Product Forecast

Women's Colour Forecast

S/S 24
Discover the key colour directions for S/S 24 womenswear,
when a balance upli ing brights, timeless neutrals and
digital-inspired pastels and darks will appeal to
consumers who are embracing change but also longing
for stability

Sara Maggioni
05.27.22 · 16 minutes

Abiola Olusola
Overview
For S/S 24, women's colours reflect a period of realignment, when consumers will
be adjusting to rapid shi s in society and technology. Uncertainty will remain a
dominant force due to ongoing economic, political and environmental crises, but
consumers will be seeking ways to balance their uneasiness with optimism. The
Everything Net, where physical and digital realities are interchangeable, will be a
dominant force, and colours will be selected to traverse easily between these
different environments. A growing meta economy will result in a wide spectrum of
colours being used across the virtual world, and this will accelerate the popularity
of clean, bright and chromatic tones.
In contrast, a resurgent focus on restraint and practicality will see the rise of
foundational mid-tones and neutrals, which will connect to changing lifestyle choices
around the pursuit of rest and balance. These colours will also play into the growth
of reductive and regenerative approaches in design.
The Caring Economy is also set to become more influential as governments,
businesses and communities recognise the benefits of nurturing in society. So
tinted pastels and playful, warm brights will reflect a care-taking mindset, evoking a
sense of calm and affection.

Act No.1

1
 Golden Cob (S) Kansa Metal (S)
* All colour names are speci c to WGSN. For colour codes, please refer to the following colour system reference pages: Coloro / Pantone TCX

033-75-33 13-0947 TCX 8384 C 8384 C

Pineapple (S) Pumice (S)
035-81-23 13-0941 TCX 031-77-03 14-4501 TCX
Nutshell (A) Purple Swirl (S)
024-37-20 18-1140 TCX 138-44-29 18-3533 TCX
Parchment (S) Gentle Lavender (A)
031-63-17 16-0928 TCX 138-81-07 14-3710 TCX
Timeless Taupe (A) Galactic Cobalt (S)
022-60-08 16-1318 TCX 120-28-32 19-3952 TCX
Apricot Crush (A) Elemental Blue (A)
024-65-27 15-1247 TCX 117-47-13 18-3922 TCX
Sweet Mandarin (S) Glacial Blue (S)
023-61-36 16-1356 TCX 112-75-11 14-4123 TCX
Italian Clay (S) Adriatic Sea (S)
022-62-16 16-1422 TCX 105-56-31 17-4440 TCX
Ocean Coral (S) Tidal Teal (A)
010-64-27 16-1632 TCX 105-27-15 19-4324 TCX
Radiant Red (A) Malachite (S)
011-50-32 18-1651 TCX 078-33-24 19-5421 TCX
Astro Dust (S) Sage Leaf (S)
010-42-20 17-1537 TCX 072-45-06 18-5611 TCX
Crimson (S) Fresh Mint (A)
010-38-36 18-1657 TCX 074-80-06 14-4807 TCX
Pink Flash (A) Green Fig (S)
158-44-32 18-2043 TCX 062-71-14 15-6317 TCX
Pink Diamond (S) Nephrite (A)

/ Pantone Coated
147-82-14 14-3205 TCX 058-55-18 17-0235 TCX
Fondant Pink (S) Cyber Lime (A)
147-70-20 14-3209 TCX 051-76-36 13-0651 TCX

remain key, alongside jewel tones, which continue

Radiant Red and Ocean Coral offer a much needed

category-specific edit of the S/S 24 Global Colour

to do well thanks to their cross-seasonal appeal.

Upli ing shades like Apricot Crush, Golden Cob,
Forecast. These are the 30 colours that will have
the strongest relevance across all womenswear

annotated which colours are seasonal (S) for S/S

Pinks become stronger for S/S 24, broadening

into both cool and warm hues. Aquatic shades

mood-boosting feel, while retaining plenty of

forecasting and sustainability goals, we have
The Women's Colour Forecast provides a

categories. To help with your long-term

24, and annual (A) for the whole of 2024.

