SRI BALAJI UNIVERSITY PUNE (SBUP)

BIMM/BITM/BIIB/BIMHRD
Batch: 2021-23
GUIDELINES FOR PREPARATION OF CASE STUDY PAPER (DISSERTATION)

MBA students in Fourth Semester are required to carry out a study on any real
corporate problem of an Indian Company/Companies and prepare a case study paper
on the same as part of their Dissertation.

Please Note: Dissertation (Course of Independent Study) carries 6 Credits

Selection of Case: -

Select a case topic relevant to theory and practice of management. Student has
choice of selecting the problem(s) for the case study of an Indian company. The
topic of case study should be in line with specialization area. Student has to ensure
that the case selected for detailed study is about real corporate situation, problem
or conflict area. If necessary, the name of the organization, product name(s), brands
and trademarks may be masked to maintain confidentiality.

Adequate free time is provided to the students to carry out in depth study of the
selected case. Data and information is to be collected through personal / E-mail
interactions, desk research and so on. The outcome of the detailed work done is
reflected in the case study paper. Case study paper in structured format is to be
submitted to the institute after due deligence with faculty mentor/Research guide
in soft copy and two hard copies by the 15-March-2023.

The evaluation of dissertation will be for a total of 200 marks.100 marks for the
presentation which will be evaluated by eminent industry panelist online starting
from 20-March-2023 the parameters for evaluating the presentation is as under

Sr. No. Case Study Presentation Parameters Marks

(a) Communication Skill/Presentation Skill 20
(b) Content(Application of concept, Analysis 30
& Conclusion)
(c) Quality and Clarity of Presentation 20
(d) Question & Answer Session 30
Total 100

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The Case Study Report would be evaluated for 100 Marks, parameters for evaluating
the report would be as under

Sr. No. Case Study Report Parameters Marks

(a) Title of the Case Study 10
(b) Executive Summary/Introduction 10
(c) Main Content 10
(d) Details of Analysis & Application of Management Concept 20
(e) Case solution, Recommendations & their acceptance 30
(f) plagiarism 20
Total 100

Components of Case Study:-

1. Title Page:

The title page will contain the title of the case study, Name of the student, student
ID, Institute Name and Submission Date. Keep the title short. Focus on highlighting
the most compelling accomplishment. Example: Design Thinking and Innovation at
Apple

2. Declaration:-

Student has to give the following signed statement:

a) This case study paper has been entirely prepared by me and does not
involve plagiarism.
b) It is my own work and has not already been published or submitted
elsewhere.
c) Signature from the Guide / Mentor after the completion of the Plagiarism
Test (Allowance of 30% is Accepted).

3. Table of Contents:

The table of content will have details of section and page numbers.

4. Executive Summary/Abstract:

This section presents a synopsis of the case on hand. This allows readers to get a
quick understanding of the case. Executive summary is limited to 250-300 words.

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5. Introduction/Overview:

An introduction to the company or companies, which can be pulled from a website.

Do include Geographical location, Industry/sector, Size of organization(s) and
Date(s) of events. Who is the sample customer and what do they do? It may include
problem definition and possible the limitations as well. It may also include limitations
of the case study. In this section, the student presents the case scenario and the
players including management, employees, customers, channel partners, consultants
and vendors.

6. Main Content:

In this section student will present details about the organization, details about the
case scenario, the industry vertical, relevant historical background for the case,
past and present business performance, technical or theoretical issues and concerns,
conflicts and issues. There are separate sections to present problems and decision
alternatives. If needed and is relevant to your area of study, include a section that
describes about the competitors and their strategies. At times, individuals’ quotes
or statements are included as to what was done to mitigate the problem.

7. Analysis:

In this section student presents methods deployed for analysis and results of the
analysis that was carried out during preparation of the case study. An Annexure ‘A’
is attached to give you a sample of methods / models of analysis, it is cross
specialization / Department and student can use two or more of the same.

8. Status / Learning Objective:-

The status section focuses on presenting the present status with few questions and
problems associated with the case. This section often defines one or more problems
that need to be resolved and the constraints to be considered.
For example, student will describe a problem and ask the question “what next?”
Problem statement can lead to recommending a solution or prepare a report. The
student in this section can also ask “what went wrong?” and how it could have been
avoided.
9. Case Solution:

In this section, the student presents decision alternatives and rationale of selecting
the “best fit” solution considering the operational constraints. This section does not
include the final solution.

