29 MAR, 2023

GROUP 2 - B38

Needs MARKET NABC

Assesment IDENTIFICATION
Market Fit AND ANALYSIS Solution Fit

TECHNOPRENEURSHIP
TABLE OF CONTENT

1 Our Team 4 NABC Approach

2 Introduction 5 Value Proposition

3 Needs
Assessment 6 Business model
 OUR TEAM

MARCUS GABRIEL CAROL ANNE JOSH ASHLEY

ANINGALAN BALDOVINO LLEGADO

KIRSTEN JUAN CARLOS

LUCYANN MAYO MEDALLA
 ICE
BREAKER
#1
GUESS THE LOGO
 29 MAR, 2023
GROUP 2 - B38

Needs MARKET NABC

Assesment IDENTIFICATION
Market Fit AND ANALYSIS Solution Fit

TECHNOPRENEURSHIP
 INTRODUCTION

TARGET MARKETING

identifying the most probable potential purchasers

for a product based on factors such as age, income,
and lifestyle.

It is significant because it helps it to adapt its

advertising, pricing, and marketing to appeal directly
to a certain demographic.
 INTRODUCTION

MARKET ANALYSIS
Market Evaluate current and potential
Analysis is a competitors
qualitative Identify business opportunities
and Help them decide which consumer they
quantitative should target
assessment Specify the client needs that their
of a market. marketing position plan will meet.
 NEEDS
ASSESSMENT

What is it?
Definition:
a process for determining the needs, or
"gaps," between a current and desired
outcome. (Team Asana, 2022).

identifies areas within your organization

that need improvement.

SUCCESS RATE
QUESTIONS
What activities must be done
to accomplish our
objectives?
What is the probability our
solution is a success?
What tasks are required to
successfully solve our
needs?
EXAMPLES
PERFORMANCE OPERATIONAL
QUESTIONS QUESTIONS
Which KPIs are we using Which stakeholders are
to measure performance? involved?
What does excellent Where does the need occur
performance look like? within the process?
How frequently do we
What does current
performance look like? observe the need?
 STEPS IN CONDUCTING A
NEEDS ASSESSMENT

2. MEASURE AND 3. COLLECT

1. IDENTIFY YOUR ALLOCATE YOUR INTERNAL
TEAM'S NEEDS RESOURCES INFORMATION

4. GATHER
EXTERNAL 5. GET FEEDBACK 6. USE YOUR DATA
INFORMATION
 SET OBJECTIVES HOW MUCH HAVE WITHIN YOUR
DO YOU SPENT ORGANIZATION
BRAINSTORMING HOW MUCH ARE DATA FROM
SESSIONS YOU WILLING TO VARIOUS
SPEND DEPARTMENTS AND
TIME ESTIMATE IN STAKEHOLDERS
MEETING YOUR CLOSE IN THE
PROCESS
GOALS

1. IDENTIFY YOUR 2. MEASURE AND 3. COLLECT INTERNAL

TEAM'S NEEDS ALLOCATE ALL RESOURCES INFORMATION
 TESTING YOUR
CUSTOMER MAKE A FINAL REPORT
FINDINGS WITH DIVERSE AND ACTION PLAN
QUESTIONNAIRES GROUPS OF PEOPLE. PROJECT MANAGEMENT
FOCUS GROUPS PROJECT PARTNERS, TOOLS
COMMUNITY MEMBERS, CHANGE MANAGEMENT
INVESTORS, BUSINESS PROCESS
MANAGEMENT
STAKEHOLDER'S,
PROCESS
MANAGEMENT, IMPLEMENTATION
COLLEAGUES PLANNING

4. GATHER EXTERNAL
INFORMATION 5. GET FEEDBACK 6. USE YOUR DATA
 NEEDS ASSESSMENT DATA
COLLECTION METHOD

QUESTIONNAIRES SURVEYS FOCUS GROUPS

Used for Used for evaluating Used for evaluating
the success of your how your customers
evaluating the
post-purchase experience your
effectiveness of experience from the brand and what they
your brand identity customer’s think could be
perspective improved
 NABC APPROACH

What is it?
Definition: It is an essential method to quickly
structure, analyze and develop value
propositions for projects (Carlson, C. R., Wilmot,
W. W., 2006).
 WHAT DOES NABC
STANDS FOR?

