Womenswear Forecast S/S 22

Connected
Joining future tech with age-old
insights to create a more united,
intelligent world

Hi-tech enhancements and performance

qualities move into the realm of everyday wear,
resulting in adaptable and protective
womenswear for an unpredictable time

@middle.journal / @jerramclifford
 Connected
Joining future tech with age-old insights
to create a more united, intelligent world

Our three S/S 22 forecasts are grouped around the theme of
emotional response, which will be the most powerful driver
of consumers' needs and wants in the coming years
Connected explores how we relate to ourselves and others
in a world of extreme disruption. How do we develop
relationships in a non-physical way? How do we create a
sense of the material in virtual worlds? How do we manage
our health and wellbeing? And how do we connect with a
higher meaning beyond the here and now?
The result is a highly versatile trend of juxtapositions and
seemingly opposing ideas – digital tools to recreate
natural or even spiritual experiences; clothes and interiors
with
healing and filtering properties; ancient mysticism as a
way to see the future; open-source collaboration over
single-source competition. Technology and talismans,
spirituality and science – they all have a place here.
The common thread in these ideas is that design will be
less about the product or experience in itself, and more
about how it serves humanity, whether it’s a smart-tech
jacket, new materials offering enhanced comfort and
protection, or a virtual therapy app providing reassurance.
In 2022, we will be re-evaluating and reprioritising what
we connect with and how, and we will be doing this in
increasingly agile, hybrid and unconventional ways.
 Womenswear Palette S/S 22

Connected
The Connected palette is  030-67-34 017-45-35 093-60-15 058-83-18 127-59-13 011-56-12 028-55-15
emotive and mood-boosting,
with a mix of energising and
calming tones. Use Mango
Sorbet, Fiery Orange and

Turquoise Tonic

Pink Amethyst
Mango Sorbet

Rabbit's Paw
Fiery |Orange

Iris Flower
Turquoise Tonic as accent

Aloe Gel
updates to promote wellness
and vitality, and soothing
hues of Aloe Gel, Iris Flower
and Pink Amethyst to offer a
soft and reassuring quality.
15-1058 TC X 18-1445 TC X 16-4719 TC X 12-0322 TC X 17-3919 TC X 16-1518 TC X 16-1333 TC X

044-52-13 153-19-00 115-23-11 122-66-02 035-75-06 036-89-06 037-93-00

French Navy

Unbleached

Optic White
Good Grey
Olive Oil

Black

Clay

17-0636 TC X 19-4203 TC X 19-4122 TC X 15-4008 TC X 13-0401 TC X 11-0103 TC X 11-4800 TC X

* All colour names are speci c to WGSN. Find out more about Coloro.
 Action Points
1. Explore protection beyond aesthetic: the post-
pandemic consumer will value ergonomic design that
prioritises function alongside added protection. Look
into integrated masks, antimicrobial and
antibacterial materials, as well as pathogen-resistant
properties.
2. Use adapability and modularity to reach a more
diverse audience: shape-shifting apparel will be key to
create inclusive designs for a wider audience.
Modular garments allow for transseasonal use,
enabling greater product longevity.
3. Design in comfort across multiple categories:
incorporate wellbeing properties into premium
loungewear, and shift the tailoring category towards
comfort-first silhouettes as consumers continue to
navigate more flexible working patterns.
4. Explore the huge potential of digital design: from
camera-reactive patterns to 3D-rendered garments,
digital design has scope to offer shorter production
leads, accurate sampling and seemingly endless
means of expression for more inclusive ranges.

Jo hanna Par v
 Peak Performance
The concept: The after-effects of the pandemic, alongside
environmental aggressors, will pave the way for hard-working
ergonomic apparel that combines performance and protection.
Our #consideredcommute story informs versatile, lightweight
silhouettes, and  #modulardesign is a core element, so
consider detachable face masks and integrated accessories,
as explored by Johanna Parv and Ek Thongprasert's Safe
Mode capsule.
Materials & textiles: Defensive qualities are key. The
antimicrobial and pathogen-resistant powers of silver inform
O y sho Jo hanna Par v luxe metallics, while anti-viral innovations are quickly
becoming available to the apparel market. Look to brands like
J Boggo+.
Relevant for: outerwear, trousers, shorts, sets, jersey
Delivery: Spring 1

