Case Writing Track Assignment

Grad 1 Course F23

Welcome to the Case Study Proposal Analysis and Assessment Assignment. In this assignment,
you and your group will delve into a case study proposal, deconstruct its elements, and provide
recommendations for enhancement. The objective is to tap into your critical thinking skills,
evaluating the key components of a research proposal and offering constructive suggestions to
refine it.

Assignment Details
• Objective: Analyze the provided case study proposal, assess the quality of each section,
and propose improvements.
• Group Collaboration: This is a group assignment. Include all your team members
names and IDs in the space provided in the assessment template (p.3). Collaborate with
your peers to collectively evaluate the case study proposal.
• Scoring: The assignment carries a maximum of 5 points. These points are awarded based
on the quality and depth of your analysis, as well as the constructive recommendations
provided.
• Submission Format: Submit your group's findings and recommendations in a the
template provided (p.3) in PDF format.
• Submission Date: The deadline for submission is December 4th at 11:59 PM.

Case Study Proposal Overview

The case study proposal you will be examining includes the following elements:
• Case Title
• Case Proposal Introduction
• Background Information
• Research Question
• Case Study Rationale
• Research Methodology
• Data Sources
• Ethical Considerations
• Case Study Timeline
• References

Your task is to assess each of these sections in the proposal, identifying strengths and
weaknesses. Constructive recommendations should be provided for elements that are lacking or
require improvement.

Assignment Structure
• Analysis: Within your groups, critically evaluate each section of the case study proposal.
Consider its clarity, specificity, and its alignment with the overall research goals. Identify
areas for enhancement.
 • Recommendations: Offer recommendations for each section that is identified as
suboptimal or in need of improvement. Your recommendations should be specific and
actionable.
• Submission Guidelines: Prepare a clear and well-structured PDF document that includes
your group's analysis and recommendations. Make sure to highlight the areas for
improvement and provide detailed suggestions.

Remember that the quality of your analysis and the practicality of your recommendations will
determine the points awarded for this assignment. This exercise aims to develop your skills in
assessment and constructive feedback. Make the most of this opportunity to apply your critical
thinking and academic skills to a real-world scenario.

The deadline for submission is December 4th, 11:59 PM.

Good luck 
 ASSESSMENT TEMPLATE
Group Members
Student Name
Abdallah Nadi
Yousief Tarek
Mohamed Naser
Adel Ahmed
Tarek Abdelrahman Kamel
Mahmoud Mohsen Lotfi
Section Number 03
Section Professor Khaled Eid Khairallah
Case Proposal Assessment
Assignment Case Study #
Case Proposal Component Assessment
Case Title The title "ABC Company's
Marketing Strategies" is clear
but lacks specificity. Consider
adding details about the specific
aspects or time frame of the
strategies.
Case Proposal Introduction The introduction provides a
clear overview of the purpose of
the case study proposal and the
context of the research.
- Specificity: The introduction
mentions that ABC Company
has launched a series of
marketing strategies but lacks
specific details about the
strategies themselves.
Background Information The background section states
that ABC Company is a retail
business, but it lacks additional
information about the
Student ID
19200025
202002471
202001815
202000732
202001481
202002446
Recommendations
Ensure alignment with
research goals by highlighting
the key focus or objectives in
the title for a more
informative and engaging
overview.
To enhance this section,
provide more specific
information about the
marketing strategies
implemented by ABC
Company. This will help
readers understand the scope
and focus of the research
Expand the background
section to include relevant
information about ABC
Company, such as its market
 company's size, industry
position, or any relevant details
that would provide a better
understanding of its operations.
Research Question The research question is clear
and specific, focusing on
assessing the impact of recent
marketing strategies on ABC
Company's market positioning
and financial performance.
share, target market,
competitive landscape, or any
significant milestones.
No specific
recommendations is required
for this section.

Case Study Rationale Performance evaluation: It aids Implementing these

in determining how well ABC
Company's tactics are working.
Analysing the ways in which
these tactics affect financial
performance and market
positioning offers important
insights into their effectiveness
or potential areas for
development.
recommendations will not
only strengthen the research
study but also provide more
comprehensive insights into
the impact of marketing
strategies on ABC Company's
market positioning and
financial performance within
the retail sector.

Strategic Decision-Making:
ABC Company's future strategic
decisions may be informed by
the knowledge gathered from
this study. Future marketing
initiatives can be shaped by
knowing what works and what
doesn't in a dynamic retail
environment, ensuring that they
suit consumer preferences and
market trends.

