LATAM

Colour
Forecast
A/W 22/23
An overarching report to call out
important colours for fashion, beauty,
lifestyle and interiors products. This
season's key colours will speak to
ancestral heritage, wellness and the
desire for small luxuries

Jenny Clark | 11.25.20

14 minutes

@varvarabarto
Action points
The Latin American region is navigating dif cult political, economic and environmental
challenges, prompting feelings of fear and despair. As consumers' mindsets reach a low

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point, brands will step in to drive hope, optimism and change. Moving into 2023, brands will
need to use colour to connect with people on a deeper emotional level.

Embrace balancing Speak to the history of Inject a feeling of richness Select positive, uplifting
natural mid-tones colour and luxury hues

Select colours consumers associate
with nature and the environment,
and shi to soothing and calming
mid-tones such as Jade
We expect more brands to
collaborate with local artists and
cra s people as the preservation
of ancestral heritage gains
momentum. Weave colour into the
narrative and reference the origins
and history of the hues in your
collections
Consumers will seek out ways to
treat themselves in order to boost
their mood and confidence. Select
colours such as Lapis Blue to make
them feel valuable and indulgent
Positive brights are a mainstay in
Latin America, but we forecast
yellow and pink as the most
important hues. Use Honeycomb
and Orchid Flower to drive
feelings of optimism and hope

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Jade
LATAM Key Colour A/W 22/23

Jade

062-57-10 17-0210 TCX

We forecast Leaf as a key colour for the Latin American market. By

A/W 22/23, we expect this pale colour to shi to a mid-tone shade of
Jade. Nature will inform these so er greens, which are reminiscent
of arid landscapes and desert plants.
Restorative natural greens are increasingly important as wellness
practices become a priority. Soothing tones feel more relaxing to
people navigating a complex range of emotions. Jade also has a
historical connection, as the stone was used by ancient
Mesoamerica cultures. It had a high spiritual importance
WGSN original image
connected to the wind and the breath.

Colour evolution

Icicle Silvered Green Leaf Cucumber Jade

A/W 20/21 S/S 21 A/W 21/22 S/S 22 A/W 22/23

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 Colour usage
Use Jade to communicate wellness
and ancestral heritage.

Green's popularity will continue to grow,

with desaturated shades such as Jade
being the most versatile. For fashion
products, use this colour for comfort-
driven apparel such as relaxed summer
dresses and matching sets. Apply Jade to
Cris Barros Cora Sheibani
accessories and jewellery, and celebrate
ancestral heritage by using the stone in
contemporary pieces. Embrace its
association with wellness and use this
mineral tone for textural clay masks and
pastes. Also consider Jade for beauty
tools such as facial wands and gua sha.
For the home, use this green to bring the
outside in. Apply it to paints, ceramics
and textiles, dialling up the texture to
enhance the sensory experience.

Rosen Skincare @juliancarvajalphoto @mayarasansana

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Lazuli Blue
LATAM Key Colour A/W 22/23

Lazuli Blue

122-25-24 19-3953 TCX

Blue will shi away from cyan-infused A.I. Aqua towards a cobalt
tone of Lazuli Blue. This deeply saturated jewel tone has a rich and
luxurious quality. It takes inspiration from the mineral Lapis Lazuli,
which is recognised as a national gem stone of Chile. It is also used
in contemporary work by Columbian artist Olga de Amaral, who
incorporated this colour in abstract sculptures along with gold leaf.
Lazuli Blue's decorative and precious quality will resonate with
consumers wanting to indulge in upli ing luxuries.

WGSN original image

Colour evolution

Azurite Lazuli Blue

S/S 22 A/W 22/23

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 Colour usage
Enhance this classic jewel tone and
make it feel directional and luxurious.

Lapis Lazuli is a commercial blue that

can be used for menswear, womenswear
and kidswear products. Push the
boundaries and add glamour by
applying it to partywear and swimwear
ranges. Also consider this colour for
@bonkersmakeup Kris Goyri
jewellery, accessories and footwear. Use
Lazuli Blue as a directional beauty colour
for eyes and nails, playing with texture
and lustre to enhance the effect. Within
an interior space, use this colour to
create drama and richness, applying it to
plush fabrics, glass and anodised
finishes.