N A B C
NEEDS APPROACH BENEFITS COMPETITION
 NEEDS

ELEMENT QUESTION INFORMATION GOALS

Describe the target What is the most User need Compile data through
observation and
group need. Observation
important user interview
Interviews Define your focus
and market need? Analysis based upon analyses
Insights and insights
 APPROACH

ELEMENT QUESTION INFORMATION GOALS

Describe the project What is the unique Idea generation Frame the idea
generation by phrasing
focus, the solution, phase
idea and approach How might we…?
and the process Brainstorm (used) questions
concerning the needs
to solving the Quantity (priority) Create a potential
of the target group. need? Exploratory (in solution by prototyping
nature)
 BENEFITS

ELEMENT QUESTION INFORMATION GOALS

Describe the project’s What are the Identify Idea's Define the user benefits
through user tests
user interactions and core aspect
specific benefits Focus on
the positive effects Be Unique implementation
for the target group
for users? (Competitive through strategy and
and clients. Advantage) the scaling of the
product.
User Tests
 COMPETITION

ELEMENT QUESTION INFORMATION GOAL

Describe what your How does the idea and Analytic and Present the idea to the
its benefits distinguish customer/clients
clients can gain from critical approach
SWOT Analysis
you, in respect to the itself from anything Advantages and Business Model Canvas
competition that your competitors disadvantages of Pitch
have to offer? the existing
competition
SUMMARY
 TARGET A SPECIFIC
SEGMENT

RESEARCH CREATE REMOTE OPTIMIZE

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 VALUE PROPOSITION
(PROBLEM-SOLUTION FIT)

What is a Value Proposition?

It is a statement that answers the “WHY”

someone should do business with you rather
than your competitors.
WHAT IS A PROBLEM-SOLUTION FIT?

It is a measure of how well your product

solves the problem it was designed to solve.
 HOW TO MAKE A UNIQUE
VALUE PROPOSITION?

RELEVANCY QUANTIFIED VALUE DIFFERENTIATION

 WHAT THE VALUE
PROPOSITION IS NOT
 EXAMPLES OF UNIQUE
VALUE PROPOSITIONS
CAMPAIGN MONITOR
Uber – The Smartest Way to Get Around
TYPES OF VALUE PROPOSITION

1. Company Value Proposition

2. Homepage Value Proposition
3. Category Value Proposition
4. Product Value Proposition
 BUSINESS MODEL
(PROBLEM -MARKET FIT )

What is a business model?

Profitable and scalable business model

(PROBLEM - MARKET FIT )

What is a problem-market fit?

