North South University

Report on Oishi Dairy Firm

Submitted To

Muhammad Maruf Ibne Wali

Senior Lecturer

Department of Management.

Submitted By

Shakil Ahmed

ID-1731728630

Course Name- Mgt368

Section-4
Contents

Background of the firm………………………

Entrepreneur’s profile……………………….

Story from the founder………………………

Business canvas mode……………………….

Business plan…………………………………….

Critical success factor…………………………

Challenges of the business…………………

Challenges an entrepreneur's face………

Risk and mitigation plan……………………

Sources…………………………………………….

Appendix………………………………………….
Background of The Firm

Name of the business: Oishi Dairy Firm

Industry: Livestock

Product: Meat, Milk

Size: 12 dairy cattle and 9 calf

Age: 5 years

Address: Sagordighi, Ghatail, Tangail

Contact No: 01732553337

In February 2015, the business has started its journey. For the first time, there were only 4 workers. In
Bangladesh, Agro-business is growing day by day. The business was primarily started with 800000 Tk and
only with 6 dairy cattle.

Entrepreneur’s Profile

Name- Selina Akter

Age- 34

Gender- Female

Experience- No experience (It is her first business)

Story of the founder

Selina Akter is a primary school teacher. When she was in training in her profession then she noticed a
dairy firm and that was far away from her training institution. By seeing that the main idea of this
business comes up in her mind. She just wants to serve fresh dairy products in her local community. The
dairy business is increasing day by day in Bangladesh which includes main meat, milk, and trading cattle.
Demand for milk and meat also increasing day by day. Many big companies like Milk-Vita, Aroong also
collect milk from the local suppliers. By thinking about its benefits and future she started the business in
her village will small capital and knowledge.
Business Model Canvas Oishi Dairy Firm Shakil Ahme

Key Partners Key Activities Value Propositions Customer Re

*Suppliers *Milk production *Providing health safety *Increasing cust

*Sweet shops *Calf *Return policy through promot
*Grocery shops *Meat *Exact quantity
*Milk production companies *Good quantity

Key Resources Channels

*Offline store
*Shed
*Cattle
*Labor
*Feed
*Utility

Cost Structure Revenue Structure

Initial cost
Setting up shed BDT 120000
Cattle BDT 80000*6 *Sales- 65 taka/liter X 9 cattle X 14
Other: BDT 20000 day
Total BDT 620000 * 8190 X 30 days = 245700

Variable Costs Profit= Revenue 245700-136200

*feed per cattle 120 taka each day * 12 cattle = 1440 taka per day
* Monthly total 43200 taka for 12 dairy cattle
Overhead cost 10000-taka monthly
Medicines:35000-taka monthly
Labour:12000*4 =48000
Business Plan

She didn’t have any professional business plans. She gets primary ideas from another dairy firm
businessman and without that she also gains knowledge and ideas from the internet. After knowing
everything she planned 2 to 3 months about the business and it’s set up.

She considered a few things about the business:

• Structure

For dairy firm business a fixed structure which is called Shed for the cows, this shed doesn’t require a lot
of money. To set up this it should be in a very good place with proper ventilation of air.

•Target Customers

Local customers are the target customers of the business. Grocery shops, sweet shops, local Bazar and
town’s people are also considered as target customers.

•Competitor Analysis

There are a few numbers of competitors in the area. To survive in the market, firstly the price and
quality of the products should be understood.

•Financial Analysis

Establishing plants, buying cattle, buying initially feed for the cows are the main expenses.

•Operational activities

Cleaning the plants, regular checkups, medical checkups, feeding the cows are the regular activities.

Critical Success Factor

She mentioned that everyone in her area is doing the same business for the years. So, she planned
something different following things.

-Providing actual quality and quantity.

-providing milk in regular times.

-No mixed water or preservation.

-Return policy for the customers. (If customers find any fault in the milk)

-Maintaining a good relationship with the customer and also provide a packaging system.
Challenges of the businesses

Starting up a business is not too easy. There were a lot of challenges in this business she had to face.

- As she is a graduate lady and government primary school teacher so that her family didn’t agree
with her business idea. Then somehow, she had to manage her family and make them understand her
plan.

- Managing funds was very difficult for her to manage as there was a lack of family support. She
had to take a small amount of loan from Krishi Bank’ with little interest. It was helpful for her.

- Lack of proper knowledge was also a great obstacle for her to full fill her plan. Firstly, she hadn’t
any idea how to look after the cattle. The Internet and tv shows help her a lot with this research.

- Time management was also a great challenge for her. As she was a primary school teacher. So,
she had to manage both school and her business plan.

- Hiring skill full workers was also not so easy for her to find out to fill full her business plan.

Challenges an Entrepreneur Face

As Selina Akter is a new entrepreneur so she also faces the challenges are as follow:

- Delegating task

- Marketing strategy

- Capital

- Support and confidence

- Business growth

Risk and Mitigation Plan

Mrs. Selina Akter said that most of the risk in this business is related to health and safety. Virus attack is
very much dangerous for this business because if any cattle get attack by virus then it might also be a big
threat for the rest of the cattle.
• Risk: Biggest risk is a virus attack

~ Mitigation Plan: Clean the shed and vaccination regularly.

•Risk: Death of cattle during the birth of a calf

~ Mitigation Plan: Regular checkups and monitoring them properly during that time.

•Risk: Thefts issues

~Mitigation Plan: Providing high security.

Sources

• Mrs. Selina Akter (Owner of the firm)

Appendix

Questionnaire

- What have to done to complete the business plan?

- What are the challenges in your business?

- What kind of challenges and entrepreneurs face?

- What is the risk in this business?

- How to manage this risk?

- What is the critical factor of the business?

Due to corona pandemic, I just collect the information via mobile phone call.