Professional Documents
Culture Documents
Chapter 10
Buying, Using and Disposing
MKT201- CONSUMER BEHAVIOR
Learning Objectives
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Instant
Affiliation
status
Sharing economy or
what is sometimes
called collaborative
consumption. In this
business model people
rent what the need is
rather than buy it.
P2P commerce (peer-
to-peer)
Recycling
Lateral cycling: one consumer exchanges something he
or she owns for something the other person owns.
o The underground economy in the form of flea markets and
other used-product sales formats is a significant element in
the U.S. market.
o The new trend of recommerce (a play on the term e-
commerce) shows that many consumers want to squeeze
more value out of their possessions by selling or trading