Benchmarking Best Practices and Trends

in many business context, determining the company's performance among other Industries is one
indicator of how strong and relevant is a company or organization. One of the trusted and recognized
groups determining how well it performed in business and significant reputation is their inclusion to
Fortune's list of the World's Most Admired Companies.

Based from an online article fortune.com/worlds-most-admired-companies, Apple became no. 1 in the

list in 2015 for the 8th consecutive year, with Google taking the no. 2 occupied last year by Amazon,
while investment company Berkshire Hathaway moved up one slot into third place.

Each business is evaluated based on nine key attributes of reputation. Apple received the top score in
terms of best practice in all nine categories. These categories are:

1. Innovation

2. People management

3. Use of corporate assets

4. Social responsibility

5. Quality of management

6. Financial soundness

7. Long-term investment value

8. Quality of products

9. Global competitiveness

Fortune compiles the definitive list by polling 4,104 executives, directors, and securities aanalysts asking
them to select the 10 companies they admired most.

The full top 10 list in 2022 is as follows:

1. Apple 6. Berkshire Hathaway

2. Amazon 7. Alphabet

3. Microsoft 8. Starbucks

4. Pfizer 9. Netflix

5. Walt Disney 10. JPMorgan Chase