Mar'22 PMS Review

Elroy Rupas Bugree

MSF'22 PMS
TSP0839 Senior Executive

Goal Listing - 4
Company Value - 7

Goal Listing - (4)

Increase Diagnostic growth and visibility.

01-Oct-2021 to 31-Mar-2022 | In Progress

Achievement %
80.00%

Achievement (%) -
Manager
80

Goal Description
- Making changes in diagnostic Vertical ( Ideating to Operational ) to cross the bench mark which is now stagnant.
- Upsell / Cross sell

Creating a Separate universe for Repeat Diag Users.

01-Oct-2021 to 31-Mar-2022 | In Progress

Achievement %
60.00%

Sub Goal description

1. Creating separate Webhooks for to give CC team a flow of users.
2. Sorting users and giving them personalized calls based on their actions

Changing BAU Campaigns Setup

01-Oct-2021 to 31-Mar-2022 | In Progress

Achievement %
80.00%

Sub Goal description

1. Reducing BAU campaigns.
2. Making Many intent Based Journeys ( For eg. Browsed Meds / Covid Recovery / Family Upsell Etc)
 3. Introduced Automated way to set up FBT model.

New Ways to Analyze Data

01-Oct-2021 to 31-Mar-2022 | In Progress

Achievement %
60.00%

Sub Goal description

1. In process with team to create a Dashboard which will show cases us segment wise information of users.
2. This will reduce BAU segments and Give us a holistic view of users.

Self | NA

Comments

N/A

L1 Manager | NA

Comments

Elroy has worked well in temrs of setting up intelligent campaigns and triggers for Diag
He has a got a good grip on the business and its expectations

L2 Manager | NA

Comments

Elroy has worked well in temrs of setting up intelligent campaigns and triggers for Diag
He has a got a good grip on the business and its expectations

Growth Analysis Enhancement

01-Oct-2021 to 31-Mar-2022 | In Progress

Achievement %
80.00%

Achievement (%) -
Manager
80

Goal Description
- Understanding the over all Diag Vertical running setup and Map it with other verticals to improve over all growth and not
collide. (KPI tracking)
- Optimizing Spends for different channels and improve over all CPB.

- Ps. Daily Daig NMV is somewhere around 20Lks. Started with 3k orders a month last Jan 21. Currently somewhere around
3.5k + orders a day Jan22.
Self | NA

Comments

Will Improve select few Major KPI and work for its betterment.

L1 Manager | NA

Comments

Elroy has been instrumental in setting up various campaigns and journeys to achieve GMV and order targets for Diag

L2 Manager | NA

Comments

Elroy has been instrumental in setting up various campaigns and journeys to achieve GMV and order targets for Diag

Over All Verticals Walk through

01-Oct-2021 to 31-Mar-2022 | In Progress

Achievement %
80.00%

Achievement (%) -
Manager
80

Goal Description
1. Creating Journeys for Surgicare
2. OTC / PL Campaigns
3. New User Journey (Changes and Analysis)
4. Milestone Campaigns
5. Old User - New User Campaigns
6. Docon Campaigns

Self | NA

Comments

N/A

L1 Manager | NA

Comments

Although hes worked on alot of other vertical campaigns and done well. he needs to be able to get a better grip on Non-diag
verticals and whats happening on the business front here.

L2 Manager | NA

Comments

Although hes worked on alot of other vertical campaigns and done well. he needs to be able to get a better grip on Non-diag
verticals and whats happening on the business front here.

Email Enhancement
01-Oct-2021 to 31-Mar-2022 | In Progress

Achievement %
70.00%

Achievement (%) -
Manager
70

Goal Description
1. Working Towards Creating a Structured Email universe.
2. Improving on Creatives and Content
3. Upscaling Email metric.

Self | NA

Comments

Will Take a deep dive in how email is biennial for us and its improvement

L1 Manager | NA

Comments

Email send outs happen with the right targeting.

The next step of growth for Elroy is to build more intelligent campaigns and work towards sustaining or improving email
metrics.

L2 Manager | NA

Comments

Email send outs happen with the right targeting.

The next step of growth for Elroy is to build more intelligent campaigns and work towards sustaining or improving email
metrics.

Company Value

Be Like Family

Company Value Tier

Be Like Family

Company Value Description

Treat internal & external stakeholders with trust, respect, humility and selflessness just like your own FAMILY. (By
Stakeholders we mean Customers, Competitors, Partners & Fellow Colleagues.)

Self | Strength

Comments

Great team to work with. Every one here Hears to understand and than to reply.

L1 Manager | Strength
Comments

NA

L2 Manager | Strength

Comments

..

