Apple Inc.

ARENAS
 Regions: Asia-Pacific, North and South America, Africa, Europe.
 Products: Phones, Tablets, Desktops, Smart Watches, etc.
 Channel: Company website, e-commerce, physical Apple stores, independent retailers,
etc.
 Urban and suburban residents, working professionals, tech-savvy youth, and consumers
in the premium segment make up the customer group.
 Swift programming language, AI/ML, NLP, and other technologies are used in the
technologies.
DIFFERENTIATORS
 High number of patents per year
 First mover advantage in terms of design and manufacturing
 Highly responsive customer service
 Most secure operating system with low likelihood of virus attacks
VEHICLES
 Prioritizing the R&D division
 Making strategic acquisitions, like as those of Shazam and Siri
 Growing the client base globally
STAGING & PACING
 Price skimming is a pricing strategy in which a high price is initially set in the market
before being gradually reduced over time.
 Hosting an Apple Event to generate buzz before a product launch.
 Stopping the product line when it reaches maturity stage to prevent cannibalization.
ECONOMIC LOGIC
 Customers purchase pricey goods because of their high-quality, exclusive qualities.
 Even customers who are price-sensitive are aware of and favour the brand.