Women's colour

commercial appeal.
Palette S/S 24

2
Women’s core colours
Palette S/S 24
 

The womenʼs core palette offers an edit of

022-81-13

017-43-20

030-69-10

019-27-14

024-21-05
versatile tones that promote longevity. These
colours have cross-seasonal appeal, and will
work across different categories, market levels

Ground Coffee (A)

Mellow Peach (A)

Terracotta (L-T)

Oat Milk (L-T)

and regions. Brown tones will remain important,

Sepia (L-T)
spanning from the depth of Ground Coffee to the
warmth of Terracotta. Mellow Peach has a duality
about it, working as both a core and fashion

19-1220 TCX
14-1208 TCX

19-1109 TCX
14-1219 TCX

18-1441 TCX
shade. We have annotated colours as annual (A)
for those that will remain relevant throughout
2024, and long-term (L-T) for those that will be
important beyond 2024.
050-40-14

120-22-18

000-64-00

037-93-00

153-19-00
Midnight Blue (L-T)

Circular Grey (L-T)

Optic White (L-T)
Sea Kelp (L-T)

Black (L-T)
19-4203 TCX
18-0529 TCX

19-3932 TCX

11-4800 TCX
17-5104 TCX
* All colour names are speci c to WGSN. For colour codes, please refer to the following colour system reference pages: Coloro / Pantone TCX
/ Pantone Coated

3
Evolve midcentury-inspired
palettes via refreshed
foundational mid-tones and
updated combinations
Why are they key? As people increasingly
scrutinise their purchases in an uncertain
market, longevity appeal remains key: classic
shades that retain newness via subtle hue
updates and new combinations will be
important.
@antoniolupidesign Teeth Magazine
How to us e them: pair Key Colours like
Nutshell and Elemental Blue with pops of
Pineapple, Malachite and Astro Dust for retro-
inspired nods that don't feel overly nostalgic.
Timeless Taupe works as a great anchor shade.

D: Pineapple
A: Nutshell

E: Astro Dust

B: Elemental Blue
@thu.anh.hehe Paolo Abate @fenoel

F: Timeless Taupe

C: Malachite

G: Black

Coloro:
A: 024-37-20, B: 117-47-13, C: 078-33-24, D: 035-81-23,
E: 010-42-20, F: 022-60-08, G: 153-19-00
Pantone:
A:4 18-1140 TCX, B: 18-3922 TCX, C: 19-5421 TCX, D: 13-
0941 TCX, E: 17-1537 TCX, F: 16-1318 TCX, G: 19-4203
TCX
Continue to explore the softer
side of the digital world to give
pastel stories a contemporary
update
Why are they key? Last season's cosy tech-
influenced direction carries through to S/S 24 as
digital aesthetics increasingly infiltrate design,
across both the physical and virtual worlds.
How to us e them: combine cool digital pastels
like Fresh Mint and Gentle Lavender with more
Veldon Salim Helle Mardahl
grounded shades like Italian Clay and
Elemental Blue, offering a serene and calming
story that still has a futuristic edge.

D: Elemental Blue

A: Fresh Mint

E: Gentle Lavender

B: Mellow Peach
@w35t_ @i2a.architettura @totonthelabel
F: Glacial Blue

C: Italian Clay
G: Pink Diamond

Coloro:
A: 074-80-06, B: 022-81-13, C: 022-62-16, D: 117-47-13,
E: 138-81-07, F: 112-75-11, G: 147-82-14
Pantone:
A: 14-4807 TCX, B: 14-1219 TCX, C: 16-1422 TCX, D: 18-
3922 TCX, E: 14-3710 TCX, F: 14-4123 TCX, G: 14-3205
TCX
5
Tap into the desire for bright,
con dent shades, anchoring
them with darks and cores for
wearability
Why are they key? Mood-boosting shades will
remain important, speaking to the consumer
need to feel energised in a challenging global
landscape.
How to us e them: keeping the overall look
accessible is paramount, particularly for
@observatorystudios Holt Renfrew
dressier styles. Opt for shades like Apricot
Crush, Pink Flash and Crimson, and offset
against familiar, pared-down colours like Sage
Leaf, Circular Grey and Tidal Teal.

