A

Major project report

On
A STUDY ON CONSUMER PERCEPTION TOWARDS HIMALAYA
PRODUCTS

Submitted in partial fulfilment of the requirement for the degree of

B.COM (Computer Application)
2020-2023
BY
STUDENT NAME:
JOSHI ANKITHA,
JYOGU MALATHI,
KAKKARODA PRASHANTH,
KAKKERAWADA LAXMI,
KALLEM SATISH REDDY.

HALLTICKET NO:
600220405033,
600220405034,
600220405035,
600220405036,
600220405037.

Under the Esteemed Guidance of

Mrs. NIKITHA

ACHARYA DEGREE COLLEGE

(Affiliated to Osmania university)
ZHEERABAD
 CERTIFCATE

This is certify that Mr/Miss KALLEM SATISH REDDY student of

B.Com (Computer Application) bearing Roll No 600220405037 has
done a project entitled A STUDY ON CONSUMER PERCEPTION
TOWARDS HIMALAYA PRODUCTS.

This project is submitted by him/ her in partial fulfilment of requirement

for the award of B.Com(Computer Application) from Acharya Degree
College Affiliated to Osmania University, Hyderabad. All the sources of
information have been duly mentioned are a record of project work
carried out by him and as not been submitted to any other University or
institute for the award of any degree or diploma.

Faculty Signature Principal

 Student's Declaration:

1 here by declare that this project report titled A STUDY ON

CONSUMER PERCEPTION TOWARDS HIMALAYA PRODUCTS
Submitted by ANKITHA, MALATHI, PRASHANTH, LAXMI,
SATISH, to Department of Commerce Osmania University, Hyderabad
is a Bonafede work under Taken by me and it is not submitted to any
other University Institution. For the award any degree diploma/certificate
or published any time before.

Name of the student Signature of the student

A STUDY ON ‘CONSUMER PERCEPTION TOWARDS HIMALAYA
PRODUCTS’

SUBMITTED BY: -

SR.NO NAME OF THE HALLTICKET

STUDENT NUMBER

1 J. ANKITHA 6002-20-405-033

2 J. MALATHI 6002-20-405-034

3 K. PRASHANTH 6002-20-405-035

4 K. LAXMI 6002-20-405-036

5 K. SATISH REDDY 6002-20-405-037

Under the Esteemed Guidance of

Mrs. NIKITHA
 Supervisor's certificate:

This is to certify that the project report title A STUDY ON

CONSUMER PERCEPTION TOWARDS HIMALAYA PRODUCTS
submitted in partial fulfilment for the award of B. Com program of
Department of Commerce.
Osmania University, Hyderabad was carried out by KALLEM SATISH
REDDY under my guidance. This has not been submitted to any other
University or Institution for the award of any degree/diploma/certificate.

Name of the Guide Signature of the Guide

 Certificate by the Head of the Department:

This is to certify that the Project Report titled A STUDY ON

CONSUMER PERCEPTION TOWARDS HIMALAYA PRODUCTS
submitted in partial fulfilment for the award of B. Com program of
Department of Commerce, Osmania University Hyderabad was carried
out by KALLEM SATISH REDDY, under my guidance. This has not
submitted to any other University or Institution for the award of any
degree/diploma/certificate.

Head of the Department

 ACKNOWLEDGEMENT:

We extend our gratitude to Acharya Degree College for giving us this

opportunity from the depth of our heart. We thank our commerce
department who motivated us right way on our hard work. The support
which we got from department has helped us to complete our work
before the stipulated time span. We also acknowledge our sincere thanks
to Mrs. NIKITHA
 TEBLE OF CONTENTS

Chapter Number Chapter Name Page Number

Chapter - 1 Introduction 9 - 14

Chapter - 2 Overview of the study 15 - 30

Chapter - 3 Review of literature 31 - 42

Chapter - 4 Data Analysis 43 – 63

Chapter - 5 Findings, Suggestions 64 – 67

& Conclusion

Bibliography 68

Annexure 69 - 72
 A STUDY ON CONSUMER PERCEPTION TOWARDS
HIMALAYA PRODUCTS.

ABSTRACT

The present study aimed to conduct on the A Study on consumer

perception towards Himalaya products. Himalayan is a world-wide pioneer
in the field of scientifically validated herbal healthcare. Its reputation is for
clinically studied, pure and safe herbal healthcare products. The data has
been collected from 65 consumers by applying convenient sampling
technique. Statistical tools such as percentage analysis, chi-square analysis
and weighted score analysis have been used to analyse the data. Finding of
the study reveals that there is no significant relationship between age,
gender, educational qualification, monthly income, marital status and level
of satisfaction of Himalaya product. The study has attempted to cast light on
the preference of the consumers also this study has necessitated the
Himalaya manufacturing company to increase the awareness about its
different products which are high in quality then their competitors.

Keywords: Himalaya, Consumer satisfaction, Awareness, Preference.

 CHAPTER 1
INTRODUCTION
 CHAPTER- 1
INTRODUCTION

This study is to identify the customers’ preference and satisfaction towards

Himalaya products and to investigate the influence of product dimensions
on customer satisfaction and customer loyalty as well as to understand the
Himalaya effect of the product. Himalaya products are part of the
knowledge of indigenous cultures and marginal societies across the globe
which has stood the test of time.

Key words: customers preference, satisfaction, Himalaya product,

Coimbatore The Essence of marketing is an exchange or a transaction,
intended to satisfy human needs or wants. That is, marketing is a human
activity directed at satisfying needs and wants, through an exchange
process.

✓ A demand is a want for which the consumer is prepared to pay a price.

✓ A want is anything or a service the consumer desires or seeks. Wants

become demands when backed by purchasing power.
✓ A need is anything the consumer feels to keep himself alive and healthy.
✓ A transaction consists of a value between two parties. A transaction
differs from a transfer. A transfer may receive nothing in return.
The aim of marketing is to make sales in order to earn reasonable profit for
the producer. Himalaya product has its wealth of knowledge and research,
in natural herbal remedies, to formulate a range of personal care products
that cater to our daily health needs. This range offers the goodness of
natural solutions for daily use, with no side effects. Personal care products
is one of the very essential and common use consumer products for every
individual in their day to day life irrespective of rich and poor, caste &
religion, etc., in order to facilitate the present study first of all it will be
benefit for us to have a birds eye in view of Himalaya a herbal market .
Marketing requires co-ordination, planning, implementation of campaigns
and employs with the appropriate skills to ensure marketing success.
Marketing objectives, goals and targets have to be monitored and met,
competitor strategies analysed, anticipated and exceeded. Through
effective use of market and marketing research an organization should be
able to identify the needs and wants of the customer and try to deliver
benefits that will enhance or add to the customer lifestyle, while at the
same time ensuring that the satisfaction of these needs results in a healthy
turnover for the organization. A customer is the recipient of a good,
service, product, or idea obtain from a seller, vendor, or supplier for the
monetary or other valuable consideration.

CUSTOMER SATISFACTION:
It is a term frequently used in marketing. It is a measure how and services
supplied by a company meet or surpass customer expectation. Customer
satisfaction is defined as the “the number of customer, or percentage of
total customers, whose exported experience with a firm, its products, or is
services exceeds specified satisfaction is seen as a key differentiator and
increasingly has become a key element of business strategy. Within
organization, customer satisfaction rating can have powerful effects. They
focus employees on the importance of fulfilling customers expectations.
Furthermore, when these ratings dip, they warn of problems that can affect
sales and profitability .Therefore, it is essential for businesses to effectively
manage customer satisfaction. "Customer satisfaction data are among the
most frequently collected indicators of market perceptions. Their principal
use is twofold:"
 ✓ "Within organizations, the collection, analysis and dissemination of these
data send a message about the importance of tending to customers and
ensuring that they have a positive experience with the company's goods
and services."
✓ "Although sales or market share can indicate how well a firm is
performing currently, satisfaction is perhaps the best indicator of how
likely it is that the firm’s customers will make further purchases in the
future. Much research has focused on the relationship between customer
satisfaction and retention. Studies indicate that the ramifications of
satisfaction are most strongly realized at the extremes."

