Pronóstico de ropa infantil

O/I 24/25: Terrenos del

Futuro
¿Cómo será el mundo cuando se acabe la abundancia de
recursos? Terrenos del Futuro analiza los próximos
escenarios tanto en la Tierra como en el espacio,
presentando diseños innovadores que son adaptables,
protectores y circulares.

Erin Rechner
02.17.23 - 13 minutos

En breve en ES

Scimparello
Introduction
WGSN’s A/W 24/25 forecasts explore how the macro themes covered in our
STEPIC reports (examining Society, Technology, the Environment, Politics,
Industry and Creativity) will filter down to seasonal product development. Future
Terrains focuses on synergies between Industry and the Environment.

It is becoming increasingly clear that we are at the end of abundance, with our planet
struggling to support our demand for resources. In the coming years all industries will
be searching for alternatives, whether it be regenerative crops that repair the planet, or
lab-grown and space-mined resources that have a lighter impact on it.
As designers and consumers speculate about what our future terrains will look like –
either on Earth or out in space – we will see the emergence of products and aesthetics
that appear to have been excavated from the ground or plucked from the cosmos. Look
out for otherworldly encrusted or gloopy surfaces, or references to volcanic materials
and barren lunar landscapes, as well as products that have been stress-tested for
extreme environments, such as packable prepare-wear, radiation-proof skincare, and
solar-powered appliances to withstand power outages.
Biophilic design will also have a bigger presence, but it will shift away from the clean,
green, sanitised aesthetics it has become associated with, and move towards murky
colours and swampy textures, as well as intense pigments, bioluminescent effects and
psychedelic ingredients inspired by biosynthetic innovations.
As more people and businesses explore the sustainable and self-care benefits of
powering down and living with less, we will see sleep and rest mode inform product
development. We will also see a greater focus on zero-waste circular systems, and
Quiltey
designs that embrace the complexity of true simplicity. Like turning off the lights to see
the stars, we will all be looking for ways to strip away the extraneous and admire the
beauty of what’s in front of us.
More reading
Future Terrains connects with the following macro forecast themes:
STEPIC Drivers: Nature As a Board Member | The Second Space Age
STEPIC Innovations: Bio-Synthetic Streams | Sleep for Sustainability | Future Mining |
The End of Abundance
Big Ideas: Resource Ready | Preservation Mode
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Colour

137-27-28

150-65-19

010-42-20

015-33-25

016-49-37

024-65-27
Future Terrains A/W 24/25

Murasaki Purple

Apricot Crush
This kidswear palette is equal parts grounding

Intense Rust
Peony Pink

Astro Dust

Flame
and mystical. Rich darks, intense warms and
pops of vibrant brights are all inspired by
nature, whether it be here on Earth or out in
distant galaxies. Tidal Teal, Intense Rust, Deep
Emerald and Murasaki Purple add richness,
while digital hues such as Apricot Crush and
Glowing Green give a burst of energy. Sustained
Grey and Chalk ground this story.

105-27-15

079-26-18

074-80-06

062-72-33

034-84-05

035-73-04

Sustained Grey
Glowing Green
Deep Emerald

Fresh Mint
Tidal Teal

Chalk
12-0304 TCX

14-6408 TCX
14-4807 TCX
19-4324 TCX

19-5232 TCX

15-0146 TCX
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Pastoral grunge
The concept: as well as nodding to nature and
the ongoing influence of outdoor exploration,
this theme lends itself to a grungier #90s
aesthetic, as activism and counterculture
emerge as key drivers for 2025. Through the use
of #RawEdges and #DistressedTextures, this
Citizen of No Place
narrative moves our S/S 24 nature trends into
messier territory.
Silhouette and styling: grunge pieces such as
the flannel shirt and chunky sweater are
reimagined through a forest lens, bringing Milk Magazine Molo
high-pile textures and nature prints to the fore
to move on S/S 24's Swamp Thing trend.
Reference the over-the-top shaggy sneakers
from Cactus Plant Flea Flea Market, as well as
Loewe's raffia sneaker inspired by the grass- Rejina Pyo
grown version that it showed on the catwalk in
collaboration with Paula Ulargui Escalona.
Circularity: this imperfect direction lends itself
well to deadstock fabrics, recycled fibres and
planet-friendly finishes. Design for longevity as
well as disassembly for end-of-life recycling.
Use materials that have a minimal impact on
the environment, coming from sources such as
regenerative farming, or by using biofabricated
Cactus Plant Flea Market Lemon Magazine @thedogwooddyer
materials.
Relevant for: all categories

