EXAMINE

BUY-IN WITH
STAKEHOLDER
ANALYSIS

HOW-TO GUIDE
 Examine Buy In with Stakeholder Analysis
HOW-TO GUIDE

Identifying the main stakeholders and their level of influence can be vital to the success of your
project. Stakeholder analysis involves recognizing individuals and groups with the power to either
sway or make a key decision. Mapping can be used to get a deeper understanding of the position
and motive of each stakeholder involved in the decision making process.

Use Demand Metric’s Stakeholder Analysis Matrix to document key influencers and
understand how your efforts can be channeled more effectively.

What are the Key Stakeholder Types?

Decision Makers; Executive Influencers; Executive Buyers; Technical Influencers; Technical Buyers;
End Users; Consultants; Project Team, etc.

What are the Drivers for Decision Support?

Influence – how much influence does this stakeholder have in the decision?
Interest – what is the current level of engagement and interest?
Power – how much organizational power does this person possess?
Buy In – to what degree does the stakeholder support the project or sale?
Current Support – is the support level High, Moderate, or Low?
Flexibility – how likely is this stakeholder to change their mindset?

2 EXAMINE BUY-IN WITH STAKEHOLDER ANALYSIS HOW-TO GUIDE

 Action Plan
STEP 1 - Prepare a Stakeholder Analysis

Prepare a Stakeholder Analysis

1 Stakeholder
Analysis Matrix Assesses Influence
and Buy-In

Identify Risks
2 and Threats
Use Demand Metric’s
Stakeholder Analysis Matrix
to assess the influence and
buy in of key stakeholders.

Develop Action
3 Items

Update Your Stakeholder Analysis Matrix

4 Matrix
VIEW RESOURCE

Communicate
5 with Project
Team

3 EXAMINE BUY-IN WITH STAKEHOLDER ANALYSIS HOW-TO GUIDE

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