Product Forecast

Women's Colour Forecast

A/W 23/24
Cool greens, swampy darks, energising brights and digital
pastels will be key colour messages for A/W 23/24
womenswear, as consumers seek connections with nature
and escapes in the metaverse

Sara Maggioni
12.07.21 · 17 minutes

Flanelle Magazine; photography by Renell Medrano

Overview
A er a period of immense challenge, consumers will adjust and focus on building for
the future in A/W 23/24. Our Women's Colour Forecast encapsulates the diverse
lifestyle influences and motivational forces that will drive consumers as we head into
2024, including wellbeing, discovery, transformation, simplicity and pleasure.
Wellness, rest and recuperation will remain important as consumers prioritise
health and healing, while also remaining sensitive to over-stimulation. This will play
out in different ways: energising colours will tap into consumer desire for a fresh
start, while nature-inspired and quiet shades will carry on as key volume drivers.
On the flip side, travel and discovery will reignite the imagination. Near-neons will
reflect the rebound of consumer optimism, and stimulating hyper-brights will
return, inspired by growing interest in the metaverse, space travel and commerce,
and the pursuit of pleasure.
Overall, there will be a stronger focus on versatile colours, with shades that work
across different occasions while also having cross-seasonal appeal. This will
resonate with the new, more flexible lifestyles of a post-Covid world, and will also
help with long-term forecasting and sustainability goals.

Greg Lin Jiajie

1
 Bay Leaf (S) Light Silver (S)
* All colour names are speci c to WGSN. For colour codes, please refer to the following colour system reference pages: Coloro / Pantone TCX

16-0430 TCX 051-62-15 10101 C 10101 C

Bitter Lemon (S) Kansa Metal (S)
13-0650 TCX 049-86-36 8384 C 8384 C
Carambola (S) Pumice (A)
15-0956 TCX 036-74-35 14-4501 TCX 031-77-03
Pineapple (A) Mindful Mauve (S)
13-0941 TCX 035-81-23 17-3014 TCX 147-55-21
Wholegrain (S) Violet Light (S)
18-0933 TCX 030-41-18 18-3737 TCX 134-42-26
Candied Orange (S) Digital Lavender (S)
16-1164 TCX 026-58-35 15-3716 TCX 134-67-16
Apricot Crush (A) Galactic Cobalt (A)
15-1247 TCX 024-65-27 19-3952 TCX 120-28-32
Terracotta (L-T) Tranquil Blue (S)
18-1441 TCX 017-43-20 17-4139 TCX 114-57-24
Intense Rust (S) Glacial Blue (A)
18-1442 TCX 015-33-25 14-4123 TCX 112-75-11
Astro Dust (A) Oceanic (S)
17-1537 TCX 010-42-20 19-4326 TCX 098-26-13
Dark Cherry (S) Marine Teal (S)
19-1528 TCX 008-23-14 19-4540 TCX 095-32-22
Crimson (A) Malachite (A)
18-1657 TCX 010-38-36 19-5421 TCX 078-33-24
Luscious Red (S) Sage Leaf (A)
17-1663 TCX 010-46-36 18-5611 TCX 072-45-06
Luminous Pink (S) Alpine Frost (S)

/ Pantone Coated
18-2436 TCX 154-51-37 16-5808 TCX 071-65-06
Pink Clay (S) Murky Green (S)
14-1309 TCX 014-73-08 19-0417 TCX 056-26-07
Mineral and warm neutrals will remain important,

offer a great alternative to black, while energising

term forecasting and sustainability goals, we have
annotated which colours are seasonal (S) for A/W
womenswear categories. To help with your long-

brights are important to li the palette and inject

23/24, annual (A) for the whole of 2024, and long-
that will have the strongest relevance across all
Global Colour palette. These are the 30 colours

balance. Rich jewel tones and aquatic hues will

items and occasionwear. Nature-inspired darks

offer versatility, working equally well for core
but cooler tones will pick up pace, ensuring
category-specific edit of WGSN's A/W 23/24
Our Womenʼs Colour Forecast provides a

term (L-T) for 2024 and beyond.

Women’s colour

much-needed optimism.
Palette A/W 23/24

2
 
Women’s core colours
Palette A/W 23/24

The womenʼs core palette offers an edit of

19-1934 TCX

16-1422 TCX

16-0928 TCX

19-1220 TCX

18-0529 TCX
versatile tones that promote longevity. These
colours will work across different categories,

Cranberry Juice (L-T)
market levels, regions and even seasons. Warm

Italian Clay (A)

Parchment (A)

Sea Kelp (L-T)
neutrals such as Parchment, Italian Clay and

Sepia (L-T)
Chalk remain important, while nature-inspired
darks and mid-tones anchor the palette.