Olga de Amaral Baobab The Design Files

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Artisanal Red
LATAM Key Colour A/W 22/23

Artisanal Red

013-39-31 18-1555 TCX

We forecast the importance of saturated digital reds such as Oxy

Fire. As we move to 2022 and beyond, authentic shades of red will
be more important, connecting to ancestral heritage and
indigenous wisdom. Artisanal Red is a bright but authentic tone
with links to handcra ing. As more brands become dedicated to
preserving and reinventing traditional techniques, we forecast a
shi to artful reds.

Irrita

Colour evolution

Real Red Oxy Fire Oxy Fire Red Glow Artisanal Red
A/W 20/21 S/S 21 A/W 21/22 S/S 22 A/W 22/23

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 Colour usage
Connect Artisanal Red to authenticity
and heritage craftsmanship.

Artisanal Red is a wearable shade that

can be applied to a range of apparel and
accessories. Use it on natural fibre-based
wovens and work it into seasonal prints.
For interiors, make an impact by using
Artisanal Red in bold proportions.
Carla Fernandez @carlylim_makeup
Alternatively, mellow the colour by
applying it to contemporary artisanal
pieces, such as ceramics and textiles. For
beauty, reinvigorate this classic colour
through bold sweeps of red pigment
across the eyes and brows.

Masa Galeria Cancino Galo Bertin

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Honeycomb
LATAM Key Colour A/W 22/23

Honeycomb

034-76-27 13-0942 TCX

Yellows are an important and commercial hue group for many

countries in Latin America. The need for upli ing colours will
bolster the importance of yellow in A/W 22/23. Honeycomb is a
sophisticated warm hue with a nourishing quality. This lighter, more
versatile yellow will bridge the gap between highly saturated tones
and tinted neutrals such as Golden Harvest.

WGSN original image

Colour evolution

Maple Leaf Satsuma Spritz Golden Cob Nectar Honeycomb

A/W 20/21 S/S 21 A/W 21/22 S/S 22 A/W 22/23

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 Colour usage
Soften yellow to create a warm and
nourishing shade of Honeycomb.

Honeycomb is a warm, light yellow

suitable for a wide range of products.
Consider this colour for womenswear,
kidswear, footwear and accessories, and
use it as a singular statement or pair it
with earth tones. Embrace the radiant
Charlotte Taylor @theartistedit
quality of this yellow and use its sunny
energy to li an interior space. Apply it to
both hard and so goods and pair it with
natural woods and clean, cra ed
aesthetics. For beauty, Honeycomb offers
an enhanced take on gold and can be
teamed with dark purple for a dramatic
evening look. Its nourishing quality also
makes it suitable for skincare and
wellness products.

@juliayrenata @rosacea_bae @escondidooaxaca

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Orchid Flower
LATAM Key Colour A/W 22/23

Orchid Flower

150-38-31 19-2434 TCX

Orchid Flower returns as a key colour. This vibrant magenta has

transseasonal appeal and transcends into this new season. Bright
pink will remain important due to its digital appeal and should be
used to engage the consumer on social channels. We expect this
colour to be closely linked to a rebounding feeling of optimism and
hope.

WGSN original image

Colour evolution

Pink Lift Electric Magenta Orchid Flower

S/S 21 A/W 21/22 S/S 22 & A/W 22/23

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 Colour usage
Tap into the uplifting and alluring
quality of Orchid Flower.

Orchid Flower is a high-impact bright

with a youthful and gender-inclusive
appeal. Apply it to a broad range of
apparel, from partywear to activewear,
kidswear and swimwear. For colour
cosmetics, increase its allure by dialling
Pink Magnolia @marcos_________ up the rich and luxurious quality of this
beautiful floral tone through shine and
texture. Within the home, a pop of Orchid
Flower will play the role of a disruptive
bright, adding a sense of energy and
exuberance. Choose it as a bold
statement colour for homeware and
gardenware collections, and experiment
with scale and proportion.

@cozimamurillo Kris Goyri

B&B Italia

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 * This is a reference guide only. Colours on computer screens vary. Find out more about Coloro here.