A: Crimson
D: Apricot Crush

B: Pink Flash
E: Ocean Coral Lucy's Magazine Nensi Dojaka Olisa Kenya

F: Tidal Teal
C: Sage Leaf

G: Circular Grey

Coloro:
A: 010-38-36, B: 158-44-32, C: 072-45-06, D: 024-65-
27, E: 010-64-27, F: 105-27-15, G: 000-64-00
Pantone:
A:6 18-1657 TCX, B: 18-2043 TCX, C: 18-5611 TCX, D: 15-
1247 TCX, E: 16-1632 TCX, F: 19-4324 TCX, G: 17-5104
TCX
Lift popular aquatic tones
with digital-inspired, punchy
hues
Why are they key? Aquatic blues and greens
continue to resonate, thanks to their
association with water, wellness and our
general awe of nature. Familiar and grounding,
but at the same time upli ing, they work across
categories, from utility to eveningwear and
sportif looks.
@voostore Daniel Medina
How to us e them: add unexpected pops of
Cyber Lime to dark teals and bright blues.
Offset with Sea Kelp and Ground Coffee for
extra contrast.

D: Adriatic Sea
A: Tidal Teal

E: Fresh Mint

B: Cyber Lime Nina Ricci Helle Mardahl Viviers Studio

F: Sea Kelp

G: Ground Coffee
C: Oat Milk

Coloro:
A: 105-27-15, B: 13-0651 TCX, C: 030-69-10, D: 105-56-
31, E: 074-80-06, F: 050-40-14, G: 024-21-05
Pantone:
A: 19-4324 TCX, B: 051-76-36, C: 14-1208 TCX, D: 17-
4440 TCX, E: 14-4807 TCX, F: 18-0529 TCX, G: 19-1109
TCX
7
Layer warm neutral tones with
unexpected pops of soft blue,
pink and apricot
Why are they key? Acting as both fashion and
core shades, warm neutrals have been one of
the success stories of recent seasons. Here
they are given a new lease of life via pops of
upli ing brights.
How to us e them: enliven tried-and-tested
Italian Clay and Oat Milk with Adriatic Sea for
@formundrausch Overdue Magazine
utility- and sport-inspired looks. Use
with Fondant Pink and Apricot Crush for
loungewear, occasion and summer outdoors-
wear.

A: Italian Clay E: Fondant Pink

F: Tidal Teal
B: Apricot Crush

Caron Callahan @rolandbeaufre Gimaguas

C: Adriatic Sea G: Oat Milk

D: Ground Coffee

Coloro:
A: 022-62-16, B: 024-65-27, C: 105-56-31, D: 024-21-
05, E: 147-70-20, F: 105-27-15, G: 030-69-10
Pantone:
A: 16-1422 TCX, B: 15-1247 TCX, C: 17-4440 TCX, D: 19-
1109 TCX, E: 14-3209 TCX, F: 19-4324 TCX, G: 14-1208
TCX
8
Leverage the familiar and
uplifting qualities of bold
primary shades
Why are they key? Primary colours have a
duality about them, tapping into familiarity and
commerciality, but also offering a child-like
sense of playfulness – two sentiments that will
be key for consumers in S/S 24.
How to us e them: these will work for first
deliveries through to summer, refreshing
@emmanueldebayser @marni
nautical looks. Use Galactic Cobalt and Green
Fig to update typical white and navy
combinations, also key for gender-inclusive
styles.