008-26-26

050-40-14
022-62-16

031-63-17

019-27-14
19-3932 TCX

17-5104 TCX

12-0304 TCX

11-4800 TCX

19-4203 TCX
Midnight Blue (L-T)

Circular Grey (L-T)

Optic White (L-T)
Chalk (L-T)

Black (L-T)
000-64-00

037-93-00
034-84-05

153-19-00
120-22-18

* All colour names are speci c to WGSN. For colour codes, please refer to the following colour system reference pages: Coloro / Pantone TCX
/ Pantone Coated

3
Replace earthy tones with
cooler greens and interiors-
inspired pastels for fashion-
led outdoorswear
Why are they key? As outdoorswear moves
into fashion territory and hike beast influencers
increase, the palette evolves from
# thegreatoutdoors earthy shades to interiors-
inspired pastels for a fresher direction.
How to us e them: replace grounded greens
@fce_tools @letizialefur
with cooler hues like Alpine Frost and Sage
Leaf to update utility and outdoors product.
Combine with Pink Clay and Chalk, and accent
with pops of Carambola, for layered looks or
blocked combinations. This is a key direction
for gender-inclusive styles.

D: Bay Leaf

A: Pink Clay

E: Alpine Frost

@i_d @margaret__zhang Marfa Stance

B: Carambola F: Chalk

C: Sage Leaf G: Wholegrain

Coloro:
A: 014-73-08, B: 036-74-35, C: 072-45-06, D: 051-62-
15, E: 071-65-06, F: 034-84-05, G: 030-41-18
Pantone:
4
A: 14-1309 TCX, B: 15-0956 TCX, C: 18-5611 TCX, D: 16-
0430 TCX, E: 16-5808 TCX, F: 12-0304 TCX, G: 18-0933
TCX
Add warmth to A/W ranges
with bold sunset tones
Why are they key? Evolving the sunrise- and
sunset-inspired shades of S/S 23, this
energising story leverages the mood-boosting
properties of natural light hues and rich,
vitamin tones, which have a cross-seasonal
appeal
How to us e them: apply Apricot Crush as a
solid for delicate sheers and cut-and-sew, or as
an accent for print stories. It will pair well with Flanelle Josh Sperling
neutrals and alongside other sunset shades,
from Carambola to Mindful Mauve.

D: Carambola
A: Apricot Crush

E: Parchment

B: Mindful Mauve

@muddycap @cortana_of cial Dries Van Noten

F: Candied Orange

C: Sepia

Coloro:
A: 024-65-27, B: 147-55-21, C: 019-27-14, D: 036-74-35,
E: 031-63-17, F: 026-58-35
Pantone:
A: 15-1247 TCX, B: 17-3014 TCX, C: 19-1220 TCX, D: 15-
0956 TCX, E: 16-0928 TCX, F: 16-1164 TCX

5
Replace black with nature-
inspired darks such as Murky
Green, Sepia, Dark Cherry and
Oceanic
Why are they key? The grittier side of nature
(think swamps and eerie winter gardens)
inspires this story, where earthy tones are re-
contextualised in a more elevated territory.
How to us e them: use across categories, from
sophisticated partywear to base layers and
Gabriele Colangelo Dagmar Van Weeghel
tailoring. Metallic finishes work for dressier
looks. Style tonally or combine with Alpine
Frost and Wholegrain for print and pattern.
Look to nature-powered algae and seaweed
dyes.

D: Wholegrain

A: Oceanic E: Sepia

WSJ Magazine @piariverola L'Of ciel Singapore

F: Sea Kelp
B: Alpine Frost

C: Dark Cherry G: Murky Green

Coloro:
A: 098-26-13, B: 071-65-06, C: 008-23-14, D: 030-41-
18, E: 019-27-14, F: 050-40-14, G: 056-26-07
Pantone:
A:6 19-4326 TCX, B: 16-5808 TCX, C: 19-1528 TCX, D: 18-
0933 TCX, E: 19-1220 TCX, F: 18-0529 TCX, G: 19-0417
TCX
Lift midcentury hues with
unexpected brights and
textural nishes, as the
synergy between fashion and
interiors continues
Why are they key? Midcentury tones remain
important, but pops of brights and irregular
textures tap into a more imperfect, reclaimed
sensibility, which will work perfectly for
# deadstockdesign. Nong Rak @aldosalucci

How to us e them: pair Terracotta and Italian

Clay with shades such as Bitter Lemon and
Crimson. Look to brands like Samudāy Studios
and Nong Rak for # hypertextured looks made
from reclaimed yarns.