On a five-point scale, "individuals who rate their satisfaction level as '5' are
likely to become return customers and might even evangelize for the firm.
(A second important metric related to satisfaction is willingness to
recommend.

his metric is defined as "The percentage of surveyed customers who

indicate that they would recommend a brand to friends." When a customer
is satisfied with a product, he or she might recommend it to friends,
relatives and colleagues. This can be a powerful marketing advantage.)
"Individuals who rate their satisfaction level as '1,' by contrast, are unlikely
to return. Further, they can hurt the firm by making negative comments
about it to prospective customers. Willingness to recommend is a key
metric relating to customer satisfaction."

1.1 STATEMENT OF THE PROBLEM:

Different varieties of the products are available in the market consumers
prefer the variety of products for high quality, low price and attractive
wrappers. Most of the consumers are satisfied with quality products and
some of the consumers prefer other factors each product differs from one
another in terms of price, quality, quantity, offers, advertisement etc., The
competition is severe and the manufacturer has to consider the opinion of
the consumers. In this context, the researcher is interested in studying the
consumer preference and satisfaction towards the Himalaya products.
1) There are various types of Himalaya products available in our country
and they are playing an important role in our day-to-day life. The needs of
the customers must be fulfilled.
2) A study on customer preferences for the various brands of Himalaya
products will certainly help for further growth and development in right
direction.
3) Customer preference in Himalaya products may depend upon
numerous factors. Individual’s decision on purchasing differs from one
another.

1.2 OBJECTIVES OF THE STUDY:

1. To measure the level of awareness among customer towards Himalaya
product.
2. To ascertain the factors that influencing the customer on choosing of
Himalaya product
3. To study about the customer level of satisfaction towards Himalaya
product.
4. To offer suitable suggestions based on the study.
5. To Analyse the product efficiency of the customer

1.3 SCOPE OF THE STUDY:

1. The research work was conducted in Coimbatore city through
Coimbatore city and collected 100 above responses.
2. The result of the study will help me to know about the satisfaction level
of consumers through Himalayan products.
3. To know about the marketing strategy of the company.
1.4 LIMITATIONS OF THE STUDY:
1) The samples have been taken only from 65 respondents.
2) This result was conducted only in particular area so this result cannot
suitable to other places.
3) Data collected under this technique is subjective nature therefore they
may not easily lead to quantitative checks

1.5 RESEARCH METHODOLOGY:

Research comprises defining and redefining problems, percentage analysis
or suggested solution; collecting; organizing and evaluating data; making
deductions and reaching conclusions; and at last carefully testing the
conclusion. In short, the search for knowledge through objectives and
systematic method of finding solutions to a problem is research.

RESEARCH DESIGN:
A research design is the specialization of methods and procedure for
acquiring the information method. Research design classified under three
broad categories – explanatory, casual and descriptive. The study was
conducted in order to find out the satisfaction of customers in Coimbatore
city. Hence, it was decided to adopt the descriptive research for the
purpose of the study.

Title of the study:

The research was undertaken with the title of 'A study on customer
satisfaction towards Himalaya products'.

Data collection:
Primary data
Source of the primary data for the present study is collected through
questionnaire and answered by the consumers of the Himalaya products.
The survey was conducted through personal interviews through
questionnaire where in the respondents were met in person and there was
a face-to-face contact

Research Instrument:
Selected instrument for the data collection for the survey is Questionnaire

Sample size: The sample size chosen for collections is 100 respondents
covering in Coimbatore city.
 CHAPTER 2
OVERVIEW OF
THE STUDY
 CHAPTER-2
OVERVIEW OF THE STUDY
HIMALAYAN COMPANY
The Himalaya Company is a company established by M Manal in 1930 and
based in Bangalore, India. It produces health care products under the name
Himalaya Herbal Healthcare whose products include ayurvedic
ingredients. It is spread across locations in India, the United States, the
Middle East, Asia and Europe., while its products are sold in 92 countries
across the world.

The company has more than 290 researchers that utilize ayurvedic herbs
and minerals. A Hepatic drug, named Liv.52, is its flagship product, first
introduced in 1955. Liv.52 to date has now over 215 clinical trials backing
it.

Founded by M Manal, the Himalaya Drug Company's history began in

1930. Manal, while in the forests of Burma, became interested in the root,
"Rauwolfia serpentina", which helped pacify elephants. Becoming
engrossed in the intriguing effects surrounding the root, Manal went on to
studying various herbs, and producing tablets. According to Himalaya
Wellness, Manal's motivation and "vision was to bring the traditional
science of Ayurveda to society in a contemporary form." Nonetheless, in
1934, Serpina, derived from Rauwolfia serpentina, became "the world's
first natural antihypertensive drug". Another product soon became the
Himalaya drug company's best-selling medicine, Liv. 52. This product,
created in 1955, is "a liver formulation that ensures optimum liver
function." In addition, the Himalaya Drug company soon introduced
several other products, such as Cistone, Bonnisan and Rum Alaya forte. In
the 1930s, the company was based in Dehradun, but subsequently it
advanced to Mumbai and extended across India.
In 1975, it established a factory. in Makali, Bangalore. Finally, in 1991, the
company moved its research and development facility to Bangalore. Miraj
Manal pioneered the growth of the company in the USA, first with a range
of dietary supplements falling in line with the norms of the Dietary
Supplement Health and Education Act of 1994 in 1996, and then personal
Care products in 1999, under the brand name Ayurvedic Concepts, that
later bloomed into the exquisite Himalaya Herbals. Today, the company
has offices across the globe, including India, USA, South Africa and other
countries in Europe, the middle east, and Asia.
Himalaya Herbal Healthcare has a very wide range of products, which
include "pharmaceuticals, personal care, baby care, well-being, nutrition
and animal health products." The Neem Face Wash is one of their most
popular and well known products. Mothercare products have been
launched in 2016 with foray into extensive research and development in
systems of ancient Ayurveda medicines of India. The company has a
presence in 92 countries
HISTORY OF HIMALAYA:
In the forests of Burma, the curiosity of a young man was evoked as he
watched villagers feeding the roots of a local herb to calm a herd of
agitated elephants.

That man was Mr. M. Manal, the founder of Himalaya, and that herb was
Rauwolfia Serpentina, the inspiration that led to the creation of Serpina,
the world's first natural antihypertensive drug, launched in 1934. Mr.
Manal’s dream of discovering the mysteries of nature began in the year
1930. Fascinated by the properties of Rauwolfia Serpentina, he was
determined to bring into people’s lives the promise of nature’s healing
power harnessed through scientific research.

Eighty-nine years later, this vision has translated into Himalaya’s mission
of touching people’s lives with the promise of Wellness in every Home and
Happiness in every Heart.
Inspired by Mr. Manal’s unwavering dedication and passion, we have
weaved a close relationship with nature and have developed a rich
history of research spanning over eight decades.
Himalaya began its journey at a time when herbal products were regarded
with skepticism. But, our founder had firm belief in the power of nature’s
goodness.

.
He was convinced that people would share his belief if the benefits of
herbs and plants were researched and analyzed through science and were
proven to be safe and effective though empirical evidence. Braving all
odds, he persevered with a staunch spirit to realize his dreams. Pawning
his mother's bangles, he bought a hand-operated tableting machine.

The years that followed were a time of endurance that put to test the
young man's patience, strength and passion.
After four years of extensive research and several trials and errors, Mr.
Manal formulated Serpina and laid the foundation for Himalaya’s strong
foothold in research.

Our founder spent his days exploring the world of herbs through
discussions with neighbourhood healers, while his nights were occupied
making a few hundred tablets on the manual tableting machine.

