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Webinar

Webinar: Key Colours S/S


24
Join experts from WGSN and Coloro to explore our five key
colours for S/S 24, from restrained and industrial
Elemental Blue to punchy near-neon Cyber Lime, and
learn how you can use them to stay ahead of the curve

Jenny Clark, Joanne Thomas & Yvonne Kostiak


04.29.22 · 2 minutes

WGSN Original Image


Key ideas

“Fondant Pink is a pigmented “Elemental Blue is a hugely “Cyber Lime is the perfect
colour with an easygoing, important and versatile colour colour for an exciting, bold burst
youthful appeal. It signals the for beauty and epitomises many of colour in activewear. It works
return of sweet, mellow shades dualities. Elemental Blueʼs well as an accent on training
of pink, which blend effortlessly genderless nature makes it a gear, sneakers, running and
with lilac and lavender shades. key colour for nail polish, cycling. It is of course a practical
This colour connects to feelings especially man-icure. Itʼs the colour for safety when high
of awe and delight – sentiments perfect ʻgateway cosmeticʼ for visibility is needed. Or it can
that will become more men experimenting with colour. make a high-impact fashion-
important to consumers by 2024. Elemental Blue also naturally informed statement with solid
Small moments of wonder can speaks to bath and body – colour, elevating styles such as
act as an antidote to anxiety, functional and grounding. bodycon tops and quilted
enhancing wellbeing and Expect to see it in soaps, soaks outerwear.”
slowing down our perception of and salts.” - Yvonne Kos tiak, S enior
time.” - Joanne Thomas , Head of Strategis t, Active, WGSN
- Jenny Clark, Head of Colour, Content, Coloro Fashion
WGSN

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Watch the webinar
Join experts from WGSN and Coloro to explore the ve key colours for S/S 24.

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Key reports

Global Colour Forecast Webinar: Key Colours A/W Catwalk Analytics: Print & Global Colour Forecast Colour Intelligence:
S/S 24 23/24 Colour A/W 22/23 A/W 23/24 Wellness Colours

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