Designed for:
Business Model Canvas
Key Partners
Shareholders
Investors
Farmers
Franchise Partners
Machinery Suppliers
Other Raw Material Suppliers
Customers
There are 45 companies under
Hatsun Agro
Cost Structure
Raw materials
• Inhouse sourcing
• Contract farming with cattle farms
Active Bulk Coolers
Manufacturing & processing costs
Distribution costs
Operational costs at company owned outlets
Packaging & promotion
Designed by:
Key Activities
Manufacturing & Marketing
Dairy Products such as Ice
Creams, Milk, Milk Products
such as Curd, Ghee, Paneer,
Cheese
Ready-to-Eat Processed Foods
Cattle Feed Processing
Key Resources
Farmers Chain Management
Logistics
Animal Husbandry
Animal Health care
Artifical Insemination
Active Bulk Cooler (ABC)
HAP Information System
Date:
Hatsun Agro Products Jayraj Agrawal 21.01.2022
Value Propositions Customer Relationships Customer Segments
Continual upgrades for milk Personal selling Hatsun caters to all age groups
producers by providing required Network selling and at rural as well as urban
services and facilities. Customer care service areas, B2C & B2B through a
Feedback Systems at retail wide range of brands which
3.2 lakh plus farmer pour their outlets. include,
milk at Hatsun Milk Bank Customer interaction and Arun Ice Creams (B2C)
(HMBs) discount offers through online as Santosa Cattle Feed (B2B)
well as offline marketing Ibaco Icecream Parlours (B2C)
Hatsun Badminton center are Oyalo Pizza (B2C) and others
established and is funded
through the CSR activity of
HAP.
Channels
HAP promotes Ethnoveterinary Robust Supplier Network for
Medicine (EVM), commonly sourcing raw materials from 4
known as traditional animal Lakh+ Farmers to the 20
healthcare, a cost effective and processing plants of Hatsun
accessible method for treating spread across 5 States.
cows, which can easily be Sales Channels:
carried out by farmers Company Owned Retail outlet
themselves. Franchised stores
3000+ HAP Daily Outlets
E-commerce site
Revenue Streams
Primary Source of revenue for Hatsun is through the sales of dairy products like Milk
and Milk Products like Ghee, Curd, in the general trade segment.
Apart from this, Hatsun sells its products through HAP Daily outlets and specific
products through different brand outlets. For example, Oyalo Pizza, IBACO, Arun
Icecreams, SANTOSA Cattle Feed.
Another revenue source is the francisee fees