Professional Documents
Culture Documents
New Mythologies
Finding fresh meaning in ancient wisdom
amid an uncertain world
New Mythologies
This edit of colours from the 115-35-20 010-38-36 057-71-33 049-59-24 049-33-14 030-41-18 022-40-26
Women's Accessories &
Footwear palette is anchored
by grounded, nostalgic and
natural tones, including
Catechu Wood
Ginger Biscuit
Atlantic Blue
Kapok Green
Acid Lime
Ginger Biscuit and Acorn.
Crimson
Acorn
Acid Lime and Electric
Kumquat, by contrast, have a
digital quality and an
uplifting effect on this
familiar and comforting
18-4034 TCX 18-1654 TCX 14 0452 16-0545 TCX 18-0426 TCX 18-0933 TCX 18-1250 TCX
palette.
Optic White
Putty Pink
Black
Silver
Gold
16-1356 TCX 14-1064 TCX 13-1208 TCX 11-4800 TCX 19-4004 TCX 10388 C 10126 C
* All colour names are speci c to WGSN. Find out more about Coloro.
Action Points
1. Reconnect with nature: the environment inspires
a story steeped in natural and responsibly sourced
materials. Autumnal colours will be key.
2. Ancient knowledge inspires design: reimagine
historical and mythological references from the past
for a new era, as designers look back to move
forward. Antique and timeworn metals will be
fundamental to reflect this trend.
3. Celebrate arts and crafts: look to fairytale and
folkloric influences to highlight the provenance,
heritage and craft of global and local communities.
Collaborate with artisans to create modern
keepsakes.
4. Redefine vintage: vintage silhouettes will be
revisited to define future trends, as second-hand
resale markets redefine the way we consume
fashion, and demand grows for sustainable
solutions. Hand in-hand with this movement, we will
also see a modern 'make-do-and-mend' aesthetic
emerge, where #repurposed and deadstock
materials are combined to create exciting design
opportunities and new revenue streams.
Lo ve Magazine
Ancient Artefacts
The concept: A growing appreciation of ancient knowledge will
see worldly historical and mythological references come to the
fore, as designers look to the past to inform the future.
Materials: Repurposed and timeworn metals will be key for this
story. Combine antique textures and raw finishes to reflect the
timeless beauty of ancient artefacts. Softer materials such as
embellished suedes and leathers will emerge for footwear, and
straw and hemp will transition for bags, inspired by Rosie
Assoulin's Hellenic- and ceramic-influenced designs.
Details: For jewellery, mythological coins and trinkets will be a
Ro sie Asso ulin @met ier sf
must-have.
Drop: Autumn Transitional
S icky Magazine
@nat uraesacra
Modern Mending
t heshiny sq uir r el
By Walid @r ent rayage
E lle UK
@les_ st o r e
Vo gue Arabia Lo ewe
3 Loren Nicole
This archeologist-turned-
goldsmith captures the
stories of ancient civilisations
1 Tutankhamun 2 Naturae Sacra through her jewellery designs.
Challenging the ideology of
Take inspiration from the
mass production, this brand
glittering treasures and
creates unique handcrafted
ancient artefacts at this
handles inspired by nature.
Saatchi Gallery exhibition.
5 Persephone Vintage
This online vintage store has 6 Construct 10061
the best selection of curated This collaborative project
accessories that are modern, from Timberland pushes the
timeless and elegant. boundaries of aesthetics
and sustainability for
design.
WGSN Macro Forecast 2022
The report timeline for WGSN's 2022 trends
FUTURE DRIVERS
Annual
November 2019
FUTURE INNOVATIONS
November 2019 Annual
will shape 2022, and Seasonal S/S 22:
January 2020
TREND CONCEPTS
strategies for success Apr 2020 – Aug 2020
The 12 areas of
BIG IDEAS
innovation that will lead Future Drivers and
transformation across Future Innovations Trend Concepts present
industries in 2022, and contextualised for the the seasonal design
their implications for Fashion, Beauty, and directions for each
FUTURE CONSUMER
The Fear Factor Climate Urgency Degrowth for Good Balancing Age Mass to Micro Global Power Shift Migratory Patterns
Digital Identities Digital Identities The Pleasure Digital Identities Made in Nature
The Pleasure Principle The Pleasure Principle Principle
The Tactile Internet Decolonisation
Survival Mode The Tactile Internet Creating Intimacy Pre-Futures
The Horror De-Materialisation Time Affluence