TOPICS 12-H.

E-A 12-HE-B
UNIT 1- (2)
Lesson 1: Entrpreneurship (overview and Concepts)
Lesson 2: Core Competencies in Entrepreneurship ARAGON AND CHILSEY Caldeo and George
Lesson 3: Relevence and opportunities in
Entrepreneurship

UNIT 2-(2)
Lesson 1: Definition, Purpose and Market need
identification
Lesson 2: Business Plan (I) Introduction, Executive
Summary and Proponents)
Lesson 3: Business Plan Contents (II) Target ALMOSA AND FRAIRA
Customers, Value Proposition, Market, and Product
Offering
Lesson 4: The Business Plan Contents (III): Enterprise
Strategy, Financial Forecasting, Compliance, and
Capital Structure

Unit 3: Business Opportunity Seeking, Screening,

and Seizing (4)
Lesson 1: Opportunity Seeking: Entrepreneurial
Imperatives and Sources
Lesson 2: Opportunity Screening: The 12Rs ARABELLA AND JOMAEAN
Lesson 3: Opportunity Screening: Pre-feasibility and
Feasibility Study
Lesson 4: Opportunity Seizing: Business Position
Statement

Unit 4: Market Need Analysis (1)

Lesson 1: Market Research MANGUARDIA AND ATINDIDO
Lesson 2: Market Research Methodologies

Unit 5: Product Propositions (1)

Lesson 1: Unique Selling Proposition DEISTRO AND OCTUBRE
Lesson 2: Value Proposition

Unit 6: Customer Profiling (1)

Lesson 1: Target Market Profiling
MAKILAN AND FULLO
Lesson 2: Market Segmentation and Aggregation
Lesson 3: Market Mapping

Unit 7: Methodologies for Validating Customers’ (1)

Concerns
Lesson 1: Interview and Observation Technique YAMYAMIN, ELIZA AND LACSAO
Lesson 2: Focus Group Discussion
Lesson 3: Survey Research

Unit 8: The Marketing Mix as a Business Strategy (2)

Lesson 1: Product
Lesson 2: Place
Lesson 3: Product Pricing
KATRINA, CABIO AND BERMEJO
Lesson 4: Product Promotion
Lesson 5: People
Lesson 6: Product Packaging
Lesson 7: Product Positioning
Unit 9: Developing a Brand Name(1)
Lesson 1: Branding and Branding Mechanisms GONZALES, CARTAJENA AND
Lesson 2: Strategies in Choosing a Brand Name CABARLES
Lesson 3: Brand Protection and Trademark

Unit 10: Method, Machine, Materials, and

Manpower (4Ms of Operations) (2)
Lesson 1: The 4Ms of Operations
Lesson 2: Product Description and Prototyping SUSTENTO, PANCHO AND CALMA
Lesson 3: Product Testing and Validation
Lesson 4: Supplier, Value, and Supply Chain
Lesson 5: People Recruitment for Business

Unit 11: Business Modelling (2)

Lesson 1: Business Concept and Models
HUGO AND ATIENZA
Lesson 2: Business Vision, Mission, Goals,
and Performance Objectives

Unit 12: Financial Forecasting (4)

Lesson 1: Investment Prerequisites
BAES, BACANTO, BAGONA AND
Lesson 2: Income Statement Preparation
BONICARLO
Lesson 3: Balance Sheet Preparation
Lesson 4: Financial Ratios and Measurements

Unit 13: Business Implementation and Managing of

Operations (4)
Lesson 1: Organizing and Structuring of Business
ASTROMEÑADA, YUKI, ARINGO,
Lesson 2: Operation Workflow
BILLANES
Lesson 3: Production Programming and Scheduling
Lesson 4: Operations Management, Supervision, and
Control

Unit 14: Financial Management (2)

Lesson 1: Bookkeeping
Lesson 2: Double-entry Bookkeeping and
the Balance Sheet
JANO, AGUILAR AND VILLANUEVA
Lesson 3: Double-entry Bookkeeping and
the Profit and Loss Account
Lesson 4: Production and Interpretation of Financial
Statements