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Outdoor dreamer
The concept: continuing with stories that
connect to the great outdoors, this nature-
slumber party direction champions the virtues
of recharging, as sleep becomes more
appreciated for its ability to help us disconnect
and rest. Healing hospitality is a key influence,
GXG Kids
allowing families to restore their mental state
through the therapeutic effects of nature.
Silhouette and styling: lofty sweaters, fleece
zip-ups and cushioned, quilted layers serve as
the baseline of this story, where comfort meets Tia Cibani Iplant
protection. Bottomweights include waterproof
coatings and extra pockets for storage. Adaptive
packability will be important for footwear,
accessories and jackets, enabling them to
quickly transform into easy-to-carry items while REI
retaining their durable qualities.
Innovation: enhance this story's focus on
comfort by exploring weighted fabrics that help
with relaxation, and materials infused with
soothing scents to help aid sleep.
Relevant for: all categories

@kithkids Bien a Bien One We Like

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Digitised dino
The concept: while Jurassic themes tend to be a
constant for the kidswear market, they will
begin to merge with influences from the
metaverse and digital realities. This will add a
phygital layer to commercial narratives, as
noted in the Layered Realities theme from our
Big Ideas forecast for 2025. This story moves
Puzzle Play into A/W 24/25, with digital
components that are brought to life through
apps and QR codes.
Dinoland Memento Mori Goods
Innovation: unlock added value in product
designs by layering the digital onto the physical,
or the physical onto the digital. Take note of
brands like Roarsome, which creates animal-
themed adventure-wear for kids, and has
recently expanded into AR wrapping paper that
brings characters to life.
Influences: Dinoland is a Singapore-created
metaverse game where dinosaurs are nurtured
or bought via an NFT marketplace. The UK is
opening a dinosaur-themed park called
Gigantosaurus Land in 2024, which will
encourage sensory play geared towards small
children.
LEGO Dinoski Lola and the Boys
Relevant for: outerwear, separates, graphic
tees, footwear, sets, loungewear, digital apparel,
digital footwear

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Cosmic awe
The concept: In 2025, some businesses will be
looking to space as a new source for materials,
powering what's been dubbed the second space
age. The consumer sentiment of awe will also
be embraced as an antidote to stress,
connecting to 'cosmic awe', which celebrates
Finger in the Nose
the beauty and flaws of the cosmos.
Materials: the comforting and protective
qualities that are a hallmark of designs for
space travel will inspire styles that are worn
here on Earth. Light-reflective materials and Scimparello Magazine Iplant
trims will provide safety, while separates and
outerwear will get a tech upgrade through the
heating and cooling properties of e-textiles.
Metallic silver reflects the abundance of space
junk (defunct human-made objects in space) Nuditos
with crinkled materials adding to the imperfect
nature of this trend.
Sustainability: create lower-impact sheen via
FSC-certified cellulosic fibres, or hyperreal
digital prints that emulate shine and enable a
responsible approach. Use discarded
components, recycled yarns and deadstock
fabrics where possible.
Silhouette and styling: this trend easily Disney Ivy Park ChrisDaCow
combines occasion and casualwear pieces.
Turtle- and mock-neck long-sleeve tees are
layered under crushed velvet jackets, or paired
with metallic bottoms. The images from NASA's
James Webb Space Telescope inspire rich
coloured puffa jackets and a range of
intergalactic printed pieces.
Influences: ChrisDaCow, a Minecraft fan, has
created an entire universe inside the game – a
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huge feat in the gamer community. A digitised
take on the universe will inspire pixellated
galactic prints and patterns, adding to the
imperfect nature of this trend.
Relevant for: all categories
Mystic marshland
The concept: combine the carefree spirit and
commercial success of #Y2k trends with nature
to create items that are whimsical yet wearable.
This juxtaposition inspires stories where funky
textures are mixed with psychedelic patterns,
using a palette of both vibrant and earthy hues.
Jellymallow
Silhouette and styling: quirky footwear and
accessories are crucial in this story, with
marshland critters, #Mushrooms and vibrant
flora inspiring everything from rain boots to
bags, hats, and hair accessories. Pair graphic Lemon Magazine @lemon.mag
tees with fuzzy bottoms and statement
sweaters, which will work well for both the
older kids' and tween markets.
Materials: play with looped and tufted surfaces
to give items a shaggy effect, using GOTS, BCI JW Anderson

and Fairtrade cotton in 100% qualities, or

blended with bamboo and FSC lyocell. For
separates, use reclaimed melange and bouclé
yarns that are compatible with onward
recyclability.
Relevant for: knitwear, separates, hoodies,
sweater vests, lounge bottoms, footwear, soft
accessories
@ema_b_g Moon Boot @exquisitej_official

