Contents

Our working
 Why I selected this product
 Competitive brands in Indian market
 License & Permits required

Product MIX
 Logo, Tagline & Brand name
 USP of the product
 Features of TECHNOVA smartphones V40 thinQ
 Labelling
 Packaging

Price MIX
 Pricing and range of TECHNOVA smartphone
 Range of TECHNOVA phone
 Selling price of competitors
 Cost effective techniques for product & promotion

Promotion
 Advertisement through television
 Publicity
 Web marketing
 Sales Promotion

Place MIX
 Channels of distribution
 Transportation & warehouse
 Introduction

A mobile phone also known as a cellular phone, cell phone & a hand
phone is a device that can make and receive telephone calls over a
radio link whole moving around a wide geographical area. It does so by
connecting to a cellular phone network provided by the mobile phone
operator. Allowing access to the public phone network by contrast a
cordless telephone is used only with the shortage range of a single,
private base station.
In addition to telephone, modern modern mobile phone also
support wide variety of other services such as text, messaging,
mms, email, internet access, short range wireless
communication (Bluetooth), business application gaming &
photography mobile phones are there and more general
computing capabilities are referred to as smartphones.

Why I have selected this product?

Today’s technology has taken a new approach to ease of. Use

putting everything the internet has to offer on a mobile
application. In order to be competitive in the businesses should
considered mobile marketing as a mean to reach consumers
who are on the go. With the right mobile marketing campaign
your business can be in the palm of consumer’s hand making it
easier for them to spend their hard earner money on your
quality product and services.
Mobile marketing specialist are trained and proficient in
application development with several content management
systems. Team members understand the INS and output at
IPhone / IPad SDK, windows mobile, blackberry mobile
application that appear to target audiences.

MOBILE TECHNOLOGY IS MOVING SO FAST,

SO THERE IS NO TIME TO WASTE.

COMPETITIVE BRANDS IN INDIAN MARKET

1. Samsung
Samsung mobile phones is one of the mobile phone
business within Samsung electronics, belonging to the
Samsung group. It consists of the mobile communication,
telephone communication system, computer division,
mobile solutions system and telecommunication research
and development centre.

Tagline => “The next big thing is here”

2. Apple
Apple is an American multinational company headquarter
in Cupertino California (Australia) that designs, develops
and sells consumer electronics computer software and
online services. The company hard were products include
the IPhone smartphone that IPad tablet computer. Apple
was founded by Steve Jobs in April 1976.

Tagline => “Think Different”

3. Motorola
Motorola is an American multinational telecommunication
company founded on September 25, 1928 based in
Schaumburg, Illinois after having lost $43 billion, the
company was derived in to two independent public
companies, Motorola mobility and Motorola solutions.

Tagline => Hello Moto, Intelligence everywhere

4. Oppo
Oppo Electronics Corporation is a Chinese electronics
manufacturing based in Dongguan Guangdong. Its major
product line include smartphones, Blue ray players and
other electronic devices.

Tagline => “The Art of Technology”

5. Xiaomi
Xiaomi Inc. is a privately owned Chinese electronics
company headquartered in Beijing. It is the 4th largest
smartphone maker xiaomi designs and develops and sells
smartphones, mobile apps, laptops, television & related
consumer electronics.

Tagline => “Rise to Power”

LICENSE & PERMITS

The number of license and permits from federal State &

government are required to start a phone manufacturing
business since license are permits are necessary. It is
critical to contact state government to determine specific
obligations keeping this in mind below are various permits
or license required for manufacturing company :-

1. Waste electrical & electrical equipment (Environment)

2. Federal Communication commission (FCC)
3. Restrictions & Hazardous Substances
4. Radio Standard Specs (RSS)
5. IP regulations
6. Design patent
7. Trade mark
 LOGO OF THE BRAND
Will insert the logo of my brand

TAGLINE

"TechNova: Shaping Tomorrow, Today."

WHAT IS TECHNOVA?