His vision was to bring the traditional Indian science of Ayurveda to

society in a contemporary form.
After four years of extensive research and several trials and errors, Mr.
Manal formulated Serpina and laid the foundation for Himalaya’s strong
foothold in research. Our founder spent his days exploring the world of
herbs through discussions with neighborhood healers, while his nights
were occupied making a few hundred tablets on the manual tableting
machine. His vision was to bring the traditional Indian science of
Ayurveda to society in a contemporary form.

This philosophy fuelled Himalaya’s immense passion for scientific

research and set the course for the journey of exploring and integrating
Ayurveda's herbal tradition into a range of proprietary formulations that
encourage healthy living and longevity.

In 1955, Himalaya introduced our second breakthrough in medicine with

the launch of Liv.52, a liver formulation that ensures optimum liver
function. The product became synonymous with brand Himalaya, and
over the years, has gone on to become our flagship brand and a top-selling
herbal medicine. In the years that followed, we introduced many other
iconic brands such as Septilin, Cystone, Bonnisan, and Rumalaya forte that
have become household names by winning the trust of customers.
The one-man revolution that began in 1930 with a small-scale operation
in Dehradun transformed into a global healthcare solution that has
brought the happiness of a healthier life to millions of people around the
globe. In 1975, we set up a full-fledged, state-of- Theart Research and
Development Centre and manufacturing facility in Makali, Bengaluru,
India.

In 1999, Himalaya tapped into the personal care space under the brand
name “Ayurvedic Concepts”.
This was unchartered territory which brought with it new challenges and
new opportunities for learning. As people around the world were waking
up to the benefits of herbal and natural products for personal care needs,
Himalaya introduced personal care product innovations based on research
experience in herbal medicine and the legacy of understanding the world
of herbs.

We brought to customers the goodness of nature discovered through

scientific research. Staying true to our commitment of providing safe,
gentle, and efficacious products infused with herbs, we further expanded
our portfolio and launched animal health products with the objective of
caring for the health and well-being of animals.
Himalaya’s product innovations took new forms through rapid
expansion in new ranges.

As our reach spread in various segments, we underwent a rebranding to

bring our entire range of offerings under the single umbrella “Himalaya
since 1930”. We consolidated our portfolios in Pharmaceuticals, Personal
Care, Baby Care, Himalaya FOR MOMS, Wellness, and Animal Health to
evolve as a “head-to-heel” wellness provider.

Today, Himalaya is a leading global herbal health and personal care

organization with close to 500 products recommended by over 4,50,000
doctors in over 100 countries.

We have emerged as the unparalleled pioneers in exploring the synergy

between Ayurveda and modern science to develop products that spread
the promise of Wellness in every Home and Happiness in every Heart.
HIMALAYA HERBAL PRODUCTS :
Himalaya Gentle Exfoliating Apricot Scrub

Himalaya Moisturizing Aloe Vera Facial Wipes

Himalaya Purifying Neem Facial Wipes

Himalaya Herbals Oil Clear Lemon Foaming Face Wash

Himalaya Purifying Neem Foaming Face Wash

Himalaya Refreshing Fruit Pack

Himalaya Gentle Exfoliating Walnut scrub

Himalaya Purifying Neem Peel-Off Mask

Himalaya Nourishing Skin cream

Himalaya Nourishing Body Lotion

Himalaya Oil-Free Radiance Gel Cream

Himalaya Cucumber Peel-Off Mask

Himalaya Clear Complexion Whitening Face Wash

Himalaya herbal kajal

MARKETING STRATEGY OF HIMALAYA PRODUCT:

It all started in 1930 when the idea of contemporizing the Ayurveda by Mr.
M. Manal gave birth to the company Himalaya. It opened its first office at
foothills of Himalaya in Dehradun in the year 1932, since then the
company has been promoting and distributing Herbal Ayurvedic products
across the globe.

In the year 2016 company has rechristened its logo as “Himalaya, since
1930”, in order to create the global identity communicating the rich legacy
of the brand and history of over 86 years.

Himalaya has the bouquet of healthcare products which are segmented

based on the customer groups and usage such as personal care products
for customers of all ages, nutrition and wellness products which are health
supplements for deficiency of minerals & vitamins primarily for children &
old age consumers, mother care, and Baby care products.Since the brand
have the presence in different product categories, therefore it uses
differentiated targeting strategy so that although the product categories are
defined by the brand the offerings will differ based on the geographic
region the product is catering to.

Himalaya has positioned itself as an herbal brand giving health & wellness
of the customer prime importance while doing business and formulating
products best suited to the changing times.
Marketing Mix of Himalaya Herbal analyses the brand/company which
covers 4Ps (Product, Price, Place, Promotion) and explains the Himalaya
Herbal marketing strategy. The article elaborates the pricing, advertising &
distribution strategies used by the company.
Let us start the Himalaya Herbal Marketing Mix:

Product:
Himalaya Herbal is one of the leading healthcare FMCG brands based out
of India. Himalaya provides products under seven different categories.
Products for mothers, pharmaceuticals, wellness, personal care, Animal
health, baby care and nutrition health. Himalaya provides various post-
delivery recovery wellness

products for new mothers. Himalaya products are available under two
categories, body care and nursing. Under Pharmaceuticals it offers tablet
and medicines exclusively promoted by well-established doctors.
Himalaya’s product portfolio in its marketing mix consists of 60 strong
products for men, women and children. These products primarily address
lifestyle disorders and chronic ailments like diabetes, osteoporosis and
hepatitis B. Himalaya is ranked amongst the top 500 pharmaceutical
companies in India. The wellness category caters to products that are used
for supplementing one’s lifestyle related inadequacies. There are wellness
products to improve digestion, weight, develop immunity, improve
memory etc. Himalaya has a new range of doctor endorsed baby products
that are produced and developed using naturally derived ingredients.
Himalaya offers calcium supplements for bone development in animals
herbal feed supplements for fish, poultry and livestock. Natural grooming
products for pets are also available under this brand.

Price:
Himalaya Herbal uses competitive pricing strategy to promote its
products. The prices of Himalaya products are a little above the common
competitors since its products demand a value based pricing because of the
ingredients that go into manufacturing the product. This has helped in
delivering the required perceived value and benefits that the brand
promises and customer satisfaction. Himalaya company has also been
flexible with its pricing strategy in its marketing mix. This has helped it to
adapt quickly to competitor’s newer pricing strategies.

Promotion:
Himalaya reaches its customers through direct marketing and
advertisements. It uses emails, letters, pamphlets and brochures. Himalaya
uses TV, print ads, online ads also in its marketing mix promotion and
advertising strategy. There is a customer care portal available where they
can get their doubts clarified from the Himalaya drug experts. The direct
marketing tools used by them contain information about the product
which increases the sales. The company has also conducted media
interview to improve the brand image and dispel the scepticism that
revolves around the product. Hence this gives an insight in the marketing
mix of Himalaya. The direct marketing tools used by them contain
information about the product which increases the sales. The company has
also conducted media interview to improve the brand image and dispel the
scepticism that revolves around the product. Hence this gives an insight in
the marketing mix of Himalaya.

