Pronóstico de ropa infantil

O/I 24/25: Imaginación

Amplificada
Imaginación Amplificada analiza la evolución de la
creatividad en la era digital. Para la ropa infantil, esto se
traduce en diseños atrevidos y expresivos, así como en
temas más fantásticos y soñadores, y en ajustes novedosos
de estilos clásicos.

Erin Rechner
02.17.23 - 13 minutos

En breve en ES

@pasteque_retro
Introduction
WGSN’s A/W 24/25 forecasts explore how the macro themes covered in our
STEPIC reports (examining Society, Technology, the Environment, Politics,
Industry and Creativity) will filter down to seasonal product development.
Expanded Imagination is driven by developments in Technology and Creativity.

Over the coming years, artificial intelligence will be embraced as a facilitator of new
forms of creativity, and human imagination will be prized as a tool for problem-solving,
innovation and escapism amid an ongoing polycrisis. The metaverse will also make it
easier for us to inhabit our own interest-based spaces, making niche the new normal.
This will result in products and aesthetics that are unique and at times uncanny,
whether it be physical items that look as sleek as digital renders, or digital humans who
look and sound (almost) like the real thing. Expect to see more futuristic and fluid
forms, as well as changeable finishes with ombré and sprayed effects, or haptic textures,
or materials and ingredients that react to different stimuli. We will also see the re-
emergence of surrealism, which first flourished in the upheaval of the 1920s, and will
find fresh relevance amid the polycrisis of the 2020s as designers reject rationalism and
turn old ideas such as classicism on their head.
The duality of our digital and physical lives will inspire twinning or pairing themes,
taking the form of doppelganger designs with details that mirror each other, as well as
reflective materials, symmetrical patterns, and products that have two halves or
surprising sides (think modular designs, transformable furniture, or multifaceted make-
up and beauty products). This interest in duality will also be seen in an exploration not
only of the sunny side of self-expression, but also the darker, more introspective aspects
of human existence. Johana Kroft

More reading
Expanded Imagination connects with the following macro forecast themes:
STEPIC Drivers: Decentralised Digital Culture | Synthetic Creativity
STEPIC Innovations: Digital Duality | Adaptive Design | Conscious Subcultures | AI
Surrealism
Big Ideas: Layered Realities | Strategic Imagination

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Colour

152-90-06

158-44-32

028-67-41

022-81-13

051-76-36

134-55-24
Empowering Imagination A/W 24/25

Electric Kumquat

Mellow Peach
This kidswear palette sets energising brights

Quiet Quartz

Meta Mauve
Cyber Lime
Pink Flash
such as Pink Flash, Cyber Lime and Electric
Kumquat alongside soft and mellow pastels that
offer a sense of calm. Black and white are key

12-2908 TCX

18-2043 TCX

17-3730 TCX
13-0651 TCX
15-1164 TCX

14-1219 TCX
here, adding a surreal and graphic direction not
only within prints, but also to emphasise details
such as pleats, plackets and collars. Earthy
neutrals ground the palette, with Graphite and
Chalk working well with flecks and textured

153-19-00

000-47-00

118-30-29

058-55-18

138-81-07

034-84-05
qualities.

Gentle Lavender
Gentian Blue
Graphite

Nephrite

Chalk
Black

19-4056 TCX

12-0304 TCX
19-4203 TCX

17-0235 TCX
18-4016 TCX

14-3710 TCX
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Hyper-prep
The concept: as we look beyond established
cultural capitals of fashion and music in order
to embrace local talents and micro-
communities, expect traditional themes like
preppy aesthetics to be reworked with new
colours and silhouettes. This will not only speak
Tommy Hilfiger
to a broader audience, but also evoke a fun and
mood-boosting feel that expands upon the
concept of 'main character energy'.
Key items: reignite typical prep items such as
the varsity jacket, the oversized blazer and the Paade Mode Blanc
intarsia sweater vest with high-octane prints
and patterns. Embellish blazers and cardigans
with badges to add an extra boost of character.
Add maximum impact to footwear and
accessories by using vibrant colour-blocking Camper
and personalisation – examples include stickers
for tech accessories, and create-your-own
beading packs for jewellery.
Materials: source GRS recycled cotton for shirts
and dresses. Use RWS/ZQ merino wools and
RMS mohair for knitwear. Explore deadstock
materials for blazers, appliqués and soft
accessories.
Relevant for: all categories The Little Blazer Company Petit Pays Vintage @on_zi_

