CONTENT MARKETING PLAN

PROJECT NAME

CONTACT INFO
NAME PHONE EMAIL

AUTHOR DATE

EXECUTIVE SUMMARY

SITUATION ANALYSIS
RESEARCH
Competitor Analysis

SWOT Analysis
INTERNAL FACTORS
STRENGTHS + WEAKNESSES –

EXTERNAL FACTORS
 OPPORTUNITIES + THREATS –

IDENTIFY SMART (Specific, Measurable, Achievable, Realistic, and Timely) OBJECTIVES & METRICS

TARGET AUDIENCE
Describe the target audience that you want to influence with your campaign.

BRAND POSITIONING
How do you want to be perceived by customers?

UNIQUE SELLING PROPOSITION

What USP are you offering to customers that your competition is not?

CREATIVE STRATEGY
Build your campaign theme and approach based on your USP.
BUDGETS
You should create a separate budget for each tactical project that supports the plan.

PROJECT PLAN & SCHEDULES

Create a milestone chart that displays all your tactics, and include a list of who needs to complete which tasks
by when, so you can measure your progress toward your ultimate goals.

TASKs DATE DUE TASK DESCRIPTION

EVALUATE - KPIs
Based on your incremental metrics, evaluate how successful you were in meeting objectives.