About Himalaya Herbal:

Himalaya was launched in 1934 by Mr M Manal. He believed in the
healing power of herbal drugs and wanted to launch products that would
be used to treat different ailments. This was at a time when herbal
products were viewed with lot of scepticism. The vision of the founder of
Himalaya company was to bring the traditional Indian science of
Ayurveda to society in a contemporary form. The Himalaya company was
started in the 1930s and entered in the personal care segment in 1992.
Through a lot of empirical research, the founder of Himalaya succeeded in
launching the first natural anti-hypertensive drug. Introduction of
Ayurvedic nutraceuticals & dietary supplements as well as Ayurvedic
cosmetics & skin care products is likely to boost the overall sales of these
products. The concern of allopathy medicinal side effects is propelling the
Ayurvedic market. The demand for Ayurvedic products is higher in
southern regions of the country whereas the northern region is emerging
as the fastest growing regional market for Ayurvedic products. The Indian
Ayurvedic market comprises pf products like nutraceuticals, dietary
supplements, Ayurvedic medicines and Personal care products. Himalaya
has its R&D centre based out of Bengaluru in India.
Competitive advantage in the Marketing strategy of Himalaya–

Increasing share of other business:

In the year 2004, 97% of the revenues of the company were coming from
Ayurveda medicines with the revenue of about 200 crores at that time
which over the years have increased to1800 crores with only 34% being
contributed by the Ayurveda medicines and rest from other businesses of
the company.

Rich Portfolio of offerings:

The herbal wellness company & drugmaker has more than 300 products
across categories such as face washes, toothpaste, shampoos, pain-relief
balms, body lotions, soaps, lip balms, ayurvedic drugs for humans and
animals as well as nutrition products.
 CHAPTER 3
REVIEW OF
LITERATURE
 CHAPTER-3
REVIEW OF LITERATURE

Abhiji Bhandari, (2000)

“Making loyalty pay” retention done through a loyalty programme can
help building a direct marketing database. The cost of retaining a customer
is just one tenth of the cost acquiring new states new states ABHIJIT
Bhandari chairman of royal images direct marketing limited.

Bass Frank M., (2001)

“A non rational buyer does not plan his buying, it is equally logical to
assume that this buying the product and especially a specific brand is
random or probabilistic this means that the buyer is not looking for a
particular brand but picks up the brand available. This is probabilistic
switching behavior.

Deepallsingh (2001)
In his study’s enticed “entitled, “consumer behavior and banking retail
product and analysis”. Stresses that the borrower’s attitude is an important
factor for the improvement of housing loan schemes.

Dr. Raja sekar N. (2002)

conducted a fairness creams a study on market trend and product
preference of the study has reveled very significant finding like a skin care
product showed brand equity should also be developed to sustain in the
market.

Michael Palin’s (2000)

mile journey along a mountain range of mystery, adventure and
challenges. ‘ It was a great adventure, in busy, lively cities, beautiful
countryside, and among magnificent peaks, glaciers, snow-fields and
isolated, spectacular villages. From the highest point of the journey, just
over 18000 feet to the lowest, floating out into the sunset on the Bay of
Bengal, the scenery is breath taking, but as usual, its the people we meet
along the way- who really make the journey amazing’.
KIWIFI Fiona (2009),
‘I expected brilliant cinematography and good information and was not
disappointed. The bonus that really made the difference though, was the
character of the presented and following him through this journey.

Many empirical studies have shown that customer satisfaction Secures

future revenues (Bolton, 1998; Formal, 1992),Reduces future transactions
costs (Reich held and Sesser 1990), decreases price elasticity (Anderson,
1996), and Minimizes the likelihood of customers defecting if quality
Falters (Anderson and Sullivan, 1993).Customer satisfaction Is regarded as
customers can get more benefits than their Cost (Liu and Yen, 2010).

Shrimp, (2008)
The goal of the supplier to recommend the possible purchaser Of products
for sale, the quality, utility, efficiency, Availability, cost and every
supplementary feature of information That could negatively impact the
purchaser decision in Buying the Himalaya products constitute the
business Objectives .

Kittler, (2006)
The study discussed that antecedents and consequences of customer
satisfaction (Kittler, 2006), but seldom has any Paper integrated Kano’s
model and the customer satisfaction Index model to create more
meaningful value.

Ram and Goel, (1999) Till date there is no effective medicine for hepatic
diseases which is primarily caused by xenobiotics and hepatitis viruses.
Consequently, control of liver diseases has become a major goal of modern
medicine. The drugs offered by modern medicine for the treatment of liver
diseases are corticosteroids and immunosupressants which provide only
symptomatic reliefmostly without influencing the disease process and their
use is associated with the risk of relapse and danger of side effects
In traditional systems of medicine, like Ayurveda, medicinal plants and
their formulations are used to cure liver diseases. Some of these plants and
herbal preparations have been evaluated for their protective actions
against hepatotoxins. Some of the polyherbal preparations were proved to
be antihepatotoxic in action as evidenced by clinical trials.
 Bhanwra ei al. (2000) studied the effect of aqueous leaf extract of
Azadirachta indica in paracetamol-induced hepatotoxicity in rats. The liver
damage due to paracetamol administration resulted in elevation in the
activities of serum transaminases and gamma glutamyl transpeptidase
(GGT). The extract of A.indica (500mglkg) significantly reduced the
elevated activities of these enzymes in serum. A. indica was also found to
be effective in reducing paracetamol-induced l~ver necrosis as evidenced
by histopathological studies.

Aniya et al., (2000) Aqueous extract of Artengisia calnpestris exhibited

hepatoprotective and antioxidant activities (in vivo and in vitro). The
extract showed scavenging action of 1 ,l ,diphenyl picrylhydrazyl,
hydroxyl and superoxide anion radicals. Pre treatment (intraperitoneal I
oral) with the extract significantly reduced the CC14- evoked elevation of
serum transaminases in mice. The authors suggested that the protective
action of A.campestris extract may be due to the scavenging action of the
plant for free radicals formed by CC14 treatment .

Ahmed e: al., (2000) Pre-treatment of rats with the 50% ethanol extract of
the bark of Lawsonia alba showed hepatoprotective activity against CC1,-
induced oxidative stress. The protective activity of the extract was shown
by the reduction in the activities of serum transaminases and lactate
dehydrogenase (LDH) in rats against the rise in the activities of the
enzymes when challenged with CC14. Moreover, the plant extract
prevented CC14 induced oxidative stress by maintaining the levels of
reduced glutathione, its metabolizing enzymes and silnultaneously
inhibiting the production of free radicals.

Desmarchelier et al. (1999) The in vitro antioxidant and free radical

scavenging properties of the bark extracts of Anadenanthera macrocarpa,
Astronium umndeuva, Mimosa vernrcosa andSideroxylon obtuslium were
studied using different bioassays by All the extracts (aqueous and
methanolic extracts) were active.

Bhakta et al. (1999) evaluated the antihepatotoxic effect of the n-heptane

extract of Cassia ,fi.sftrla leaves in CCI, : licluid paraffin (1:l) treated rats.
Biochemical and histopathological investigations indicated that the extract
of C.$.stula (400 mglkg body weight) has hepatoprotective effect.
Jafri et al., (1999) Biochemical and histopathological studies on the effect of
the leaves of Cassia occidentalis (aqueous-ethanolic extract) on
paracetamol and ethanol intoxication in rats revealed its hepatoprotective
activity . Lalitha and Selvam, 1999 Turmeric antioxidant protein isolated
from the aqueous extract of turmeric (Curcun~a longa) has been found to
exhibit hepatoprotection in CCI,- treated rats. Decrease in the activities of
antioxidant enzymes in liver due to CCI, intoxication was nearly
normalized on treatment with the protein. The authors suggest that the
protection exhibited by the protein may be due to the stabilization of the
oxidative stress induced changes.

Germano el al. (1999) studied the effect of Mi1racarpus scaber (decoction

of aerial parts) on CC1,-induced acute liver damage (in vivo and in vitro)
in rats. In viva results showed that pre treatment with M.scaber reduced
the elevated activities of serum GOT and GPT due to CC14 treatment. In
vitro results indicated that addition of A.l..vcclher extracts to the culture
medium reduced the CCI4-evoked elevation in the activities of GOT and
GPT.

Saraswat el al., (1999) In virro study also revealed the free radical
scavenging properties of M..scaber. Picroliv, the active constituent isolated
from Picrorrhiza kurroa, exhibited protectton against ethanol-induced
hepatic injury in rats.