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Neu-classics
The concept: in the polycrisis era, the focus will
be on long-term items that can retain their
value and resale relevance while still being
special enough to sway the consumer to make
the purchase. Stripped-back designs with a
minimalist feel come to the fore here, all while
paying close attention to balanced details.
Details: step hems, cutouts and clever pleating
all have their place in this story. The button-
front shirt is a perfect vehicle for this trend,
Marlmarl Gris
with crisp construction and carefully
considered cuts. For knitwear, cutouts and
peek-a-boo designs allow for the
undergarments to stand out, making way for
cross-category buys.
Innovation: the future of footwear is 3D
printing, and it is expected to go mainstream by
2025. This provides a cost-effective and
sustainable solution for reducing
manufacturing waste and enabling mass
customisation. Look to brands like Dior, which
is creating 3D-printed footwear in hybrid
silhouettes that can fit into a wide range of
gender-inclusive themes.
Iplant @dior Nunuforme
Relevant for: shirting, jackets, sweaters,
bottoms, cardigans, footwear

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Spirited away
The concept: #LowKeyLuxury and
#ElegantSimplicity are intertwined with
synthetic creativity in this mysterious yet
understated occasionwear story. AI design adds
a layer of fantasy to this direction, with digital
graphics and conceptualised fashion items
Paade Mode
inspired by creative outputs from the likes of
Midjourney, DALL.E 2 and OpenAI.
Materials: this links to our Ghosted Illusions
material direction, where tulle and technical
plains have a ghost-like appearance. The Anja Schwerbrock Arch & Line
addition of pearlescent shimmer brings a
phygital edge to designs. Prioritise BCI- and
GOTS-certified organic cotton, RWS-certified
merino worsteds, FSC-certified viscose, lyocell
and ahimsa silk. @team.kawaii.ai

Licensing: keep an eye out for The Last Unicorn

film – a remake of the cult 80s classic, which
will land in theatres in 2024. Casper is making
its return with a live-action TV series in the
works at Peacock, set to debut later this year.
Relevant for: dresses, separates, blazers, skirts,
footwear, knitwear, digital apparel, digital
footwear
@ai_clothingdaily Hooligans Magazine UPA

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Expressive slopes
The concept: 'main character energy' inspires
items that have heightened and expressive
personalities. This concept has its roots in
social media, where people are creating videos
that place themselves as the main character in a
show or book. For kidswear, the trend is all
Bethan Laura Wood
about embracing subcultures such as
skateboarding and snowboarding, while
amplifying confidence and creativity.
Print and pattern: expressive prints take
inspiration from rebellious spray paint and Hiro Giphy
skate culture, where ombrés, tie-dyes and
winter graphics are recharged with
transformative sprayed techniques.
Sustainability: be sure to use Fairtrade and GRS
recycled cotton, RWS- or ZQ-certified wool, and Manila Grace

GRS-verified or recycled polyester and nylon.

Use recycled yarns for cold weather accessories.
For wadding, look into innovative bio-fibre fill
to make cosiness biodegradable.
Relevant for: active, ski, outerwear, cold
weather accessories, knitwear, separates, sets

Please Folk Made Rop van Mierlo

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Transformable occasion
The concept: in line with the 2025 Fashion Big
Idea: Preservation Mode, we will see businesses
create versatile products that can be easily
transformed to give them a longer lifespan. This
is where modular occasionwear and the
rental/resale market will shine, moving
sustainable occasionwear into exchangeable
occasionwear.
Silhouette and styling: start with a core base
such as a long-sleeve tee, a simple A-line dress,
Caroline Bosmans UPA
a button-up shirt or an everyday blazer. Develop
add-on features that can be tied or snapped
on/off to create a dressed-up party look through
transformable design.
Influences: be inspired by influential kidswear
brands such as UPA from Ireland, which has
created a little black dress that comes with a
range of shoulder details to bring sustainability
to the next level. Vietnamese brand Figi Studios
redefines gender-inclusive silhouettes with add-
on details that make a statement. Latvia-based
brand Paade Mode adds playful ruffles to items
through easy tie-on sashes, which can be used
to create a dressy accent for coats and blazers.
Figi Studios Nikolia @paademode
Relevant for: dresses, blazers, suiting, skirts,
blouses, woven tops

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Trompe l'oeil
The concept: this narrative is underpinned by
details and designs that blur the lines between
digital and IRL aesthetics, as we move into an
age of strategic imagination. The surreal
qualities that embody our S/S 24 SenseScapes
forecast are expanded upon with the comeback
Morley for Kids
of true trompe l'oeil trends.
Print and pattern: from subtle iterations such
as defining black lines that can give the illusion
of depth, to full trompe l'oeil pieces such as the
jacket from Thom Browne or Loewe's show- Thom Browne Loewe
stopping glitch garments, familiar eye trick
graphics bring Minecraft-like aesthetics to life.
Give stripes a digital overhaul through glitch
and pattern-on-pattern effects.
Colour: black and white are safe choices for this @nikolia_kidswear

theme, but pastels such as Glacial Blue, Cool

Matcha and Gentle Lavender also have their
place. Combined, this palette has the ability to
transcend digital, party and sporty narratives.
Relevant for: dresses, knitwear, digital
garments, separates, soft accessories

