Professional Documents
Culture Documents
Forecast S/S 22
Connected
Joining future tech with age-
old insights to create a more
united, intelligent world
Our three S/S 22 forecasts are grouped around the theme of healing and filtering properties; ancient mysticism as a
emotional response, which will be the most powerful driver way to see the future; open-source collaboration over
of consumers' needs and wants in the coming years single-source competition. Technology and talismans,
spirituality and science – they all have a place here.
Connected explores how we relate to ourselves and others
in a world of extreme disruption. How do we develop The common thread in these ideas is that design will be
relationships in a non-physical way? How do we create a less about the product or experience in itself, and more
sense of the material in virtual worlds? How do we manage about how it serves humanity, whether it’s a smart-tech
our health and wellbeing? And how do we connect with a jacket, new materials offering enhanced comfort and
higher meaning beyond the here and now? protection, or a virtual therapy app providing reassurance.
The result is a highly versatile trend of juxtapositions and In 2022, we will be re-evaluating and reprioritising what
seemingly opposing ideas – digital tools to recreate we connect with and how, and we will be doing this in
natural or even spiritual experiences; clothes and interiors increasingly agile, hybrid and unconventional ways.
with
Accessories, Footwear & Jewellery Palette S/S 22
Connected
Light pink, purple and green 122-66-02 036-89-06 028-55-15 034-70-21 022-40-26 014-73-08 150-38-31
come to the fore, in line with
rising focus on restorative
colours – these hues offer
both a calming and digital
Golden Harvest
Ginger Biscuit
Orchid Flower
Rabbit's Paw
Unbleached
Good Grey
Pink Cl;ay
appeal. Golden Harvest
transitions as a core colour
thanks to its transseasonal
nature. This palette is edited
from our Accessories &
Footwear Colour Forecast.
13-4201 TCX 11-0103 TCX 16-1333 TCX 14-1036 TCX 18-1250 TCX 14-1309 TCX 19-2434 TCX
Lavender Silk
Cucumber
Olive Oil
Azurite
Silver
Gold
14-3903 TCX 17-3615 TCX 14-0114 TCX 17-0636 TCX 19-3832 TCX
* All colour names are speci c to WGSN. Find out more about Coloro.
Action Points
1. Respond to consumer demand for reassurance
with technical innovation and holistic protective
qualities: metals such as copper and silver will
uptrend thanks to their hypoallergenic and anti-
microbial benefits. As #facemasks become the new
norm, aesthetics and performance qualities that
tackle multiple concerns will be key.
2. Continue to invest in the post-pandemic shift
towards a flexible work-leisure lifestyle: elevate core
investment pieces with versatile designs, quality
materials and transseasonal tones.
3. Design for digital: following lockdowns, digital-
based activities have become a safer way to
connect and be entertained. Tapping into the rise of
above-the-keyboard dressing, textured materials, 3D
designs and bright tones are key to standing out.
4. Extend the appeal of utilitarian designs with
casual and elegant styles: the #futurecommuter will
favour #modulardesigns with weather-resistant
qualities and light materials.
5. Focus on the rising interest in traditional
wisdom, and continue to invest in sustainable
materials: take inspiration from historical designs
and ancient talismans, and turn to nature to
develop plant-based materials and recycle plastic
waste.
Fent y
Business Casual
The concept: The post-pandemic shift towards a more flexible
work schedule evolves previous limitarian designs with a
tailored yet comfortable focus. This concept balances the
formal appeal of the office wardrobe with a softer aesthetic,
resulting in designs that can also be worn at home.
Materials: Driven by the 'buying less, but better' ethos, prime
materials are a must for investment purchases that will stand
the test of time. For bags, belts and footwear, use soft nappa,
smooth box leather or introduce plant-based and
#recycledmaterials, as seen at Alkeme Atelier.
Alkeme At elier @r eikenen_ o f f icial
Colour: Neutral tones like Unbleached and Golden Harvest are
key for core transseasonal appeal, and add a subtle statement
to glass, mineral stones and acetate for jewellery and eyewear.
Delivery: all deliveries
@d eveauxnewyo r k
Tane
@and r eajiapeili
@lo ewe
Co r ey Mo ranis @r o o m.hq
H er eu @jennifer behr
Design for Digital
The concept: As we continue to conduct our daily life digitally,
items that stand out on screen will be essential. Texture, colour
and statement silhouettes are key for differentiation in the vast
world of online retail. Called out as a key trend for S/S 20,
above-the-keyboard dressing will see drop earrings and hair
accessories remain as must-have items.
Materials: Use materials with tactile and chromatic effects to
enhance textured surfaces and constructions. Stones such as
opals, fluorescent diamonds and fluorite tap into the demand
for transformative qualities. Modular design is key for offering
Lo cal E clect ic @lelet ny newness through multi-styling options, as seen at jewellery
designer Carol Kauffmann.
Colour: Combine psychedelic tones such as Orchid Flower for
digital impact.
Delivery: Summer 2
@nikewo men
@paulamend o zajewelr y
Malababa @emily f rancesbar r et t
Cult Gaia
5 Carol Kauffmann
The designer mixes art with 6 Hereu
technology, creating pieces This brand reinterprets hand-
that celebrate the vibrant crafted traditions influenced
nature of Brazil's resources. by the Mediterranean's unique
mix of art and folk culture.
WGSN Future Strategies 2022
The report timeline for WGSN's 2022 trends
FUTURE DRIVERS
Annual
November 2019
FUTURE INNOVATIONS
November 2019 Annual
will shape 2022, and Seasonal S/S 22:
TREND FORECASTS
strategies for success January 2020
The 12 areas of Apr 2020 – Aug 2020
BIG IDEAS
innovation that will lead Future Drivers and
transformation across Future Innovations Trend Forecasts present
industries in 2022, and contextualised for the the seasonal design
their implications for Fashion, Beauty, and directions for each
FUTURE CONSUMER
The Fear Factor Climate Urgency Degrowth for Good Balancing Age Mass to Micro Global Power Shift Migratory Patterns
New Mythologies A/W 21/22 Conscious Clarity A/W 21/22 Phantasmagoria A/W 21/22
TREND
Connected
Joining future tech with age-
old insights to create a more
united, intelligent world