TechNova is a dynamic and forward-thinking smartphone

company dedicated to delivering cutting-edge technology
to users worldwide. With a passion for innovation and a
commitment to quality, TechNova strives to redefine the
smartphone experience. Our product lineup encompasses
a range of smartphones designed to cater to the diverse
needs of modern consumers, from budget-friendly options
to high-end, feature-packed devices. At TechNova, we
believe in pushing the boundaries of technology, ensuring
that our smartphones are not just tools but gateways to
creativity, productivity, and connectivity. Our mission is to
inspire and empower users by providing them with the
latest and most advanced mobile technology while
maintaining an unwavering focus on user satisfaction,
environmental responsibility, and a vision for a brighter
digital future. Welcome to the world of TechNova, where
innovation meets excellence.

USP OF PRODUCT

In business, there will always be someone bigger than you,

who has more marketing money to spend than you, who is
running the business longer than you & who may even be
able to deliver a product or service at a low price. Your
competitors may have higher internet search ranking and
a lot more followers on Facebook, How do you compete in
the market place with disadvantages like that? Before you
can begin to sell your product or service to anyone else.
You have to sell yourself on it, this is especially important
around you very few business are one of a kind to choose
around you very few business are of kind to just look
around you. How many hardware are truly unique.

The key of effective selling in this situation is what

advertising a marketing professional call a ‘Unique selling
Product’ (U.S.P). Unless you can pin point what make your
business unique in a world of homogeneous you’re your
competitors, you cannot target your sells efforts
successfully. My competitors have been following types of
U.S.P for marketing:-

1. Samsung mobile – “The Next big thing ishare”

2. IPhone – “Think different”
3. Motorola – “Hello Motto, Intelligence Everyone”
4. Oppo – “The art of technology”
5. Xiaomi [MI] – “Rise to power”

U.S.P OF MY PRODUCT (TECHNOVA)

Unique selling proposition of our smartphone is inbuilt.

Three special main camera (16mp+13mp+8mp) for
better photography. Technova v40 thin Q also have
better processor (snapdragon 845) with android 15 also
liquid cooling technology.It is also the first ever
smartphone to have a dedicated graphic card which is
powered by raytracing that will make your movies and
gaming experience extremely smooth. This is the first
ever smartphone which is able to handle 2k resolution
so far. So, this makes our smartphone powerful, smart
and unique.
Technova – "TechNova: Shaping Tomorrow, Today."
 FEATURES OF TECHNOVA

DIMENSIONS - 1509 X 726x7

WEIGHT - 135 Gram
BUILD - Front/back glass (Gorilla Glass 5), alluminium
SIM TYPE- Nano SIM
DISPLAY - OLED Cabactive touchscreen, 16m (alors, SIZE 6.4
Inches, 105.7cm2 GPU-RTX MobilePro 630 RESOLUTIONS-
1440x 3120 pixels, 18:9 ratio
OS - Android 8.1 (Oreo) Upgradeble to Android P
CHIPSET- Qualcomm SDM 845 Shabdragon 845
MEMORY- Internal => 256GB, 8GB RAM, Card Slot
CAMERA - Main Camera (16mp + 13MP + 8MP) Selfie (amara (8
me SENSOR- Fingerprint, accelorometer, gyroscope, Proximity
Compass, barometer Color Spectrum.
BATTERY - non removable Li-Po 3300 mAh battery
SOUND -DOLBY ATOMS, VIBRATION with Triple Speakers.
COLORS New Aurora Black
New Platinum Grey Carmine Red.
PRICE - 80,000/=
In words EIGHTY THOUSAND ONLY /=
 LABELLING

Designing the label to be put on the package leads to labelling

describes the products and specifies its contents.
We will be following rules lvg & 149A of labelling and so our
smart phone will array the following array:-

 Brand name
 Handset colour
 Sim type
 Model number
 Accessories in the box
 Any warning, caution or special direction required to be
observed by the consumer.
 PACKAGING

Packaging refers to the act of designing and producing the container of

a product.

Our packaging is divided into 2 categories:-

 Packaging for consumers:-

A box is manufactured from recyclable materials, including
paperboard and, in some cases, molded pulp.

Dimensions – 190mm x 140mm x 55mm

The package is cuboid in shape which means it can be stocked on

shelves easily.