Anandan el al., (1999) The ethanolic extract of P.kurroa was also shown to
protect against Dgalactosamine-induced hepatitis in rats Seed extract of
Schisandra chinensis showed protective effect on Phase I ox~dative
metabolism against CC14-induced hepatic dysfunction in rats.

Matsuda et al., (1998) The 50% aqueous methanolic extract of the bark of
Betzrla platyphylla var. japonrca was found to show potent inhibitory
activity on CC14 or D-galactosamine / lipopolysaccharide induced liver
injury in mice .

Lin et al., (1998) The water extracts of Boehmeria var. nivea and B.nivea
var.tenasissima exhibited antihepatotoxic activity against CC1,-induced
liver injury in rats. These medicinal herbs also showed anti-oxidant effects
in FeC12-ascorbate induced lipid peroxidation in rat liver homogenate.
Moreover, B.nivea var. lenasissimu displayed superoxide scavenging
activity as evidenced by electron spin resonance spin-trapping technique .

Zafar and Ali, (1998) The natural root and root callus extracts of Cichorium
intybus were compared for their anti-hepatotoxic effects in albino rats
against CC14-induced hepatic damage Biochemical studies and
histopathological examination of liver sections revealed that C.intyhu.s
root callus extract could afford a better protection against CCI4 induced
hepatocellular damage compared to the natural extract.
The methanol soluble fraction and water soluble fraction of the aqueous
extract of the seeds of C.intybus also exhibited protection against CC14 and
pa~acetamol induced biochemical changes (Gadgoli and Mishra, 1997).

Incubation of rat hepatocytes with the herb and thioacetamide resulted in

significant hepatoprotection. Monomethyl fumarate isolated from the
methanolic

extract of the whole plant of Funzaria indica was screened for its
antihepatotoxic activity in albino rats (Rao and Mishra, 1998).

Biochemical and histopathological evidences showed that methyl fumarate

showed antiliepatotoxic activity against thioacetamide in vitro, and against
CC14, paracetamol and rifampicin in vivo to a significant extent.
Anthocyanins obtained from the petals of Hibiscus rosasinensis protect
against CC14-induced acute liver damage in rats (Obi el al., 1998).

Increase in the activities of serum AST and ALT due to CC14-intoxication

was normalized by anthocyanin treatment. Phyllanthus kozhikodianus,
P.maderaspatensis, and Solanum indiclrm were screened for their ability to
protect against paracetamol and CC14-induced liver damage in rats (Asha
and Pushpangadan, 1998).

P. kozhikodianus (whole plant) and P.nzaderaspatensis (leaf) were found

to be protective against paracetamol induced liver damage in rats as
evidenced by biochemical evaluation (serum marker enzymes) and liver
histopathology. They also showed protection against CC1,-toxicity
evidenced by the reduction in CC14-induced prolongation of
hexabarbitone induced necrosis. S.indicum did not show
hepatoprotection./~ P.nzau% rasputens -is showed marked activity.
Rao and Mishra (1998) studied the effect of the powder and different
extracts of the whole plant of Sida cord!folia against CCl,, paracetamol and
rifampicin-induced hepatotoxicities in rats. The methanolic extract against
CC14 and total aqueous extract against rifampicin showed maximum
antihepatotoxic activity. The hepatoprotective activity of the plant may be
attributed to the more polar phytoconstituents as explained by the
investigators.

The protective activity of verbenalin from Verbena officinalis (whole plant)

against CC14-induced liver injury in rodents was reported (Singh et al.,
1998).

The protective activity of verbenalin is evident from shortened

hexabarbitone sleeping time and zoxazolamine-induced paralysis time
which were increased by CC14 treatment. Pre and posttreatment with
verbenalin reduced plasma bromsulphthalein (BSP) in mice, serum
transminases and bilirubin in rats. Lipopolysaccharide and peptidoglycan
induced stress (lipid peroxidation) in rabbits and mice was found to be
inhibited by aqueous extract of the root of Withania sonznifera (Dhuley,
1998).

Lin et al. (1997) studied the hepatoprotective effect of various fractions of

Scutellaria rivularis against CC14, D-galactosamine and acetaminophen
induced toxicity in rats. CHC13 fraction and EtOAc fractions exhibited the
greatest hepatoprotective effects on CC14-induced liver injuries, the
CHC13 fraction and n-hexane fraction were most effective against
Digalactosamine intoxication, and the CHCI3 fraction represented the most
liver protective effect on acetaminopheninduced hepatotoxicity. Emodin
isolated from the stem of Ventilago leiocarpa exhibited heparoprotective
effects on CC14 and D-galactosamine-induced liver damage. Enlodin
significantly reduced the activities of SGOT and SGPT. Histopathological
examination of the liver also showed the protective efficacy of emodin.

Gadgoli and Mishra (1995) evaluated the protective effects of the aerial
parts of Achillea nzillqfolium, seeds of Cichoriunz intybus and aerial parts
of (..'upparis spinosa in CC14 and paracetamol-induced hepatic
dysfunction in rats. The aqueous extract of C.spinosa was found to be most
effective against CC14- toxicity model while the chloroform extract of the
plant was found to be most effective against paracetamol-induced toxicity
model. All the extracts (aqueous, methanol, and choloroform) of these
three herbs showed varying degrees of hepatoprotection agalnst the
toxicities induced by the two different hepatotoxins.

Methanolic extracts of the seeds of Apium gruveolens and Hygrophila

uz/riczrlalu were proved to be protective against paracetamol and
thioacetamide intoxication in rats (Singh and Handa, 1995). Both these
herbs reversed the hepatotoxin-induced alterations of various biochemical
parameters (activities of transaminases, alkaline phosphatase, sorbitol
dehydrogenase, and glutamate dehydrogenase in serum; level of serum
bilirubin and hepatic triglycerides).

The histopathological pattern of the hepatotoxin-induced liver toxicity of

the rats treated with the seed extracts (of A.graveolens / H.auricusata)
showed a normal pattern. The protective effect ofaqueous-methanolic
extract of Artemisia ahsin/hit/nz was evaluated on acetaminophen and
CC14- induced hepatic injury (Gilani and Janbaz, 1995).

Pre-treatment of rats with the plant extract (500 mglkg) prevented the
acetaminophen as well as CC14-induced rise in serum transaminases. Post-
treatment with three successive doses of the extract (500 mg/kg) restricted
the hepat~c damage induced by acetaminophen, but CC14-induced
hepatotoxicity

was not altered. A~./ellri.sia ntat-iiinta is used in the treatment of jaundice

(Baquar, 1989).

Biochemical studies by Janbaz el al. (1995) on the hepatoprotective activity

of the aqueousmethanolic extract of A.nzari/ima against acetaminophen
and CC14- induced liver damage in mice justifies the traditional use of this
plant against liver diseases. In their investigation pre-treatment of rats with
the plant extract (500 mgikg) prevented the hepatotoxin-induced rise in
serum transaminases.

Lin ul. ( 1995) evaluated the protective efficacy of Curcut~zu

xul?/ho~*r/zizu on acetaminophen and CCI4-induced hepatic dysfunction
in mice. Their study revealed that the medicinal herb reduced the acute
elevation of serum transaminases induced by the two hepatotoxins.
C.xanthorrhiza also alleviated the degree of liver damage after the
intraperitoneal administration of the hepatotoxins. The protective activity
of aqueous-methanolic extract of Cyperus scariosus was investigated
against acetaminophen and CC1,-induced hepatic damage in mice (Gilani
and Janbaz, 1995).

Pre-treatment of rats with plant extract (500 mgikg) significantly lowered

the elevated activities of serum transaminases and ALP induced by
acetaminophen and CCI,. The plant extract also prevented CC14- induced
prolongation in pentobarbital sleeping time. Pre-treatment with the extract
of Dauczrs carota (carrot) reversed the CC14- evoked serum and
biochemical responses of mice (Bishayee et al., 1995).