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Future craft
The concept: this story is about transforming
key items into timeless pieces, as we move
toward the end of abundance. Create intricate
patterns through engineered detailing,
resulting in a futuristic crafted look, where
resale opportunities are considered at the front
of the design process.
Circularity: simplicity and quality transcend
seasons, but they also appeal because they
retain resale value. In a recessionary climate,
MM Milano Vivi Design Studio
the concept of clothing as currency will
resonate. Design for circularity by using mono-
materials so that items can be easily recycled,
or materials that will biodegrade safely, along
with dissolvable threads and easy-to-remove
buttons and zippers.
Influences: MM Milano works with a rural
weaving community from the brand's home
country of the Philippines, while using natural
and recycled materials throughout its
collections. Thom Browne has created a
textured suit with strips of gathered fabric,
giving the design an extra-special, luxurious
touch that veers outside of his more traditional
Dior Thom Browne Caroline Bosmans
looks.
Relevant for: suiting, dresses, jackets,
separates, blouses

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Adventure utility
The concept: an evolution of S/S 24's Nature
Commuter trend, this story continues to tie
#zerowaste strategies to outdoor narratives,
with an added survivalist quality. As weather
patterns continue to become more extreme,
items that are practical, protective and packable
Carhartt x Marni
will provide solutions.
Details: eco-friendly padding shapes puffa
coats, vests and cold-weather accessories, with
little to no quilting detail for a cleaner look. Add
adjustable and transformable details, along Ivy Park Gris
with removable elements. Tabs, cinching and
Velcro will be key details. Use reversibility to
your advantage, along with hidden pockets and
zips.
Colour: prioritise pared-down natural tones for Jósè Monroy

a cleaner overall aesthetic. Bring in warmer

neutrals such as Intense Rust, Terracotta and
Warm Amber as transseasonal shades.
Innovation: explore reflective and heat-reactive
properties for extra interest and a futuristic
edge. Look to #ClimateAdaptive benefits for
warming or cooling, as well as
#WeatherResistant properties.
Relevant for: outerwear, casualwear, knitwear, Meanswhile Neighborhood Kinarino

loungewear

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Psychedelic nature
The concept: in an extension of our S/S 24
Tropadelic theme, things get weird for A/W
24/25 as AI-created designs influence a range of
mythical themes, where plants and animals
have overtly digital qualities. Add this influence
over traditional garden themes and you have a
part-psychedelic, part-digital, and part-
fantastical direction, which evokes awe through
synthetic creativity, while still being
commercially relevant.
Nuditos @mrk.ism
Prints and graphics: evolve nature-driven
prints such as florals and plants with a surreal
eye, using fantastical colour pairings and 3D
applications. Work with creators, such as
disabled artist Markos Kay, @prosthetichistory
and Egyptian designer Hassan Ragab.
Innovation: this is driving interest in looks
inspired by synthetic nature and biophilic
design, also fuelled by developments in AI tools
and AI-driven creativity.
Relevant for: all categories