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10. Annexures, Visuals or Quotes:

Additional relevant material, volumes of data and information are typically presented
as annexures. Annexures include exhibits, tables, graphs, image etc. student must
duly acknowledge source of all exhibits and annexures. If possible, pick one or two
powerful quotes that you would feature at the bottom of the sections above, as well
as a visual that supports the story you are telling. If student has prepared the
annexure by collating information from various sources, the source is to be
mentioned as self-compiled.

11. Acknowledgment:

If someone provided assistance with the preparation of the case study, thank them
briefly.

12. References:

References should be listed as described elsewhere in the instructions to authors.

Only use references that you have read and understood, and actually used to support
the case study. Do not use more than approximately 15 references without some
clear justification.

Layout of the Case study Paper

The Case study paper is to be submitted on A4 size format with 1.5 inch margin on
left hand and 1 inch margin on other three sides. The text should be in Times New
Roman 12 points with heading in 16 pt. Line spacing should be 1.5. The size of case
should be 10-15 pages excluding annexure, title page and table of contents
reference. Give References serial numbers and give details in footnotes.

Style for References:

Books: Author/s, Book Title, Year, Edition, Publisher, ISBN

Periodicals: The author/s name, year of publication, title of the article, journal
name, volume and number, and the page numbers

Electronic: Author’s name (if available), year of publication or

periodical/newspaper’s name or the organization’s name as author followed by full
title of the document; the browser link and the date the document was accessed.

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 Appendix 'A'

METHODS /MODELS OF ANALYSIS

Marketing:

(i) BCG Matrix, GE (ii) Porter's 5 Force (iii) Blue Ocean Strategy
Matrix, Ansoff's Model Model,

(iv) Product Life Cycle (v) Brand Equity (vi) Brand Extension

(vii) STP (viii) New (ix) Product Line

Product Extension
Development, Strategy

(x) Diversification (xi) Pricing Strategies: (xii) Differentiation

Strategy Cost Based Pricing Strategy for gaining long
strategy, Value Based term sustainability in
Pricing strategy, Premium business
Product Pricing strategy

(xiii) Reverse Innovation (xiv) Country of Origin (xv) Merger & Acquisition
Strategy Strategy

Finance:
 Liquidity  Solvency Ratios:  Profitability Ratios:
Ratios: 1. Debt- Equity Ratio 1. Net Profit Ratio
1. Current Ratio 2. ROE, ROA , ROCE 2. Gross Profit Ratio
2. Quick Ratio 3. Operating Profit Ratio

 Other Ratios:
1. Other Income/Total 9. Altmen's Z Score Model
2. Income 10. Long term Borrowings/Total Assets
3. Price Earnings Ratio 11. Cash Ratio
4. EPS 12. Net Interest Margin
5. Price to Book Value 13. Interest Earned On Advances
6. Dividend Yield 14. Net NPA upon Net Advances
7. Retention Ratio 15. Advances/Deposits
8. Interest Coverage 16. Interest expended/Loans

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 Cash Flows:  Capital Budgeting:  Corporate Valuation:
1. FCFF 1. NPV 1. Trade Finance
2. FCFE 2. IRR 8 models of corporate
3. FCFD 3. Profitability Index valuation
4. CAPM
5. MIRR
6. Pay Back Period

 Turnover  Future Projections:

Ratios: 1. _EV A
1. Assets 2. Free cash flows
2. Inventory
3. Moving avg
3. Debtors
4. Cred i tors 4. Common Size Statements
5. Wor king Capita l 5. Comparative Statements

PM&HRD:

Maslow's Hierarchy 2-Factor Theory Expectancy Theory

E-R-G Theory Theory X & Theory Y Mc-Cleland's theory
Equity Theory Kirkpatrick Mode Training Need Analysis
70-20-10 Model Pareto Model Goal Setting Theory
Operant Conditioning Classical Conditioning Myers-Briggs Type
I Indicator (MBTI)
Big Five Personality Tests Transactional Analysis Organic & Inorganic
Growth

The Iceberg Model
Johari Window
Compensation Theory
Manpower Planning
Hot-stove Rule
360 °, 270 ° & 720 °
Appraisal
Competency Mapping
Dave Ulrich Model
9-Box Model
Collective Bargaining
Bell Curve Model
Trait Theory
Balanced Scorecard
X-Model
Conflict Management