Treatment with the water extract of (;unodernza lucrdum,

(;.,fi,rnlo.vunz~n? and G.neoTjaponicum caused significant decrease in
CC1,-induced toxicity in rat liver and showed free radical scavenging
activity. G.formosanum showed greatest antihepatotoxic and free radical
scavenging activity (Lin et al., 1995).
The traditional medical practitioners in Sri Lanka use the mature leaves of
the plait Osheckia oclandra for its antihepatotoxic properties (Jayaweera,
1982).

Thabrew et al., (1995) studied the effect of the aqueous extract of

0.octandra against injury induced by D-galactosamine and t-butyl
hydroperoxide (TBH) in freshly isolated rat hepatocytes. The extract (500
pg /ml) signi'ficantly reduced the inhibition of protein synthesis in
hepatocytes incubated for lhr with galactosamine and decreased the
release of cellular lactate dehydrogenase and aspartate aminotransferase
into the medium. With TBH, the plant extract

decreased lipid peroxidation also. Sanc i,/ (11 (1 005) cornpal-ed the
hepatoprotective activity of lIylunihu.s (whole plants) in the treatment of
liver damage in rats exposed to CC14. All the biochemical alterations in
plasma and liver of rats due to CC14-intoxication was restored by
treatment with the medicinal herbs (0.66 Mglkg). However, P.debilis has
been found to be a better hepato protectant than P.amarus.

Sultana el al. (1995) showed that the presence of the extracts of Solunum
nigrum and Cichorium intybus in the reaction mixture containing calf
thymus DNA and free radical generating system protected DNA against
oxidative damage to its deoxyribose sugar moiety. The hepatoprotective
effect of these crude extracts may be due to their ability to suppress the
oxidative degeneration of DNA in the tissue debris as suggested by the
investigators.

Oshima et al. (1995) studied the protective effect of E -viniferin, active

principle of the medicinal herb, Vitis coignetide against CC14-induced
hepatic injury in mice. Pre-treatment with E -vinlferin significantly
reduced the CC14- induced elevation in serum ALT level in mice.
Histopathology of the liver pretreated with E -vinlferin also revealed
hepatoprotection. The active component of Andrograyhis yaniculata,
andrographolide, , showed a significant protective activity against
paracetamol-induced toxicity on ex llivo preparation of isolated rat
hepatocytes. It significantly increased the per cent viability of the
hepatocytes and reversed the toxic effects -of paracetamol on certain
enzymes in serum as well as in isolated hepatic cells

Pre-and post-treatment with the aqueous extract of the leaves of

A.yaniculula revealed protection against alcohol-induced alteration of
serum and liver transaminase activities (Choudhury and Poddar, 1983).
The ethanol 1 water extract of counteracted the CCI4-induced inliibition of
the hepatc microsomal drug metabolizing enzyme amidopyrine
Ndemetliylase and membrane bound glucose-6-phosphatase. Pre-
treatment of E.alba normalized the CC14-induced decrease of acid
phosphatase and alkaline phosphatase activities.

Saxena ef al. (1993), suggest that the hepatoprotective activity of E.alba

may be by regulating the levels of hepatic microsomal drug metabolising
enzymes.

Elizabeth S. Moore, William L, Wilkie and Richard J. Lutz (2002)

discussed about the concept of brand equity as an important source of
strategic insights for

marketers. One potentially valuable source of brand equity - the operation

of intergenerational influences - has generally been overlooked in the
marketing literature. Inter-generating influences are a real marketplace
phenomenon and a factor that merits much closer attention from
marketing strategists who are interested in brand equity issues.
Abishek Parikh (2002) in his article titled, ―Enter the hyper markets‖ says
that the retail boom is rapidly gaining ground. Companies such as
Pantaloons fashions and SKumar„s are framing up plans to set up
hypermarkets in various locations. The calculated stores have begun
trusted as ―India„s answer to Wal-Mart and care-four where consumers
can get ―top quality products at rock-bottom prices in a world-class
environment‖. Hyderabad already hosts Giant, India„s first international
standard hypermarket, belonging to the RPG group, which opened its
door. Hypermarket usually competes on price and a wider product range,
but they normally, lack product department depth and service
components.

VidyaSrinivasan (2002) in her article titled ―What is in store has

highlighted the impact of Liberalization which puts products of various
styles and quality on shop shelves, giving consumers new choices, but it
has left the seller to live in a protected environment, department stores that
form the basis of the organized retail industry have no role models to
follow except those set by Macys Bloomingdales and Marks and Spencers
in the west, but none of which has adequately fit into the Indian Scenario.

Mulky and Nargundkar (2002) found that the Indian retail sector is largely
traditional but stores in modern format are emerging. The contribution of
organized retailing in the share of retail sale is currently very small. Based
on an analysis of retail developments in countries such as Thailand, Brazil
and Greece and some experience in India, it is possible to conclude that
modernization of retailing in India would be influenced by some important
factors. These factors include economic development, improvements in
civic situation, changes in consumer needs, attitudes and behavior,
changes in government policies, increased investment in retailing and rise
in the power of organized retail. Modern retail will have several
implications for managerial practice in manufacturing firms. Firms will
need to proactively review their sale structures, brand activities, logistics
policy and price structure to cope with pressures from powerful retailers.

Austin Lobo (2003) in his article Keeping in Touch‖ has expressed that
Amul„s products like ice-cream or pizza or cheese or chocolate or the
variety of products could easily capture the consumer who operates in
department stores. He also points out that the consumer has less time at his
disposal than before and would prefer ready to =eat„ products rather than
the ingredients that go into making a quick meal.

Wong and Sohal (2003) compared the relationship between dimensions of

service quality and customer loyalty in a retail chain departmental
storelocated in a city to that of a country. The results showed that service
quality is positively associated with customer loyalty, and that the most
significant predictor of customer loyalty in the City retail district is
empathy, while the most significant predictor of customer loyalty in the
country retail district is tangibles.

Kevin D. Bradford, Anne String fellow and Barton A.Weitz (2004) had
found that the retailers are becoming involved with networks consisting of
multiple firms in order to more effectively perform business activities such
as supply chain management. This research develops and tests a
framework outlining the effects of conflict in networks and how conflict
management can mitigate and exacerbate these effects. A study of 81
simulated networks finds that interpersonal and task conflict have a
negative effect on network member satisfaction and desire to be a member
of the network. The use of a collaborative conflict management style has a
positive effect on satisfaction and desire for continuity, but the effects of
accommodative and confrontational styles depend on the level of inter-
personal and task conflict present in the network.

Chandroo (2004) in his article, Supply Perfect‖ highlights that, Lifestyle

International‖ a member of the Dubai based landmark group threw open
its 54,000 sq., Department store in Gurgaon. Rivals like Shopper„s stop,
Ebony and Westside were already well entrenched in the Gurgaon Market.
The store became a crowd magnet from the day it opened. Today, it is the
hottest destination in the Gurgaon market. More importantly, lifestyle is
working on a new format for secondary metros. While the broad format is
likely to be the same in the smaller towns, there will be some changes in
the size, product categories and economies of scale, keeping in mind the
consumer profile. That could well be the second round of life styles India
success story.

Gupta (2004), in his study was based on the data collected from the
residents of Ghaziabad, a city with many malls and supermarket, and so
was expected to be
fashion and brand conscious. The results of the study show that people in
Ghaziabad generally prefer to purchase and stock for a month rather than
keep purchasing frequently. Department stores and wholesale shops
emerge as consumer„s first choice. However different categories of
products are purchased from the different types of shops.

Ben Paul Gutierrez (2004) investigated factors influencing plannedand

impulse purchases in personal care product categories by utilizing a
behavioral measure, rather than an attitudinal measure of
planned/impulse purchase. Product category, purchase frequency, brand
comparison, and age are significant factors influencing planned and
impulse purchases.

