Garden & Outdoor S/S 21

GameScape
Creating new realities in
physical design, through a
digital lens

Bring garden and outdoor products up to date with

tech-inspired colours, futuristic finishes, and a
modern take on retro styles

Design Studio Ioia

 GameScape
Creating new realities in physical
design, through a digital lens
In S/S 21, the digital space will emerge as a place for
escapism and self-expression, as digital becomes
increasingly influential in the physical realm.

These altered states will drive demand for artificial colours,

exaggerated forms, distorted or consciously fake prints and
patterns, and hi-tech fabrics, all pulled together with a level
of sophistication. We will also see old ideas and new
classics reimagined for the digital age, as design widens its
focus to borrow from different eras and industries.

The feeling of this fun, experimental direction is best

summed up by American artist Laurie Anderson. In
speaking about her latest VR installation, she said: "It’s a
great time to be creating new realities."

Forest Homes Store

 Action Points
In GameScape, the line between real and digital is blurred,
with garden and outdoor products that feature tech-inspired
colours and hyper-digital finishes. Retro references are
reinterpreted through a digital lens, and products offer a
whimsical sense of escapism that will appeal to Insta-savvy
Millennials.

1. Keep the consumer guessing: for materials and

finishes, experiment with fake, dried, paper and other
sustainable plant alternatives to make the consumer
second guess whether a product is real or fake.

2. Update industrial themes: industrial styles will remain

important, but they should be updated with digital
finishes, including iridescent hues, bold metallics and
mesh fabrics or details.

3. Encourage self-expression: use stacked and sculptural

designs to encourage consumers to mix and match
products, and be experimental with bold colours and
shapes.

4. Look to the past and future: fuse Art Deco design

references with futuristic updates to create a playful
aesthetic. This will be ideal for gifting items such as pots
and planters, pool products, and other small outdoor
accessories.

Monstruosus
Mood & Colour a. Black

The Joy of Plants

b. Vital Green

c. Deepest Red

d. Marmalade

Buzao

Nort Studio

• GameScape colours are unnaturally

e. Pink Lift
saturated, and also have a cool, detached
quality inspired by slick digital aesthetics

• Black and Pewter work as grounding

f. Poolside
neutrals against the bright metallic of
Poolside. Vibrant shades of Pink Lift,
Marmalade and Vital Green bring vibrancy to
the palette

g. Pewter

@maplantemonbonheur
Coloro: a. 153-19-00 b. 081-39-28 c. 006-26-16 d. 020-60-35 e. 007-57-23
@your.babylon Pantone: a. 19-4004 TCX b. 18-5338 TCX c. 19-1526 TCX d. 16-1361 TCX e. 16-1620 TCX f. 10278 C g. 10395 C
 Key Directions
Focus on designs that take inspiration from the digital world, with candy colours, hi-tech finishes and escapist themes

Real or Fake? Stacked & Sculptural Whimsical Design

Tre Product Urban Outfitters

Deco Candy Fun Industrial

Forest Homes Store Wayfair Kresta Design

Real or Fake?

Taehwan Kim

Push the boundaries of traditional outdoor

furniture and accessories, with designs that
@zzbotanicalandhome make consumers question whether they are
real or fake

• Rainbow iridescent finishes are ideal for

outdoor furniture because they change with
the weather. Experiment with using them on
hard metals or sustainable plastics

• Use non-traditional plant species with

variegated leaves – anything but green

• The popularity of artificial plants pushes a

new design direction that is consciously
fake
The Conran Shop

Buzao NSE Tropicals

Whimsical Design

The Sill Homegrown & Hand

Vondom

Add fun, irreverent, and even ironic elements

to give designs a sense of whimsy and
escapism

• Use pattern to delight the consumer.