D: Terracotta

A: Italian Clay

E: Glacial Blue Elle Sweden Halo Labels @samudaystudios

B: Bitter Lemon

F: Black

C: Marine Teal
G: Crimson

Coloro:
A: 022-62-16, B: 049-86-36, C: 095-32-22, D: 017-43-
20, E: 112-75-11, F: 19-4203 TCX, G: 010-38-36
Pantone:
A:7 16-1422 TCX, B: 13-0650 TCX, C: 19-4540 TCX, D: 18-
1441 TCX, E: 14-4123 TCX, F: 153-19-00, G: 18-1657 TCX
Explore a romantic grunge
direction to give perennial
shades a new lease of life
Why are they key? This palette has elements
of grunge and romance, and offers a fresh way
to use timeless monochrome, reds and blues.
It taps into a darker emo mood emerging
across brands globally.
How to us e them: combine reds with darks and
black, also considering eco black options.
@acnestudios Lonneke van der Palen
Chalk lightens the palette, offering a more
love-worn alternative to stark whites. This
palette is also key for the # comfyparty trend,
and for print stories like # darkgroundflorals.

C: Luscious Red
A: Crimson

D: Chalk

E: Oceanic

F: Sepia
@delcoreof cial @sportmax @carlijnjacobs
B: Black

G: Cranberry Juice

Coloro:
A: 010-38-36, B: 153-19-00, C: 010-46-36, D: 034-84-
05, E: 098-26-13, F: 019-27-14, G: 008-26-26
Pantone:
A: 18-1657 TCX, B: 19-4203 TCX, C: 17-1663 TCX, D: 12-
0304 TCX, E: 19-4326 TCX, F: 19-1220 TCX, G: 19-1934
TCX
8
Tap into the soothing side of
tech by using digital pastels
and purples with warm
neutrals
Why are they key? As the metaverse matures,
digital aesthetics will become more influential
in product design. This story focuses on the
so and cosy side of tech, inspired by
dreamlike 3D-rendered artworks.
How to us e them: combine cold pastels like
@mmusomaxwell @cumacevikphoto
Digital Lavender or Light Silver with warm
neutrals for a technical yet cosy mood. This is a
key story for partywear, but will also work for
workleisure and # homehub trends.

D: Pink Clay
A: Digital Lavender

E: Pineapple

B: Wholegrain
F: Light Silver @abodi_of cial_ @hueman.ntr Jil Sander

C: Chalk
G: MIndful Mauve

Coloro:
A: 134-67-16, B: 030-41-18, C: 034-84-05, D: 014-73-
08, E: 035-81-23, F: 10101 C, G: 147-55-21
Pantone:
A: 15-3716 TCX, B: 18-0933 TCX, C: 12-0304 TCX, D: 14-
1309 TCX, E: 13-0941 TCX, F: 10101 C, G: 17-3014 TCX
9
Space exploration and deserts
inspire sophisticated party
stories
Why are they key? With the space race in full
swing and deserts carrying on as a source of
inspiration, this story combines the two for a
palette that juxtaposes mineral reds with
sophisticated metals and greys.
How to us e them: Astro Dust and Intense Rust
will work equally well as season openers for
T Magazine @katebellm
knits, denim and outerwear, and partywear,
especially when combined with Kansa Metal,
Black and Pumice.

C: Intense Rust

A: Astro Dust

D: Pumice

@_tlabel @charlottetaylr @dionlee

B: Kansa Metal
E: Black

Coloro:
A: 010-42-20, B: 8384 C, C: 015-33-25, D: 031-77-03, E:
153-19-00
Pantone:
A: 17-1537 TCX, B: 8384 C, C: 18-1442 TCX, D: 14-4501
TCX, E: 19-4203 TCX

10
Cool greys and blues gain
traction after seasons of warm
neutrals
Why are they key? Cool greys and rich blues
offer a fresher direction for contemporary
styles. Circular Grey and indigo blues have a
timeless appeal, and will become more
important for their eco-friendly credentials.
How to us e them: this straightforward palette
offers universal, gender-inclusive and
@aislingcamps @00 ow.plateau
seasonless appeal. Use solid tones on
surfaces like plissé, or work them tonally for
prints, including # so stripes and # geometrics.

