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Innovation in Learning
TM

BUSINESS
BUSINESS ENGLISH
ENGLISH GRAMMAR

Comparing brands
Lesson code: SBSP-K69A-I56V PRE-INTERMEDIATE
American English

1 Warn up
Which, in your opinion, is the best brand of consuner electronics? Why?

2 Listening
You're going to listen to a narket survey interview with a consuner. Listen and answer the
Questions below.

1. What is the consumer's favorite brand of laptops, smartphones and other consumer electronics?

Apple is the best brand

2. Which brand does she think is the most expensive?

Apple is also the most expensive brand

3. Does she have a least favorite brand? Why or why not?

No, because apple most expensive i guess that’s why they’re the best my opinion
4. Which brand does she think is the most suitable for older people? Why?

I think that apple product are generally easy, to use than other products
5. Which brand does she think is the most popular with younger people?

Appple, or nokia maybe

6. What do her friends think of Samsung products?
She said “ dont really know, I haven’t tried many brand
7. Which company makes better laptops in her opinion?

Apple

You can review this worksheet online at www.linguahouse.con/ex 1/5

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 lingua
TM
Comparing brands
Innovation in Learning

house
BUSINESS ENGLISH
GRAMMAR GRAMMAR

3 Conplete the dialog

Listen again and conplete the dialog.

Interviewer: 9ood afternoon, would you mind answering a few ¢uestions?

Kate: How long is it going to take?
Interviewer: Um.. Just a couple of minutes.
Kate: Well, I guess I can answer a few ¢uestions. Sure. 9o ahead.
Interviewer: 0K. I would like to know your opinion. 0n Best . brand of laptops,
smartphones and other consumer electronics.
Kate: I'd say that Apple is the best brand. I always buy their products and I'm ¢uite
satisfied.
Interviewer: Which do you think are Most Expensive. ?
Kate: Well, Apple is also the most expensive brand. I guess that's why they're the best
in my opinion.
Interviewer: Um.. And which brand do you think is The worse ?
Kate: Well, honestly, I don't really know. I haven't tried many brands.
Interviewer: Thank you. Which, in your opinion, is Most . brand for older people?
Kate: Well, I'm in my 20's, but I think that Apple products are generally Easy .to use
than other products, so they would probably be the best ones for older
people.
Interviewer: So, which brand do you think is Brand most with teenagers?
Kate: Apple again? 0r maybe Nokia?
Interviewer: Have you tried using any Nokia products?
Kate: No, I haven't. But my friends have Nokia smartphones and they like using them. But
I think that Apple makes Better and More reliable laptops. I haven't had any
problems so far.
Interviewer: 0K, that's all the information I need. Thank you for your time and patience. have a nice
day. Sure Inter- And... Have a nice day!
viewer:
Kate: Thanks! You too, bye!

4 Conparative and superlative adjectives

Look at these two sentences fron the dialog:

Which brand is the most expensive?

I think that Apple makes better and more reliable laptops.

‘Better' and ‘nore reliable' are the conparative forns of the adjectives ‘good' and ‘reliable'.
‘Most

You can review this worksheet online at www.linguahouse.con/ex 3/5

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memory.
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 lingua
TM
Comparing brands
Innovation in Learning

house
BUSINESS ENGLISH
GRAMMAR GRAMMAR

expensive' is the superlative forn of ‘expensive'. How do we forn the conparative and
superlative forns of adjectives? Study the table on the next page.

Conparative forn Superlative forn

words with one Add -er (or -r) Add -est (or -st)
syllable
cheap --> cheaper cheap --> cheapest
nice --> nicer nice --> nicest

two-syllable words -y --> -ier -y --> -iest

ending in -y
early --> earlier early --> earliest
lucky --> luckier lucky --> luckiest
-->
two or more Use nore ... Use nost ...
syllables
expensive --> nore expensive expensive --> nost expensive
boring --> nore boring boring --> nost boring
--> -->
-->
irregular forms good --> better good -->
bad --> worse bad -->
far --> further far --> furthest

Inportant points
1) After comparatives, use than:
The bus is cheaper than the train.
2) Before comparative forms, you can use nuch / a lot / a bit / a little /
slightly: Plane tickets are nuch more expensive than train tickets.
The United States is a lot bigger than Mexico.
3) We usually use the before superlative forms:
The plane is the fastest option. He is one of the nost interesting people I know.

Find exanples of conparative and superlative adjectives in the dialog and add then to the table.

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Review your flashcards at least 3-5 times a week for 20 minutes to keep the material fresh in your
memory.
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 lingua
TM
Comparing brands
Innovation in Learning

house
BUSINESS ENGLISH
GRAMMAR GRAMMAR

5 Practice 1
Conplete each sentence using a conparative forn with ‘nuch', ‘a lot', ‘slightly', ‘a little' or ‘a
bit'. More than one answer is possible.

Snart car SUV

Price $16,000 $17,000
Maximum speed 80 km/h 200 km/h

1. The SUV is much faster than the Smart car. (fast)

2. The Smart car is slowly than the SUV. (slow)

3. The SUV is more expensive than the Smart car. (expensive)

4. The SUV is a lot bigger than the Smart car. (big)

5. The Smart car is cheaper than the SUV. (cheap)

6. The Smart car is smaller than the SUV. (small)

6 Practice 2

Conplete each sentence with a conparative or superlative forn of the verb in parenthesis.
1. The manager's office is smaller than the conference room. (small)
2. This is the worst smartphone I've ever had. (bad)
3. Speaking is much than writing. (easy)

4. Chinese is much than English. (difficult)

5. Their office is a lot than I thought. (far)

6. This is one of dishes I've ever eaten! (delicious)

7. Joe is employee in his company. (young) Everybody else is much

than him. (old)

8. Microsoft is one of companies in the world. (big)

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Review your flashcards at least 3-5 times a week for 20 minutes to keep the material fresh in your
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 lingua
TM
Comparing brands
Innovation in Learning

house
BUSINESS ENGLISH
9. The meeting this morning was much GRAMMAR
than 30 minutes.GRAMMAR
(long)

10. The new marketing manager is a lot than the previous one. (creative)

11. This is month of the year, so you can wear a T-shirt at work. (hot)

You can review this worksheet online at www.linguahouse.con/ex 6/5

Review your flashcards at least 3-5 times a week for 20 minutes to keep the material fresh in your
memory.
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 lingua
TM
Comparing brands
Innovation in Learning

house
BUSINESS ENGLISH
GRAMMAR GRAMMAR

7 Role play
Work in pairs. Choose a product category fron the list below and think of sone Questions to ask
your partner about brands. Then have a dialog like in Ex3.

1. clothes
2. cars
3. cleaning products
4. watches
5. coffee shops
6. fast food
7. your industry

You can review this worksheet online at www.linguahouse.con/ex 7/5

Review your flashcards at least 3-5 times a week for 20 minutes to keep the material fresh in your
memory.
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