037-93-00 153-19-00
036-89-06 039-75-01
041-28-11 117-38-07
022-40-26 115-35-20
011-27-26 115-23-11
044-52-13 158-56-00
040-86-20 099-38-02
040-76-30 042-45-01
034-76-27 040-66-04
034-61-29 014-73-08
030-69-10 152-25-17
029-50-19 150-38-31
024-45-20 156-55-06
024-51-12 128-61-22
023-36-14 120-65-07
019-27-14 122-25-24
017-23-07 103-60-14
030-67-34 098-80-12
028-55-30 092-38-21
022-62-16 090-27-16
Colour Reference A/W 22/23

022-63-24 076-27-12
022-50-29 069-43-12
013-39-31 062-57-10
Coloro
009-62-21 053-61-26
008-23-14 048-39-19

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 * This is a reference guide only. Colours on computer screens vary. Find out more about Pantone here.

11-4800 TCX 19-4203 TCX

11-0103 TCX 13-4201 TCX
19-0516 TCX 18-3918 TCX
18-1250 TCX 18-4034 TCX
19-1652 TCX 19-4122 TCX
17-0636 TCX 17-3802 TCX
12-0824 TCX 18-4214 TCX
13-0746 TCX 18-0306 TCX
13-0942 TCX 14-6408 TCX
15-0953 TCX 14-1309 TCX
14-1208 TCX 19-2315 TCX
17-1134 TCX 19-2434 TCX
17-1147 TCX 17-1605 TCX
17-1417 TCX 17-3930 TCX
18-1130 TCX 16-4013 TCX
19-1220 TCX 19-3953 TCX
19-1016 TCX 16-4519 TCX
15-1058 TCX 13-5410 TCX
16-1149 TCX 18-4834 TCX
16-1422 TCX 19-4914 TCX
Colour Reference A/W 22/23

15-1334 TCX 19-5411 TCX

16-1448 TCX 17-5912 TCX
Pantone TCX

18-1555 TCX 17-0210 TCX

16-1620 TCX 16-0435 TCX
19-1528 TCX 18-0430 TCX

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 * This is a reference guide only. Colours on computer screens vary. Find out more about Pantone here.

7541 C 426 C
663 C 428 C
7771 C 2376 C
7585 C 2152 C
188 C 547 C
7503 C 7653 C
7402 C 431 C
129 C 424 C
143 C 7535 C
7563 C 503 C
4685 C 7658 C
7574 C 675 C
7586 C 5215 C
4715 C 271 C
4705 C 536 C
7595 C 288 C
Black 5 C 549 C
1375 C 304 C
1385 C 323 C
7514 C 7722 C
Colour Reference A/W 22/23

472 C 3308 C
Pantone Coated

7578 C 5555 C
1797 C 7494 C
177 C 7745 C
7428 C 581 C

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 * This is a reference guide only. Colours on computer screens vary. Find out more about Archroma here.

660-120 660-940
215-140 659-280
547-970 653-530
108-850 330-720
104-920 653-980
548-580 658-530
215-230 659-560
214-450 659-540
213-240 548-230
213-650 542-180
546-270 439-930
212-810 439-780
109-720 657-220
543-470 432-270
543-580 653-380
543-760 432-870
542-820 328-410
212-580 327-220
211-750 326-840
110-310 325-930
Colour Reference A/W 22/23

109-310 324-910
109-630 550-560
106-840 550-450
Archroma
104-340 217-760
102-910 217-920

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 * This is a reference guide only. Colours on computer screens vary. Find out more about CSI here.

1200317 CO 1000180 MC
0800580 CK 1100740 MC
0903137 CO 1101078 CO
0201932 CO 0503664 MC
0301072 MC 0503595 CO
0900158 MC 1101287 CK
0100186 CK 1100230 MC
0101179 CO 1100119 MC
0101118 CO 0801195 CO
0101258 CO 0303142 CO
0800461 MC 0401743 MC
0701351 MC 0400097 MC
0201612 CO 0401967 CO
0701446 CO 0502955 MC
0700113 MC 0501021 MC
0700194 MC 0503659 MC
0701931 MC 0501122 MC
0200076 MC 0600360 MC
0201842 MC 0601270 CO
0701653 CO 0601333 MC
Colour Reference A/W 22/23

0201841 CO 0900195 MC
0202198 CO 0900574 MC
0201421 MC 0901287 MC
0200331 MC 0903622 CO
CSI 0400616 MC 0901140 CO

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