Duffy (2005)in his study titled The evolution of customer loyalty strategy‖
revealed that many of the past efforts used by marketers to develop
customer loyalty have been ineffective because they have been based on
teeters used in the airline industry. These shortcomings will become
greater in the future unless marketers change their ways. Corporate
scandals have eroded the trust that customers have in marketers and
therefore, marketing efforts must be more genuine and easily understood
otherwise, customers will develop a specified attitude towards marketers.
Their concerns about privacy and identity theft have heightened concerns
among customers and made them less willing to openly share information
and engage in a relationship with a brand unless there appear to be
genuine value and behaviour by the company that engender trust and
faith.

SubhashiniKaul (2005) concluded that consumers satisfied with the stores

service quality are most likely to remain loyal. Service quality is being
increasingly perceived as a tool to increase value for the consumer as a
means of positioning in a competitive environment to ensure consumer
satisfaction, retention and patronage. Despite its strategic importance,
Indian retailers did not have an appropriate instrument to measure service
quality. This study of strategic importance explains that Indian retailers
did not have an appropriate instrument to measure service quality. This
study examined the Retail Service Quality Scale (RSQS) developed in the
U.S. for applicability to Indian retail.
 CHAPTER 4
DATA ANALYSIS
 CHAPTER-4
DATA ANALYSIS

TABLE-4.1
AGE

INTERPRETATION:
From the above table it is found that out of 129 respondents who answered
the questionnaire,20.1% indicated that their ages fell in the category below
20 years, 36.4% indicated 21-30 years, 14.7% indicated 31-40 years, 28.6%
indicated above 40 years. The highest number of responses fall under the
category of age group between 21-30. It can be found that most of the
consumers who visit retail outlets regularly are the youth.
CHART-4.1
AGE
 TABLE-4.2
GENDER

INTERPRETATION:
From the above table it is found that out of 129 respondents who answered
the questionnaire, 81 were male and 69 were female .Number of female
respondents were higher than that of male respondents in the population
under study. Female are the major buyers of Himalaya products.
CHART-4.2
GENDER
 TABLE-4.3
OCCUPATION

INTERPRETATION:
From the above table it is found that out of 129 respondents who answered
the questionnaire, 24.03% were in business, 29.4% were employees, 15.5%
were professionals and 31% belong to other occupation. Hence majority of
the people who purchase Himalaya products are professional.

CHART-4.3
OCCUPATION
 TABLE-4.4
MARITAL STATUS

INTERPRETATION:
From the above table it is found that out of 129 respondents who answered
the questionnaire, 40.3% are married, 59.6% are unmarried, 23.1. Hence
majority of the people who purchase Himalaya products are unmarried.

CHART 4.4
MARITAL STATUS
 TABLE-4.5
MONTHLY INCOME

INTERPRETATION:
From the above table it is found that out of 129 respondents who answered
the questionnaire, 29% earns below 10000, 36% earns 10000-50000, 26% earns
50000-100000, 9% earns above 100000. Hence majority of the people who
purchase Himalaya products earns 10000-50000.

CHART 4.5
MONTH INCOME
 TABLE-4.6

How did you come to know about Himalaya products?

INTERPRETATION:
From the above table it is found that out of 129 respondents who answered
the questionnaire,31% knows about the Himalaya product through
advertisement, 40.3% knows about the Himalaya product through friends,
20% knows about the Himalaya product through dealers, 7.7% knows
about the Himalaya product through other sources. Hence majority of the
people who purchase Himalaya products are through friends.

CHART 4.6
ABOUT HIMALAYA PRODUCT
 TABLE-4.7

State the level of awareness of following products of Himalaya

INTERPRETATION:
From the above table it is found that out of 129 respondents who answered
the questionnaire,the level of awareness for Himalaya products is 78% for
skin care products, 30% for hair care products, 16% for health care
products, 5% for baby care product. 43% fully aware of skin care products,
52% fully aware of hair care products, 20% fully aware of health care
products, 9% fully aware of baby care products, aware of some extent 44%
of skin care products,47% of hair care products, 24% of health care
products,14% of baby care products,63% just aware of skin care products,
40% just aware of hair care products, 18% just aware of health care
products, 8% just aware of baby care products.
CHART 4.7
HIMALAYA
 TABLE-4.8

Which herbal and health products of Himalaya do you use?

INTERPRETATION:
From the above table it is found that out of 104 respondents who answered
the questionnaire, 25% use skin care products, 50% use hair care products,
24% use health care products, 1% use baby care products. Hence majority
of the people use hair care products of Himalaya.
CHART 4.8
PRODUCT OF HIMALAYA
 TABLE-4.9

Where do you normally buy Himalaya products?

INTERPRETATION:
From the above table it is found that out of 129 respondents who answered
the questionnaire,12.4% buy the Himalaya products at medical shops,
49.6% buy the Himalaya products at retail stores, 31% buy the Himalaya
products at departmental stores, 6.9% buy the Himalaya products at others
. Hence majority of the people buy the Himalaya products at retail stores.
 CHART :4.9
HIMALAYA PRODUCT
 TABLE-4.10

How much money do you spend per month for buying Himalaya
Products

INTERPRETATION:
From the above table it is found that out of 129 respondents who answered
the questionnaire,12.4% spend less than 200 per month for buying himalya
products, 55.8% spend Rs.200-500 per month for buying Himalaya
products.31% spend spend Rs.500-800 per month for buying Himalaya
products. 0.7% spend Rs. Above 800 per month for buying Himalaya
products. Hence majority of the people buy the Himalaya products at retail
stores.
 CHART:4.10
BUYING OF HIMALAYA PRODUCT
 TABLE-4.11
State the mode of payment

INTERPRETATION:
From the above table it is found that out of 129 respondents who answered
the questionnaire,13.17% mode of payment is cash, 55.8% mode of
payment is credit card, 31% made payment through both cash and credit
card. Hence majority of the people use credit card for making a payment.

CHART : 4.11
MODE OF PAYMENT
 TABLE-4.12
How frequently you buy Himalaya Products

INTERPRETATION:
From the above table it is found that out of 129 respondents who answered
the questionnaire,13.1% buy the Himalaya products yearly once, 55.8% buy
the Himalaya products monthly, 31% but the himal;aya products weekly.
Hence majority of the people buy the Himalaya products monthly.

CHART : 4.12
FREQUENTLY YOU BUY HIMALAYA PRODUCT
 TABLE-4.13
Which factor influence you to buy Himalaya Products

INTERPRETATION:
From the above table it is found that out of 129 respondents who answered
the questionnaire,23.25% quality influence to buy the Himalaya product,
40.31% price influence to buy the Himalaya products, 27.13% quantity
influence to buy the Himalaya product, 9.30% performance influence to
buy the Himalaya product. Hence majority of the people influence to buy
Himalaya product is price.
CHART : 4.13
FACTOR INFLUENCE YOU TO BUY HIMALAYA PRODUCT
 TABLE-4.14
Give your opinion about the price of the Himalaya products

INTERPRETATION:
From the above table it is found that out of 129 respondents who answered
the questionnaire, 6.20% the Himalaya product price is high, 41.86% the
Himalaya product price is moderate, 29.45% the Himalaya product price is
very high, 20.93% the Himalaya product price is low, 1.55% the himalay
product price is very low. Hence majority of the people says the price of
the Himalaya product is moderate.
CHART : 4.14
PRICE OF THE HIMALAYA PRODUCTS
 TABLE-4.15
Do you feel Himalaya Products are superior to other brands

INTERPRETATION:
From the above table it is found that out of 129 respondents who answered
the questionnaire, 60.46% Himalaya products are superior to other brands,
39.53% Himalaya products are not superior to other brands. Hence
majority of the people says Himalaya products are superior to other
brands.