The Animals Observatory Angela Chrusciaki Blehm @talescoop

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Tactile minimalism
The concept: this narrative is centred on a
design ethos that aims to offer protection and
help consumers alleviate anxiety through a
layered approach. Move from personalised to
individualised products, which are curated
around a strong sense of wellbeing.
Finger in the Nose
Details: layers are key in this story. Develop a
small capsule with items that work well
singularly as well as harmoniously together.
Trims are minimal, and the focus is on each
layer having its own distinction, whether that Little Creative Factory Infantium Victoria
be through grids and quilting, rounded and
calming designs, or soft curled edges.
Circularity: invest in circularity, where
materials are constructed with reclaimed
melange yarns, slubs and natural fibres such as Giphy

linen, hemp, banana or nettle. Imperfections

are made beautiful, with subtle differences
between each layer becoming more apparent as
pieces are put together, mimicking the layers of
granite or stone. Use dissolvable or matching
thread for a fully recyclable collection at the
end of its lifecycle.
Relevant for: knitwear, separates, tees, sets, all-
in-ones, dresses, loungewear, sleepwear Sean Thornhill Gris @satisfyrunning

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Digital cosy
The concept: this story emerges as a reaction
against the clunky and overly conceptualised
fashion stemming from the metaverse, as we
dip into Layered Realities. It embraces the
softer side of tech, inspiring a new wave of IRL
fashion that will work well both on- and off-
screen.
Influences: London-based AGR's A/W 22/23
collection encapsulates this story perfectly, with
pixelated, digitally printed cable knits and
Lemon Magazine Balabala
energetic colours. The unreleased Louis Vuitton
x Nike Air Force 1 shoe by Virgil Abloh also fit
neatly into this cosy digital story, with plush
material that appear to be digitally printed.
Innovation: fashion schools across the globe
are adding meta-education classes to their
curriculum. Parsons (US) and Roblox are
partnering to offer a Digital Fashion course,
while Drexel University (US) now offers a course
titled Costuming in the Metaverse, and the
Fashion Institute of Technology (US) will now
offer blockchain and NFT courses. The Hong
Kong University of Science and Technology
(HKUST) announced plans to launch
@hypebeast @agrknit @flaurese_
MetaHKUST, which will be a VR campus set
inside the metaverse, awarding blockchain-
secured diplomas and NFT transcripts.
Relevant for: outerwear, footwear, knitwear,
hoodies, cardigans, digital apparel, digital
footwear