is to build a solution that addresses the main

problem you are trying to solve
(PROBLEM - MARKET FIT )
 PROBLEM - MARKET FIT

WHY IT IS HOW TO KNOW IF

HOW TO ACHIEVE IMPORTANT IT IS SOLVED?
Who is your target to determine if is a customer's feedback
customers? good market and People talk about of the
Then understand the investors brand.
needs. Social media
develop your idea to
solve the problem
Make a poll, feedback
REFERENCES
Shewan, D. (2022, August 17). 7 of the best value proposition examples we've ever seen. WordStream. Retrieved March 26,
2023, from https://www.wordstream.com/blog/ws/2016/04/27/value-proposition-examples AUCKLAND UNIVERSITY OF
TECHNOLOGY. (2022, October 19). Business, Marketing, Advertising, Retail & Sales (MARS).
https://aut.ac.nz.libguides.com/c.php?g=205007&p=6861820
Twin, A. (2023, March 17). Value proposition: How to write it with examples. Investopedia. Retrieved March 26, 2023, from
https://www.investopedia.com/terms/v/valueproposition.asp#toc-what-is-a-value-proposition
Laja, B. P., Peep Laja Peep Laja is the founder of CXL. He's a renowned conversion optimization champion and was nominated
as the most influential CRO expert in the world. After setting up and running Speero (previously CXL Agency) for five years,
Student, S., Benjamin, R., Pete, Ogg, J., Gops, Hussan, J., O’Connor, S., Bangia, V., Renate, Mui, S., Sam, Stephenson, A., Onyach,
B., Derrick B. (Web Design London Ontario), Jay, Skakun, C., Kaniel, … Braziller, C. (2023, March 10). Unique value proposition:
How to create a UVP (with 7 examples). CXL. Retrieved March 26, 2023, from https://cxl.com/blog/value-proposition-
examples-how-to-create/
What's a value proposition? it's what your business does better than anyone else. Shopify. (2021, February 11). Retrieved March
26, 2023, from https://www.shopify.com/ph/blog/value-proposition
‌Account suspended. (n.d.). Retrieved March 26, 2023, from https://www.tactyqal.com/blog/problem-solution-fit-before-
product-market-fit/#:~:text=Problem%2Dsolution%20fit%20is%20a,essential%20for%20a%20successful%20startup.
REFERENCES
Team Asana. (2022, November 15). What is a needs assessment? 3 types and examples. Asana. Retrieved
March 27, 2023, from https://asana.com/resources/needs-assessment
AUCKLAND UNIVERSITY OF TECHNOLOGY. (2022, October 19). Business, Marketing, Advertising, Retail & Sales
(MARS). https://aut.ac.nz.libguides.com/c.php?g=205007&p=6861820
Team, T. I. (2023, January 17). Target market: Definition, purpose, examples, market segments. Investopedia.
https://www.investopedia.com/terms/t/target-market.asp
LinkedIn. (2023). Linkedin.com. https://www.linkedin.com/pulse/problemsolution-fit-vs-productmarket-
elena-oprea/
‌Jadeja, N. (2022, April 28). Problem Solution Fit vs. Product Market Fit – Similarities, Differences…. Growth
Hackers. https://www.growth-hackers.net/product-solution-fit-vs-product-market-fit/
REFERENCES
NABC Approach:

Carlson, C. R., Wilmot, W. W. (2006). Innovation: The Five Disciplines for Creating What Customers Want. New
York: Crown Business.
Carlson, C. R., Wilmot, W. W. (2006). Plan the pitch with the NABC-model: Method. Retrieved from University of
Copenhagen: https://innovationenglish.sites.ku.dk/metode/plan-the-pitch-with-nabc/
DocFest, S. (2012, July 4). NABC: How to develop an idea. Retrieved from YouTube:
https://www.youtube.com/watch?v=iHiLAJGDGt4
Georgi, D. (2020, May 22). The NABC approach to idea evaluation. Retrieved from D4 Pharma: https://d4-
pharma.com/the-nabc-approach-to-idea-evaluation/
Narduzzo, A. (2015). The NABC approach to structure new business ideas. Retrieved from The Free University
of Bozen-Bolzano: https://www.unibz.it/assets/Documents/Faculty-Economics/unibz-Econ-
Entrepreneurship-NABC-Intro.pdf
Stanford Research Institute. (2006). NABC: Model. Retrieved from University of Copenhagen:
https://innovationenglish.sites.ku.dk/model/nabc/
Group 2 - B38

THANK
YOU
 ICE
BREAKER
#2
QUICK QUIZ
 QUESTION #1:
It is a qualitative and quantitative assessment
of a market.
QUESTION #2:
Give atleast one (1) factor that affects
identification of your Target Market.
QUESTION #3:
It is a process for determining the
gaps between current or desired
outcomes.
QUESTION #4:
State all the discussed needs
assessment data collection
methods.
QUESTION #5:
In NABC, during the element NEED
phase, what question must be
addressed?
QUESTION #6:
In NABC, what technique does the
element APPROACH heavily uses?
QUESTION #7:
Is Value Proposition the same as
positioning statement?
QUESTION #8:
What are the three criteria that
should be met in writing a unique
value proposition?
QUESTION #9:
It is used to build a solution that addresses
the main problem that you are trying to
solve.
QUESTION #10:
It is a profitable and scalable plan used by
companies to its identified target market.