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Business Plan of The Stationery Shop PDF
Business Plan of The Stationery Shop PDF
T H E S T A T I ON E RY S H OP
A & A
Inside sarki gate, shop # 2/B near mohalla ghori khan Peshawar.
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BUSINESS PLAN OF THE STATIONERY SHOP
E X E CU TIV E SU M M A R Y
The stationery shop will be fully customized stationery outlet. It will
provide some useful and needy stationary material like, copies, pages,
register, stationery material , other than that we will provide color
and ordinary printing facility to our customers in reasonable price,
we will also provide scanning facility and most important photo copy
facility will be provided to our customers.
The stationery shop is a sole proprietorship running by a student of
Im|sciences, he is studying Business administration so he has a
background related to this field. The stationery shop will focus to
provide a quality product to their customers and fulfill their needs on
reasonable prices. Our prime focus will be the availability of product
in time.
The stationery shop will be located in the main city area, inside sarki
gate. The shop will be on main road side so it will attract the eyes of
mostly people. The area is full of schools and nearby colleges. There
are mostly primary and secondary schools near to our shop so our
target will be to provide the children’s some basic stationery material
like pencils, rubber, copies and we will give some free stickers,
candies and some other little thing to our little customers just for
attracting there mind to our shop. We will also keep the new and
according to the syllabus books for the school and private colleges on
special student discount package.
Our basic strength will be that that there is no other book or
stationery shop near to us. People from the area have to go far for the
books and some basic things so this will be our mai n strength and we
use it well for attracting our new and potential customers.
COMPANY OWNERSHIP:
The stationery shop will be an sole proprietorship business running
by a single person named Asad Ashfaq, looking for mature capital and
serve their customers with a quality products.
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BUSINESS PLAN OF THE STATIONERY SHOP
MISSION STATEMENT
The mission of the Stationery shop is to provide the best office and basic
stationery to our customers. Stationery shop exists to attract and
maintain customers. Our product and services will exceed the
expectations of our customers
KEY TO SUCCESS
Key to success for the stationery shop will be:
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BUSINESS PLAN OF THE STATIONERY SHOP
DUTY/RESPONSIBILITY OF OWNER:
The stationery shop will be running by a single person named Asad
Ashfaq, he will be the single owner of this shop. He will open the shop
in the morning and then a salesman will come and handle the shop till
the owner comes back to the shop. There will be three corners in the
shop one will be the books corner , other will be the printing facility
corner and the third one will be the cash and basic stationery
material corner There will be two boys working with the owner for
the maintenance of the shop. The owner will be sit on the counter side
and he will also manage the stat for managing the cash accounts and
selling the basic stationery materials. One of the boy will be in books
corner dealings with all kinds of books and stuff, and the other guy
will be handling the photo copy machine, scanning and printing
machines.
E N V IR O N M E N TA L A N D IN DU STR Y
A N A L Y SIS
SERVICE DESCRIPTION:
The stationery shop will be located I main city area targeting the main
city segment because there is a need in the area for this shop.
Stationery shop will be given the best quality products for office,
college, school and for home stationery use. The shop will be always
remain nimble enough to respond to the needs of the community in
which it serve.
COMPETETIVE COMPARISON:
We have a found a niche market in the area, there is no good
stationery shop in this area. People from the area found them very
disturb when they should go far for very little and single things. There
are some shops in the QISSA KHUWANI bazaar who are offering these
products and services but the area we are targeting they are far from
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BUSINESS PLAN OF THE STATIONERY SHOP
the qissa khuwani bazaar. So this will be our competitive edge and we
will use this as our strength and will serve the community with our
services.
FULFILLMENT:
This is the sole proprietorship business, run by a single person so all
the profit will go directly to the owner. There will be tow boys
working with the owner and each of them will be given salary on
monthly basis.
TECHNOLOGY:
Since technology has no serious impact on our business because this
business is really not concern with the technology. But since it is a
factor with affect the business. So we will use the best available
technology for our printing, scanning and photo copy machines. Other
than that we will also use the best and latest technology for our
record keeping and for cash transactions.
MARKET SEGMENTATION:
We will be focused on meeting the local need for the stationery shop
with in the main city are.