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1 234
Action points
Experiment with AI design tools
to expand your creative
processes
Play with emerging AI tools such as
Midjourney, DALL.E 2 and OpenAI to
push the boundaries of design in both
conceptualised and physical products.
As kids inherently grow up with gaming
and the metaverse at their fingertips,
they will respond to this forecast's
surreal and imaginative themes,
including Trompe L'oeil, Digital Cosy
and Spirited Away
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Continue to invest in modular
designs
Modular design still has a lot of growth
potential, so push it beyond the typical
outerwear and performance categories
and into occasionwear and partywear.
Embrace products that can be easily
transformed to give them a longer
lifespan, moving sustainable
occasionwear into exchangeable
occasionwear
Focus on long-term items that
can retain their value and resale
relevance
In a polycrisis era, the focus will be on
practical and long-lasting multi-seasonal
items that can seamlessly transition
between different times of the year.
Make sure the items are special enough
to attract the consumer, combining
understandable silhouettes with
balanced details
Continue to factor in the cost-
of-living crisis and consumers'
updated priorities
From designs that can be worn in
multiple ways to protective layering and
calming tones that soothe and reassure,
put consumer sentiment top of mind.
Offer designs that are practical, mood-
boosting and long-lasting
Influences
Loewe
Loewe
The IRL Minecraft looks from JW
Anderson's S/S 23 Loewe
collection show offer an
innovative example of how to
integrate digital themes into
physical products. These items
brought the virtual world to life,
created by 3D seams to give
items a 2D effect, serving as a
key influence for our Trompe
L'oeil trend.
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@ai_clothingdaily
AI Clothing Daily
The range of digitally created
Nike sneakers by
@ai_clothingdaily stirs interest
by creating designs no one can
buy, but everyone wants to buy.
The items are fantastical yet look
wearable, fitting perfectly into
our Spirited Away trend, which
champions fantasy aesthetics
that are still grounded and
attainable.
Figi Studios
Figi Studios
Inclusive silhouettes that can be
easily altered with add-on pieces
are the highlight of this
Vietnamese brand, fitting neatly
into this forecast's focus on
transformable designs. Modular
items are created via soft and
intentional layering, giving
occasionwear added interest,
and also offering a pared-down
silhouette when removed.
@agrknit
AGR
London-based knitwear brand
AGR's A/W 22/23 collection has
an energetic and experimental
quality that could easily be
translated into the kidswear
market. Technical knitting and
overprinting make for impactful
pieces, adding character to an
array of comfortable separates,
such as tops that toe the line
between a sweater and a
sweatshirt.
Simit Tribu
Simit Tribu
This new brand makes classic
items with a twist, fitting into the
notion of long-term items that
can retain their value and resale
relevance. The brand takes
vintage clothes and transforms
them into products of the
consumer's choice for a new spin
on circular fashion, where the
consumer becomes the creator.
WGSN’s forecasts are created by our global team of experts
Fashion forecasting team
Helen Palmer, Head of Materials and
Textiles
Sara Maggioni, Head of Womenswear
Laura Yiannakou, Senior Strategist,
Womenswear
Nick Paget, Senior Strategist, Menswear
Noah Zagor, Senior Strategist, Menswear
Erin Rechner, Head of Kidswear
Allison Goodfellow-Ash, Strategist,
Kidswear
Hannah Allan, Strategist, Kidswear
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Jane Collins, Senior Strategist, Footwear
and Accessories
Yvonne Kostiak, Senior Strategist, Active
Graham Krag, Senior Strategist, Prints
and Graphics
Charlotte Casey, Senior Strategist,
Knitwear
Jo Lynch, Strategist, Intimates
Rebecca Saygi, Strategist, Swimwear
Rose Hudson, Strategist, Prints and
Graphics
Nicole Ajimal, Strategist, Materials Contributors
Victoria Bulmer, Strategist, Materials Africa
Fanny Chow, Strategist, Prints and Raeesa Brey, Researcher
Graphics APAC
Charlotte Browning, Strategist, Active
Stacey Wee, Account Manager
LATAM
Sofia Martellini, Senior Strategist,
Fashion Feed and Catwalks
Matriz de tendencias 2025 de WGSN
La conexión entre los temas tratados en nuestros pronósticos Impulsores STEPIC, Innovaciones STEPIC,
Grandes Ideas y Pronósticos de producto.

STEPIC Impulsores STEPIC Innovaciones STEPIC Grandes Ideas Pronósticos

Diversidad = Supervivencia
Era de la Policrisis Habilidades Flexibles
Enfoque en la Individualización

Sociedad
Dualidad Digital

Cultura Digital

Estados Intensificados

Descentralizada Imaginación
Diseño Adaptativo

Tecnología Amplificada

Flujos Biosintéticos
La Naturaleza
Recursos Inteligentes
Medioambiente como CEO
Descanso Sostenible
Terrenos
del Futuro
Más allá de las Fronteras
Política La Gran
Optimismo Urgente
Migración
Indignación Canalizada

Industria
Minería Alternativa Interacciones
La Segunda
Modo Preservación
Era Espacial
El Fin de la Abundancia
Creatividad

Subculturas Solidarias

Creatividad

Imaginación

Estratégica
Sintética
Surrealismo de
IA

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Calendario de pronósticos 2025 de WGSN
Su guía para saber cuándo se publicarán los pronósticos 2025 de WGSN.

Impulsores Innovadores El Consumidor

STEPIC STEPIC Grandes Ideas del Futuro Estilos de vida Pronósticos

Los seis impulsores Las 12 áreas de innovación Los Impulsores STEPIC y las Los sentimientos y Los perfiles del consumidor Los prónosticos de
macroeconómicos a que darán pie a la Innovaciones STEPIC perfiles del del futuro, contextualizados producto presentan las
nivel global que transformación en todas las puestas en contexto para las consumidor clave que para las industrias de direcciones de diseño
marcarán el año 2024, industrias para 2025 y sus industrias de moda, belleza, revolucionarán las belleza, alimentación y para cada industria y
junto con las estrategias implicaciones empresariales, estilo de vida, interiorismo y industrias en 2025. bebidas, tecnología de categoría de producto,
para tener éxito. culturales y de diseño. alimentación y bebidas. mercado e interiorismo. con más de 80 reportajes
al año.

Estrategia de Estrategia de Estrategia Estrategia del consumidor Estrategia del Estrategia de

negocio producto y negocio de producto y negocio consumidor producto
Insight Insight, Fashion, Beauty, Interiors, Fashion, Beauty, Interiors, Insight Beauty, Food & Drink, Fashion, Beauty, Interiors,
Food & Drink, Consumer Tech Food & Drink, Consumer Tech Consumer Tech, Interiors Food & Drink, Consumer Tech

Noviembre 2022 Diciembre 2022 Enero 2023 Enero - Febrero 2023 Diciembre 2022 - Marzo 2023

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