test out products that are found on display at the store
2. Payment through the cashier through both cash and bank transfer
options
After Purchase
1. Share and comment on our social media pages
2. Enjoy the product
The office will be used by the partners and is located in a single office space that
is approximately 50 square meters, that is to be rented near Glorietta 4, Ayala Malls. The
office houses 2 bathrooms, a meeting room, a resting lounge, the staff’s dining area,
reception desk and the main working stations for the employees. The main working area
for the employees properly observes social distancing to comply with the Covid-19
healthy and safety protocols, there is also a meeting room wherein the partners can
For the store layout, upon entering the store, the customer is greeted by the display of
the products in the center, there are also displays shown on the wall shelves and the
cubicle display shelves. The store also boasts its mannequins displaying the clothing
products of the company, fitting rooms are provided for the customers to try on the
negotiations and coordination with the various manufacturers for the creation and
production of products such as clothing, metal straw sets, and jewelry. The human
● Meeting with vendors, screening them, and conducting interviews with them.
working relations.
● Properly address any issues in the workplace and creating solutions to the
problem.
The HR will also carefully select and choose each employee through thorough
background checks, interviews, and interactions with each person. The requirements for
● Is a college graduate
● Should be fully capable of working from home, and have the equipment to do so
treatment, and will make sure that the employees are well-informed about labor laws and
well as present feedback from customers. The HR department will also give out rewards
A. Initial Financing
PHP 5,850,000 will be invested into the business, as agreed to by the partners,
with a total cash investment of PHP 4,650,000. PHP 400,000 will be invested into
furniture and fixtures, and PHP 800,000 will be invested into transportation of goods.
There will be no debts or loans taken by the partnership. All of the assets the partners
B. Pricing Structure
Sustainable clothing, accessories, and items will be the products sold by Saniata.
Among the items are jewelry, bags, pouches, shirts, skirts, pants, and metal straw sets.
Each of them will range from PHP 150 to PHP 800. The partners have decided that the
consumer and seller will reach a proper consensus in regards to the pricing due to
Saniata’s location and its aims. These prices can also help to offset the number of
C. Chart of Accounts
Account Title
ASSETS
Cash
Accounts Receivable
Office Supplies
Merchandise Inventory
Office Equipment
Transportation Equipment
Advances to Employees
LIABILITIES
Notes Payable
Accounts Payable
Utilities Payable
Salaries Payable
Unearned Income
EQUITY
Gelacio, Capital
Gelacio, Drawing
Athaiah, Capital
Athaiah, Drawing
Lomboy, Capital
Lomboy, Drawing
REVENUE
Sales
Sales Discounts
EXPENSES
Purchases
Purchase Discounts
Utilities Expense
Salaries Expense
Supplies Expense
Salaries Expense
Depreciation Expense
Rent Expense
Advertising Expense
Freight-In
Freight-Out
Insurance Expense
Miscellaneous Expense
years of its operations. Based on the income statement, the company will generate a net
income of PHP 2,861,371 for its first year. The revenue and profits of the company in the next
two years will increase significantly to PHP 5,121,238 and PHP 7,505,164.
Lei
Lei will be receiving an annual salary of PHP 614,549, while Athaiah and Julian will be receiving
PHP 716,973. The remaining balance of net profit or loss shall then be distributed equally
and released PHP 6,663,053 of outflows, which resulted in a net cash of PHP 3,136,947. The
inflow for three years increased from PHP 3,136,947 to PHP 5,329,360, and to PHP 7,974,855
Noncurrent assets consist of property, plant , and equipment (PPE). For the computation of
cash in bank it is to be located in the Statement of Cash Flows, while the computation of PPE is
to be located in the notes to financial statements. For the partner’s equity, it is derived from the
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