Competitive Edge: ABC

Company is able to determine
the market's opportunities,
threats, weaknesses, and
strengths by evaluating the
effects of these strategies. This
information can be used to
 obtain an advantage over
competitors in the retail
industry.
Research Methodology - Clarity: Although the
methodology mentions that a
survey will be carried out with a
small number of clients, it is
vague about the nature of the
survey, the size of the sample,
and the data analysis
techniques.
- Improvement: Make more
detailed information about the
survey design, including the
questions to be asked, the
sampling plan, and the data
analysis methods to be
employed, available in the
methodology section. This will
make it more clear how the
research data will be gathered
and examined.
Data Sources The data sources indicate
gathering information from the
business, but they don't say
what information will be
gathered or for what purpose.
Ethical Considerations The commitment to upholding
ethical principles is clearly stated.
Protection of customer data
Provide a more detailed
explanation of the survey
design, such as the specific
questions to be asked, the
sampling plan detailing how
participants will be selected,
and a comprehensive outline
of the data analysis methods
to be used, will significantly
enhance the methodology
section. By incorporating
these details, the research
process becomes clearer,
offering a better
understanding of how data
will be gathered, analyzed,
and interpreted, thereby
strengthening the overall
quality and transparency of
the study.
Give further information on
the precise data that needs to
be gathered from ABC
Company, including sales
figures, financial records, and
campaign analytics.
Additionally, describe how
the impact of the marketing
initiatives will be evaluated
using this data. This will
make the data sources and
their applicability to the study
more clear.
Provide detailed information on
the specific measures employed
for ensuring customer data
 confidentiality and obtaining
informed consent are highlighted.
Areas for Enhancement:
Specify the exact measures in place ethical challenges that may arise
to ensure confidentiality, such as
encryption methods and secure
storage protocols.
Explicitly address potential ethical
challenges that may arise during
the study, showcasing a proactive
approach to ethical integrity.
Case Study Timeline The timeline is concise and
mentions the completion target of
six months.
Areas for Enhancement:
Lack of specific milestones and
deadlines for key phases of the
research.
References There are three sources listed in
the references section, but no
information regarding their
precise usage in the research is
provided.
Case Study 3: "ABC Company's Marketing Strategies"
• Introduction:
In the dynamic realm of retail, where consumer preferences and market trends are in constant
flux, ABC Company, a well-established retail player, has recently launched a series of marketing
confidentiality, including
encryption methods and secure
storage protocols.
Explicitly address potential
during the study, showcasing a
proactive approach to ethical
integrity.
Offer a more detailed
breakdown of the research
timeline with specific milestones
and deadlines for crucial phases
like literature review
completion, survey design, data
collection, analysis, and
reporting.
Ensure the proposed deadlines
are realistic and allow flexibility
for unforeseen challenges,
contributing to a well organized
and achievable research plan.
Give a succinct description
of the ways in which each
reference source will advance
the research, citing particular
theories, frameworks, or
earlier investigations that will
be compared or referenced.
This will make it clearer how
pertinent the references are to
the study. These areas of
improvement will help the
case study proposal become
more detailed, targeted, and in
line with the general
objectives of the research.
strategies. These strategies, designed to bolster market presence and financial performance, hold
the potential to shape the company's future.
ABC Company, with a rich history and strong market presence, is navigating an ever-changing
retail landscape. Guided by visionary leadership, the organization has implemented these
marketing strategies to adapt to the contemporary market.
This case study proposal aims to assess the impact of these marketing strategies. We seek to
understand their influence on ABC Company's market positioning and financial performance,
providing valuable insights for the company and the wider retail sector.

• Background:
ABC Company is a retail business.

• Research Question:
To what extent have the recent marketing strategies of ABC Company influenced its market
positioning and financial performance, and what lessons can be learned from this experience?"

• Rationale:
This research is important to understand marketing strategies.

• Methodology:
We will survey a few customers.

• Data Sources:
We will collect some data from the company.

• Ethical Considerations:
This study will uphold ethical principles, ensuring that customer data remains confidential and
used solely for research purposes. Informed consent will be obtained from survey participants to
protect their privacy and interests.

• Timeline:
We aim to complete this research within six months.

• References:
1. Smith, J., & Brown, A. (2020). Marketing Strategies for Retail Businesses.
2. ABC Company Annual Report (2022).
3. Harvard Business Review (2019). Case Studies in Marketing Excellence.