Summer staples such as rainbow brights
and fruit prints will have an evergreen appeal

• Use cheeky phrases and puns to update

otherwise pedestrian accessories

• Incorporate opportunities for play in your

furniture, as seen in T Sakhi's design for an
outdoor meeting/play space

T Sakhi

Anthropologie Anthropologie
Deco Candy

Vondom

Take inspiration from Art Deco designs and

Wayfair incorporate candy colours to create products
with a youthful appeal, perfect for high-
summer parties and outdoor gatherings

• Create an almost cartoonish aesthetic

with rounded, stylised contours

• Use Art Deco-inspired details and patterns

to add interest to simple furniture and
lighting

• Colourful translucent materials are

inspired by the look of candy coatings

Kresta Design

The Sill The Sill

Fun Industrial

Burgon & Ball The Sill

Kresta Design
Update enduringly popular industrial
aesthetics with vibrant colours

• Pipes and pipe-like forms remain key, but

should be updated with candy colours for a
softer look

• Highlight the use of recycled industrial

materials through pigmented details and
speckled composites

• Grid and mesh materials and motifs will

remain popular, and will work well on both
large and small items

• Use simple bright accents for small gifts

and add-on accessories
Tarantik & Egger

Capra Designs T Sakhi

Stacked & Sculptural

Made.com

Update statement sculptural designs with

West Elm
Sandro Della Noce & customisable elements, making them less
Caroline Wolewinski
serious than previous seasons

• Use bold colour combinations in stacked

and sculptural designs to encourage
consumers to mix and match/mismatch
elements. This will also work as an exciting
merchandising story

• Plant furniture will remain important, with

planters incorporated into tables and
benches to create hero pieces

• Experiment with placement. For example,

planters or stools can be turned upside
down to create fun displays
Bujnie

Jo Taylor Ceramics UAU Project

 Lifestyle & Interiors Critical Path S/S 21
Macro Forecast
Future Drivers 2021
NEW REPORT - The global macro-
economic drivers that will have a major
impact in 2021, and strategies for success.
Future Innovations 2021
What used to be known as The Vision will
now be published once a year, with
strategies for a 12-month period. Future
Innovations will outline the 12 areas that will
lead transformation across industries in
2021. These will feed into our Big Ideas and
Trend Concepts reports, but these reports
will no longer be thematically linked.
Future Consumer 2021
An in-depth look at the consumer drivers,
priorities and profiles that will emerge in
2021, both globally and regionally.
Big Ideas
A yearly report outlining five key ideas for
lifestyle and interiors industries, distilled from
our Future Drivers and Future Innovations
reports.
Colour
Global Colour
WGSN's Global Colour report provides your first
view of what S/S 21 will look like. This season, we
present two palettes that reflect the duality of life
lived online as much as offline – one with
enhanced natural tones, and the other
with artificial colours.
Colour by Region
The five colours you need to know for the S/S
21 markets in Europe, China, North America and
South America, edited from WGSN's Global
Colour palette.
Colour Evolution
Explore how colours are evolving with tonal
comparisons from WGSN's three seasonal
forecasts up to and including S/S 21.
Lifestyle & Interiors Colour
Lifestyle & Interiors Global Colour
Seasonal, core and metallic palettes tailored
for S/S 21 lifestyle and interiors collections,
plus our pick of the season's six must-have
tones.
Lifestyle & Interiors Colour Trend
Concepts
Colour palettes and usage direction to
assist design development for S/S 21
collections, presented as three trended
themes.
Trend Concepts
WGSN’s Trend Concepts reports
(formerly called Forecasts) present
seasonal design directions, two years
ahead of market. The materials report
will not be thematically trended, while
interiors will be trended into three
themes per season.
Lifestyle and Interiors
Trend Concepts
Seasonal direction to support the entire
development process for interiors and
industrial design, with analysis of
lifestyle factors, materials, finishes,
patterns and shapes. Reports will be
presented as three trended themes.
Materials Trend Concepts
A comprehensive round-up of the key
solid materials trends for S/S 21.
Packaging Trend Concepts
Essential direction on the key colours,
surface patterns, structures, materials and
finishes for food, drink and product design.
Holiday & Gifting
A series of reports covering future trends
for key seasonal events and holidays,
offering direction on mood and colour;
food and drink; decor; styling; and prints
and graphics.
Design & Product
Development
A comprehensive range of reports offering
direction for product development
covering all categories, in line with our three
thematic trends for S/S 21.
 Related Reports

Big Ideas 2021: Lifestyle & Interiors Lifestyle & Interiors Trend Concepts S/S 21: GameScape

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