STRATEGIC MANAGEMENT

The BCG matrix to Hatsun:

The BCG matrix is a strategic tool used to assess a company's product portfolio based on two
factors: market growth rate and relative market share. Based on these factors, products are
classified into four categories: Stars, Question Marks, Cash Cows, and Dogs.

Stars:

These are products that have a high market share in a rapidly growing market. Hatsun's premium
ice cream brand Arun Ice Cream can be considered a star product, as it has a significant market
share in the premium ice cream market, which is growing rapidly due to the increasing demand
for premium products.

Question Marks:

These are products that have a low market share in a rapidly growing market. Hatsun's packaged
milk and curd products, which are relatively new and have yet to establish a significant market
share, can be considered question marks. These products have potential for growth, but require
investment and strategic planning to become successful.

Cash Cows:

These are products that have a high market share in a slow or stagnant market. Hatsun's traditional
dairy products, such as ghee and butter, can be considered cash cows, as they have a high market
share in a relatively stable market.

Dogs:

These are products that have a low market share in a slow or stagnant market. Hatsun does not
currently have any products that can be considered dogs.
Table for the BCG matrix of Hatsun:

Product Market Growth Relative Market BCG Classifiaction

Rate Share
Arun Ice Cream High High Star

Packaged Milk and High Low Question Mark

Curd Products
Traditional Dairy Low High Cash Cow
Products
Other Products Varies Varies Varies