And r ea Jiapei Li

E k T ho ngpr aser t @o sklen 1 0 1 7 ALYX 9 S M

 Business Casual
The concept: The demand for lifestyle and loungewear will
affect even the most formal of categories, so comfort should
be factored into workwear capsules at every opportunity.
Evolve classic workwear silhouettes such as trousers, blazers,
skirts and shirts into easier fits. Opt for elasticated or paper-
bag waistbands, tapered, wrap and carrot-style bottoms, and
oversized blazer fits. Balance your offering with premium-
quality boxy T-shirts and boy-fit shirting.
Materials & textiles: Low-maintenance, easy-iron, low-wash and
odour-preventing materials. See our Textiles Forecast for more.
@br it t any bat hgat e LVIR
Relevant for: tailoring, outerwear, trousers, skirts, woven tops
Delivery: Spring 2

Gagago o go o blahblah

@d igit alxar chive @mamand ad a Bir r o t

 Home Comforts

@r ust hebr and

E xt r eme Cashmer e @r ust hebr and

The concept: #Stayhomestyle will last long after lockdown, and

with health being a consumer priority, the loungewear category
has to deliver comfort as well as wellbeing credentials. Plush
surfaces help to create a sense of refuge, while soft colours
have a restorative appeal. Opt for cocooning silhouettes and
clever details so that items can be adapted to suit consumers'
needs, such as button-down finishes and elasticated closures.
Materials & textiles: Hemp, linen, bamboo and lyocell offer next-
to-skin benefits such as cooling, hypoallergenic and anti-
microbial properties. Explore the high-wicking, deodorising
nature of Umorfil or Skin+ by Devan, complete with
rejuvenating and anti-ageing benefits.
Relevant for: loungewear, sets @r ust hebr and

Delivery: Spring 3
W Co ncept T hako o n
 House Party
The concept: The rise of entertaining at home, dressing for
digital or simply lounging in luxury inspires a trend that caters
to the desire for indulgent day-to-night apparel. This is a key
opportunity for set-dressing, slinky summer dresses and
relaxed outerwear. Use tones of champagne and rosé to inform
sensuous silhouettes.
Materials & textiles: Use luxe materials such as FSC cellulosic,
focusing on recycled options where possible. Seersuckers
make for tactile outer layers, evolving our Duvet Day story.
Brands to watch: Sleeper caters to bar-to-bed dressing, while
S imo net t a @d aily _ sleeper
modest-wear brand Sabirah's decadent silhouettes tick all the
boxes for this theme.
Relevant for: loungewear, dresses, sets, bottoms, outerwear
Delivery: Spring 4

Do d o Bar O r

@penny go ld st o ne @d aily _ sleeper @esmesd r awer t o o

 Design By Elimination
The concept: Following our Cut & Paste concept from A/W
21/22, drive newness via detailing with innovative cutouts and
creative pattern-making. Loungewear is a growing area of
focus, so be sure to interpret these fashion details into more
casual silhouettes to tap into the market for elevated basics.
Brands to watch: Fah Chack uses hardware to create a softly
gathered finish across plush materials. Kiev-based Katimō
opts for pieced patterns to create #cutouts across
contemporary silhouettes. Brazil's AKOMB explores
@ako mb wraparound strapping to conceal and reveal the skin, nodding
to 1990s minimalism.
Relevant for: cut and sew, dresses
Delivery: Summer 1

Fah Chak

@co per ni @kar o linevit t o Kat imo

 Elevated Simplicity
The concept: More than just a trend, minimalism encompasses
a core set of values around consuming less but better. For
fashion, this means elevated everyday pieces that move from
casual to occasion, with a focus on simplified, harmonious
silhouettes featuring intricate details. Explore #patternplay
twists and knots to eliminate additional pattern-cutting, and
use simple metal hardware to up-spec jersey silhouettes.
Materials & textiles: Premium materials offer longevity. Choose
fine-count organic cotton and FSC cellulosics, or peace or soy
1 0 1 7 ALYX 9 S M silk for a more ethical take on fancy finishes for eveningwear.
Relevant for: tops, dresses, jersey, sets, skirts, trousers
Delivery: Summer 2

GIA S t ud io s

Melit t a Baumeist er Fashio n Go ne Ro gue @subsur f ace.t v

 Lucid Layers
The concept: The lightweight appeal of summer sheers takes
on a delicate yet subversive quality in layered, light-shifting
looks – perfect for both casual and occasionwear lines. Use
gathering and drape to update items with a textured finish, as
seen at Supriya Lele, or create detachable elements with
adjustable straps for a modular effect.
Materials & textiles: Our Filtered Ombré textiles trend uses fine-
count GOTS cotton for matte chiffon-like opacity, as well as
technical voiles in recycled polyester or nylon.
Print & pattern: Experiment with printed layers for a futuristic
Pet ja Z o r ec @d anskmagazine
take on summer pattern play.
Relevant for: tops, bottoms, shirts, #sheersets, dresses
Delivery: Summer 3