CHART : 4.15
HIMALAYA PRODUCTS ARE SUPERIOR TO OTHER BRANDS
 TABLE-4.16
Reason why the Himalaya products are superior to other brands

INTERPRETATION:
From the above table it is found that out of 104 respondents who answered
the questionnaire,11.5% Himalaya product are superior to other brands
because of easy availability, 32.2% Himalaya product are superior to other
brands because of better quality, 36.8% Himalaya product are superior to
other brands because of brand population, 18.45% Himalaya product are
superior to other brands because of suitable to health, 1.15 Himalaya
product are superior to other brands because of other sources. Hence
majority of the people says Himalaya products are superior to other brands
because of the brand population.
 CHART : 4.16
SUPERIOR TO ORTHER BRANDS
 TABLE-4.17
Since how long have you been using the Himalaya Products

INTERPRETATION:
From the above table it is found that out of 129 respondents who answered
the questionnaire, 27.13% consumers have been using Himalaya products
for 6 months, 36.43% consumers have been using Himalaya products for 1
year, 32% consumers have been using Himalaya products for 2 year, 5%
consumers have been using Himalaya products for more than 2 years.
Hence majority of the people have been using the product for more than 1
year.

CHART : 4.17
HOW LONG HAVE YOU USING HIMALAYA PRODUCTS
 TABLE-4.18

Indicate your level of satisfaction towards the following aspects of

Himalaya products

INTERPRETATION:
From the above table it is found that out of 129 respondents who answered
the questionnaire, In different aspects quality is 58%, availability is 19%
price is 19%, quantity is 6%, utility is 2%. Very high the quality is 18%,
availability is 56%, price is 22%, quantity is 6%, utility is 2%. High
satisfaction the quality is 37%, availability is 18%, price is 45%, quantity is
2%, utility is 3%. Moderate satisfaction the quality is 15%, availability is
60%, price is 20%, quantity is 8%, utility is 3%.
CHART : 4.18
 TABLE-4.19
What ratings do you give for Himalaya Products

INTERPRETATION:
From the above table it is found that out of 129respondents who answered
the questionnaire. Hence majority of the consumers has given 4 ratings to
the Himalaya products.

CHART : 4.19
RATING OF HIMALAYA PRODUCTS
 CHAPTER-5
FINDINGS,
SUGGESTIONS
&
CONCLUSION
 CHAPTER-5

FINDINGS:

➢ Most of the people who consumes Himalayan products are youth.

➢ Most of the people who consumes Himalayan products are females.

➢ Majority of the people who consumes Himalayan products are

employees

➢ Majority of the people who consumes Himalayan products are

unmarried

➢ Majority of the people who consumes Himalayan products earns 10000-

50000

➢ Majority of the people who purchase Himalayan products through

friends.

➢ Majority of the people choose skin care products of Himalaya.

➢ Majority of the people use hair care products of Himalaya.

➢ Majority of the people buy the Himalaya products at retail store.

➢ Majority of the people spend money for buying Himalaya products at

retail stores.

➢ Majority of the people use credit card for making a payment.

➢ Majority of the people buy the Himalaya products monthly.

➢ Majority of the people influence to buy Himalaya products is price.

➢ Majority of the people says the price of the Himalaya product is

moderate.

➢Majority of the people says Himalaya products are superior to other

brands.

➢ Majority of the Himalaya products are superior to other brands because

of the brand population.

➢ Majority of the people have been using the products more than one
year.
➢ The level of satisfaction towards the Himalaya products are quality.

➢ Most of the consumers give four ratings to the consumers.

SUGGESTIONS:

Customers are always price conscious. Therefore the marketers must give
more importance to the price of their brand. Many customers are attracted
through price discount and advertisement of the product so advertisement
must be made for varieties of the product which had been in their brand.
To know the product which was needed by the customer but they don‟t
about the product which is also available in the brand. Brand awareness
should be created within the country as more. Company should fix
reasonable price in order to attract the lower income people. Sales
promotional activities, like discount or gift offer flour cent performs should
be adopted in Himalaya product to increase the sales as more

• Advertisements to be required for Himalaya products

• Most of the respondents feel the Himalaya products price is very high.
So the company can reduce the price.
• Demonstration of Himalaya products may be improved
• Some of the respondents feel door delivery is the best promotional
measures. So the company can concentrate by the above factor
• The company provides more discount for their product.
• This should be increasing the customer the company can provide more
discount for their product Quantity of the Himalaya product to be
increased with the prevailing price rate Retail selling is required to
increasing the sales.
CONCLUSION:

This study concerned with analysis of “Customer Satisfaction towards

Himalaya products in Coimbatore city”. In a survey method of study
conducted among 100 sample respondents in order to analyses the
customer satisfaction towards quality, price and quantity consumption of
Himalaya product. Many of them consume the Himalaya product because
of its an herbal product and also it has good quality. It gives good results
to the users, because each of the Himalayas are researched and trailed by
the research and development center of Himalaya Company. All people
know about Himalaya product but price discount must be said that in
television then it has varieties of product but more than customer are
known about the baby skin care. So the producer should understand what
is exactly expected from him by the consumers it facilitates to increase its
sale as much. In the present scenario Himalaya products are one of the
very essential products for all walks of people. This research study was
conducted to increase our current understanding of Himalaya personal
care market in general and analyse consumer decision making in
particular. The study has attempted to cast light on the preference of the
consumers also this study has necessitated the Himalaya manufacturing
company to increase the awareness about its different products which are
high in quality then their competitors. The company must attract its
consumers by providing many free gifts related to their products to
maintain a long run market. If the above suggestions are implemented, the
company will research a highest target in the near future.
 BIBLIOGRAPHY
www.google.com
www.wikipedia.com
www.himalaya.com
www.images.com
www.himalayadrugcompany.com
ANNEXURE
 QUESTIONERES
1. GENDER
A) MALE
B) FEMALE

2. AGE
A) Below 20
B) 21 - 30
C) 31 - 40
D) 40 Above

3.OCCUPATION
A) Business
B) Employess
C) Professional
D) others

4. MARITAL STATUS
A) Married
B) Unmarried

5. MONTHLY INCOME
A) Below 10000
B) 10000 - 50000
C) 50000 - 100000
D) Above 100000

6. How did you come to know about Himalaya product ?

A) Advertisement
B) Friends
C) Delares
D) Others
7. State level of awareness of following products of Himalaya ?
A) Skin care product
B) Hair care product
C) Health care product
D) Baby care product

8. Which herbal and health products of Himalaya do you use ?

A) Skin care product
B) Hair care product
C) Health care product
D) Baby care product

9. Where do you normally buy Himalaya products ?

A) Medical shop
B) Retail shop
C) Departmental store
D) Others

10. How much money do you spend per month for buying Himalaya
products ?
A) Less than 200
B) Rs 200 - 500
C) Rs 500 - 800
D) Above 800

11. State the mode of payment ?

A) Cash
B) Card
C) Both

12. How frequently you buy Himalaya product ?

A) Yearly
B) Monthly
C) Weekly
13. Which factor Influance you to buy Himalaya products ?
A) Quality
B) Price
C) Quantity
D) Performance

14. Give your opinion about the price of the Himalaya products ?
A) High
B) Moderate
C) Very high
D) Low

15. Do you feel Himalaya products are superior to other brand ?

A) Yes
B) No

16. Reason why the Himalaya products are superior to other brands
A) Easy availability
B) Better availability
C) Brand population
D) Suitable to health
E) Others

17. Since how long have you been using the Himalaya products ?
A) 6 months
B) 1 year
C) 2 year
D) More than 2 years

18. Would you recommend Himalaya skincare products to friends and

family ?
A) Yes
B) No
19. Indicate your level of satisfaction towards the following aspects of
Himalaya products ?
A) Quality
B) Availability
C) Price

20. What rating do you give for Himalaya products ?

A) *
B) **
C) ***
D) ****
E) *****

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