A: Pumice

E: Golden Cob

B: Crimson
F: Green Fig Connor McKnight @anothermagazine @isaacwest

C: Black G: Galactic Cobalt

D: Optic White

Coloro:
A: 031-77-03, B: 010-38-36, C: 153-19-00, D: 037-93-
00, E: 033-75-33, F: 062-71-14, G: 120-28-32
9
Pantone:
A: 14-4501 TCX, B: 18-1657 TCX, C: 153-19-00, D: 11-
4800 TCX, E: 13-0947 TCX, F: 15-6317 TCX, G: 19-3952
TCX
Give popular jewel tones a
subtly futuristic feel
Why are they key? Inspired by space
exploration and the metaverse, deep darks add
complexity to the S/S palette while also
offering cross-seasonal appeal, especially for
contemporary and party looks.
How to us e them: leverage the familiar,
versatile and global appeal of jewel tones, but
combine with Fresh Mint and Fondant Pink for a
fresher update, which will work particularly Christian Wijnants @gochagia
well for all-over prints.

A: Purple Swirl
E: Malachite

B: Fresh Mint

F: Ground Coffee
C: Midnight Blue

Gabriele Colangelo @edajogo Mozh Mozh

D: Galactic Cobalt G: Fondant Pink

Coloro:
A: 138-44-29, B: 074-80-06, C: 120-22-18, D: 120-28-
32, E: 078-33-24, F: 024-21-05, G: 147-70-20
Pantone:
A: 18-3533 TCX, B: 14-4807 TCX, C: 19-3932 TCX, D: 19-
3952 TCX, E: 19-5421 TCX, F: 19-1109 TCX, G: 14-3209
TCX

10
Reinvigorate neutrals with
contrasting darks and metallic
hues
Why are they key? Neutrals remain a leading
story at commercial level, but while the focus
has been squarely on tonal looks in recent
times, this direction looks at high contrast for
newness.
How to us e them: Ground Coffee and Sepia
anchor classic Parchment and Oat Milk. Kansa
@pamelaocampo @saramarievictoire
Metal adds a luxe edge for summer evening
and occasion, while Pineapple and Mellow
Peach offer luminosity.

D: Pineapple
A: Ground Coffee

E: Kansa Metal

B: Mellow Peach

F: Sepia

Lado Bokuchava @michaeloliverlove @portermagazine

C: Parchment
G: Oat Milk

Coloro:
A: 024-21-05, B: 022-81-13, C: 031-63-17, D: 035-81-23,
E: 8384 C, F: 019-27-14, G: 030-69-10
Pantone:
A: 19-1109 TCX, B: 14-1219 TCX, C: 16-0928 TCX, D: 13-
0941 TCX, E: 8384 C, F: 19-1220 TCX, G: 14-1208 TCX

11
Update retro-infused palettes
with acid brights 
Why are they key? Influenced by the rise of
thri ing, # deadstockdesign and resale, as well
as our ongoing obsession with nostalgia, retro
shades continue to infiltrate the palette,
updated with warm and acid brights.
How to us e them: clashing contrasts are key to
li designs, with Cyber Lime as a key accent.
Bypass typical retro structured shapes, and
instead, use this story for resortwear and Stephen Niccolls Salt and Sunscreen
contemporary silhouettes.

A: Radiant Red E: Oat Milk

B: Apricot Crush
F: Nephrite

C: Fresh Mint

G: Elemental Blue Sicky Magazine @saramarievictoire Orange Culture

D: Cyber Lime

Coloro:
A: 011-50-32, B: 15-1247 TCX, C: 074-80-06, D: 051-76-
36, E: 030-69-10, F: 058-55-18, G: 117-47-13
Pantone:
A: 18-1651 TCX, B: 024-65-27, C: 14-4807 TCX, D: 13-
0651 TCX, E: 14-1208 TCX, F: 17-0235 TCX, G: 18-3922
TCX

12
Move utilitarian tones into a
dressier direction
Why are they key? Nature-inspired, organic
colours remain a failsafe option, and they will
extend to dressier styles and resort looks for
S/S 24. They also offer scope for mineral-based
dyes and those derived from food waste.
How to us e them: combine grounding earth
tones and greens with blacks and darks that
have a recycled, eco feel. Use accents of zesty
orange to disrupt and enliven the overall @ichyulu @fenoel
earthy feel.