Customer First

Company Value Tier

Customer First

Company Value Description

We believe the customer is the core of our existence. We place the customer ahead of everything. We offer them the best
value and convenience through our offerings.

Self | Strength

Comments

Promoting right message at right time to the right audience

L1 Manager | Strength

Comments

NA

L2 Manager | Development Area

Comments

Really needs to think what os best for customer and not for a particular vertical

Raise the Bar, Always!

Company Value Tier

Raise the Bar, Always!

Company Value Description

Strive to achieve more than yesterday. Try to better your best. Strive for excellence by improving constantly and focusing on
brutal prioritisation.

The endless hunger to do better drives us. It makes us what we are and propels us towards our end goals.

Self | Strength

Comments

From 1 to present - My growth and Companies growth is going up and above.

L1 Manager | Strength

Comments
NA

L2 Manager | Strength

Comments

..

Speak Up.Commit.Deliver

Company Value Tier

Speak Up.Commit.Deliver

Company Value Description

Put your point forward without any hesitation or apprehensions. Once a decision is finalized, commit to it completely and strive
for the best possible outcome.

Feel free to speak up and never hold back on ideas. Ensure merit always triumphs.

Self | Strength

Comments

N/A

L1 Manager | Strength

Comments

NA

L2 Manager | Development Area

Comments

Needs to think customeer first and not give in to requests

Being Frugal Matters

Company Value Tier

Being Frugal Matters

Company Value Description

Be mindful of the resources you spend and allocate. Resources i.e., TIME, EFFORT and MONEY are always limited.

Resource allocation is to be prioritised in the following order: Customer > Enterprise > Team > Individual.

Accomplish more with less without compromising on quality of the output.

Self | Strength

Comments

N/A

L1 Manager | Strength

Comments
NA

L2 Manager | Strength

Comments

..

Act. Fail Fast. Learn

Company Value Tier

Act. Fail Fast. Learn

Company Value Description

Strive to create a self-sustaining loop where in people act quickly, fail fast (if required) and learn and incorporate the learnings
into the next/subsequent activity.

Self | Strength

Comments

Ideas for Campaigns Fail. But we keep trying till we see results

L1 Manager | Strength

Comments

NA

L2 Manager | Development Area

Comments

Needs to think experimantation first

Never Say Die. Never!

Company Value Tier

Never Say Die. Never!

Company Value Description

Be creative and use all the resources to find opportunity in adversity. Be unstoppable. Never stop in the face of failures and
roadblocks. Focus on finding solutions. There is no failure except in no longer trying.

Self | Strength

Comments

N/A

L1 Manager | Strength

Comments

NA

L2 Manager | Strength
Comments

..

Career Inputs and Overall Summary

Self

Q1) Career Inputs

Q2) What role in the organization do you aspire to do next?

Growth / Performance Marketing.

Q3) Overall Summary

Q4) Please share an overall summary of your performance for the assessment period, highlighting key achievements,
challenges faced, your strengths development areas
Diagnostics is grown 60x from March 21. And I have been a part of this Journey. I am versatile in terms of working.
Can Help / Ideate / give results to anything that has been put into my basket.

L1 Manager

Q1) Career Inputs

Q2) Please highlight employee's key strengths

Elroy works well under pressure and is effectively handling cross functional projects and campaigns.

Q3) Please highlight employee's areas of improvement

Although hes gained enough context on his current categories, Elroy needs to build better understanding of other
business verticals and start focusing on CRM initiatives here.

Q4) Overall Summary

Q5) Please share an overall summary of the employees performance for the assessment period, highlighting key
achievements and challenges faced
Elroy has worked meticulously to build Diag campaigns and journeys. he works hard and with complete dedication
on these projects. He is able to build complex campaigns and works well with all teams involved to get a
project/campaign running. Hes also very helpful and works very well with his team members,
By focusing too much on one vertical, his grasp on other businesses have taken a bit of a back seat

L2 Manager

Q1) Career Inputs

Q2) Please highlight employee's key strengths

Elroy works well under pressure and is effectively handling cross functional projects and campaigns.

Q3) Please highlight employee's areas of improvement

Although hes gained enough context on his current categories, Elroy needs to build better understanding of other
business verticals and start focusing on CRM initiatives here.

Q4) Overall Summary

Q5) Please share an overall summary of the employees performance for the assessment period, highlighting key
achievements and challenges faced
Elroy has worked meticulously to build Diag campaigns and journeys. he works hard and with complete dedication
on these projects. He is able to build complex campaigns and works well with all teams involved to get a
project/campaign running. Hes also very helpful and works very well with his team members,
By focusing too much on one vertical, his grasp on other businesses have taken a bit of a back seat