S upr iy a Lele

1 Gr anar y S er giy Bar chuk Pr ad a

 Adaptable Design
The concept: Design inclusively by incorporating adaptable
qualities across silhouettes. Add adjustable features such as
drawstrings, straps and lacing, alongside material
manipulation such as shirring and stretch. Designs that can be
reversed or styled in multiple ways add value for consumers
who are demanding more cost-per-wear.
Brands to watch: Ester Manas's all-inclusive design ethos
explores one-size-fits-all silhouettes that don't scrimp on style.
Innovation: Parsons updated the first-year project for its MFA
@ao .algo
course in 2020, with the theme of Embodying Universal Bodies.
It challenges students to design inclusively across body fit,
age and physical ability to drive change in the industry.
Relevant for: all categories
Delivery: all deliveries

T he Inspir at io n Pr o vid er

E st er Manas 1 Gr anar y @est he_ clo t hing

 Digital Atelier
The concept: Our increasingly digital-first world sees labels
such as Tribute Brand and Regina Turbina explore 3D
garments that eliminate the need for production and
encourage self-expression without restrictions around gender
identity or size.
Innovation: Hanifa is tearing up the traditional runway
business model, reaching new audiences with its online
collections. Sampling software such as CLO is making digital-
first-design more commonplace, increasing sample accuracy
Regina T ur bina and reducing lead times for an altogether more sustainable
process.
Print & pattern: Esmé Woodruff's collection comes to life under
the flash of a phone, exploring the world of literal digital print.
Relevant for: all categories
Delivery: all deliveries

T r ibut e Br and

H anif a CLO 3 D
 Influences 4 Ester Manas 
Mana's 'one-size' ethos
shows how adaptable
design and material can be
used to create a more
inclusive range.

3 Johanna Parv
This graduate designer
1 Hanifa  fuses function with high
fashion to create ergonomic
This label from US-based 2 Tribute Brand commuter-ready apparel.
Congolese designer Anifa
Tribute explores a more
Mvuemba is changing the face
sustainable, inclusive future
of the catwalk, with live
for fashion, via downloadable
collections that reach global
clothes for your online
audiences, all modelled by
persona.
digital avatars.

5 Textiles Forecast S/S 22

Materials and textiles play 6 Post-Coronavirus
an especially important role Defensive Textiles
in the Connected trend, This report explores how
making WGSN's Textiles materials can address health
Forecast essential reading. and hygiene concerns, as
they rise to the top of the
priority list for consumers.
 WGSN Future Strategies 2022
The report timeline for WGSN's 2022 trends

FUTURE DRIVERS
Annual
November 2019

The global macro- Seasonal A/W 21/22:

Annual Oct 2019 – Feb 2020
economic drivers that

FUTURE INNOVATIONS
November 2019 Annual
will shape 2022, and Seasonal S/S 22:

TREND FORECASTS
strategies for success January 2020
The 12 areas of Apr 2020 – Aug 2020

BIG IDEAS
innovation that will lead Future Drivers and
transformation across Future Innovations Trend Forecasts present
industries in 2022, and contextualised for the the seasonal design
their implications for Fashion, Beauty, and directions for each
FUTURE CONSUMER

Annual business and culture department, with more

Lifestyle & Interiors
January 2020 than 40 reports
industries
published twice a year
The key consumer
sentiments and
profiles that will Fashion / Beauty / Lifestyle
disrupt industries in Fashion / Beauty / Lifestyle & Interiors only
2022 Insight / Fashion / & Interiors only
Lifestyle & Interiors only
Insight only

Business Strategy Product Design

 WGSN Future Strategies 2022
The trend matrix, from Future Drivers to Trend Forecasts
DRIVERS
FUTURE

The Fear Factor Climate Urgency Degrowth for Good Balancing Age Mass to Micro Global Power Shift Migratory Patterns

Digital Identities Digital Identities The Pleasure

INNOVATIONS

Principle Digital Identities

The Pleasure Principle Made in Nature
FUTURE

The Pleasure Principle

Creating Intimacy The Tactile Internet
Survival Mode The Tactile Internet Decolonisation
Time Affluence Pre-Futures
The Horror De-Materialisation
BIG IDEAS

Tech-Celleration Design Resolution Leverage

the Local
Selling Survival Pleasure With Purpose
FORECASTS

New Mythologies A/W 21/22 Conscious Clarity A/W 21/22 Phantasmagoria A/W 21/22
TREND

Connected S/S 22 Resourceful S/S 22 Euphoric S/S 22

Business Strategy Product Design