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  • IBM 250 Case Study

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    rishi
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    Tela should position itself around authenticity to communicate its social mission of giving back to its country by providing employment for female entrepreneurs. Its taglines emphasize keeping women in business while providing warm ponchos, and attracting customers with its social cause while awakening their sense of social responsibility. While Tela's values are good, communicating them or reaching customers in a more creative way could give it an advantage over competitors.

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    Tela should position itself around authenticity to communicate its social mission of giving back to its country by providing employment for female entrepreneurs. Its taglines emphasize keeping women in business while providing warm ponchos, and attracting customers with its social cause while awakening their sense of social responsibility. While Tela's values are good, communicating them or reaching customers in a more creative way could give it an advantage over competitors.

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    13 views1 page

    IBM 250 Case Study

    Uploaded by

    rishi
    Tela should position itself around authenticity to communicate its social mission of giving back to its country by providing employment for female entrepreneurs. Its taglines emphasize keeping women in business while providing warm ponchos, and attracting customers with its social cause while awakening their sense of social responsibility. While Tela's values are good, communicating them or reaching customers in a more creative way could give it an advantage over competitors.

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    © All Rights Reserved
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    The positioning that seems the most imperative and that Tela should use is "authenticity.

    " The

    main concept of this company or the social mission of the company is giving back to the country.

    The values that are imposed by the company are appreciable. The tagline of the company is

    "Tela isn't just about style; it's about livelihood" and "Our ponchos keep you warm and keep

    women entrepreneurs in business", which means female workers are given employment and an

    opportunity to showcase their talent." The social cause behind any business attracts the

    customers and awakens the feeling of social responsibility within. Many people in society

    believe one should buy a product for a good cause and one should give back to society for a

    cause. All the values followed by the company are good enough, but if Tela can communicate

    those values or reach out to the customers in a more creative way, it will gain an advantage in the

    market and in the competition.

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