A: Terracotta

D: Sea Kelp
B: Parchment

E: Sepia

C: Ground Coffee
F: Sweet Mandarin

@rubepedder @jangssamcafe Tuyue

G: Sage Leaf

Coloro:
A: 017-43-20, B: 031-63-17, C: 024-21-05, D: 050-40-
14, E: 019-27-14, F: 023-61-36, G: 072-45-06
Pantone:
A: 18-1441 TCX, B: 16-0928 TCX, C: 19-1109 TCX, D: 18-
0529 TCX, E: 19-1220 TCX, F: 16-1356 TCX, G: 18-5611
TCX

13
1 234
Action points

Build a long-term colour Focus on achieving the right Invest in low-impact colour Be metaverse-ready
strategy balance between new brights solutions  
  and classics shades  

Take a long-term view of your palette
by building a lifecycle for each colour.
Think beyond seasons and evaluate
how your colours will stand the test of
time
Although brights will be key, thanks to
their mood-boosting appeal, classic,
timeless colours will gain importance
as we navigate an uncertain trading
landscape, and consumers become
more conscious about their purchases.
Keep a considered approach when
bringing in new brights – don't over-
index, and ensure they are coherent and
work well with your foundational mid-
tones and neutrals
Find innovative ways to apply colour
sustainably, and adopt circular sources
where possible. Invest in nature-
powered innovations alongside certified
low-impact dyes and pigments. Also
look to waste-streams and reclaimed
materials as commercial sources of
responsible colour
As the demand for digital products
grows, consider how your colours will
translate within the metaverse. Design
products as digital and physical equals,
and ensure the colours are engaging
across multiple platforms and
environments

14
 033-75-33 153-19-00
035-81-23 037-93-00
024-21-05 034-84-05
019-27-14 103-45-01
024-37-20 000-64-00
033-49-16 031-77-03
031-63-17 143-36-17
030-69-10 138-44-29
022-60-08 138-81-07
024-65-27 120-22-18
023-61-36 120-28-32
022-40-26 122-62-21
017-43-20 117-47-13
* This is a reference guide only. Colours on computer screens vary. Find out more about Coloro here.
022-62-16 112-75-11
022-81-13 105-56-31
010-64-27 105-27-15
011-50-32 078-33-24
010-42-20 072-45-06
008-26-26 074-80-06
010-38-36 064-59-32
156-56-30 062-71-14
158-44-32 058-55-18
Colour Reference S/S 24

147-82-14 050-40-14
147-70-20 051-76-36
Coloro 151-46-20 035-64-26

15
 13-0947 TCX 19-4203 TCX
13-0941 TCX 11-4800 TCX
19-1109 TCX 12-0304 TCX
19-1220 TCX 18-4214 TCX
18-1140 TCX 17-5104 TCX
17-1036 TCX 14-4501 TCX
16-0928 TCX 19-3424 TCX
14-1208 TCX 18-3533 TCX
16-1318 TCX 14-3710 TCX
15-1247 TCX 19-3932 TCX
16-1356 TCX 19-3952 TCX
18-1250 TCX 16-4030 TCX
18-1441 TCX 18-3922 TCX
* This is a reference guide only. Colours on computer screens vary. Find out more about Pantone here.
16-1422 TCX 14-4123 TCX
14-1219 TCX 17-4440 TCX
16-1632 TCX 19-4324 TCX
18-1651 TCX 19-5421 TCX
17-1537 TCX 18-5611 TCX
19-1934 TCX 14-4807 TCX
18-1657 TCX 16-6340 TCX
17-1937 TCX 15-6317 TCX
18-2043 TCX 17-0235 TCX
Colour Reference S/S 24