 Packaging for retailers to transport easily

Manufactures pack 6 smartphones boxes in a large cardboard box
containing bubble sheets to avoid damages & to transport easily
to retailers.
 Pricing & Range

MODEL CONSUMERS RETAILERS WHOLESALERS

Infinity 9k – 12k 8.5k – 11.7k 8k – 11k

Nexus 15k – 20k 14.5k-19.5k 14k-19k
Horizon 35k-40k 34.5k-39.5k 34k-38=9k
Quantum 45k-50k 44.5k-49.5k 44k-49k

SWOT ANALYSIS

STRENGHTS WEAKNESS

. High quality .Going into an already existing

.Affordable price
. Amazing battery life
. Versatile camera system
OPPORTUNITIES
market with strong competitors
.Will take time to start business
. Changes of financial problems
.Low profit margin
THREATS

.Penetration level increased .High batteries at entry

with internet advertisements .Changes in customers taste.
on TV .Technology changes very fast
.The growth of android OS. .Strong competitors
.Growing smartphone market .People choosing product on
 the basis of brand
COST EFFECTIVE TECHNIQUES FOR
PRODUCT

 We will try to buy high quality raw materials at low cost.

 Use of Best & Low price technology
 Use of combination of labour Intensive & Capital intensive
techniques.
 Proper utilization of resources.

COST EFFECTIVE TECHNIQUES FOR

PROMOTION

 Partnership with other organizations

 Outsourcing
 Use of E-marketing
 Simple networking & direct relationship with customers

PROMOTION

Making potential consumers aware at of the product is of

course importance. In this context promotion plays vital
role by informing them about the features and including
them to buy.
 We planned promotion tools like Adv. Through :-
 Television
 Web marketing
 Sales promotion
 Public relations

 ADVERTISEMENT THROUGH TELEVISION =>

Television ads is a mass communication as it conveys to

target consumers information about the qualities of the
product through a 30 to 60 second ads.

 SALES PROMOTION =>

Short term incentive to buyers to make qualities

purchase of product are part of sales promotion

 PUBLICITY =>

Promoting the company’s product in the eyes of

customers through varied of programmer’s tools is
called public relations. Widely known tools are press
relates, public service activity, sponsorships, seminars
and contests, etc.

 WEB MARKETING =>

 In order to reach a wider basis, I would use social
networking sites

. Create community on Facebook

. Create a fan base
. Advertise on Facebook

SCHEMES

SCHEMES FOR RETAILERS –

If retailers did his/her best to increase the sales of product or
achieve 30 packets per week target then he/she would allow
5% discount on bulk purchase.

SCHEMES FOR CONSUMERS-

For consumer we provide lot of schemes it includes:-
1. Special discount on the occasion of Diwali or new year.
2. Free high quality transparent back cover
3. Free 4 TB data (Jio 4g)
4. Free high quality tempered glass specially designed for
technova smartphones
5. Special discount on bulk purchase upto 10%.
 PLACE

The element concerned with the working the product available

at the right place in the right quantity and at the right time so
that consumers can purchase it.

CHANNELS OF DISTRIBUTION

It is a path the product follows from the producers to the

consumer when a producer deals correctly with consumer,
without using intermediate the producer use correct channel of
distribution. But we have not opted this channel instead. We
have use indirect channel as our product its standardized and it
can be easily transported.
Through this channel we will sell our product to a wholesaler,
who will sell to various retailers.

PRODUCER -> WHOLESALER -> RETAILER -> CONSUMERS

 MEANS OF TRANSPORTATION

Transportation refers to the movement of goods from one

location to another. Modes of transportations include airways,
railways, roadways, waterways, etc.

For Technova smartphones I would choose road transportation

due to the following reasons:-

1. Cost effective – Ideal for my business

2. Fast delivery – road transport is quite fast
3. Monitor location of goods – It will be easier for me to
monitor location of the good
4. Communication – I can easily communicate with driver, I
would be choosing BIG VANS / TRUCKS.
 WAREHOUSING

Warehousing means producing or preventing goods in huge

quantities from the time of their purchase or production till
their actual use or sale.

For technova smartphone, I have chosen private warehouse

 Since, I am launching new products time to time. I instead
of building a private warehouse would acquire warehouses
all over the country at different places at payment of
nominal rates.
 It will be cost effective.
 It will be easier to transport good to more part of the
country

BIBLIOGRAPHY

www.wikipedia.com
www.gadget360.com
www.quora.com
www.google.com