D: Glacial Blue

A: Midnight Blue

E: Circular Grey

B: Chalk
F: Oceanic @aluf_____ Margot92 @orr_of cial

C: Galactic Cobalt
G: Optic White

Coloro:
A: 120-22-18, B: 034-84-05, C: 120-28-32, D: 112-75-11,
E: 000-64-00, F: 098-26-13, G: 037-93-00
Pantone:
A: 19-3932 TCX, B: 12-0304 TCX, C: 19-3952 TCX, D: 14-
4123 TCX, E: 17-5104 TCX, F: 19-4326 TCX, G: 11-4800
TCX
11
Versatile, rich darks will work
equally well as jewel tones and
for digital-led stories
Why are they key? Confident shades likeViolet
Light, Galactic Cobalt and Malachite have a
duality about them – equally perceived as
progressive, digitally-derived colours, and as
sophisticated, traditional jewel tones.
How to us e them: these colours will truly flex
their versatility, from metaverse-led stories to
modest party ranges and # newprep looks.
Accent them with contrasting Carambola, or Carcy Magazine @helloplayful

pair with Circular Grey and Dark Cherry for a

more pared-down colour direction.

D: Mindful Mauve

A: Violet Light

E: Galactic Cobalt

B: Carambola
F: Dark Cherry
@zhonglin Evening Standard Unit Magazine

C: Circular Grey G: Malachite

Coloro:
A: 134-42-26, B: 036-74-35, C: 000-64-00, D: 147-55-
21, E: 120-28-32, F: 008-23-14, G: 078-33-24
Pantone:
A: 18-3737 TCX, B: 15-0956 TCX, C: 17-5104 TCX, D: 17-
3014 TCX, E: 19-3952 TCX, F: 19-1528 TCX, G: 19-5421
TCX
12
Create a minimal-maximalist
aesthetic with clean brights on
simple silhouettes
Why are they key? Dopamine dressing is here
to stay. As silhouettes donʼt change as o en as
they used to, colour will be paramount to
refresh ranges and inject newness.
How to us e them: choose bold shades but
keep designs minimal to offer a more
sophisticated and timeless appeal. Minimalism
Frankie Shop @tung_walsh
and maximalism coexist here: use solid tones in
tonal, monochromatic and clashing looks.

D: Bitter Lemon

A: Luminous Pink

E: Alpine Frost

B: Carambola

F: Tranquil Blue

@awake_mode Raya Sader Bujana & Leo García Mendez Babaa

C: Pink Clay
G: Malachite

Coloro:
A: 154-51-37, B: 036-74-35, C: 014-73-08, D: 049-86-
36, E: 071-65-06, F: 114-57-24, G: 078-33-24
Pantone:
A: 18-2436 TCX, B: 15-0956 TCX, C: 14-1309 TCX, D: 13-
0650 TCX, E: 16-5808 TCX, F: 17-4139 TCX, G: 19-5421
TCX

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1 234
Action points
Prioritise versatile shades  Attune to the consumer desire
Colours that flex their commercial
muscles and work across different
occasions should be front of mind, as
lifestyles become more flexible and
consumers become more savvy.
However, this doesn't have to mean
core colours only; also think about how
deep earthy tones can be elevated into
formal territory, and how pastels can
work equally well for # homehub and
# thegreatoutdoors trends, or how rich
jewel tones can work for metaverse
themes as well as for decadent
partywear
14
for a fresh start
Zesty tones, sunset shades, hyper-
brights and near-neons will resonate
with consumers who will be seeking a
sense of optimism and a new burst of
energy, but don't fall into the novelty
trap and over-index on colours that can
result in tricky sells. Instead, keep a
more considered approach when
dealing with the brightest shades –
whether it be using them sparingly as
accents, applying them to minimalist
silhouettes and investment pieces, or
reserving them for digital designs
Keep gender-inclusivity in mind
As the conversation around gender-
inclusive product picks up pace, and
more consumers shop outside of their
assigned gender, it is increasingly
important to think beyond capsule
collections only, and start embedding a
more inclusive design approach to core
ranges. Colour is the most accessible
way to do this, so prioritise shades that
have wider appeal across all genders to
maximise opportunities for your more
versatile pieces
Explore and invest in sustainable
solutions
Favour low-impact and energy-efficient
processes – from using colours that are
naturally derived or generated from
post-consumer waste, to embracing the
original colour of fibres and investing in
regenerative strategies. As we see
more development of technologies and
smart solutions to minimise
environmental impact, consider
partnering with innovators in this field
to futureproof your ranges
 051-62-15 153-19-00
049-86-36 037-93-00
034-56-24 034-84-05
036-74-35 103-45-01
035-81-23 000-64-00
028-59-26 031-77-03
017-23-07 143-36-17
019-27-14 147-55-21
030-41-18 134-42-26
031-63-17 134-67-16
030-69-10 120-22-18
026-58-35 122-25-24
024-65-27 120-28-32
* This is a reference guide only. Colours on computer screens vary. Find out more about Coloro here
022-40-26 114-57-24
020-54-37 112-75-11
017-43-20 098-26-13
022-62-16 095-32-22
015-33-25 088-76-13
010-42-20 078-33-24
008-23-14 072-45-06
008-26-26 071-65-06
Colour Reference A/W 23/24