14-3205 TCX 18-0529 TCX

Pantone TCX

14-3209 TCX 13-0651 TCX

17-1818 TCX 15-0948 TCX

16
 136 C 426 C
134 C 7541 C
412 C 7527 C
7595 C 431 C
1615 C Cool Gray 8 C
7559 C Warm Gray 2 C
7508 C 525 C
4685 C 3559 C
4735 C 665 C
1565 C 2767 C
1575 C 287 C
7585 C 7451 C
7600 C 2373 C
* This is a reference guide only. Colours on computer screens vary. Find out more about Pantone here.
7514 C 543 C
474 C 3538 C
2029 C 3035 C
1787 C 3298 C
7419 C 5487 C
188 C 622 C
200 C 2422 C
1915 C 558 C
7635 C 576 C
Colour Reference S/S 24
Pantone Coated

517 C 7750 C
672 C 389 C
2061 C 7555 C

17
Coloro
About the Coloro code:
We decode colour as the human eye sees it – by hue, lightness and chroma.
Each of our 3,500 colours is specified by a unique 7-digit code, representing the point
where hue, lightness and chroma intersect, allowing you to organise and analyse
colour like never before. The Coloro logic provides creatives with a new way to
objectively view colour and create responsible palettes with longevity.
Purchase the five Key Colours for S/S 24 from Coloro.
About Coloro:
Coloro is the primary colour system for WGSN forecasts. Each tone in the Global
Colour Forecast is selected directly from the Coloro library of 3,500 contemporary
hues. Each colour is then rigorously tested by Coloro experts to ensure achievability
across substrates and acceptable fastness, so you can trust their feasibility before
lab dipping.
Coloro is a beautifully designed system backed by a technically sound approach. It
offers physical and digital products, an extensive colour library, and expert advisory
services. Find out more here.

Coloro

18
Colour methodology
01
Global Colour Observation
Synthesising expert foundational
research, aesthetic directions,
consumer data and regional insights
06
Key Coloro Colour Selection
Identifying the colours that will play
a significant role for all industries and
define the mood of the season
07
Colour Naming
Selecting names that are unique to
WGSN, which are evaluated by our
Equality Vision Team
19
02 03
Data Analysis Coloro Colour
Using WGSN’s proprietary retail, Selection
e-commerce and social media data to
Using Coloro standard library
track the path of the colours and inform
of 3,500 contemporary
the decision-making process
colours
05 04
Palette Longevity Strategy Coloro Health Check
Defining the longevity of each colour Rigorously testing colour
and splitting the palette into three achievability across all key
sections – Seasonal, Annual and Long- substrates to avoid wasted
Term. Over 40% of colours are carried resources
forward every season, reflecting the
importance of choosing colours
responsibly
08
Colour Palette Launch
Purchase the S/S 24 Key Coloro Colours
here
WGSN's forecast reports are created by our global team of experts
Colour forecas ting team
Jenny Clark, Head of Colour
Helen Palmer, Head of Materials and
Textiles
Sara Maggioni, Head of Womenswear
Erin Rechner, Head of Kidswear
Jane Collins, Senior Strategist, Footwear
and Accessories
Nick Paget, Senior Strategist, Menswear
20
Yvonne Kostiak, Senior Strategist, Active Contr ibutors Afr ica
Gemma Riberti, Head of Interiors APAC Raeesa Brey, Researcher
Clare Varga, Director of Beauty Alison Ho, Consumer Researcher Amer icas
Reiko Morrison, Head of CMF, Lupi Yao, Trend Director, WGSN China Sofia Martellini, Strategist, Youth and
Consumer Tech Womenswear
Chihiro Kakemoto, Japanese Localisation
Martina Rocca, Strategist, Insight Lead Aus tralia and New Zealand
Clare Coulson, Colour Strategist Madoka Okuda-Marshall, Japanese Yianni Giovanoglou, Client Services
Localisation Editor Specialist
Joanne Thomas, Head of Content,
Coloro