SYNOPSIS

INDUSTRY RESEARCH PROJECT/BUSINESS RESEARCH

PROJECT
SYMBA SEM-IV / TYBBA SEM-IV (2023)

A study on early adoption of investment habits among

millennials

Prepared By

Enrolment No. Name

20131017 DINAL THAKOR
20131156 RITIKA SINGH

Under the Guidance of

Dr. Nikita Mehta
 School of Business and Law
Navrachana University

INDEX

Sr. No. Particular Page No.

1 Introduction
2 Objective of the study
3 Description of the problem
4 Justification for the proposed study
5 Methodology
6 Project schedule
7 Reference
 INTRODUCTION

This paper will concentrate on Millennials, and their early relinquishment of new technologies.
Research studies show that millennials agree with marrying and having children overdue, are
answerable for developments regarding the renting rather of buying the house and having
children late, who prefer to live in metropolises, their spending and shopping for choices are
urged through social media platforms like Pinterest, Twitter, Instagram, Facebook etc.

All by each, millennials are sure to disrupt, reshape Andre-contour the fiscal system. Although
applied to different fields, many studies have been conducted using the proposition in library
wisdom with a focus on invention; rather the focus has been on technology relinquishment
(Russell and Hoag, 2004). The present study is to review and conflation of recent studies on the
savings and investment patterns of Millennial. Millennial is the name given to the generation
who born between 1981 and 1996, dates now clarified by the Pew Research Center, the
millennial generation follows Generation X. This helps the experimenter in understanding the
exploration problem easily and to design the methodology by which the study is to be conducted.
It also helps to identify a gap that exists in the chosen area of exploration.

Investing for wealth in early age is veritably important. millennial those are apprehensive and
has knowledge about investment; they can achieve their fiscal thing in early age. Investment
decision is a most delicate task which requires a fresh finance knowledge rather of having only
bank account. In the present study experimenter has studied the investment gesture of millennials
in Pune City, factors impacting the investment opinions, Pattern of investment and problems
faced by the millennials while investing.
Investment behavior is grounded on query about the future and is therefore parlous. News and
rumors and speed, vacuity of information play important places in investment requests. Threat
propensity, threat preference, and station are the major generalities and explanations of
investment behavior.
So, the investment pattern has stressed that age has no association with the investment choices
made by millennial generation anticipate for withdrawal plans. Rather the study establishes a
high relativeness of preference for ultramodern investment options of collective finances and real
estate. The other set of demographic variables used is occupation and the study reveal a veritably
high association between the profession and the investment choices.
Problem faced by the millennials while investing is being discussed further.

OBJECTIVE
The purpose of this study is to contribute an understanding of the millennial actual investment
habits
1. The purpose of this study is to contribute an understanding of the millennial factual
investment habits
2. To understand the aspects prevailing the investment opinions of Millennial.
3. To study the significance of beginning to invest at an early stage
4. Helps in learning the basics of managing your investments
5. It has most preferred investments avenue among millennials
6. Explain the Investment strategies for millennials
7. To describe the most common types of investment accounts

DESCRIPTION OF THE PROBLEM

1. Recession – The great recession may have left further than 15 of millennials in their
early 20s out of work, numerous of whom are still floundering to get their bases on the
ground. This could hurt them long after they do get work. profitable studies of jobless
people during the recession in the early 1980s revealed that they were still behind
schedule financially 20 times latterly.
Millennials came of age during the Great Recession, which created a domino effect of
fiscal straits for the generation. The Great Recession has divided millennials into two
distinct groups those who took the topmost mega hit from the recession and dealt with a
tough job request, and those who endured the recovery period, entering a better job
request. In a nutshell, the oldest millennials went through the eye of the storm, while the
youthful millennials caught the headwind.

2. Saving for Retirement – keeping in mind regarding future is the foremost precedence of
every existent. numerous millennials hadn’t allowed about this and this passed as a
problem to them.
 3. Following the fiscal budget – numerous millennials didn’t know how and where to save
plutocrat and that lead to a problem. numerous individualities understand that saving can
be proper idea to have investment in under control.

JUSTIFICATION FOR THE PROPOSED STUDY

The research will focus on the early adoption of investment among millennials. Researching
about this project may help us in getting better insights of investment which might clear our
misconceptions and theories regarding it. And will help in having a better idea about it and
definitely will help us further in this area.
1. boost your earnings: Understanding and adopting of early investment habits help an
individual to boost his/her earnings.
2. The present work will show the data of how many millennials do invest, in addition to
offering a comprehensive look at which avenues do they prefer and so on.
3. The reasons that led us to investigate on this topic is because of the fact that many of the
millennials nearby us don’t know the benefits of early adoption of investment, they don’t
know how and where to invest, by this study we would be able to tell them and try to
make them understand about the same.
4. We believe that by means of a detailed analysis of the evolution of financial transactions
carried out will allow us to help our misconceptions about the investment and would help
us to invest and make better decisions in future.

METHODOLOGY

 Secondary data: We have relied on the existing information and data i.e., Secondary
data and which had help us in drawing conclusions.
 Sources of data: we have considered the data available on the internet i.e., blogs and
website, and from the commercial information sources like published sources,
newspaper, journals or TV stations.
 Primary data: It was collected through structured questionnaires from selected
respondents.
 Sampling method we have considered and selected samples of only few individuals
(from the millennial category) for the research by using a stratified sampling method. In
this, total samples were divided into strata based on certain factors like gender,
demographic areas, income and etc., to complete the sampling process.
  Sampling size Questionnaire was conducted between 20 respondents and study was
made on these 20 respondents only. And the study was limited to Vadodara city only.
 Data analysis: on the basis of the gathered data we have opted for pie charts, bar graph
and other figures for the analysis of the data and inferential statistics which tested the
hypotheses developed based on the research objectives.

PROJECT SCHEDULE
Project scheduling is done to organize the tasks, responsibilities and due dates as in a timetable
to understand the ideal sequence to complete the project on time.
This research project consists duration of 5 months.
NO. Description Date
1. Review of literature 24
2. Data collection tool 20
3. Field work 25
4. Data processing 15
5. Data analysis 15
6. Report writing 10

REFERENCE
https://www.investopedia.com/articles/personal-finance/021914/money-habits-millennials.asp
https://scholar.google.com/scholar?
hl=en&as_sdt=0%2C5&q=early+adoption+of+investment+habits+among+milleninials&btnG
https://iosrjournals.org/iosr-jbm/papers/Vol24-issue7/Ser-5/C2407051621.pdf