010-38-36 060-71-33
010-46-36 062-71-14
154-51-37 056-26-07
Coloro 014-73-08 050-40-14

15
 16-0430 TCX 19-4203 TCX
13-0650 TCX 11-4800 TCX
16-0950 TCX 12-0304 TCX
15-0956 TCX 18-4214 TCX
13-0941 TCX 17-5104 TCX
16-1148 TCX 14-4501 TCX
19-1016 TCX 19-3424 TCX
19-1220 TCX 17-3014 TCX
18-0933 TCX 18-3737 TCX
16-0928 TCX 15-3716 TCX
14-1208 TCX 19-3932 TCX
16-1164 TCX 19-3953 TCX
15-1247 TCX 19-3952 TCX
* This is a reference guide only. Colours on computer screens vary. Find out more about Pantone here
18-1250 TCX 17-4139 TCX
17-1464 TCX 14-4123 TCX
18-1441 TCX 19-4326 TCX
16-1422 TCX 19-4540 TCX
18-1442 TCX 13-5309 TCX
17-1537 TCX 19-5421 TCX
19-1528 TCX 18-5611 TCX
19-1934 TCX 16-5808 TCX
Colour Reference A/W 23/24

18-1657 TCX 15-0545 TCX

17-1663 TCX 15-6317 TCX
Pantone TCX

18-2436 TCX 19-0417 TCX

14-1309 TCX 18-0529 TCX

16
 5777 C 426 C
388 C 7541 C
7563 C 7527 C
7549 C 431 C
134 C Cool Gray 8 C
7570 C Warm Gray 2 C
Black 5 C 525 C
7595 C 681 C
7575 C 2665 C
7508 C 2645 C
4685 C 2767 C
716 C 288 C
1565 C 287 C
* This is a reference guide only. Colours on computer screens vary. Find out more about Pantone here
7585 C 284 C
Orange 021 C 1 543 C
7600 C 309 C
7514 C 7470 C
181 C 628 C
7419 C 3298 C
188 C 5487 C
7428 C 5635 C
Colour Reference A/W 23/24

200 C 368 C
Pantone Coated 

Red 032 C 558 C

213 C 5605 C
503 C 7750 C

17
Colour methodology
WGSN's A/W 23/24 Colour Forecasts are developed and
peer-reviewed by our international team of forecasting
experts, who combine research, insight, analysis and
critical debate throughout a two-month process. Our
contributors come from the Americas, Asia, Europe and
Africa for a truly global view of the forces shaping
colour trends. We assess WGSN's proprietary retail, e-
commerce and social media data to track the path of the
colours and inform our decision-making process.
18
To reflect the needs of multiple industries, our Global
Colour palette is organised into three sections –
Seasonal, Annual and Long-Term – which define the
longevity of each colour. Over 40% of the tones in the
A/W 23/24 Global Colour palette are carried forward
from a previous season. The Key Colours are forecast
to play a significant role for all industries and define the
mood of the season. All colour names are unique to
WGSN and are evaluated by our Equality Vision Team.
Coloro
Coloro is the primary colour system for WGSN when
forecasting colour. Each tone in the Global Colour
Forecast is selected directly from the Coloro library of
3,500 contemporary hues. Each colour is then rigorously
tested by Coloro experts to ensure achievability across
substrates and acceptable fastness, so you can trust
that they are feasible before lab dipping.
Coloro is a beautifully designed system backed by a
technically sound approach. It offers physical and
digital products, an extensive colour library, and expert
advisory services. Find out more here.
WGSN’s forecasts are created by our global team of experts
Colour forecas ting team Yvonne Kostiak, Senior Strategist, Active Contr ibutors
Jenny Clark, Head of Colour Gemma Riberti, Head of Interiors Europ e
Helen Palmer, Head of Materials and Textiles Clare Varga, Head of Beauty Arantxa Ravettino, Trend Specialist
Sara Maggioni, Head of Womenswear Annie Johnstone, Analyst, Beauty Amer icas
Erin Rechner, Head of Kidswear Reiko Morrison, Head of CMF, Consumer Tech Sofia Martellini, Strategist, Youth and Womenswear
Jane Collins, Senior Strategist, Footwear and Martina Rocca, Strategist, Insight APAC
Accessories Joanne Thomas, Head of Content, Coloro Alison Ho, Consumer Researcher
Nick Paget, Senior Strategist, Menswear

19