MARKET SEGMENTATION
GEOGRAPHIC MAIN CITY AREA i-e SARKI,
KOHATI, MAIN CIRCULER ROAD.
DEMOGRAPHIC STUDENTS BELONGING FROM
DIFFERENT CLASSES.
LIFESTYLE ANY TYPE OF PEOPLES
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BUSINESS PLAN OF THE STATIONERY SHOP
UNIVERSITY STUDENTS:
We will also focus on this segment. There is large amount of students
in the city area studying in the university level so we will give special
discount to university level on some books and especially on printing
facility. Because university students have mostly print out work so
we’ll give them discount for attracting them on our shop.
OFFICE STATIONERY:
Beside school, college and university students. Targeting the office
area is also our one main target. We will keep all those necessary
office stationery material and we will give the best quality to the
office. We will also offer buying in bulk so that more customers can
come to us and put their trust on us. It will contain office papers of
different qualities, office file covers of different styles and we will also
take orders for the covers of their own logo on files, writing material
like pen, pencil etc and many more basic and needy things.
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BUSINESS PLAN OF THE STATIONERY SHOP
MARKET GROWTH
The literacy rate of Pakistan is increasing year by year as showing the
upward moving of rate in given graph:
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BUSINESS PLAN OF THE STATIONERY SHOP
MARKET NEED
We are targeting the main city area because there is a seriously need
of this shop. There is no stationery shop in the area people really
suffer hard when they need simple pen and paper and they don’t get
this and then they have to go far to another area for buying things. So
we are targeting the area with our quality product and services so
that we can serve the people for their goodness and enhance our
revenue by creating certain sales.
MAIN COMPETETORS
MAQBOOL SATTIONERY MART
QISSA KHUWANI BOOK SHOPS
GHAFOOR STATIONERY
ARSHAD STATIONERY
JAN’S SONS
These are our main competitor but these shops are far from the area
where we are targeting. These shops are located in kissa khuwani
bazaar and our shop is in the main city area, but we will also consider
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BUSINESS PLAN OF THE STATIONERY SHOP
them as our main competitor and we will consider their mistakes and
we’ll make their mistakes as our strength.
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BUSINESS PLAN OF THE STATIONERY SHOP
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BUSINESS PLAN OF THE STATIONERY SHOP
PROMOTION STRATEGY:
ADVERTISING:
We'll be developing our core positioning message: "THE STATIONERY
SHOP" to differentiate our service from the competition. We will be
using direct mail campaigns, and local TV channel advertising to
launch the initial campaign of our shop.
DIRECT MAIL:
We will send direct mail campaigns to the housing developments in
the near houses of the shop. We will also offer monthly free calendars
and some notebooks for our customers just for the maintainance of ur
shop and products.
COMMUNITY ENVOLVMENT:
We will be active in the city area sponsoring events at the community
center for families, students and for related terms.
SOCIAL MEDIA:
We will advertise our stationery shop on social media i-e on Facebook
and tweeter. We will also run a campaign on Facebook and tweeter for
the awareness of the people.
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BUSINESS PLAN OF THE STATIONERY SHOP
ORGANIZATIONAL STRUCTURE
The opening management team for the stationery shop will consist of
one Owner who is the manager and the two other boys who will help
them to run the shop with owner. One of the boy will be on books
corner and the other boy will be on the printing, scanning, and photo
copier side. The owner will run the cash operations and the main
stationery side.
As the stationery shop sales increases more investment will be made
over 3 years depends upon the sales.
Owner of the shop – Asad Ashfaq. He is the owner, he will responsible
for all major activities, daily operations, and also managing all the
other two boys.
He is doing bachelors in business administration.
Good in speaking and managing the customers.
He has a good education and business field background.
The two other boys will be kept for the shop. They will be given salary
on monthly basis. They should be:
Good in handling the customers.
Good speaking quality.
Minimum matric/fsc education.
Obedient to the job.
Should follow the shop timings.
ASSESMENT OF RISK:
There are few factors of risk in the shop which are given below:
a) Some people from our city don’t want change, they should prefer
their old choice of the far kissa khuwani shops.
b) Sometime the product should not be available on the shop and
customer should feel bad for this.
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BUSINESS PLAN OF THE STATIONERY SHOP
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