Jongbum Kim @ceciliebahnsen Cooiii

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1 234
Action points
Design with nature, as
sustainable demands increase
despite economic woes
Develop themes that celebrate nature,
from the executive level down to design
roles. Invest in sustainability roles that
can make company-wide decisions to
better your business. In addition, create
capsules that celebrate nature, with
influences rising from outdoor sleep,
marshland textures and survivalist
stories
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Create a sense of awe while
keeping things commercial
Be inspired by AI design, space
exploration and digital worlds, as
speculative design influences the
everyday. The imagination age will see
individual and collective creativity push
designs into otherworldly territory,
while still retaining commercial
relevance
Embrace a less-is-more
mindset
While the concept of degrowth can feel
counterintuitive in business terms, the
polycrisis of today (environmental,
economic, geopolitical) will force
businesses and consumers to rethink
the way they operate. Reduce product
and trend cycles and instead prioritise
slower production methods. Create
#LongLastingDesign, and invest in new
materials, technologies and diverse
supply chains for long-term benefits
Invest in bio-based materials
and innovations
Natural ingredients aren't always best
for the environment, especially if they
aren't ecologically responsible. You can
have a more positive impact by creating
materials from sources that are easy to
grow, such as fungi or algae, or via waste
streams such as food
Influences
Probe Balloon
Probe Balloon
Innovative technical fabrics are
used in this Spanish brand's
collection, updating everyday
items such as the pinafore dress,
the hooded jumpsuit and the
double-breasted jacket. The
materials are recycled and
liquid-repellent polyester with a
COOLMAX® lining, which cools
the body after running and
playing.
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Mementomori
Mementomori
The one-off creations by
Japanese designer Mementomori
have a very kid-friendly feel to
them, with exquisite
craftsmanship and detailing. The
items also have modular
components that allow them to
morph into wearable works of
art.
Jongbum Kim
Jongbum Kim
New York-based artist Kim
creates a utopian world full of
fantasy with materials such as
recycled beads, donated yarns
and found materials. The
Hallucinations collection is
created from hand-drawn
illustrations that are digitally
printed, giving the items both a
crafted and digital feel that aligns
with the fantastical nature of this
forecast.
Loewe
Paula Ulargui Escalona
Paula Ulargui Escalona is a
designer from Spain whose
profile has been raised through
her collaboration with Loewe.
She specialises in eco design and
integrates growing plants into
textiles. Loewe's retail items have
been crafted in green raffia,
inspired by her innovative take
on living apparel.
Nuditos
Nuditos
On the A/W 23/24 FIMI catwalk,
Spanish brand Nuditos presented
a collection of intergalactic
looks. They ranged from
dystopian knitwear to interstellar
looks that feed into the rise of
the second space age.
WGSN’s forecasts are created by our global team of experts
Fashion forecasting team
Helen Palmer, Head of Materials and
Textiles
Sara Maggioni, Head of Womenswear
Laura Yiannakou, Senior Strategist,
Womenswear
Nick Paget, Senior Strategist, Menswear
Noah Zagor, Senior Strategist, Menswear
Erin Rechner, Head of Kidswear
Allison Goodfellow-Ash, Strategist,
Kidswear
Hannah Allan, Strategist, Kidswear
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Jane Collins, Senior Strategist, Footwear
and Accessories
Yvonne Kostiak, Senior Strategist, Active
Graham Krag, Senior Strategist, Prints
and Graphics
Charlotte Casey, Senior Strategist,
Knitwear
Jo Lynch, Strategist, Intimates
Rebecca Saygi, Strategist, Swimwear
Rose Hudson, Strategist, Prints and
Graphics
Nicole Ajimal, Strategist, Materials Contributors
Victoria Bulmer, Strategist, Materials Africa
Fanny Chow, Strategist, Prints and Raeesa Brey, Researcher
Graphics APAC
Charlotte Browning, Strategist, Active
Stacey Wee, Account Manager
LATAM
Sofia Martellini, Senior Strategist,
Fashion Feed and Catwalks
Matriz de tendencias 2025 de WGSN
La conexión entre los temas tratados en nuestros pronósticos Impulsores STEPIC, Innovaciones STEPIC,
Grandes Ideas y Pronósticos de producto.

STEPIC Impulsores STEPIC Innovaciones STEPIC Grandes Ideas Pronósticos

Diversidad = Supervivencia
Era de la Policrisis Habilidades Flexibles
Enfoque en la Individualización

Sociedad
Dualidad Digital
Cultura Digital
Estados Intensificados
Descentralizada Imaginación
Diseño Adaptativo
Tecnología Amplificada

Flujos Biosintéticos

La Naturaleza

Recursos

Inteligentes

Medioambiente como CEO

Descanso Sostenible

Terrenos
del Futuro
Más allá de las Fronteras
Política La Gran
Optimismo Urgente
Migración
Indignación Canalizada

Industria
Minería Alternativa

Interacciones
La Segunda

Modo
Preservación
Era Espacial
El Fin de la Abundancia

Creatividad

Subculturas Solidarias
Creatividad
Imaginación Estratégica
Sintética
Surrealismo de IA

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Su guía para saber cuándo se publicarán los pronósticos 2025 de WGSN.

Impulsores Innovadores El Consumidor

STEPIC STEPIC Grandes Ideas del Futuro Estilos de vida Pronósticos

Los seis impulsores Las 12 áreas de innovación Los Impulsores STEPIC y las Los sentimientos y Los perfiles del consumidor Los prónosticos de
macroeconómicos a que darán pie a la Innovaciones STEPIC perfiles del del futuro, contextualizados producto presentan las
nivel global que transformación en todas las puestas en contexto para las consumidor clave que para las industrias de direcciones de diseño
marcarán el año 2024, industrias para 2025 y sus industrias de moda, belleza, revolucionarán las belleza, alimentación y para cada industria y
junto con las estrategias implicaciones empresariales, estilo de vida, interiorismo y industrias en 2025. bebidas, tecnología de categoría de producto,
para tener éxito. culturales y de diseño. alimentación y bebidas. mercado e interiorismo. con más de 80 reportajes
al año.

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negocio producto y negocio de producto y negocio consumidor producto
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