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Business Analytics:

Analytical tools and Basics of Analytics - I R - Programming

Techniques
Tableau Python Marketing Analytics - I
Financial Analytics Retail Analytics HR Analytics
Marketing Analytics - II Financial Analytics - II Operations and supply
chain Analytics
Web & Mobile Analytics

Operations:

Quality Tools
1. Pareto 8. Gemba
2. Control Charts 9. Deming's philosophy
3. Histogram 10.TPM(Total productive
4. Cause & Effect (Fishbone) maintenance)
5. FMEA(Failure modes/ Effects 11. Six Sigma, Kaizen, Kanban
Analysis) 12. Cost of Quality
6. APQP(Advance planning for quality 13. 8 D waste Analysis
procedures) Capability Maturity Model (CMM)
7. OEE(Overall effectiveness
equipment)
Operations Research SCM (Supply chain Management)
1. Assignment Model 1. SCM Pipeline
2. Transportation Model 2. CSL(customer service level)
3. Dependent & Independent Model
3. Game Theory 4. Hub & Spoke Model
4. Decision Theory 5. Cross Docking Model, Milk Runs
5. LPP(Linear Programming) 6. Bull whip effect
6. CPM & PERT(Critical Path Method) 7. Fisher's Model
7. Queuing 8. SIPOC & TOC(Theory of
8. SOPs(Standard operating methods) constrains)

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Productivity I Inventory Management

1. VSM(Value Stream Mapping) 1. EOQ & EMQ

2. SMED(Single minute exchange of 2. Inventory control Techniques
dies) 3. Vendor assessment/ Management
3. Learning Curve 4. Selective control
4. Work Study 5. VMI{Vendor Managed Inventory)
5. Ergonomics
6. JIT(Just i n Time)
6. Standard/ Normal time 7. Variety Reduct ion

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 SRI BALAJI UNIVERSITY PUNE (SBUP) Appendix 'B'

BIMM/BITM/BIIB/BIMHRD

Faculty Mentor & Research Guide List for Case Study (Dissertation) - Semester-IV BATCH (2021-23)

BIMM Seniors BITM Seniors

Sr. Sr.
Class Faculty Mentor Research Guide Class Faculty Mentor Research Guide
No. No.
Dr. Shreeprasad
1 BIMM A Dr. Deepthi K.S 1 BITM A
Kulkarni Dr. Sanjit Dash / Dr.
Prof. Vinayak Bhavsar/ Dr. Dr. Binod Sinha / Dr. Farooqui Saboor
2 BIMM B 2 BITM B Dr. Komal Desai
Apoorva Bhatnagar Kapil Chaturvedi

Prof. Procyon Mukherjee /

3 SAP-SD Dr. Atul Fegade 3 Operations Dr. Nilesh Kharche
Prof. Balaji Reddie

Business Dr. Subhasis Sen / Dr. Prof. Vikas Namjoshi /

4
Analytics Sana Ansari Dr. Nilam Upasani

Dr. Priyanka Mishra / Dr. Dr. Archana

5 SBUP-HR
Bhushan Pednekar Shrivastava

BIIB Seniors BIMHRD Seniors

Sr. Sr.
Class Faculty Mentor Research Guide Class Faculty Mentor Research Guide
No. No.

Prof. Meenakshi Singh / Dr.

1 BIIB IB Dr. Rashmi Mahajan 1 BIMHRD-MKT. Prof. Rajni Pathak Dr. Pranab Deb
Neetu Kumari

Dr. Pritesh Somani / Dr.

2 BIIB MKT. Dr. Rashmi Mahajan
Nitesh Behare Prof. Priyanka Pandita Dr Gopalakrishnan / Dr.
2 SUCCESS FACTOR
/Dr. Nimita Srivastava Rajeshwari Patil
Dr. Paheli Nigam / Dr.
3 SBUP-FIN-1 Dr. Shubhra Anand
Ushmita Gupta

Ms. Rachana Singh / Dr. Dr. Nidhi Kumari/ Dr.

4 SAP-FICO Dr. Shubhra Anand 3 SBUP-FIN-2 Dr. Leena Dam
Mahima Singh Abha Kaneria