Healthy Parenting Solutions

An initiation to see a change in the world by letting people know the existence of toxic
parenting and the importance of children's mental well-being.

OUR MISSION: To be a guiding light for the parents on the path of healthy upbringing of
their children.
OUR VISION: We envision a world where children of all abilities are valued, respected, and
protected in the hands of their parents without being a victim for their tortures

GUERILLA MARKETING PLAN

This marketing plan aims to raise awareness about toxic parenting and its impact on
children's mental and emotional health. By highlighting the negative effects of toxic
parenting, we aim to offer solutions that help parents become more aware of their
behaviour and improve their relationship with their children. Customers who engage with
this marketing plan will learn about the signs of toxic parenting, how to identify it, and how
to prevent it. They will also benefit from the strategies we offer for healthy parenting that
promote positive mental and emotional health for children. Our target market consists of
parents or guardians struggling with parenting, specifically those exhibiting behaviours that
could be considered toxic. These individuals may feel overwhelmed or frustrated with their
parenting and may not know where to turn for help. Our primary marketing weapon will be
social media advertising, including targeted Facebook and Instagram ads. We will also utilize
search engine optimization (SEO) and content marketing, such as blog posts and articles, to
increase visibility and engagement. Our unique selling proposition (USP) is that we offer a
comprehensive approach to toxic parenting, addressing the negative effects of toxic
parenting and providing solutions for healthy parenting. We will position ourselves as the
go-to resource for parents who are struggling with toxic parenting. Our business name is
"Healthy Parenting Solutions," and our identity is based on promoting healthy relationships
between parents and children. We believe that healthy parenting is the key to raising happy
and well-adjusted children, and we are committed to providing resources and support to
parents who are struggling. We will allocate 50% to social media advertising and 50% to
SEO and content marketing. We will monitor our spending closely and adjust our strategy as
needed to optimize our results.